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市場調查報告書
商品編碼
1522787

全球體育贊助市場規模研究，按類型、體育、應用和區域預測 2022-2032

Global Sports Sponsorship Market Size study, by Type, by Sports, by Application and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 200 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2023年全球體育贊助市場價值約為791.3億美元，預計在2024-2032年預測期內將以超過7.22%的健康成長率成長。體育贊助在商業利益和體育事業之間建立了牢固的聯繫。它包括金錢援助、品牌認知和策略聯盟，使各方能夠實現自己的目標。贊助已發展成為從國際體育賽事到社區聯盟等各種活動的重要成長引擎，為運動員和組織的繁榮、企業擴大影響力和聲譽建立了聯繫。體育贊助已成為企業與各種受眾互動、培養品牌忠誠度以及將自己與體育界在競爭和消費者參與度日益增強的時期所表現出的熱情和熱情聯繫起來的一種方式。

全球體育贊助市場是由體育運動在世界各地的巨大吸引力和受歡迎程度所推動的。體育運動具有吸引觀眾、連結文化和地理鴻溝的獨特才能。每年有數百萬人觀看奧運、世界盃、超級盃和一級方程式賽車等重大體育賽事，這為贊助商提供了一個獨特的平台，向廣大受眾宣傳其品牌。此外，體育運動的日益商業化增加了對贊助機會的需求。聯賽、運動隊、運動員個人的資金支持以及球迷體驗的提升很大程度上依賴於贊助。贊助商現在尋求獨家關聯以及將其品牌與最著名的體育特許經營權聯繫起來的權利，從而創造一個推動全球體育贊助市場成長的競爭環境。此外，不斷變化的客戶行為和溝通模式也是重要的促進因素。由於數位媒體和社交網路的發展，球迷比以往任何時候都更能與他們喜愛的運動和運動員建立聯繫並參與其中。這項轉變為贊助商提供了透過社群媒體行銷、影響者合作夥伴關係和沈浸式數位體驗與目標受眾建立聯繫的新途徑。此外，體育贊助市場內的合作關係也發生了顯著的轉變。公司擴大將其品牌與引起消費者共鳴的價值觀和社會事業結合起來。贊助商現在專注於促進多元化和包容性舉措、環保工作和社區發展活動，以產生良好的品牌認知並與具有社會意識的消費者建立聯繫。然而，高投資成本和基礎設施挑戰將阻礙 2024-2032 年預測期內市場的整體需求。

全球體育贊助市場研究涵蓋的關鍵地區包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。預計到 2023 年，歐洲將在預測期內（2023-2032 年）佔據最大市場佔有率，主導體育贊助產業。足球在歐洲作為一項運動的廣泛接受是該地區體育贊助市場的關鍵驅動力。英格蘭英超、德國德甲、西班牙西甲和義大利意甲等歐洲主要足球聯賽吸引了大量的媒體曝光和贊助投資。各公司為了與頂級球隊、知名運動員以及國際足總世界盃和歐洲冠軍聯賽等重大賽事的合作而展開激烈競爭。此外，預計亞太地區的市場在 2024 年至 2032 年的預測期內將以最快的速度發展。

目錄

第1章：全球運動贊助市場執行摘要

  • 全球運動贊助市場規模及預測（2022-2032）
  • 區域概要
  • 分部摘要
    • 按類型
    • 按運動分類
    • 按申請
  • 主要趨勢
  • 經濟衰退的影響
  • 分析師推薦與結論

第 2 章：全球運動贊助市場定義與研究假設

  • 研究目的
  • 市場定義
  • 研究假設
    • 包容與排除
    • 限制
    • 供給側分析
      • 可用性
      • 基礎設施
      • 監管環境
      • 市場競爭
      • 經濟可行性（消費者的角度）
    • 需求面分析
      • 監理框架
      • 技術進步
      • 環境考慮
      • 消費者意識和接受度
  • 估算方法
  • 研究涵蓋的年份
  • 貨幣兌換率

第3章：全球運動贊助市場動態

  • 市場促進因素
    • 體育運動在全球範圍內的巨大吸引力和受歡迎程度
    • 體育運動商業化程度不斷提高
    • 改變客戶行為和溝通模式
  • 市場挑戰
    • 投資成本高
    • 技術和基礎設施挑戰
  • 市場機會
    • 目標驅動的夥伴關係
    • 技術進步

第4章：全球體育贊助市場產業分析

  • 波特的五力模型
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭競爭
    • 波特五力模型的未來方法
    • 波特的五力影響分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社會的
    • 技術性
    • 環境的
    • 合法的
  • 頂級投資機會
  • 最佳制勝策略
  • 顛覆性趨勢
  • 產業專家視角
  • 分析師推薦與結論

第 5 章：2022-2032 年全球運動贊助市場規模及類型預測

  • 細分儀表板
  • 全球運動贊助市場：類型收入趨勢分析，2022 年和 2032 年
    • 俱樂部和場地激活
    • 其他
    • 標示牌
    • 數位激活

第 6 章：2022-2032 年全球運動贊助市場規模及運動預測

  • 細分儀表板
  • 全球運動贊助市場：2022 年和 2032 年運動收入趨勢分析
    • 足球
    • 曲棍球
    • 蟋蟀
    • 其他

第 7 章：2022-2032 年全球運動贊助市場規模及應用預測

  • 細分儀表板
  • 全球運動贊助市場：2022 年和 2032 年應用收入趨勢分析
    • 比賽贊助
    • 培訓贊助
    • 其他

第 8 章：2022-2032 年全球運動贊助市場規模及地區預測

  • 北美運動贊助市場
    • 美國運動贊助市場
      • 2022-2032 年型別細分規模與預測
      • 2022-2032 年體育細分規模與預測
      • 2022-2032 年應用細分規模與預測
    • 加拿大運動贊助市場
      • 2022-2032 年型別細分規模與預測
      • 2022-2032 年體育細分規模與預測
      • 2022-2032 年應用細分規模與預測
  • 歐洲運動贊助市場
    • 英國運動贊助市場
    • 德國運動贊助市場
    • 法國運動贊助市場
    • 西班牙運動贊助市場
    • 義大利運動贊助市場
    • 歐洲其他地區的運動贊助市場
  • 亞太運動贊助市場
    • 中國運動贊助市場
    • 印度運動贊助市場
    • 日本運動贊助市場
    • 澳洲運動贊助市場
    • 韓國運動贊助市場
    • 亞太地區其他運動贊助市場
  • 拉丁美洲運動贊助市場
    • 巴西運動贊助市場
    • 墨西哥運動贊助市場
    • 拉丁美洲其他地區的運動贊助市場
  • 中東和非洲運動贊助市場
    • 沙烏地阿拉伯體育贊助市場
    • 南非運動贊助市場
    • 中東和非洲其他地區的運動贊助市場

第 9 章：競爭情報

  • 重點企業SWOT分析
  • 頂級市場策略
  • 公司簡介
    • Castrol India Limited
      • 關鍵訊息
      • 概述
      • 財務（視數據可用性而定）
      • 產品概要
      • 市場策略
    • Electronic Arts Inc.
    • Red Bull GmbH
    • Anheuser-Busch InBev SA/NV
    • ASICS Corporation
    • Macron SpA
    • Puma SE
    • Adidas AG
    • Nike, Inc
    • PepsiCo, Inc

第 10 章：研究過程

  • 研究過程
    • 資料探勘
    • 分析
    • 市場預測
    • 驗證
    • 出版
  • 研究屬性
簡介目錄

Global Sports Sponsorship Market is valued approximately at USD 79.13 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 7.22% over the forecast period 2024-2032. Sports sponsorship creates a strong bond between commercial interests and athletic endeavors. It encompasses monetary assistance, brand recognition, and strategic alliances that enable each party to accomplish its own objectives. Sponsorship has evolved into a crucial growth engine for everything from international athletic events to neighborhood community leagues, enabling a connection where athletes and organizations prosper, and businesses expand their reach and reputation. Sports sponsorship has become a way for businesses to interact with a variety of audiences, foster brand loyalty, and associate themselves with the enthusiasm and fervor that characterize the world of sports in this period of increased competitiveness and consumer involvement.

The Global Sports Sponsorship Market is driven by sports' enormous attraction and popularity around the world. Sports have a unique talent for involving audiences and connecting cultural and geographic divides. Millions of people watch major sporting events including the Olympics, FIFA World Cup, Super Bowl, and Formula 1 races each year, providing sponsors with a unique platform to promote their brands to a wide audience. Furthermore, the growing commercialization of sports has heightened the demand for sponsorship opportunities. The financial support of leagues, sports teams, individual athletes, and the enhancement of the fan experience is largely dependent on sponsorships. Sponsors now seek exclusive associations and the right to link their brands to the most well-known sporting franchises, creating a competitive environment that drives the growth of the global sports sponsorship market. Additionally, the changing customer behavior and communication patterns are significant drivers. Fans are more connected to and engaged with their favorite sports and players than ever before, due to the growth of digital media and social networks. This shift has provided sponsors with new avenues to connect with their target audience through social media marketing, influencer partnerships, and immersive digital experiences. Moreover, there has been a notable shift towards purpose-driven partnerships within the sports sponsorship market. Companies are increasingly aligning their brands with values and social causes that resonate with consumers. Sponsors now focus on promoting diversity and inclusion initiatives, environmental efforts, and community development activities to generate favorable brand perception and connect with socially conscious consumers. However, high investment costs and infrastructure challenges is going to impede the overall demand for the market during the forecast period 2024-2032.

The key regions considered for the Global Sports Sponsorship Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, Europe is predicted to dominate the sports sponsorship industry with the largest market share during the forecast period (2023-2032). The widespread acceptance of football as a sport in Europe is a key driver for the sports sponsorship market in the region. Major European football leagues such as the Premier League in England, Bundesliga in Germany, La Liga in Spain, and Serie A in Italy attract significant media exposure and sponsorship investments. Companies compete fiercely for associations with top teams, renowned athletes, and major competitions, including the FIFA World Cup and UEFA Champions League. Furthermore, the market in Asia Pacific is anticipated to develop at the fastest rate over the forecast period 2024-2032.

Major market players included in this report are:

  • Castrol India Limited
  • Electronic Arts Inc
  • Red Bull GmbH
  • Anheuser-Busch InBev SA/NV
  • ASICS Corporation
  • Macron S.p.A.
  • Puma SE
  • Adidas AG
  • Nike, Inc
  • PepsiCo, Inc

The detailed segments and sub-segment of the market are explained below:

By Type:

  • Club and Venue Activation
  • Others
  • Signage
  • Digital Activation

By Sports:

  • Football
  • Hockey
  • Cricket
  • Others

By Application:

  • Competition Sponsorship
  • Training Sponsorship
  • Others

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market

Table of Contents

Chapter 1. Global Sports Sponsorship Market Executive Summary

  • 1.1. Global Sports Sponsorship Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Type
    • 1.3.2. By Sports
    • 1.3.3. By Application
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Sports Sponsorship Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Sports Sponsorship Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. The immense appeal and popularity of sports globally
    • 3.1.2. Growing commercialization of sports
    • 3.1.3. Changing customer behavior and communication patterns
  • 3.2. Market Challenges
    • 3.2.1. High investment costs
    • 3.2.2. Technological and infrastructure challenges
  • 3.3. Market Opportunities
    • 3.3.1. Purpose-driven partnerships
    • 3.3.2. Technological advancements

Chapter 4. Global Sports Sponsorship Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Sports Sponsorship Market Size & Forecasts by Type 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Sports Sponsorship Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. Club and Venue Activation
    • 5.2.2. Others
    • 5.2.3. Signage
    • 5.2.4. Digital Activation

Chapter 6. Global Sports Sponsorship Market Size & Forecasts by Sports 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Sports Sponsorship Market: Sports Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. Football
    • 6.2.2. Hockey
    • 6.2.3. Cricket
    • 6.2.4. Others

Chapter 7. Global Sports Sponsorship Market Size & Forecasts by Application 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global Sports Sponsorship Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 7.2.1. Competition Sponsorship
    • 7.2.2. Training Sponsorship
    • 7.2.3. Others

Chapter 8. Global Sports Sponsorship Market Size & Forecasts by Region 2022-2032

  • 8.1. North America Sports Sponsorship Market
    • 8.1.1. U.S. Sports Sponsorship Market
      • 8.1.1.1. Type breakdown size & forecasts, 2022-2032
      • 8.1.1.2. Sports breakdown size & forecasts, 2022-2032
      • 8.1.1.3. Application breakdown size & forecasts, 2022-2032
    • 8.1.2. Canada Sports Sponsorship Market
      • 8.1.2.1. Type breakdown size & forecasts, 2022-2032
      • 8.1.2.2. Sports breakdown size & forecasts, 2022-2032
      • 8.1.2.3. Application breakdown size & forecasts, 2022-2032
  • 8.2. Europe Sports Sponsorship Market
    • 8.2.1. U.K. Sports Sponsorship Market
    • 8.2.2. Germany Sports Sponsorship Market
    • 8.2.3. France Sports Sponsorship Market
    • 8.2.4. Spain Sports Sponsorship Market
    • 8.2.5. Italy Sports Sponsorship Market
    • 8.2.6. Rest of Europe Sports Sponsorship Market
  • 8.3. Asia-Pacific Sports Sponsorship Market
    • 8.3.1. China Sports Sponsorship Market
    • 8.3.2. India Sports Sponsorship Market
    • 8.3.3. Japan Sports Sponsorship Market
    • 8.3.4. Australia Sports Sponsorship Market
    • 8.3.5. South Korea Sports Sponsorship Market
    • 8.3.6. Rest of Asia Pacific Sports Sponsorship Market
  • 8.4. Latin America Sports Sponsorship Market
    • 8.4.1. Brazil Sports Sponsorship Market
    • 8.4.2. Mexico Sports Sponsorship Market
    • 8.4.3. Rest of Latin America Sports Sponsorship Market
  • 8.5. Middle East & Africa Sports Sponsorship Market
    • 8.5.1. Saudi Arabia Sports Sponsorship Market
    • 8.5.2. South Africa Sports Sponsorship Market
    • 8.5.3. Rest of Middle East & Africa Sports Sponsorship Market

Chapter 9. Competitive Intelligence

  • 9.1. Key Company SWOT Analysis
  • 9.2. Top Market Strategies
  • 9.3. Company Profiles
    • 9.3.1. Castrol India Limited
      • 9.3.1.1. Key Information
      • 9.3.1.2. Overview
      • 9.3.1.3. Financial (Subject to Data Availability)
      • 9.3.1.4. Product Summary
      • 9.3.1.5. Market Strategies
    • 9.3.2. Electronic Arts Inc.
    • 9.3.3. Red Bull GmbH
    • 9.3.4. Anheuser-Busch InBev SA/NV
    • 9.3.5. ASICS Corporation
    • 9.3.6. Macron S.p.A.
    • 9.3.7. Puma SE
    • 9.3.8. Adidas AG
    • 9.3.9. Nike, Inc
    • 9.3.10. PepsiCo, Inc

Chapter 10. Research Process

  • 10.1. Research Process
    • 10.1.1. Data Mining
    • 10.1.2. Analysis
    • 10.1.3. Market Estimation
    • 10.1.4. Validation
    • 10.1.5. Publishing
  • 10.2. Research Attributes