市場調查報告書
商品編碼
1539228
化妝刷和工具市場:全球規模、佔有率、趨勢分析、機會和預測,2019-2030Makeup Brushes and Tools Market - Global Size, Share, Trend Analysis, Opportunity and Forecast, 2019-2030, Segmented By Type; By Material Type; By Distribution Channel; By Region |
到2030年,全球化妝刷和工具市場預計將達到24億美元
由於消費者在美容產品上的支出增加以及化妝技術意識的增強,全球化妝刷和工具市場正在蓬勃發展。
領先的策略諮詢和市場研究公司 BlueWeave Consulting 在最近的一項研究中估計,2023 年全球化妝刷和工具市場規模將達到 16 億美元。 BlueWeave 預測,在 2024 年至 2030 年的預測期內,全球化妝刷和工具市場規模將以 6.10% 的複合年成長率成長,並於 2030 年達到 24 億美元。男性和女性對整裝儀容重視、社交媒體影響力的增強以及影響力文化的興起是全球化妝刷和工具市場的主要成長動力。此外,電子應用設備的出現和化妝工具的改進預計也將在預測期內推動全球化妝刷和工具市場的成長。
機會 - 網路化妝品商店越來越受歡迎
在分析期間,網際網路普及率的加深、智慧型手機擁有量的增加以及亞馬遜和絲芙蘭等流行電子商務平台上的產品發布預計將推動全球化妝刷和工具市場的發展。線上管道為客戶提供了便利,可以購買不同品牌的各種產品、大幅折扣和送貨上門。此外,化妝品品牌正在利用美容影響者的日益普及,透過簡短的內容和聯盟行銷來推廣其產品,這為化妝刷和工具的網路商店提供了利潤豐厚的成長機會,預計將推動整體市場的成長。
地緣政治緊張局勢加劇對全球化妝刷和工具市場的影響
地緣政治緊張局勢的加劇對全球化妝刷和工具市場的成長產生負面影響。在高度全球化的化妝刷和工具產業,公司依賴其他國家採購和製造原料。然而,當兩個或多個國家之間由於供應鏈問題或嚴格的政府法規而存在緊張局勢時,貿易就會受到干擾。入侵俄羅斯或烏克蘭等衝突會立即導致石油和天然氣等關鍵資源短缺,擾亂生產並提高營運成本。因此,地緣政治升級可能會影響全球化妝刷和工具市場的成長。
2024 年至 2030 年,合成材料類型的複合年成長率將成長更快
合成化妝刷由聚酯和尼龍等合成材料製成。消費者對虐待動物的認知不斷提高,增加了對合成化妝刷的需求。合成刷子也比天然刷子便宜。由於這些因素,預計在 2024-2030 年預測期內,全球化妝刷和工具市場的合成材料類型細分市場將以更快的複合年成長率成長。另一方面,天然材料類型在市場上佔據較大佔有率。
區域分析
關於全球化妝刷和工具市場的詳細研究報告涵蓋了五個主要地區的眾多各國市場:北美、歐洲、亞太地區(APAC)、拉丁美洲和中東非洲。預計亞太地區在預測期內將出現高成長率。人口成長和可支配收入增加是亞太地區化妝刷和工具需求增加的主要驅動力。此外,東亞國家白皙皮膚等嚴格的美容標準以及遵守這些標準的社會壓力促進了化妝品的使用,進一步推動了化妝刷和工具市場的成長。
競爭格局
全球化妝刷及工具市場競爭激烈,許多企業競相搶佔較大的市場佔有率。市場主要企業包括雅詩蘭黛公司、歐萊雅公司、路威酩軒集團、資生堂公司、科蒂公司、寶潔公司、聯合利華、雅芳產品公司、巴寶莉集團、漢高公司、Edgewell。 Limited 和MAC Cosmetics。
為了進一步增加市場佔有率,這些公司正在採取各種策略,例如併購、合作、合資、授權合約和新產品發布。
該報告的詳細分析提供了有關成長潛力、未來趨勢以及全球化妝刷和工具市場的資訊。它還重點關注推動市場總規模預測的因素。該報告致力於提供全球化妝刷和工具市場的最新技術趨勢以及行業見解,以幫助決策者做出明智的策略決策。此外,我們也分析了市場的成長動力、挑戰和競爭力。
Global Makeup Brushes and Tools Market Size Set to Reach USD 2.4 Billion by 2030
Global Makeup Brushes and Tools Market is flourishing because of rising consumer spending on beauty products and growing awareness about makeup application techniques.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Global Makeup Brushes and Tools Market size at USD 1.60 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects Global Makeup Brushes and Tools Market size to expand at a CAGR of 6.10% reaching a value of USD 2.40 billion by 2030. The growing emphasis on personal grooming and appearance among men and women, the increasing influence of social media, and the emergence of an influencer culture are key growth drivers for Global Makeup Brushes and Tools Market. The introduction of electronic application devices and improvements in makeup tools are also expected to propel the growing Global Makeup Brushes and Tools Market over the forecast period.
Opportunity - Rising popularity of online makeup stores
The deepening internet penetration, increasing smartphone ownership, and launch of products on popular e-commerce platforms, such as Amazon and Sephora, are anticipated to drive Global Makeup Brushes and Tools Market during the period in analysis. Online channels offer convenience to their customers in the form of access to a wide range of products from different brands, heavy discounts, and doorstep delivery. Furthermore, makeup brands are leveraging the growing popularity of beauty influencers to promote their products through short-form content and affiliated marketing, which is projected to present lucrative growth opportunities to online stores for makeup brushes and tools, driving overall market growth.
Impact of Escalating Geopolitical Tensions on Global Makeup Brushes and Tools Market
The escalating geopolitical tensions negatively impacts the growth of Global Makeup Brushes and Tools Market. In the highly globalized beauty brush and tool business, enterprises rely on other nations for the procurement of raw materials and manufacture. However, supply chain issues and strict government rules cause trade to be disrupted when tensions exist between two or more nations. Conflicts like the invasion of Russia and Ukraine immediately cause a lack of vital resources like gas and oil, which harms production and raises operating costs. Consequently, intensifying geopolitical could affect the growth of Global Makeup Brushes and Tools Market.
Synthetic Material Type to Grow at Faster CAGR During 2024-2030
Synthetic makeup brushes are made from synthetic materials, such as polyester and nylon. The increasing consumer consciousness towards animal cruelty has resulted in the rising demand for synthetic makeup brushes. Synthetic material brushes are also inexpensive compared to their natural counterpart. During the forecast period between 2024 and 2030, these factors are expected to drive synthetic material type segment to grow at a faster CAGR in Global Makeup Brushes and Tools Market. On the other hand, the natural material segment holds a larger market share in the market.
Regional Analysis
The in-depth research report on Global Makeup Brushes and Tools Market covers a number of country-specific markets across five major regions: North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa. Asia Pacific is projected to register a high growth rate during the forecast period. The rising population and increasing disposable income acts as a major driving factor for the rising demand for makeup brushes and tools in the Asia Pacific region. In addition, strict beauty standards, such as pale skin in east Asian countries, and societal pressure to adhere to those standards boost the use of makeup, which further drives the growth of makeup brushes and tools market.
Competitive Landscape
Global Makeup Brushes and Tools market is intensely competitive, as a number of companies are competing to gain a significant market share. Key players in the market include The Estee Lauder Companies, Inc., L'Oreal S.A., LVMH, Shiseido Company, Coty, Inc., Procter & Gamble, Unilever, Avon Products, Inc., Burberry Group, Henkel AG & Company, Edgewell Personal Care, Godrej Consumer Products Limited, and MAC Cosmetics.
To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
The in-depth analysis of the report provides information about growth potential, upcoming trends, and Global Makeup Brushes and Tools Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Global Makeup Brushes and Tools Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable