市場調查報告書
商品編碼
1182007
全球報紙市場規模研究與預測:按平台(印刷、數字)、商業模式(訂閱、廣告)、地區劃分,2022-2029 年Global Newspaper Market Size study & Forecast, by Platform (Print and Digital), Business Model (Subscription and Advertising) and Regional Analysis, 2022-2029 |
報紙是全球讀者和形象廣告商的有效平台。
它包含具有成本效益的印刷和數字格式的詳細信息和生動新聞。由於對可持續和環保解決方案的需求不斷增加以及公眾對雜誌、報紙等的認識不斷提高等因素,報紙市場在預測期內正在擴大。
據 2018 年《The New York Times》報導,約 39% 的訂閱者訂閱了數字報紙。此外,數字報紙和雜誌廣告在廣告界越來越受歡迎,因為它們可以提高品牌知名度,同時補充其他渠道的品牌廣告活動。另一方面,具有成本效益的廣告模式和市場參與者不斷增加的研發活動正在為市場創造有利可圖的機會。然而,替代品的威脅將阻礙預測期內的市場增長。
研究全球報紙市場的主要區域包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。由於數字報紙和雜誌廣告在各個行業的滲透率和接受度不斷提高,北美在收入方面佔據了該地區的主導地位。由於雜誌和數字報紙支出增加以及用戶採用付費訂閱等因素,預計亞太地區在預測期內將實現增長。
本研究的目的是揭示近年來各個細分市場和國家/地區的市場規模,並預測未來幾年的市場規模。該報告旨在捕捉被調查國家中該行業的定性和定量方面的情況。
它還提供了有關關鍵方面的詳細信息,例如將定義市場未來增長的驅動因素和挑戰。此外,它還包含供利益相關者投資的微觀市場潛在機會,以及對主要參與者的競爭格局和產品供應的深入分析。
Global Newspaper Market is valued at approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2022-2029. A Newspaper is an effective platform readers and image advertisers across the globe. It is cost-effective and contains detailed information and vivid news in print and digital format. The Newspaper market is expanding because of factors such as rising demand for sustainable and eco-friendly solutions and rising public awareness towards magazines and newspapers etc. in the forecast period.
According to the New York Times in 2018, nearly 39% of subscribers subscribed to the digital newspaper. Furthermore, digital newspaper and magazine advertising is gaining traction in the advertising world because it raises brand awareness while complementing the brand's advertising campaigns on other channels. Whereas, cost-effective mode for advertisement and growing R&D activities by market players are creating lucrative opportunities for the market. However, the threat of substitutes hampers the market growth in the forecast period.
The key regions considered for the Global Newspaper Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominates the region in terms of revenue, owing to the increasing popularity and acceptance of digital newspapers & magazine advertising in various industries. The Asia Pacific is expected to grow during the forecast period, owing to factors such as the increased spending on magazines and digital newspapers, growing adoption of paid subscriptions among users
Major market players included in this report are:
Dan Gannett Co. Inc.
Fairfax Media
The New York Times
Axel Springer SE
Schibsted Media Group
APN News and Media
Daily Mail and General Trust
Dogan Yayin Holding
Gruppo Editoriale L'Espresso
Johnston Press
Recent Developments in the Market:
Global Newspaper Market Report Scope:
Historical Data: 2019-2020-2021
Base Year for Estimation: 2021
Forecast period: 2022-2029
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: Platform, Business Model, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Product:
Digital
By Business Model:
Subscription
Advertising
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of figures
List of tables and figures and dummy in nature, final lists may vary in the final deliverable