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市場調查報告書
商品編碼
1703419

服飾服飾市場運動贊助－全球產業規模、佔有率、趨勢、機會和預測（按體育類型、產品類型、地區和競爭情況，2020-2030 年）

Sports Sponsorship on Apparel Clothing Accessories Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Sports Type, By Product Type, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球服飾服飾配件市場運動贊助價值為 53.4 億美元，預計到 2030 年將達到 103.4 億美元，預測期內年複合成長率(CAGR) 為 6.67%。市場成長主要得益於品牌越來越注重提高知名度和吸引運動觀眾。透過贊助，服裝公司可以將自己的產品與積極的生活方式和精英表現結合起來，充分利用運動員、運動隊和高調體育賽事的影響力和知名度。頂級運動員的代言不僅能提升品牌信譽，還能強烈影響消費者的購買行為——尤其是當這些運動員穿著或推廣贊助產品時。

市場概覽
預測期 2026-2030
2024年市場規模 53.4億美元
2030年市場規模 103.4億美元
2025-2030 年複合年成長率 6.67%
成長最快的領域 曲棍球
最大的市場 北美洲

此外，奧運、世界盃、國際聯賽等大型體育賽事在全球範圍內的日益普及，為贊助品牌提供了重要的曝光機會。隨著體育繼續主導全球娛樂和媒體，各大品牌正在加大對體育合作的投資，以吸引大量積極參與的觀眾。這一趨勢正在促進對聯名服裝和配件的需求增加，增強品牌忠誠度並推動長期市場擴張。

關鍵市場促進因素

全球體育賽事日益普及

主要市場挑戰

贊助成本上漲

主要市場趨勢

數位媒體和社群媒體在贊助策略中的整合

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：客戶之聲分析

  • 品牌知名度
  • 影響購買決策的因素

第5章：全球運動贊助對服飾服飾配件市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依運動類型（棒球、籃球、網球、板球、曲棍球、其他）
    • 依產品類型（短褲、緊身褲、鞋子、T卹、其他）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第6章：北美運動贊助對服飾服飾配件市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲運動贊助對服飾服飾配件市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太地區運動贊助對服飾服飾配件市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國

第9章：中東和非洲體育贊助對服飾服飾配件市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美洲運動贊助對服飾服飾配件市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第 13 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 14 章：競爭格局

  • 公司簡介
    • Nike Inc
    • Adidas AG
    • Puma SE
    • Rolex SA
    • Under Armour, Inc.
    • HUGO BOSS AG
    • Macron
    • Athletic Drive LLP
    • Select Sport International
    • Onemix

第 15 章：策略建議

第16章調查會社について,免責事項

簡介目錄
Product Code: 28019

Global Sports Sponsorship on Apparel Clothing Accessories Market in apparel and clothing accessories was valued at USD 5.34 billion in 2024 and is projected to reach USD 10.34 billion by 2030, growing at a compound annual growth rate (CAGR) of 6.67% during the forecast period. Market growth is primarily driven by brands' increasing focus on enhancing visibility and engaging sports-oriented audiences. Sponsorship enables apparel companies to capitalize on the influence and popularity of athletes, teams, and high-profile sporting events by aligning their products with active lifestyles and elite performance. Endorsements from top athletes not only boost brand credibility but also strongly influence consumer purchasing behavior-especially when these athletes are seen wearing or promoting sponsored products.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 5.34 Billion
Market Size 2030USD 10.34 Billion
CAGR 2025-20306.67%
Fastest Growing SegmentHockey
Largest MarketNorth America

Furthermore, the rising global popularity of major sports events such as the Olympics, FIFA World Cup, and international league tournaments offers significant exposure opportunities for sponsoring brands. As sports continue to dominate global entertainment and media, brands are investing more in sports partnerships to tap into large, engaged audiences. This trend is fostering increased demand for co-branded apparel and accessories, strengthening brand loyalty and driving long-term market expansion.

Key Market Drivers

Rising Popularity of Global Sporting Events

The increasing global viewership and influence of major sporting events is a crucial growth driver for the sports sponsorship market in apparel and accessories. According to recent statistics, as of 2022, the FIFA World Cup drew an estimated audience of 5 billion viewers worldwide, showcasing the immense exposure these events offer.

High-profile competitions such as the Olympics, NBA Finals, Super Bowl, and World Cup serve as powerful platforms for apparel brands to gain international visibility. These events attract broad and diverse audiences, creating opportunities for brands to position themselves alongside top-tier athletes and teams. Sponsorships frequently include branding on uniforms, performance wear, and fan merchandise, reinforcing associations with excellence, athleticism, and global appeal.

Moreover, the proliferation of digital and streaming platforms has significantly expanded the reach of these events, enabling brands to connect with consumers across multiple channels. As viewership continues to grow across traditional and digital media, sports sponsorship is becoming an increasingly strategic investment for apparel brands seeking to build long-term consumer engagement and loyalty.

Key Market Challenges

Rising Sponsorship Costs

One of the most significant challenges facing the sports sponsorship market in apparel and accessories is the high cost of securing partnerships. Collaborating with elite athletes, premier sports teams, or globally recognized events often requires multi-million-dollar investments, which may include endorsement fees, promotional campaigns, and the production of co-branded merchandise.

These high financial barriers can limit participation for smaller or emerging brands with constrained budgets. While established players may afford to dominate sponsorship opportunities, lesser-known companies often find it difficult to achieve comparable visibility or impact. The financial risk associated with such investments may also outweigh the anticipated returns, especially in competitive or saturated markets.

As a result, brands must carefully evaluate the return on investment for each sponsorship initiative and consider more cost-effective alternatives, such as influencer partnerships, grassroots sponsorships, or digital campaigns, to maximize brand exposure while maintaining budget efficiency.

Key Market Trends

Integration of Digital and Social Media in Sponsorship Strategies

The growing integration of digital and social media platforms into sponsorship strategies is reshaping how apparel brands engage with consumers. Companies are increasingly using platforms such as Instagram, TikTok, Twitter, and YouTube to extend the visibility and reach of their sponsorships in real time.

These digital channels allow brands to highlight collaborations with athletes and teams, showcase sponsored apparel in action, and engage with global audiences-particularly younger, tech-savvy consumers who favor authentic and interactive content. Sponsored athletes often act as digital brand ambassadors, using their personal social media accounts to amplify branded messaging and connect with followers on a more personal level.

Additionally, digital marketing enables brands to deploy highly targeted campaigns, track user engagement, and measure the effectiveness of their sponsorship efforts with precision. The shift toward digital integration is not only enhancing brand visibility and engagement but also supporting direct-to-consumer sales and strengthening brand loyalty. As such, digital and social media strategies have become essential components of modern sports sponsorship campaigns.

Key Market Players

  • Nike Inc
  • Adidas AG
  • Puma SE
  • Rolex SA
  • Under Armour, Inc.
  • HUGO BOSS AG
  • Macron
  • Athletic Drive LLP
  • Select Sport International
  • Onemix

Report Scope:

In this report, the Global Sports Sponsorship on Apparel Clothing Accessories Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sports Sponsorship on Apparel Clothing Accessories Market, By Sports Type:

  • Baseball
  • Basketball
  • Tennis
  • Cricket
  • Hockey
  • Others

Sports Sponsorship on Apparel Clothing Accessories Market, By Product Type:

  • Shorts
  • Leggings
  • Shoes
  • T-Shirts
  • Others

Sports Sponsorship on Apparel Clothing Accessories Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Sports Sponsorship on Apparel Clothing Accessories Market.

Available Customizations:

Global Sports Sponsorship on Apparel Clothing Accessories Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global Sports Sponsorship on Apparel Clothing Accessories Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Sports Type (Baseball, Basketball, Tennis, Cricket, Hockey, Others)
    • 5.2.2. By Product Type (Shorts, Leggings, Shoes, T-Shirts, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Sports Sponsorship on Apparel Clothing Accessories Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Sports Type
    • 6.2.2. By Product Type
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Sports Type
        • 6.3.1.2.2. By Product Type
    • 6.3.2. Canada Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Sports Type
        • 6.3.2.2.2. By Product Type
    • 6.3.3. Mexico Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Sports Type
        • 6.3.3.2.2. By Product Type

7. Europe Sports Sponsorship on Apparel Clothing Accessories Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Sports Type
    • 7.2.2. By Product Type
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Sports Type
        • 7.3.1.2.2. By Product Type
    • 7.3.2. Germany Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Sports Type
        • 7.3.2.2.2. By Product Type
    • 7.3.3. Spain Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Sports Type
        • 7.3.3.2.2. By Product Type
    • 7.3.4. Italy Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Sports Type
        • 7.3.4.2.2. By Product Type
    • 7.3.5. United Kingdom Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Sports Type
        • 7.3.5.2.2. By Product Type

8. Asia-Pacific Sports Sponsorship on Apparel Clothing Accessories Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Sports Type
    • 8.2.2. By Product Type
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Sports Type
        • 8.3.1.2.2. By Product Type
    • 8.3.2. Japan Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Sports Type
        • 8.3.2.2.2. By Product Type
    • 8.3.3. India Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Sports Type
        • 8.3.3.2.2. By Product Type
    • 8.3.4. Australia Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Sports Type
        • 8.3.4.2.2. By Product Type
    • 8.3.5. South Korea Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Sports Type
        • 8.3.5.2.2. By Product Type

9. Middle East & Africa Sports Sponsorship on Apparel Clothing Accessories Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Sports Type
    • 9.2.2. By Product Type
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Sports Type
        • 9.3.1.2.2. By Product Type
    • 9.3.2. Saudi Arabia Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Sports Type
        • 9.3.2.2.2. By Product Type
    • 9.3.3. UAE Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Sports Type
        • 9.3.3.2.2. By Product Type
    • 9.3.4. Turkey Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Sports Type
        • 9.3.4.2.2. By Product Type

10. South America Sports Sponsorship on Apparel Clothing Accessories Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Sports Type
    • 10.2.2. By Product Type
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Sports Type
        • 10.3.1.2.2. By Product Type
    • 10.3.2. Argentina Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Sports Type
        • 10.3.2.2.2. By Product Type
    • 10.3.3. Colombia Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Sports Type
        • 10.3.3.2.2. By Product Type

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Nike Inc
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. Adidas AG
    • 14.1.3. Puma SE
    • 14.1.4. Rolex SA
    • 14.1.5. Under Armour, Inc.
    • 14.1.6. HUGO BOSS AG
    • 14.1.7. Macron
    • 14.1.8. Athletic Drive LLP
    • 14.1.9. Select Sport International
    • 14.1.10. Onemix

15. Strategic Recommendations

16. About Us & Disclaimer