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商品編碼
1517417

全球跑步手錶市場規模研究（按類型、最終用戶、價格點、配銷通路和 2022-2032 年區域預測）

Global Running Watches Market Size Study, by Type, by End User, by Price Point, by Distribution Channel, and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 200 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2023 年全球跑步手錶市場價值約為 20 億美元，預計在 2024-2032 年預測期內將以超過 5.6% 的健康成長率成長。跑步手錶，也稱為 GPS 手錶或運動手錶，是專門設計用於追蹤和監控跑步和其他身體活動的各個方面的穿戴式設備。這些手錶通常配備 GPS 技術，可以在戶外跑步時準確追蹤距離、速度和路線。它們在提供即時資料和見解方面發揮著至關重要的作用，使用戶能夠監控他們的表現、設定健身目標並最佳化他們的訓練程序。

健康意識的提高極大地推動了跑步手錶市場的成長，消費者更加重視健身和健康。隨著人們越來越意識到健康生活方式的重要性，他們尋求工具和技術來幫助他們的健身之旅。跑步手錶提供全面的解決方案，即時追蹤距離覆蓋範圍、消耗的卡路里和心率等各種指標，使用戶能夠監控自己的進度並設定可實現的健身目標。這種意識的提高促進了對跑步手錶的需求不斷成長，作為經驗豐富的運動員和健身初學者的必備伴侶，從而推動了市場成長。然而，在2024-2032年估計期間，發展中地區的高初始投資和有限的可及性是阻礙全球市場成長的關鍵因素。此外，健康意識融入日常生活的各個層面，促使人們投資跑步手錶，作為主動管理健康的一種手段。透過提供睡眠追蹤、壓力監測和指導運動等功能，跑步手錶滿足了消費者的整體健康需求，進一步推動了市場成長。隨著健康意識不斷增強，對支持積極生活方式的便捷有效工具的需求不斷增加，跑步手錶市場有望擴大。

運動參與度的上升已成為跑步手錶市場成長的重要因素。隨著越來越多的人參與各種體育活動，對增強表現追蹤和幫助實現健身目標的工具和技術的需求不斷增加。跑步手錶配備 GPS 追蹤、心率監測和表現分析等功能，可滿足運動員和健身愛好者的需求。這些設備提供了有關距離、配速、心率區域和其他基本指標的寶貴見解，使用戶能夠最佳化他們的訓練程序並有效監控進度。

技術進步透過不斷增強這些設備的功能和能力，在推動跑步手錶市場成長方面發揮關鍵作用。憑藉 GPS 追蹤、心率監測和高級分析等創新，跑步手錶為用戶提供了一套全面的功能來追蹤和最佳化他們的鍛鍊。這些技術進步為用戶提供了即時資料和對其表現的洞察，使他們能夠更有效地設定和實現健身目標。例如，GPS 追蹤允許跑步者準確測量他們的距離、配速和路線，而心率監測則提供有關他們運動期間心血管健康和強度水平的寶貴資訊。

全球跑步手錶市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。就收入而言，北美是跑步手錶市場的主導地區。該地區市場的成長歸因於消費者健身和健康意識的提高，以及擴大使用穿戴式技術來測量和監控身體活動等因素。此外，隨著越來越多的北美人強調積極的生活方式並希望提高健身水平，對 GPS 追蹤、心率監測和表現分析等複雜功能的需求將繼續成長。此外，音樂播放、非接觸式支付和智慧型手機連接等手錶功能的出現擴大了這些設備對更大市場的吸引力。然而，由於人們對健康和保健的關注不斷增加、可支配收入增加以及向智慧手錶的轉變，預計亞太地區的市場將在預測期內以最快的速度成長。

目錄

第 1 章：全球跑步手錶市場執行摘要

  • 全球跑步手錶市場規模及預測（2022-2032）
  • 區域概要
  • 分部摘要
    • 按類型
    • 按最終用戶
    • 按價位
    • 按配銷通路
  • 主要趨勢
  • 經濟衰退的影響
  • 分析師推薦與結論

第 2 章：全球跑步手錶市場定義與研究假設

  • 研究目的
  • 市場定義
  • 研究假設
    • 包含與排除
    • 限制
    • 供給側分析
      • 可用性
      • 基礎設施
      • 監管環境
      • 市場競爭
      • 經濟可行性（消費者的角度）
    • 需求面分析
      • 監理框架
      • 技術進步
      • 環境考慮
      • 消費者意識和接受度
  • 估算方法
  • 研究涵蓋的年份
  • 貨幣兌換率

第 3 章：全球跑步手錶市場動態

  • 市場促進因素
    • 健康意識提高
    • 體育運動參與度上升
    • 技術進步
  • 市場挑戰
    • 初期投資高
    • 發展中地區的可及性有限
  • 市場機會
    • 客製化和個人化
    • 與智慧型手機整合

第 4 章：全球跑步手錶市場產業分析

  • 波特的五力模型
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭競爭
    • 波特五力模型的未來方法
    • 波特的 5 力影響分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社會的
    • 技術性
    • 環境的
    • 合法的
  • 頂級投資機會
  • 最佳制勝策略
  • 顛覆性趨勢
  • 產業專家視角
  • 分析師推薦與結論

第 5 章：2022-2032 年全球跑步手錶市場規模及類型預測

  • 細分儀表板
  • 全球跑步手錶市場：類型收入趨勢分析，2022 年和 2032 年
    • 計步手錶
    • GPS手錶
    • 心率手錶
    • 多功能運動手錶

第 6 章：2022-2032 年全球跑步手錶市場規模及最終用戶預測

  • 細分儀表板
  • 全球跑步手錶市場：2022 年和 2032 年最終用戶收入趨勢分析
    • 男士
    • 女性

第 7 章：2022-2032 年全球跑步手錶市場規模與價格點預測

  • 細分儀表板
  • 全球跑步手錶市場：2022 年和 2032 年價格點收入趨勢分析
    • 優質的
    • 中等的
    • 經濟

第 8 章：2022-2032 年全球跑步手錶市場規模及配銷通路預測

  • 細分儀表板
  • 全球跑步手錶市場：2022 年和 2032 年配銷通路收入趨勢分析
    • 網路零售
    • 大型超市和超級市場
    • 專賣店
    • 其他

第 9 章：2022-2032 年全球跑步手錶市場規模及地區預測

  • 北美跑步手錶市場
    • 美國跑步手錶市場
      • 2022-2032 年型別細分規模與預測
      • 2022-2032 年最終用戶細分規模與預測
      • 2022-2032 年價格點細分規模與預測
      • 2022-2032 年配銷通路細分規模與預測
    • 加拿大跑步手錶市場
  • 歐洲跑步手錶市場
    • 英國跑步手錶市場
    • 德國跑步手錶市場
    • 法國跑步手錶市場
    • 西班牙跑步手錶市場
    • 義大利跑步手錶市場
    • 歐洲其他地區跑步手錶市場
  • 亞太跑步手錶市場
    • 中國跑步手錶市場
    • 印度跑步手錶市場
    • 日本跑步手錶市場
    • 澳洲跑步手錶市場
    • 韓國跑步手錶市場
    • 亞太地區其他跑步手錶市場
  • 拉丁美洲跑步手錶市場
    • 巴西跑步手錶市場
    • 墨西哥跑步手錶市場
    • 拉丁美洲其他地區跑步手錶市場
  • 中東和非洲跑步手錶市場
    • 沙烏地阿拉伯跑步手錶市場
    • 南非跑步手錶市場
    • 中東和非洲其他地區跑步手錶市場

第 10 章：競爭情報

  • 重點企業SWOT分析
  • 頂級市場策略
  • 公司簡介
    • Garmin Ltd.
      • 關鍵訊息
      • 概述
      • 財務（視數據可用性而定）
      • 產品概要
      • 市場策略
    • Apple Inc.
    • Fitbit Inc.
    • Samsung Electronics Co., Ltd.
    • Polar Electro Oy
    • Suunto Oy
    • Timex Group USA, Inc.
    • Coros Wearables Inc.
    • Amazfit (Zepp Health)
    • Huawei Technologies Co., Ltd.
    • TomTom International BV
    • Withings
    • CASIO Computer Co., Ltd.
    • Fossil Group, Inc.
    • Xiaomi Corporation

第 11 章：研究過程

  • 研究過程
    • 資料探勘
    • 分析
    • 市場預測
    • 驗證
    • 出版
  • 研究屬性
簡介目錄

Global Running Watches Market is valued at approximately USD 2.0 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 5.6% over the forecast period 2024-2032. Running watches, also known as GPS watches or sports watches, are wearable devices specifically designed to track and monitor various aspects of running and other physical activities. These watches are typically equipped with GPS technology to accurately track distance, speed, and route during outdoor runs. They play a crucial role in providing real-time data and insights that enable users to monitor their performance, set fitness goals, and optimize their training routines.

The increase in health awareness significantly drives the growth of the running watch market by instilling a greater emphasis on fitness and well-being among consumers. As individuals become more conscious of the importance of leading a healthy lifestyle, they seek tools and technologies to aid them in their fitness journey. Running watches offer a comprehensive solution by providing real-time tracking of various metrics such as distance coverage, calories burned, and heart rate, empowering users to monitor their progress and set achievable fitness goals. This heightened awareness fosters a growing demand for running watches as essential companions for both seasoned athletes and fitness beginners, thus driving market growth. However, high initial investment and limited accessibility in developing regions are the key factors that are hampering the market growth globally during the estimated period of 2024-2032. Moreover, the integration of health awareness into various aspects of daily life prompts individuals to invest in running watches as a means of proactively managing their health. By offering features such as sleep tracking, stress monitoring, and guided workouts, running watches cater to the holistic health needs of consumers, further fueling market growth. As health consciousness continues to rise, the running watch market is poised to expand, driven by the increased demand for convenient and effective tools to support an active lifestyle.

The rise in sports participation has become a significant factor in the growth of the running watches market. As more individuals engage in various sports activities, there is a rise in demand for tools and technologies that enhance performance tracking and aid in achieving fitness goals. Running watches, equipped with features such as GPS tracking, heart rate monitoring, and performance analytics, cater to the needs of athletes and fitness enthusiasts. These devices provide valuable insights into distance covered, pace, heart rate zones, and other essential metrics, empowering users to optimize their training routines and monitor progress effectively.

Advancements in technology play a pivotal role in driving the running watches market growth by continuously enhancing the functionality and capabilities of these devices. With innovations such as GPS tracking, heart rate monitoring, and advanced analytics, running watches offer users a comprehensive suite of features to track and optimize their workouts. These technological advancements provide users with real-time data and insights into their performance, enabling them to set and achieve their fitness goals more effectively. For instance, GPS tracking allows runners to accurately measure their distance, pace, and route, while heart rate monitoring provides valuable information about their cardiovascular health and intensity levels during exercise.

The key regions considered for the global Running Watches Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is a dominating region in the Running Watches Market in terms of revenue. The market growth in the region is being attributed to factors including increasing consumers' awareness of fitness and health, as well as their rising use of wearable technologies to measure and monitor their physical activity. Also, the demand for sophisticated features like GPS tracking, heart rate monitoring, and performance analysis will continue to grow as more people in North America emphasize an active lifestyle and want to increase their level of fitness. Furthermore, the advent of wristwatch features like music playing, contactless payments, and smartphone connectivity broadens the gadgets' appeal to a larger market. Whereas, the market in Asia Pacific is anticipated to grow at the fastest rate over the forecast period fueled by rising health and wellness concerns, increasing disposable income, and rising shift towards smartwatches.

Major market players included in this report are:

  • Garmin Ltd.
  • Apple Inc.
  • Fitbit Inc.
  • Samsung Electronics Co., Ltd.
  • Polar Electro Oy
  • Suunto Oy
  • Timex Group USA, Inc.
  • Coros Wearables Inc.
  • Amazfit (Zepp Health)
  • Huawei Technologies Co., Ltd.
  • TomTom International BV
  • Withings
  • CASIO Computer Co., Ltd.
  • Fossil Group, Inc.
  • Xiaomi Corporation

The detailed segments and sub-segment of the market are explained below:

By Type:

  • Pedometer Watches
  • GPS Watches
  • Heart Rate Watches
  • Multi-Sport Watches

By End User:

  • Men
  • Women

By Price Point:

  • Premium
  • Medium
  • Economy

By Distribution Channel:

  • Online Retail
  • Hypermarkets and Supermarkets
  • Specialty Stores
  • Others

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Running Watches Market Executive Summary

  • 1.1. Global Running Watches Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Type
    • 1.3.2. By End User
    • 1.3.3. By Price Point
    • 1.3.4. By Distribution Channel
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Running Watches Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Running Watches Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Increase in health awareness
    • 3.1.2. Rise in sports participation
    • 3.1.3. Technological advancements
  • 3.2. Market Challenges
    • 3.2.1. High initial investment
    • 3.2.2. Limited accessibility in developing regions
  • 3.3. Market Opportunities
    • 3.3.1. Customization and personalization
    • 3.3.2. Integration with smartphones

Chapter 4. Global Running Watches Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Running Watches Market Size & Forecasts by Type 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Running Watches Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. Pedometer Watches
    • 5.2.2. GPS Watches
    • 5.2.3. Heart Rate Watches
    • 5.2.4. Multi-Sport Watches

Chapter 6. Global Running Watches Market Size & Forecasts by End User 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Running Watches Market: End User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. Men
    • 6.2.2. Women

Chapter 7. Global Running Watches Market Size & Forecasts by Price Point 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global Running Watches Market: Price Point Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 7.2.1. Premium
    • 7.2.2. Medium
    • 7.2.3. Economy

Chapter 8. Global Running Watches Market Size & Forecasts by Distribution Channel 2022-2032

  • 8.1. Segment Dashboard
  • 8.2. Global Running Watches Market: Distribution Channel Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 8.2.1. Online Retail
    • 8.2.2. Hypermarkets and Supermarkets
    • 8.2.3. Specialty Stores
    • 8.2.4. Others

Chapter 9. Global Running Watches Market Size & Forecasts by Region 2022-2032

  • 9.1. North America Running Watches Market
    • 9.1.1. U.S. Running Watches Market
      • 9.1.1.1. Type breakdown size & forecasts, 2022-2032
      • 9.1.1.2. End User breakdown size & forecasts, 2022-2032
      • 9.1.1.3. Price Point breakdown size & forecasts, 2022-2032
      • 9.1.1.4. Distribution Channel breakdown size & forecasts, 2022-2032
    • 9.1.2. Canada Running Watches Market
  • 9.2. Europe Running Watches Market
    • 9.2.1. UK Running Watches Market
    • 9.2.2. Germany Running Watches Market
    • 9.2.3. France Running Watches Market
    • 9.2.4. Spain Running Watches Market
    • 9.2.5. Italy Running Watches Market
    • 9.2.6. Rest of Europe Running Watches Market
  • 9.3. Asia-Pacific Running Watches Market
    • 9.3.1. China Running Watches Market
    • 9.3.2. India Running Watches Market
    • 9.3.3. Japan Running Watches Market
    • 9.3.4. Australia Running Watches Market
    • 9.3.5. South Korea Running Watches Market
    • 9.3.6. Rest of Asia Pacific Running Watches Market
  • 9.4. Latin America Running Watches Market
    • 9.4.1. Brazil Running Watches Market
    • 9.4.2. Mexico Running Watches Market
    • 9.4.3. Rest of Latin America Running Watches Market
  • 9.5. Middle East & Africa Running Watches Market
    • 9.5.1. Saudi Arabia Running Watches Market
    • 9.5.2. South Africa Running Watches Market
    • 9.5.3. Rest of Middle East & Africa Running Watches Market

Chapter 10. Competitive Intelligence

  • 10.1. Key Company SWOT Analysis
  • 10.2. Top Market Strategies
  • 10.3. Company Profiles
    • 10.3.1. Garmin Ltd.
      • 10.3.1.1. Key Information
      • 10.3.1.2. Overview
      • 10.3.1.3. Financial (Subject to Data Availability)
      • 10.3.1.4. Product Summary
      • 10.3.1.5. Market Strategies
    • 10.3.2. Apple Inc.
    • 10.3.3. Fitbit Inc.
    • 10.3.4. Samsung Electronics Co., Ltd.
    • 10.3.5. Polar Electro Oy
    • 10.3.6. Suunto Oy
    • 10.3.7. Timex Group USA, Inc.
    • 10.3.8. Coros Wearables Inc.
    • 10.3.9. Amazfit (Zepp Health)
    • 10.3.10. Huawei Technologies Co., Ltd.
    • 10.3.11. TomTom International BV
    • 10.3.12. Withings
    • 10.3.13. CASIO Computer Co., Ltd.
    • 10.3.14. Fossil Group, Inc.
    • 10.3.15. Xiaomi Corporation

Chapter 11. Research Process

  • 11.1. Research Process
    • 11.1.1. Data Mining
    • 11.1.2. Analysis
    • 11.1.3. Market Estimation
    • 11.1.4. Validation
    • 11.1.5. Publishing
  • 11.2. Research Attributes