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市場調查報告書
商品編碼
1556153

逃出遊戲市場:現狀分析與預測(2024年～2032年)

Escape Room Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 154 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

由於公司擴張，逃脫遊戲市場預計將穩定成長在14.9%左右。例如，2024 年7 月，總部位於溫尼伯的Activate Games Inc. 以沉浸式遊戲體驗而聞名，與We Do Play 合作開設了30 家新商店，將體育活動和遊戲的獨特融合帶到了世界的另一端。此外，人類進步的技術和逃脫遊戲中創造性的故事講述提高了挑戰水平，使逃脫遊戲受到具有不同體驗偏好的不同人群的歡迎。

依類型，市場分為小型主題房、中型主題房、大型主題房。由於消費者需要更精緻、更吸引人的主題來講述更好的故事，預計大型主題房間將在預測期內佔據主導地位。這些較大的房間通常採用詳細的佈景、技術和多個故事來設計，面向更多的觀眾和更忠誠的核心客戶。隨著消費者期望的提高，營運商能夠提供更宏偉的主題和更廣泛的設計，提供更多的客戶滿意度，獲得更多的品牌關注和回頭客，並利用這一市場趨勢，我們正在增加對業務的投資以實現成長。

主題分為神秘、恐怖和其他。在預測期內，懸疑領域將繼續提供普遍有吸引力的內容，因為人們總是著迷於解決謎題，並且尋找電影中隱藏的線索預計將顯著增長。這類型的基於故事的挑戰以犯罪解決者和偵探的形式為參與者創造引人入勝的故事。這些方面不僅對那些想要從遊戲中獲得智能且有益的體驗的玩家來說是一種啟發，而且對那些喜歡神秘並希望從解決盡可能多的謎題中獲得滿足感的休閒玩家來說也是一種啟發。因此，在預測期內，神秘領域預計將成為成長最快的主題。

市場依最終用戶分為企業集團、家庭、夫妻等。由於團隊建立和企業培訓等體驗的持續普及，預計企業集團細分市場將在未來幾年佔據主導地位。逃脫遊戲為培養團隊合作、溝通和解決問題的技能提供了一個活躍的環境。刺激元素也有助於這樣一種想法，即這種休息可以是與既定工作議程的愉快和難忘的偏離，從而引導更多組織將企業活動和團隊建設計劃納入其中，作為其中的一部分，他們有動力使用逃生室體驗。這有助於使用逃脫遊戲的企業客戶的成長和普及。因此，到2023年，在最終用戶中，商業組織細分市場將佔有很大的市場佔有率。

為了更了解逃脫遊戲的市場介紹，市場有北美（美國、加拿大等北美地區）、歐洲（德國、英國、法國、西班牙、義大利等歐洲地區）、亞太地區（中國、日本、印度、亞太地區其他地區）和世界其他地區。由於消費者對參與娛樂活動的興趣不斷增加以及將參與活動納入企業活動的新興趨勢，預計北美地區將在預測期內大幅成長。此外，透過小組合作和團隊合作來創造和解決團隊建立問題的日益普及，以及技術改進和房間類型的創新，正在推動市場成長。例如，2023 年 11 月，PanIQ 在美國新市中心試營運“Escape Game”，以協助擴大特許經營權。因此，按地區劃分，北美預計在預測期內將顯著成長。

市場上營運的主要公司包括 PanIQ Escape Room Franchise、Texas Panic Room、Maze Rooms Corp.、THE GREAT ESCAPE ROOM、Breakout、All In Adventures、The Escape Game, LLC、ESCAPOLOGY、Amazing Escape Room, LLC、史詩般的逃脫遊戲等等。

目錄

第1章 市場簡介

  • 市場定義
  • 主要目的
  • 相關利益者
  • 限制事項

第2章 調查手法或前提條件

  • 調查流程
  • 調查手法
  • 受訪者簡介

第3章 摘要整理

  • 產業摘要
  • 各市場區隔預測
    • 市場成長的強度
  • 地區展望

第4章 市場動態

  • 促進因素
  • 機會
  • 阻礙因素
  • 趨勢
  • PESTEL分析
  • 需求面分析
  • 供給面分析
    • 合併和收購
    • 投資Scenario
    • 產業洞察：主要新創公司及其獨特策略

第5章 價格分析

  • 各地區價格分析
  • 價格的影響因素

第6章 全球逃出遊戲市場收益，2022-2032年

第7章 市場分析:各類型

  • 小型題目房間
  • 中型題目房間
  • 大型題目房間

第8章 市場分析:題目

  • 神秘
  • 恐怖
  • 其他

第9章 市場分析:預約各類型

  • 線上預約
  • 現場預約

第10章 市場分析:各終端用戶

  • 企業群組
  • 家族
  • 情侶
  • 其他

第11章市場分析: 各地區

  • 北美
    • 美國
    • 加拿大
    • 其他北美地區
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 其他歐洲地區
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 其他亞太地區
  • 全球其他地區

第12章 價值鏈分析

  • 限制分析
  • 市場參與企業一覽

第13章 競爭情形

  • 競爭儀表板
  • 競爭市場定位分析
  • 波特的五力分析

第14章 企業簡介

  • PanIQ Escape Room Franchise
  • Texas Panic Room
  • Maze Rooms Corp.
  • THE GREAT ESCAPE ROOM
  • Breakout
  • All In Adventures
  • The Escape Game, LLC
  • ESCAPOLOGY
  • Amazing Escape Room, LLC
  • Epic Escape Game

第15章 縮寫與前提條件

第16章 附錄

簡介目錄
Product Code: UMME212987

An escape room is an adventure game in which the players get themselves enclosed in a themed room, and the main challenge is to find different puzzles and clues in order to get out of it before time is up. These rooms are well adorned, having props that create real-life environments like a detective room, a pirate ship, etc. Problem-solving skills, communications, and strategic planning are the key components as the players have to find clues and solve as many tasks as possible before the time runs out. It is an interactive activity based on solving tasks and searching for clues, which makes it exciting and stimulating for both mind and body. The escape room market is due to the constantly rising customer interest in enjoying diverse and engaging activities and the desire to find oneself in the company of friends while overcoming various tasks in confined spaces.

The Escape Room Market is expected to grow at a steady rate of around 14.9% owing to the rising company expansions. For instance, in July 2024, Activate Games Inc. (Activate Games), a Winnipeg-based company known for its immersive gaming experiences, expanded to the U.K. and Ireland. The company partnered with We Do Play to open 30 new locations and to bring its unique blend of physical activity and gaming to the other side of the pond. Moreover, technology in human advancement and involved creative storytelling in escape rooms has increased the level of challenge as well as the popularity of the escape rooms to the different groups of people with orientation to look for different experiences.

Based on the type, the market is segmented into small theme room, medium theme room, and big theme room. The big theme room is expected to dominate in the forecast period driven by consumers' need for a more elaborate and engaging theme that can tell a better story. These large rooms which are usually designed with detailed sets, technologies, and multiple narratives are for the bigger crowds and for the more engaged hardcore customers. Due to the rise in expectations for consumers, who expect more new experiences during visitors, operators have been working, to invest more in operations, which offer more grand themes and more extensive designs, as well as provide more customer satisfaction, while gaining more brand attention and repeating consumers, and hence, grow this segment of the market.

Based on themes, the market is segmented into mystery, horror, and others. The mystery segment is expected to grow significantly in the forecast period as it continues to offer universally appealing content and as people have always had a fascination for solving puzzles and hunting for clues that are concealed in the movies. Due to the feature of assigning tasks based on narratives, this genre creates compelling stories for the participants in the form of crime solvers or detectives. These aspects have been inspiring players who want to get an intellectual and valuable experience from a game as well as casual players who just to enjoy a good mystery and the satisfaction from solving as many puzzles as possible. Thus, the mystery segment is expected to grow significantly in the forecast period among the themes.

Based on the end-user, the market is segmented into corporate groups, families, couples, and others. The corporate groups segment is expected to dominate in the upcoming years owing to the continuous widening popularity of such experiences as team building and corporate training. Escape rooms provide an active setting for building teamwork, communication, and problem-solving skills, which justifies businesses investing in them for the workers' satisfaction and improved performance. The stimulating elements also contribute to the notion that such a break makes for a pleasant and memorable deviation from the established work agenda, which gives more organizations an incentive to use escape room experiences as part of corporate events and team-building plans. This has been helpful in the growth and popularity amongst the corporate clients of escape rooms. Thus, the corporate groups segment held a significant market share in 2023 among the end-user.

For a better understanding of the market adoption of escape rooms, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America is expected to grow at a considerable rate in the forecast period as consumer interest in exceptional engaging and enticing entertainment is on the rise coupled with the emerging trend of incorporating engaging activities in corporate events. Further, the rise of popularity of group work and team efforts for creating and solving team-building problems, together with the improvements in technologies and innovative types of rooms, enhance the market growth. For instance, in November 2023, PanIQ had a soft opening of its escape room in New Downtown, U.S. aiding in the expansion of the franchise. Thus, amongst areas, North America is expected to grow at a significant rate in the forecast period.

Some of the major players operating in the market include PanIQ Escape Room Franchise; Texas Panic Room; Maze Rooms Corp.; THE GREAT ESCAPE ROOM; Breakout; All In Adventures; The Escape Game, LLC; ESCAPOLOGY; Amazing Escape Room, LLC; Epic Escape Game.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Escape Room Market
  • 2.2. Research Methodology of the Escape Room Market
  • 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.MARKET DYNAMICS

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Investment Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.GLOBAL ESCAPE ROOM MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY TYPE

  • 7.1. Small Theme Room
  • 7.2. Medium Theme Room
  • 7.3. Big Theme Room

8.MARKET INSIGHTS BY THEMES

  • 8.1. Mystery
  • 8.2. Horror
  • 8.3. Others

9.MARKET INSIGHTS BY BOOKING TYPE

  • 9.1. Online Booking
  • 9.2. Onsite Booking

10.MARKET INSIGHTS BY END-USER

  • 10.1. Corporate Groups
  • 10.2. Families
  • 10.3. Couples
  • 10.4. Others

11.MARKET INSIGHTS BY REGION

  • 11.1. North America
    • 11.1.1. U.S.
    • 11.1.2. Canada
    • 11.1.3. Rest of North America
  • 11.2. Europe
    • 11.2.1. Germany
    • 11.2.2. U.K.
    • 11.2.3. France
    • 11.2.4. Italy
    • 11.2.5. Spain
    • 11.2.6. Rest of Europe
  • 11.3. Asia-Pacific
    • 11.3.1. China
    • 11.3.2. Japan
    • 11.3.3. India
    • 11.3.4. Rest of Asia-Pacific
  • 11.4. Rest of World

12.VALUE CHAIN ANALYSIS

  • 12.1. Marginal Analysis
  • 12.2. List of Market Participants

13.COMPETITIVE LANDSCAPE

  • 13.1. Competition Dashboard
  • 13.2. Competitor Market Positioning Analysis
  • 13.3. Porter Five Forces Analysis

14.COMPANY PROFILES

  • 14.1. PanIQ Escape Room Franchise
    • 14.1.1. Company Overview
    • 14.1.2. Key Financials
    • 14.1.3. SWOT Analysis
    • 14.1.4. Product Portfolio
    • 14.1.5. Recent Developments
  • 14.2. Texas Panic Room
  • 14.3. Maze Rooms Corp.
  • 14.4. THE GREAT ESCAPE ROOM
  • 14.5. Breakout
  • 14.6. All In Adventures
  • 14.7. The Escape Game, LLC
  • 14.8. ESCAPOLOGY
  • 14.9. Amazing Escape Room, LLC
  • 14.10. Epic Escape Game

15.ACRONYMS & ASSUMPTION

16.ANNEXURE