中小企業的固網與行動一體化方案：10家營運商案例研究

本報告研究了營運商如何為中小型企業配置固定行動融合 (FMC) 捆綁包，並評估這些捆綁包的優勢。它還討論了用於將行動裝置與中小型企業的固定 PBX 解決方案整合的技術解決方案。

目錄

• 為什麼業者希望中小企業同時購買固定和行動服務？
• 不同業者針對中小企業的 FMC 策略有何不同？
• 在嘗試讓中小型企業採用 FMC 解決方案時，營運商面臨哪些課題以及他們如何克服這些課題？

案例研究

"Telecoms operators should offer IT services as a benefit to their fixed-mobile convergence SME customers, along with small discounts to maximise adoption and protect margins."

This report explores how telecoms operators are structuring their fixed-mobile convergence (FMC) bundles for small and medium-sized business (SMEs) and assesses the benefits of these bundles. It also discusses the technical solutions that are used to integrate mobile devices with SMEs' fixed PBX solutions.

Key questions answered in this report:

• Why do telecoms operators want SMEs to take both fixed and mobile services as a single purchase?
• How do FMC strategies for SMEs vary between operators?
• What challenges do operators face when trying to get SMEs to adopt their FMC solutions and how are they trying to overcome them?

Case studies included in this report: