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1517366

2022-2032 年全球擴增實境和虛擬實境軟體市場規模研究（按類型、平台、軟體類型、部署、最終用戶和區域預測）

Global Augmented Reality and Virtual Reality Software Market Size Study by Type, Platform, Software Type, Deployment, End-User and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 200 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2023年全球擴增實境（AR）和虛擬實境（VR）軟體市場價值約為134.5億美元，預計在2024-2032年預測期內將以超過18.43%的健康成長率成長。 AR 和 VR 軟體透過將數位資訊與現實環境無縫整合或創建完全沉浸式的虛擬體驗，增強使用者互動和參與度。這項變革性技術利用先進的 3D 圖形和基於感測器的輸入，對於開發跨不同領域的應用程式至關重要，包括娛樂、教育、醫療保健和工業應用。娛樂產業擴大採用 AR 和 VR 軟體，以及教育和醫療保健領域對沉浸式學習的需求不斷增加，凸顯了該市場的潛在成長。然而，與 AR 和 VR 軟體相關的巨大成本和隱私問題可能會阻礙市場擴張。旨在減少延遲、增強跨平台相容性和改善資料保護的持續創新預計將促進市場成長。此外，AR和VR在工業應用中的利用預計將顯著推進製造程序，從而為市場的未來成長軌跡做出貢獻。

AR和VR軟體跨行動和桌面等各種平台的快速部署，有助於虛擬物件和真實環境的交互，從而提供無縫體驗。具體來說，VR 耳機和控制台使用戶能夠體驗具有疊加現實世界背景的沉浸式環境，從而增強整個行業垂直領域的用戶參與度。 AR 和 VR 軟體在 3D 建模、遠端協作和導航等應用中的廣泛使用凸顯了其在提高生產力和使用者體驗方面的變革潛力。

全球擴增實境 (AR) 和虛擬實境 (VR) 軟體市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。由於對軍事訓練和醫療保健應用的 AR 和 VR 技術進行了大量投資，就收入而言，北美是擴增實境 (AR) 和虛擬實境 (VR) 軟體市場的主導地區。此外，在對高品質內容和無縫整合的需求的推動下，人們對教育和娛樂領域的 AR 和 VR 產生了濃厚的興趣，這進一步支持了市場的擴張。然而，預計亞太地區的市場在預測期內將以最快的速度成長。中國、日本和印度等國家透過數位措施和強勁的市場擴張，為全球 AR 和 VR 軟體開發做出了重大貢獻。

市場的詳細細分和細分市場解釋如下：

目錄

第 1 章：全球擴增實境 (AR) 與虛擬實境 (VR) 軟體市場執行摘要

  • 全球擴增實境 (AR) 與虛擬實境 (VR) 軟體市場規模及預測 (2022-2032)
  • 區域概要
  • 分部摘要
    • 按類型
    • 按平台
    • 依軟體類型
    • 按部署
    • 按最終用戶
  • 主要趨勢
  • 經濟衰退的影響
  • 分析師推薦與結論

第 2 章：全球擴增實境 (AR) 和虛擬實境 (VR) 軟體市場定義和研究假設

  • 研究目的
  • 市場定義
  • 研究假設
    • 包含與排除
    • 限制
    • 供給側分析
      • 可用性
      • 基礎設施
      • 監管環境
      • 市場競爭
      • 經濟可行性（消費者的角度）
    • 需求面分析
      • 監理框架
      • 技術進步
      • 環境考慮
      • 消費者意識和接受度
  • 估算方法
  • 研究涵蓋的年份
  • 貨幣兌換率

第 3 章：全球擴增實境 (AR) 與虛擬實境 (VR) 軟體市場動態

  • 市場促進因素
    • 娛樂和教育領域的採用率增加
    • AR和VR軟體公司數量不斷增加
  • 市場挑戰
    • 高成本和隱私問題
    • 需要熟練的操作人員
  • 市場機會
    • 減少延遲和跨平台相容性方面的創新
    • 擴大工業應用

第 4 章：全球擴增實境 (AR) 與虛擬實境 (VR) 軟體市場產業分析

  • 波特的五力模型
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭競爭
    • 波特五力模型的未來方法
    • 波特的五力影響分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社會的
    • 技術性
    • 環境的
    • 合法的
  • 頂級投資機會
  • 最佳制勝策略
  • 顛覆性趨勢
  • 產業專家視角
  • 分析師推薦與結論

第 5 章：2022-2032 年全球擴增實境 (AR) 與虛擬實境 (VR) 軟體市場規模及類型預測

  • 細分儀表板
  • 全球擴增實境 (AR) 和虛擬實境 (VR) 軟體市場：類型收入趨勢分析，2022 年和 2032 年
    • 擴增實境軟體
    • 虛擬實境軟體

第 6 章：2022-2032 年全球擴增實境 (AR) 與虛擬實境 (VR) 軟體市場規模及平台預測

  • 細分儀表板
  • 全球擴增實境 (AR) 與虛擬實境 (VR) 軟體市場：2022 年和 2032 年平台收入趨勢分析
    • 安慰
    • 桌面
    • 耳機
    • 移動的

第 7 章：2022-2032 年全球擴增實境 (AR) 與虛擬實境 (VR) 軟體市場規模及軟體類型預測

  • 細分儀表板
  • 全球擴增實境 (AR) 與虛擬實境 (VR) 軟體市場：2022 年和 2032 年軟體類型收入趨勢分析
    • 3D建模
    • AR遠端協作
    • 文件
    • 導航
    • 視覺化
    • VR內容創作
    • 工作流程最佳化

第 8 章：2022-2032 年全球擴增實境 (AR) 與虛擬實境 (VR) 軟體市場規模及部署預測

  • 細分儀表板
  • 全球擴增實境 (AR) 與虛擬實境 (VR) 軟體市場：2022 年和 2032 年部署收入趨勢分析
    • 混合
    • 雲端
    • 本地部署

第 9 章：2022-2032 年全球擴增實境 (AR) 與虛擬實境 (VR) 軟體市場規模及最終用戶預測

  • 細分儀表板
  • 全球擴增實境 (AR) 與虛擬實境 (VR) 軟體市場：2022 年和 2032 年最終用戶收入趨勢分析
    • 航太與國防
    • 汽車與運輸
    • 消費品與零售
    • 教育
    • 娛樂與遊戲
    • 衛生保健

第 10 章：2022-2032 年全球擴增實境 (AR) 與虛擬實境 (VR) 軟體市場規模及地區預測

  • 北美擴增實境（AR）與虛擬實境（VR）軟體市場
    • 美國擴增實境（AR）與虛擬實境（VR）軟體市場
      • 2022-2032 年型別細分規模與預測
      • 2022-2032 年平台細分規模與預測
      • 軟體類型細分規模與預測，2022-2032 年
      • 2022-2032 年部署細分規模與預測
      • 2022-2032 年最終用戶細分規模與預測
    • 加拿大擴增實境（AR）和虛擬實境（VR）軟體市場
  • 歐洲擴增實境（AR）與虛擬實境（VR）軟體市場
    • 英國擴增實境（AR）與虛擬實境（VR）軟體市場
    • 德國擴增實境（AR）與虛擬實境（VR）軟體市場
    • 法國擴增實境（AR）與虛擬實境（VR）軟體市場
    • 西班牙擴增實境（AR）與虛擬實境（VR）軟體市場
    • 義大利擴增實境（AR）與虛擬實境（VR）軟體市場
    • 歐洲其他地區擴增實境 (AR) 和虛擬實境 (VR) 軟體市場
  • 亞太地區擴增實境（AR）與虛擬實境（VR）軟體市場
    • 中國擴增實境（AR）與虛擬實境（VR）軟體市場
    • 印度擴增實境（AR）與虛擬實境（VR）軟體市場
    • 日本擴增實境（AR）與虛擬實境（VR）軟體市場
    • 澳洲擴增實境（AR）與虛擬實境（VR）軟體市場
    • 韓國擴增實境（AR）與虛擬實境（VR）軟體市場
    • 亞太地區其他擴增實境 (AR) 和虛擬實境 (VR) 軟體市場
  • 拉丁美洲擴增實境（AR）與虛擬實境（VR）軟體市場
    • 巴西擴增實境（AR）與虛擬實境（VR）軟體市場
    • 墨西哥擴增實境（AR）與虛擬實境（VR）軟體市場
    • 拉丁美洲其他地區擴增實境 (AR) 和虛擬實境 (VR) 軟體市場
  • 中東和非洲擴增實境 (AR) 和虛擬實境 (VR) 軟體市場
    • 沙烏地阿拉伯擴增實境（AR）和虛擬實境（VR）軟體市場
    • 南非擴增實境（AR）與虛擬實境（VR）軟體市場
    • 中東和非洲其他地區擴增實境 (AR) 和虛擬實境 (VR) 軟體市場

第 11 章：競爭情報

  • 重點企業SWOT分析
    • 沃爾沃公司
    • 超微半導體公司
    • 亞馬遜網路服務公司
  • 頂級市場策略
  • 公司簡介
    • AB Volvo
      • 關鍵訊息
      • 概述
      • 財務（視數據可用性而定）
      • 產品概要
      • 市場策略
    • Advanced Micro Devices, Inc.
    • Amazon Web Services, Inc.
    • Appinventiv Technologies Pvt. Ltd.
    • Apple Inc.
    • ARLOOPA Inc.
    • Autodesk, Inc.
    • Blippar Ltd.
    • Cisco Systems, Inc.
    • Contentful Group
    • Cosm Immersive
    • Epic Games, Inc.
    • Fyusion, Inc.
    • Google LLC
    • HQSoftware

第 12 章：研究過程

  • 研究過程
    • 資料探勘
    • 分析
    • 市場預測
    • 驗證
    • 出版
  • 研究屬性
簡介目錄

Global Augmented Reality (AR) and Virtual Reality (VR) Software Market is valued approximately at USD 13.45 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 18.43% over the forecast period 2024-2032. AR & VR software, through the seamless integration of digital information with real-world environments or the creation of fully immersive virtual experiences, enhances user interaction and engagement. This transformative technology leveraging advanced 3D graphics and sensor-based inputs that is pivotal in developing applications across diverse sectors including entertainment, education, healthcare, and industrial applications. The increasing adoption of AR & VR software in the entertainment industry and the heightened need for immersive learning in education and healthcare underscore the market's potential growth. However, substantial costs and privacy concerns associated with AR & VR software could impede market expansion. Continuous innovations aimed at reducing latency, enhancing cross-platform compatibility, and improving data protection are expected to foster market growth. Furthermore, the utilization of AR & VR in industrial applications is anticipated to significantly advance manufacturing processes, thereby contributing to the market's future growth trajectory.

The rapid deployment of AR & VR software across various platforms, such as mobile and desktop, facilitates the interaction with virtual objects and the real environment, thus offering a seamless experience. Specifically, VR headsets and consoles enable users to experience immersive environments with superimposed real-world backgrounds, enhancing user engagement across industry verticals. The expanding use of AR & VR software for applications like 3D modeling, remote collaboration, and navigation underscores its transformative potential in enhancing productivity and user experience.

The key regions considered for the global Augmented Reality (AR) and Virtual Reality (VR) Software Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is a dominating region in the Augmented Reality (AR) and Virtual Reality (VR) Software Market in terms of revenue due to significant investments in AR & VR technologies for military training and healthcare applications. Also, strong interest in AR & VR for education and entertainment, driven by the demand for high-quality content and seamless integration further supports the market expansion. Whereas, the market in Asia Pacific is anticipated to grow at the fastest rate over the forecast period. Countries like China, Japan, and India are making significant contributions to global AR & VR software development through digital initiatives and strong market expansion.

Major market players included in this report are:

  • AB Volvo
  • Advanced Micro Devices, Inc.
  • Amazon Web Services, Inc.
  • Appinventiv Technologies Pvt. Ltd.
  • Apple Inc.
  • ARLOOPA Inc.
  • Autodesk, Inc.
  • Blippar Ltd.
  • Cisco Systems, Inc.
  • Contentful Group
  • Cosm Immersive
  • Epic Games, Inc.
  • Fyusion, Inc.
  • Google LLC
  • HQSoftware

The detailed segments and sub-segments of the market are explained below:

By Type:

  • AR Software
  • VR Software

By Platform:

  • Console
  • Desktop
  • Headsets
  • Mobile

By Software Type:

  • 3D Modeling
  • AR Remote Collaboration
  • Documentation
  • Navigation
  • Visualization
  • VR Content Creation
  • Workflow Optimization

By Deployment:

  • Hybrid
  • On-Cloud
  • On-Premises

By End-User:

  • Aerospace & Defense
  • Automotive & Transportation
  • Consumer Goods & Retail
  • Education
  • Entertainment & Gaming
  • Healthcare

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Executive Summary

  • 1.1. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Type
    • 1.3.2. By Platform
    • 1.3.3. By Software Type
    • 1.3.4. By Deployment
    • 1.3.5. By End-User
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Increased adoption in entertainment and education sectors
    • 3.1.2. Growing number of AR & VR software companies
  • 3.2. Market Challenges
    • 3.2.1. High costs and privacy concerns
    • 3.2.2. Need for skilled operators
  • 3.3. Market Opportunities
    • 3.3.1. Innovations in latency reduction and cross-platform compatibility
    • 3.3.2. Expanding industrial applications

Chapter 4. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size & Forecasts by Type 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. AR Software
    • 5.2.2. VR Software

Chapter 6. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size & Forecasts by Platform 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market: Platform Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. Console
    • 6.2.2. Desktop
    • 6.2.3. Headsets
    • 6.2.4. Mobile

Chapter 7. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size & Forecasts by Software Type 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market: Software Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 7.2.1. 3D Modeling
    • 7.2.2. AR Remote Collaboration
    • 7.2.3. Documentation
    • 7.2.4. Navigation
    • 7.2.5. Visualization
    • 7.2.6. VR Content Creation
    • 7.2.7. Workflow Optimization

Chapter 8. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size & Forecasts by Deployment 2022-2032

  • 8.1. Segment Dashboard
  • 8.2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market: Deployment Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 8.2.1. Hybrid
    • 8.2.2. On-Cloud
    • 8.2.3. On-Premises

Chapter 9. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size & Forecasts by End-User 2022-2032

  • 9.1. Segment Dashboard
  • 9.2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market: End-User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 9.2.1. Aerospace & Defense
    • 9.2.2. Automotive & Transportation
    • 9.2.3. Consumer Goods & Retail
    • 9.2.4. Education
    • 9.2.5. Entertainment & Gaming
    • 9.2.6. Healthcare

Chapter 10. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size & Forecasts by Region 2022-2032

  • 10.1. North America Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.1.1. U.S. Augmented Reality (AR) and Virtual Reality (VR) Software Market
      • 10.1.1.1. Type breakdown size & forecasts, 2022-2032
      • 10.1.1.2. Platform breakdown size & forecasts, 2022-2032
      • 10.1.1.3. Software Type breakdown size & forecasts, 2022-2032
      • 10.1.1.4. Deployment breakdown size & forecasts, 2022-2032
      • 10.1.1.5. End-User breakdown size & forecasts, 2022-2032
    • 10.1.2. Canada Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.2. Europe Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.2.1. U.K. Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.2.2. Germany Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.2.3. France Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.2.4. Spain Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.2.5. Italy Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.2.6. Rest of Europe Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.3. Asia-Pacific Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.3.1. China Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.3.2. India Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.3.3. Japan Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.3.4. Australia Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.3.5. South Korea Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.3.6. Rest of Asia Pacific Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.4. Latin America Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.4.1. Brazil Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.4.2. Mexico Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.4.3. Rest of Latin America Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.5. Middle East & Africa Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.5.1. Saudi Arabia Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.5.2. South Africa Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.5.3. Rest of Middle East & Africa Augmented Reality (AR) and Virtual Reality (VR) Software Market

Chapter 11. Competitive Intelligence

  • 11.1. Key Company SWOT Analysis
    • 11.1.1. AB Volvo
    • 11.1.2. Advanced Micro Devices, Inc.
    • 11.1.3. Amazon Web Services, Inc.
  • 11.2. Top Market Strategies
  • 11.3. Company Profiles
    • 11.3.1. AB Volvo
      • 11.3.1.1. Key Information
      • 11.3.1.2. Overview
      • 11.3.1.3. Financial (Subject to Data Availability)
      • 11.3.1.4. Product Summary
      • 11.3.1.5. Market Strategies
    • 11.3.2. Advanced Micro Devices, Inc.
    • 11.3.3. Amazon Web Services, Inc.
    • 11.3.4. Appinventiv Technologies Pvt. Ltd.
    • 11.3.5. Apple Inc.
    • 11.3.6. ARLOOPA Inc.
    • 11.3.7. Autodesk, Inc.
    • 11.3.8. Blippar Ltd.
    • 11.3.9. Cisco Systems, Inc.
    • 11.3.10. Contentful Group
    • 11.3.11. Cosm Immersive
    • 11.3.12. Epic Games, Inc.
    • 11.3.13. Fyusion, Inc.
    • 11.3.14. Google LLC
    • 11.3.15. HQSoftware

Chapter 12. Research Process

  • 12.1. Research Process
    • 12.1.1. Data Mining
    • 12.1.2. Analysis
    • 12.1.3. Market Estimation
    • 12.1.4. Validation
    • 12.1.5. Publishing
  • 12.2. Research Attributes