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1397506

IoB（行為網際網路）的全球市場

Global Internet of Behavior Market

出版日期: 2023年11月22日 | 出版商:

BCC Research | 英文 109 Pages | 訂單完成後即時交付

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簡介目錄圖表

全球 IoB（行為網際網路）市場規模預計將從 2023 年的 3,001 億美元成長到年終的8,693 億美元，預測期內年複合成長率為 23.7%。

按地區分類，北美地區預計將從2023年的1,093億美元成長到年終的3,212億美元，年複合成長率為24.1%。此外，亞太地區預計將從2023年的765億美元成長到年終的2,409億美元，年複合成長率為25.8%。

本報告調查了全球IoB（行為網際網路）市場，並提供了市場定義和概述、市場影響因素和市場機會分析、市場規模趨勢和預測、各個細分市場和地區以及技術的詳細分析。它總結了發展趨勢、ESG發展動態、競爭形勢、主要企業概況等

概述
市場促進因素
物聯網設備數量增加
使用公司資料開發用於分析目的的使用者行為模型
電子商務公司更多地使用 IoB 解決方案來產生準確的使用者行為模型
市場挑戰
監管合規性、資料所有權和控制
資料隱私和網路安全問題
市場機會
對個人化行銷和廣告的需求增加
IoB 促進部門之間加強協作，從而實現更好、更快的決策

第5章新技術與新進展

概述
IoB 的主要新興趨勢和技術
巨量資料分析
人工智慧和機器學習
邊緣運算
IoT
數位孿生
IOB的發展

第6章市場細分：依應用分類

概述
廣告宣傳
數位行銷
內容傳送
品牌推廣
其他

第7章市場細分：依最終用戶產業

概述
BFSI
衛生保健
通訊/IT
媒體娛樂
觀光旅行
零售/電子商務
其他
教育
公用事業
食品與飲品
政府

第8章市場細分：依公司規模

中小企業
主要企業

第9章市場細分：依地區

概述
北美洲
歐洲
亞太地區
其他地區
南美洲
中東/非洲

第 10 章永續性：ESG 視角

概述
IoB 市場中的關鍵 ESG 議題
碳足跡
隱私和資料安全
符合道德的資料使用
IoB 市場的 ESG 表現
案例研究
對環境造成的影響
公平和社會影響
對道德和管治的影響
BCC的結語

第11章競爭資訊

概述
供應商形勢

第12章公司簡介

ALTERYX INC.
AMAZON.COM INC.
ASSETFLOOW
AWARE INC.
CAPILLARY TECHNOLOGIES INDIA LTD.
COGNITIVESCALE
COVEO SOLUTIONS INC.
IBM CORP.
MASTERCARD INC.
MICROSOFT CORP.
NICE LTD.
OPENTEXT CORP.
POPULI INC.
RIVERBED TECHNOLOGY LLC.
ROVE
SALESFORCE INC.
SWEET ANALYTICS LTD.
TRACEABLE INC.

第 13 章附錄：首字母縮寫詞

簡介目錄圖表

Product Code: IFT293A

Highlights:

The global market for internet of behavior is expected to increase from $300.1 billion in 2023 to $869.3 billion by the end of 2028, with a compound annual growth rate (CAGR) of 23.7% during the forecast period of 2023-2028.

The North American market for internet of behavior is expected to increase from $109.3 billion in 2023 to $321.2 billion by the end of 2028, with a CAGR of 24.1% during the forecast period of 2023-2028.

The Asia-Pacific market for internet of behavior is expected to increase from $76.5 billion in 2023 to $240.9 billion by the end of 2028, with a CAGR of 25.8% during the forecast period of 2023-2028.

Report Scope:

This report segments the IoB market based on application, end-user industry, enterprise size and geography. The report provides an overview of the global IoB market and analyzes market trends. Using 2022 as the base year, the report provides estimated market data for the forecast period 2023 through 2028.

Revenue forecasts for this period are segmented into -

Application: Advertising campaign, digital marketing, content delivery and brand promotion.
End-user industry: BFSI, healthcare, telecom and IT, media and entertainment, tourism and travel, and retail and e-commerce.
Enterprise size: Small and medium enterprises (SMEs) and large enterprises.
Region: North America is segmented into the U.S., Canada and Mexico; Europe is segmented into the U.K., France, Germany and Rest of Europe; Asia-Pacific (APAC) is segmented into China, Japan, India and Rest of Asia-Pacific; Rest of World is segmented into Middle East, Africa and South America.

This report has been prepared in a simple, easy-to-understand format, with several tables and charts/figures. The report's scope includes a detailed study of global and regional markets for the IoB, with reasons given for variations in the industry's growth in certain regions. The report examines each IoB technology component, determines its current market size and estimates its future market. The report also analyzes the market from the manufacturers' viewpoint and the final consumer's. Several technical issues arising from the utilization of IoB technologies are discussed and solutions are indicated.

Please note that the report does not include the costs of hardware devices used by IoB applications.

Report Includes:

31 data tables and 21 additional tables
An overview of the global market for the Internet of Behaviors (IoB)
Estimates of the market size and analyses of market trends, with data from 2022 and 2023, estimates for 2024, and projections of compound annual growth rates (CAGRs) through 2028
Assessments of factors driving the industry, current trends, market opportunities and restraints, and technological advances that will shape the future marketplace
Discussions of the current and future market potential and breakdowns of the market by application, enterprise size, end-user industry and region
Evaluations of technologies such as AI, machine learning, IoT and AR, and discussions on how they drive the market, and the possible practical applications of the IoB
Analysis of ESG developments
Discussions of patents, mergers and acquisitions (M&A) and venture funding
Company profiles of major players within the industry, including CognitiveScale, Riverbed Technology LLC, NICE Ltd., Mastercard Inc., and Sweet Analytics Ltd.

Chapter 1 Introduction

Study Goals and Objectives
Reasons for Doing This Study
Scope of Report
Methodology
Information Sources
Geographic Breakdown
Segmentation Breakdown

Chapter 2 Summary and Highlights

Market Outlook
Market Highlights

Chapter 3 Market Overview

Overview
Key Aspects of the Internet of Behavior Technologies
Data Collection from Devices and Sensors
Data Processing and Analysis
Data Integration and Behavioral Insights
Personalization
History of the Internet of Behavior
Macroeconomic Factors Impacting the Market
Economic Growth and Post-Pandemic Impact on the Market
Porter's Five Forces Analysis
Regulatory Implications

Chapter 4 Market Dynamics

Overview
Market Drivers
Rising Number of the Internet of Things Devices
Companies Utilizing Data to Develop User Behavior Models for Analytical Purposes
Increasing Use of the Internet of Behavior Solutions by E-Commerce Companies to Generate Accurate User Behavior Models
Market Challenges
Regulatory Compliance, Data Ownership and Control
Data Privacy and Cybersecurity Issues
Market Opportunities
Increasing Demand for Personalized Marketing and Advertising
Internet of Behavior Promoting Greater Collaboration between Departments for Better and Faster Decision Making

Chapter 5 Emerging Technologies and Developments

Overview
Key Emerging Trends and Technologies in the Internet of Behavior
Big Data Analytics
Artificial Intelligence and Machine Learning
Edge Computing
Internet of Things
Digital Twin
Developments in Internet of Behavior

Chapter 6 Market Breakdown by Application

Overview
Advertising Campaign
Digital Marketing
Content Delivery
Brand Promotion
Others

Chapter 7 Market Breakdown by End-User Industry

Overview
BFSI
Healthcare
Telecom and IT
Media and Entertainment
Tourism and Travel
Retail and E-commerce
Others
Education
Utility
Food and Beverage
Government

Chapter 8 Market Breakdown by Enterprise Size

Introduction
Small and Medium Enterprises
Large Enterprises

Chapter 9 Market Breakdown by Region

Overview
North American Market Outlook
European Market Outlook
Asia-Pacific Market Outlook
Rest of the World Market Outlook
South America
Middle East and Africa

Chapter 10 Sustainability: An ESG Perspective

Overview
Key ESG Issues in the Internet of Behavior Market
Carbon Footprint
Privacy and Data Security
Ethical Use of Data
ESG Performance in the Internet of Behavior Market
Case Study
Environmental Impact
Equitable and Social Impact
Ethical and Governance Impact
Concluding Remarks from BCC Research

Chapter 11 Competitive Intelligence

Overview
Vendor Landscape

Recent Developments

Chapter 12 Company Profiles

ALTERYX INC.
AMAZON.COM INC.
ASSETFLOOW
AWARE INC.
CAPILLARY TECHNOLOGIES INDIA LTD.
COGNITIVESCALE
COVEO SOLUTIONS INC.
IBM CORP.
MASTERCARD INC.
MICROSOFT CORP.
NICE LTD.
OPENTEXT CORP.
POPULI INC.
RIVERBED TECHNOLOGY LLC.
ROVE
SALESFORCE INC.
SWEET ANALYTICS LTD.
TRACEABLE INC.

Chapter 13 Appendix: Acronyms

簡介目錄圖表

List of Tables

Summary Table : Global Market for the Internet of Behavior, by Region, Through 2028
Table 1 : Global Market for the Internet of Behavior, by Application, Through 2028
Table 2 : Global Market for the Internet of Behavior, by End-User Industry, Through 2028
Table 3 : Global Market for the Internet of Behavior, by Enterprise Size, Through 2028
Table 4 : Global Market for the Internet of Behavior, by Region, Through 2028
Table 5 : North American Market for the Internet of Behavior, by Country, Through 2028
Table 6 : North American Market for the Internet of Behavior, by Application, Through 2028
Table 7 : North American Market for the Internet of Behavior, by End-User Industry, Through 2028
Table 8 : North American Market for the Internet of Behavior, by Enterprise Size, Through 2028
Table 9 : European Market for the Internet of Behavior, by Country, Through 2028
Table 10 : European Market for the Internet of Behavior, by Application, Through 2028
Table 11 : European Market for the Internet of Behavior, by End-User Industry, Through 2028
Table 12 : European Market for the Internet of Behavior, by Enterprise Size, Through 2028
Table 13 : Asia-Pacific Market for the Internet of Behavior, by Country, Through 2028
Table 14 : Asia-Pacific Market for the Internet of Behavior, by Application, Through 2028
Table 15 : Asia-Pacific Market for the Internet of Behavior, by End-User Industry, Through 2028
Table 16 : Asia-Pacific Market for the Internet of Behavior, by Enterprise Size, Through 2028
Table 17 : RoW Market for the Internet of Behavior, by Subregion, Through 2028
Table 18 : RoW Market for the Internet of Behavior, by Application, Through 2028
Table 19 : RoW Market for the Internet of Behavior, by End-User Industry, Through 2028
Table 20 : RoW Market for the Internet of Behavior, by Enterprise Size, Through 2028
Table 21 : Global Market for the Internet of Behavior, Vendor Landscape
Table 22 : Recent Developments in the Global Internet of Behavior Market, April 2021-June 2023
Table 23 : Alteryx Inc.: Annual Revenue, 2022
Table 24 : Alteryx Inc.: Product and Service Portfolio
Table 25 : Amazon.com Inc.: Annual Revenue, 2022
Table 26 : Amazon.com Inc.: Product and Service Portfolio
Table 27 : AssetFloow: Products and Services Portfolio
Table 28 : Aware Inc.: Annual Revenue, 2022
Table 29 : Aware Inc.: Product and Service Portfolio
Table 30 : Capillary Technologies India Ltd.: Product and Service Portfolio
Table 31 : CognitiveScale: Product and Service Portfolio
Table 32 : Coveo Solutions Inc.: Annual Revenue, 2022
Table 33 : Coveo Solutions Inc.: Product and Service Portfolio
Table 34 : IBM Corp.: Annual Revenue, 2022
Table 35 : IBM Corp.: Product and Service Portfolio
Table 36 : Mastercard Inc.: Annual Revenue, 2022
Table 37 : Mastercard Inc.: Product and Service Portfolio
Table 38 : Microsoft Corp.: Annual Revenue, 2022
Table 39 : Microsoft Corp.: Product and Service Portfolio
Table 40 : NICE Ltd.: Annual Revenue, 2022
Table 41 : NICE Ltd.: Products/Services Portfolio
Table 42 : OpenText Corp.: Annual Revenue, 2022
Table 43 : OpenText Corp.: Product and Service Portfolio
Table 44 : Populi Inc.: Product and Service Portfolio
Table 45 : Riverbed Technology LLC: Product and Service Portfolio
Table 46 : Rove: Product and Service Portfolio
Table 47 : Salesforce Inc.: Annual Revenue, 2022
Table 48 : Salesforce Inc.: Product and Service Portfolio
Table 49 : Sweet Analytics Ltd.: Product and Service Portfolio
Table 50 : Traceable Inc: Product and Service Portfolio
Table 51 : Acynoms Used in the Report

List of Figures

Figure A : Research Methodology Used in the Report on the Global Market for the Internet of Behavior

Summary Figure : Global Market Shares of the Internet of Behavior, by Region, 2022
Figure 1 : Internet of Things and Internet of Behavior Pyramid
Figure 2 : Porter's Five Forces Analysis: Global Internet of Behavior Market
Figure 3 : Internet of Behavior Market Dynamics
Figure 4 : Global Market Shares of the Internet of Behavior, by Application, 2022
Figure 5 : Global Market Shares of the Internet of Behavior, by End-User Industry, 2022
Figure 6 : Global Market Shares of the Internet of Behavior, by Enterprise Size, 2022
Figure 7 : Global Market Shares of the Internet of Behavior, by Region, 2022
Figure 8 : North American Market Shares of the Internet of Behavior, by Country, 2022
Figure 9 : North American Market Shares of the Internet of Behavior, by Application, 2022
Figure 10 : North American Market Shares of the Internet of Behavior, by End-User Industry, 2022
Figure 11 : North American Market Shares of the Internet of Behavior, by Enterprise Size, 2022
Figure 12 : European Market Shares of the Internet of Behavior, by Country, 2022
Figure 13 : European Market Shares of the Internet of Behavior, by Application, 2022
Figure 14 : European Market Shares of the Internet of Behavior, by End-User Industry, 2022
Figure 15 : European Market Shares of the Internet of Behavior, by Enterprise Size, 2022
Figure 16 : Asia-Pacific Market Shares of the Internet of Behavior, by Country, 2022
Figure 17 : Asia-Pacific Market Shares of the Internet of Behavior, by Application, 2022
Figure 18 : Asia-Pacific Market Shares of the Internet of Behavior, by End-User Industry, 2022
Figure 19 : Asia-Pacific Market Shares of the Internet of Behavior, by Enterprise Size, 2022
Figure 20 : RoW Market Shares of the Internet of Behavior, by Subregion, 2022
Figure 21 : RoW Market Shares of the Internet of Behavior, by Application, 2022
Figure 22 : RoW Market Shares of the Internet of Behavior, by End-User Industry, 2022
Figure 23 : RoW Market Shares of the Internet of Behavior, by Enterprise Size, 2022
Figure 24 : Strategies Shares by Companies in the Global Market for the Internet of Behavior, 2020-2023
Figure 25 : Alteryx Inc.: Annual Revenue, 2021 and 2022
Figure 26 : Alteryx Inc.: Revenue Share, by Business Unit, 2022
Figure 27 : Alteryx Inc.: Revenue Share, by Country/Region, 2022
Figure 28 : Amazon.com Inc.: Annual Revenue, 2021 and 2022
Figure 29 : Amazon.com Inc.: Revenue Share, by Business Unit, 2022
Figure 30 : Amazon.com Inc.: Revenue Share, by Country/Region, 2022
Figure 31 : Aware Inc.: Annual Revenue, 2021 and 2022
Figure 32 : Aware Inc.: Revenue Share, by Country/Region, 2022
Figure 33 : Coveo Solutions Inc.: Annual Revenue, 2021 and 2022
Figure 34 : Coveo Solutions Inc.: Revenue Share, by Business Unit, 2022
Figure 35 : IBM Corp.: Annual Revenue, 2021 and 2022
Figure 36 : IBM Corp.: Revenue Share, by Business Unit, 2022
Figure 37 : IBM Corp.: Revenue Share, by Country/Region, 2022
Figure 38 : Mastercard Inc.: Annual Revenue, 2021 and 2022
Figure 39 : Mastercard Inc.: Revenue Share, by Business Unit, 2022
Figure 40 : Mastercard Inc.: Revenue Share, by Country/Region, 2022
Figure 41 : Microsoft Corp.: Annual Revenue, 2021 and 2022
Figure 42 : Microsoft Corp.: Revenue Share, by Business Unit, 2022
Figure 43 : Microsoft Corp.: Revenue Share, by Country/Region, 2022
Figure 44 : NICE Ltd.: Annual Revenue, 2021 and 2022
Figure 45 : NICE Ltd.: Revenue Share, by Business Unit, 2022
Figure 46 : NICE Ltd.: Revenue Share, by Country/Region, 2022
Figure 47 : OpenText Corp.: Annual Revenue, 2021 and 2022
Figure 48 : OpenText Corp.: Revenue Share, by Country/Region, 2022
Figure 49 : Salesforce Inc.: Annual Revenue, 2021 and 2022
Figure 50 : Salesforce Inc.: Revenue Share, by Business Unit, 2022
Figure 51 : Salesforce Inc.: Revenue Share, by Country/Region, 2022