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健康美容化妝品

市場調查報告書

商品編碼

1699391

化妝刷及工具市場機會、成長動力、產業趨勢分析及 2025-2034 年預測

Makeup Brush and Tools Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034

出版日期: 2025年02月26日 | 出版商:

Global Market Insights Inc. | 英文 120 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024 年全球化妝刷和工具市場規模達到 70 億美元，預計 2025 年至 2034 年的複合年成長率為 6.3%。隨著消費者投資於旨在增強化妝效果的高品質產品，對高階美容工具的需求不斷成長，推動了市場擴張。社群媒體的影響力日益增強，極大地影響了購買行為，美容影響者和內容創作者展示了專業級刷子和工具的有效性。這一趨勢促使品牌擴大其產品線，提供多功能、精準的工具，以滿足各種化妝技術和偏好。

高性能纖維、人體工學設計和可自訂刷子套裝的日益普及進一步推動了創新，品牌不斷開發滿足專業和日常用戶需求的產品。如今，消費者更加重視耐用性、柔軟的刷毛和卓越的使用效果，從而增加了對高品質化妝工具的投資。隨著美容產業的發展，永續和環保的刷子材料也越來越受到關注，這與全球向有意識的消費主義轉變一致。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	70億美元
預測值	129億美元
複合年成長率	6.3%

化妝刷領域在 2024 年創造了 43 億美元的收入，預計在預測期內的複合年成長率為 6.4%。這些工具對於完美妝容至關重要，而精準度和效率仍然是消費者最優先考慮的因素。各種各樣的刷子，包括粉底、粉末、混合和輪廓工具，確保滿足每種化妝需求。人們對採用合成纖維和無殘忍纖維製成的高性能刷子的偏好日益成長，這推動了創新，鼓勵製造商推出能夠無縫應用的產品。消費者越來越尋求適合其個人化妝習慣的可客製化刷子套裝，這促使品牌提供增強多功能性的多用途工具。隨著化妝愛好者尋求符合人體工學的手柄、超柔軟的刷毛和耐用的材料來提升他們的美容體驗，對奢華和專業級刷子的需求持續上升。

線下配銷通路仍然是購買化妝刷和工具的主要選擇，到 2024 年將佔據 65% 的市場佔有率，預計複合年成長率為 6.3%。實體店具有關鍵優勢，讓顧客在購買前評估質地、柔軟度和整體品質。許多購物者更喜歡店內體驗，因為他們可以獲得專家指導和個人化建議，為他們的購買旅程增添價值。專業美容店、百貨公司櫃檯和高階化妝品零售商創造優質的購物環境，增強消費者信任並推動銷售。雖然網路零售正在迅速擴張，但化妝工具的觸覺特性確保實體店繼續在市場中發揮重要作用。品牌也利用體驗式零售策略來吸引消費者，提供店內演示和諮詢以提高參與度和轉換率。

美國化妝刷和工具市場在 2024 年創收 12 億美元，預計複合年成長率為 6.3%。該國濃厚的美容文化加上高消費支出，使其成為奢侈品和專業級美容工具的主要市場。對有機和永續美容產品日益成長的需求正在推動行業擴張，各大品牌紛紛推出環保刷子材料以滿足不斷變化的消費者偏好。由於美容影響者和專業化妝師強調高性能工具的重要性，社交媒體仍然是影響市場動態的主導力量。從噴槍化妝到精確輪廓描繪等先進化妝技術的日益普及，增加了對創新和多功能化妝刷的需求。隨著美容品牌不斷創新，提供尖端設計和增強的可用性，美國市場預計將保持穩定成長，鞏固其作為高階化妝工具主要中心的地位。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 中斷
- 未來展望
- 製造商
- 經銷商
供應商格局
利潤率分析
技術概述
重要新聞和舉措
監管格局
衝擊力
- 成長動力
  - 提高消費者對美容產品的認知與興趣
  - 化妝品產業的成長
  - 轉向個人使用的專業級產品
- 產業陷阱與挑戰
  - 優質產品成本高
  - 仿冒品氾濫
成長潛力分析
波特的分析
PESTEL分析

第4章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第5章：化妝刷與工具市場估計與預測：依產品類型，2021-2034

主要趨勢
化妝刷
- 粉底刷
- 遮瑕刷
- 粉刷
- 腮紅刷
- 眼影刷
- 眉刷
- 輪廓刷
- 唇刷
- 其他（高光筆刷等）
化妝工具
- 泡芙、海綿和攪拌器
- 睫毛夾
- 鑷子
- 修眉刀和剪刀
- 棉墊和拭子棒
- 其他工具（臉部滾輪、刮痧工具、鏡子等）

第6章：化妝刷與工具市場估計與預測：依材料，2021-2034

主要趨勢
自然的
合成的

第7章：化妝刷與工具市場估計與預測：按價格，2021-2034

主要趨勢
低的
中等的
高的

第8章：化妝刷與工具市場估計與預測：依最終用途，2021-2034

主要趨勢
專業的
個人的

第9章：化妝刷與工具市場估計與預測：按配銷通路，2021-2034

主要趨勢
線上
離線

第10章：化妝刷與工具市場估計與預測：按地區，2021-2034

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 亞太其他地區
拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地區
MEA
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- MEA 其餘地區

第 11 章：公司簡介

L'Oréal SA
Coty Inc.
Revlon Inc.
The Estée Lauder Companies Inc.
Shiseido Co. Ltd.
elf Cosmetics, Inc.
Sigma Beauty
Real Techniques
Sephora Collection
Morphe Brushes

簡介目錄

Product Code: 11315

The Global Makeup Brush and Tools Market reached USD 7 billion in 2024 and is estimated to grow at a CAGR of 6.3% from 2025 to 2034. The increasing demand for premium beauty tools is driving market expansion, as consumers are investing in high-quality products designed to enhance makeup application. The rising influence of social media has significantly shaped purchasing behaviors, with beauty influencers and content creators showcasing the effectiveness of professional-grade brushes and tools. This trend has encouraged brands to expand their product lines, offering versatile, precision-focused tools that cater to various makeup techniques and preferences.

The growing popularity of high-performance fibers, ergonomic designs, and customizable brush sets has further fueled innovation, with brands continuously developing products that meet both professional and everyday user demands. Consumers today prioritize durability, soft bristles, and superior application results, leading to increased investments in high-quality makeup tools. As the beauty industry evolves, sustainable and eco-friendly brush materials are also gaining traction, aligning with the global shift toward conscious consumerism.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$7 Billion
Forecast Value	$12.9 Billion
CAGR	6.3%

The makeup brushes segment generated USD 4.3 billion in 2024 and is projected to grow at a CAGR of 6.4% over the forecast period. These tools are essential for achieving flawless makeup application, with precision and efficiency remaining top priorities for consumers. A diverse range of brushes, including foundation, powder, blending, and contouring tools, ensures that every makeup need is met. The rising preference for high-performance brushes made with synthetic and cruelty-free fibers is driving innovation, encouraging manufacturers to introduce products that deliver seamless application. Consumers are increasingly seeking customizable brush sets tailored to their individual makeup routines, pushing brands to offer multipurpose tools that enhance versatility. The demand for luxury and professional-grade brushes continues to rise as makeup enthusiasts look for ergonomic handles, ultra-soft bristles, and durable materials that elevate their beauty experience.

The offline distribution channel remains the primary choice for purchasing makeup brushes & tools, capturing 65% market share in 2024 and expected to grow at a CAGR of 6.3%. Physical stores offer a crucial advantage, allowing customers to assess texture, softness, and overall quality before making a purchase. Many shoppers prefer in-store experiences where they can receive expert guidance and personalized recommendations, adding value to their buying journey. Specialty beauty stores, department store counters, and high-end cosmetics retailers create a premium shopping environment that enhances consumer trust and drives sales. While online retail is expanding rapidly, the tactile nature of makeup tools ensures that brick-and-mortar stores continue to play a vital role in the market. Brands are also leveraging experiential retail strategies to attract consumers, offering in-store demonstrations and consultations to boost engagement and conversion rates.

The US makeup brush & tools market generated USD 1.2 billion in 2024 and is projected to grow at a CAGR of 6.3%. The country's strong beauty culture, coupled with high consumer spending, positions it as a key market for luxury and professional-grade beauty tools. The growing demand for organic and sustainable beauty products is driving industry expansion, with brands introducing eco-friendly brush materials to align with evolving consumer preferences. Social media remains a dominant force shaping market dynamics, as beauty influencers and professional makeup artists emphasize the importance of high-performance tools. The rising popularity of advanced makeup techniques, from airbrush application to precision contouring, has increased demand for innovative and multifunctional brushes. As beauty brands continue to innovate, offering cutting-edge designs and enhanced usability, the US market is expected to maintain steady growth, reinforcing its position as a major hub for premium makeup tools.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis, 2021-2034

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Technological overview
3.5 Key news & initiatives
3.6 Regulatory landscape
3.7 Impact forces
- 3.7.1 Growth drivers
  - 3.7.1.1 Increasing consumer awareness and interest in beauty products
  - 3.7.1.2 Growth of the cosmetics industry
  - 3.7.1.3 Shift towards professional-grade products for personal use
- 3.7.2 Industry pitfalls & challenges
  - 3.7.2.1 High cost of premium products
  - 3.7.2.2 Proliferation of counterfeit products
3.8 Growth potential analysis
3.9 Porter's analysis
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Makeup Brush & Tools Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion)

5.1 Key trends
5.2 Makeup Brushes
- 5.2.1 Foundation brushes
- 5.2.2 Concealer brushes
- 5.2.3 Powder brushes
- 5.2.4 Blush brushes
- 5.2.5 Eyeshadow brushes
- 5.2.6 Eyebrow brushes
- 5.2.7 Contour brushes
- 5.2.8 Lip brushes
- 5.2.9 Others (Highlighting Brushes, etc.)
5.3 Makeup tools
- 5.3.1 Puffs, Sponges, and Blenders
- 5.3.2 Eyelash curlers
- 5.3.3 Tweezers
- 5.3.4 Eyebrow Razors, and Scissors
- 5.3.5 Cotton Pads and Swab Rods
- 5.3.6 Other Tools (Face Rollers, Gua Sha Tools, Mirrors, etc.)

Chapter 6 Makeup Brush & Tools Market Estimates & Forecast, By Material, 2021-2034 (USD Billion)

6.1 Key trends
6.2 Natural
6.3 Synthetic

Chapter 7 Makeup Brush & Tools Market Estimates & Forecast, By Price, 2021-2034 (USD Billion)

7.1 Key trends
7.2 Low
7.3 Medium
7.4 High

Chapter 8 Makeup Brush & Tools Market Estimates & Forecast, By End Use, 2021-2034 (USD Billion)

8.1 Key trends
8.2 Professional
8.3 Personal

Chapter 9 Makeup Brush & Tools Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion)

9.1 Key trends
9.2 Online
9.3 Offline

Chapter 10 Makeup Brush & Tools Market Estimates & Forecast, By Region, 2021-2034 (USD Billion)

10.1 Key trends
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
- 10.3.7 Rest of Europe
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.4.6 Rest of Asia Pacific
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Rest of Latin America
10.6 MEA
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE
- 10.6.4 Rest of MEA