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市場調查報告書
商品編碼
1520716
全球逃脫室市場規模研究,按類型(小型主題室、中型主題室、大型主題室)、最終用戶(朋友、公司團體、個人、家庭、情侶)和 2022-2032 年區域預測Global Escape Room Market Size Study, by Type (Small Theme Room, Medium Theme Room, Big Theme Room), by End User (Friends, Corporate Groups, Individuals, Families, Couples), and Regional Forecasts 2022-2032 |
2023年,全球逃脫室市場價值約為90.6億美元,預計在2024-2032年預測期內將以超過14.71%的健康成長率成長。密室逃脫是一種沉浸式冒險遊戲,參與者需要在規定時間內(通常為 60 分鐘)解決謎題和謎語,逃離主題房間。這些房間採用各種配件、燈光和音效來營造引人入勝且富有挑戰性的氛圍。逃脫室作為朋友、家人和公司團隊的娛樂活動的流行正在推動全球市場的成長。逃脫室還提供互動故事講述,吸引參與者進入受流行文化啟發的引人入勝且通常為主題的體驗。這種互動式觸覺體驗提供了脫離數位世界的突破,吸引了尋求新穎和社交娛樂形式的個人。因此,逃脫室的受歡迎程度預計將在整個預測期內繼續成長。
對真實和個人化冒險體驗的需求激增正在推動密室逃脫市場向前發展。城市化、可支配收入的增加、社交媒體的影響力和實惠的票價極大地促進了這一趨勢。主要行業參與者正在與行銷公司合作,透過網路廣告提高冒險休閒活動的吸引力,瞄準高價值客戶。各國政府機構也意識到探險旅遊在創造就業和社區發展方面的潛力,正在推動探險旅遊。這種支持進一步推動了密室逃脫在全球的流行。然而,COVID-19 大流行對旅遊業(包括逃生室)產生了重大影響。廣泛的旅行限制、邊境關閉和社交疏遠措施導致旅遊業下降,從而導致密室逃脫收入下降。儘管如此,逃脫室作為一種創新且引人入勝的社交活動逐漸受到歡迎。密室逃脫獨特的主題和挑戰吸引了參與者參與各種社交聚會、團隊建立活動和慶祝活動。
全球逃生室市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲以及中東和非洲。 2023年,亞太地區在收入方面主導全球逃生室市場,預計在2024-2032年預測期內將以最快的速度成長。這是由於該地區的城市化、西化以及對獨特娛樂體驗的高度興趣。該地區蓬勃發展的旅遊業,加上尋求新奇體驗的中產階級人口不斷增加,顯著提高了密室逃脫的受歡迎程度。中國、日本和韓國等國家已成為這些互動冒險遊戲的中心,提供多樣化的主題和尖端技術來吸引當地人和遊客。亞太地區快速的城市化和可支配收入的增加也促進了密室逃脫業務的擴張,因為越來越多的消費者願意花錢購買獨特的娛樂活動。此外,擴增實境(AR)和虛擬實境(VR)等先進技術在逃脫室中的整合增強了用戶體驗,進一步推動了市場成長。亞太地區充滿活力的市場格局預計將繼續呈上升趨勢,鞏固該地區在全球逃生室市場的領導地位。
Global Escape Room Market is valued approximately at USD 9.06 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 14.71% over the forecast period 2024-2032. An escape room is an immersive adventure game where participants solve puzzles and riddles to escape a themed room within a set time, usually 60 minutes. These rooms employ various accessories, lighting, and sound effects to create an engaging and challenging atmosphere. The popularity of escape rooms as entertainment for friends, families, and corporate teams is driving market growth globally. Escape rooms also offer interactive storytelling, drawing participants into engaging and often themed experiences inspired by popular culture. This interactive, tactile experience provides a break from the digital world, appealing to individuals seeking novel and social forms of entertainment. As a result, the popularity of escape rooms is expected to continue growing throughout the forecast period.
The surge in demand for authentic and personalized adventure experiences is propelling the escape room market forward. Urbanization, rising disposable incomes, social media influence, and affordable ticket prices significantly contribute to this trend. Key industry players are collaborating with marketing firms to enhance the appeal of adventure leisure activities through internet advertising, targeting high-value customers. Government bodies in various countries are also promoting adventure tourism, recognizing its potential for job creation and community development. This support further bolsters the global popularity of escape rooms. However, the COVID-19 pandemic had a significant impact on the tourism sector, including escape rooms. Widespread travel restrictions, border closures, and social distancing measures led to a decline in tourism and, consequently, escape room revenues. Despite this, escape rooms have steadily gained popularity as an innovative and engaging social activity. The distinctive themes and challenges of escape rooms attract participants for various social gatherings, team-building events, and celebrations.
The key regions considered for the Global Escape Room Market study include Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa. In 2023, Asia-Pacific dominated the Global Escape Room Market in terms of revenue and is expected to grow at the fastest rate during the forecast period 2024-2032. This is due to the region urbanization, westernization, and a high interest in unique entertainment experiences. The region's vibrant tourism industry, coupled with a rising middle-class population seeking novel experiences, has significantly boosted the popularity of escape rooms. Countries like China, Japan, and South Korea have become hubs for these interactive adventure games, offering diverse themes and cutting-edge technology to attract both locals and tourists. The rapid urbanization and increasing disposable incomes in Asia-Pacific have also contributed to the expansion of escape room businesses, as more consumers are willing to spend on unique recreational activities. Additionally, the integration of advanced technologies such as augmented reality (AR) and virtual reality (VR) in escape rooms has enhanced the user experience, further driving market growth. This dynamic market landscape in Asia-Pacific is expected to continue its upward trajectory, cementing the region's leadership in the global escape room market.