漱口水市場：按產品類型、口味、分銷渠道、地區 - 規模、份額、展望、機會分析，2023-2030 年

漱口水由稀釋劑、抗菌劑、肥皂、香料和著色劑組成。 漱口水的主要成分是去離子水（50%以上）。 去離子水用於盡量減少離子對風味的影響。 另一種主要的稀釋劑是酒精（20% 或更多）。 酒精含量因漱口水類型和政府法規而異。

苯酚、鞣酸、百裡酚、沙洛爾、六氯酚、氯化百裡酚、季銨化合物等抗菌劑廣泛用於漱口水的製造。 這些成分被加入到漱口水配方中，以匹配最終產品所需的特性。 例如，氯化苯酚既有抗菌作用，又有香味。 季銨化合物通常用於治療牙菌斑，因為它們無毒且無刺激性。

漱口水含有添加的著色劑和香料，以改善最終產品的外觀。 常用的食用色素有綠色、藍色和粉紅色。 薄荷糖、鮮茶、活性鹽、泡泡糖、水果等是世界各地流行的口味。

市場動態

在政府、公共和私營部門舉措的推動下，消費者對口腔健康的認識正在迅速提高。 美國非營利性國家組織 Delta Dental 將在 2021 年捐助 6100 萬美元。 世界衛生組織 (WHO) 全球口腔健康計劃 (ORH) 促進口腔疾病的預防和治療，並改善全球口腔健康的可及性。

這項研究的主要特點

• 本報告詳細分析了漱口水市場，並提供了以 2022 年為基準年的預測期 (2022-2030) 的市場規模和復合年增長率 (%)。
• 它還闡明了各個細分市場的潛在創收機會，並概述了該市場具有吸引力的投資建議矩陣。
• 它還提供了有關市場驅動因素、制約因素、機會、新產品發布和批准、區域前景以及主要參與者採用的競爭戰略的重要見解。
• 根據公司概況、經營業績、漱口水產品組合、區域影響力、分銷戰略、關鍵發展和戰略以及未來計劃等參數，對全球漱口水市場的主要參與者進行了概況分析。
• 本研究涵蓋的主要公司包括高露潔棕欖公司、強生公司、喜馬拉雅製藥公司、安利公司、葛蘭素史克公司、Lion Corporation、Caldwell Consumer Health, LLC、Uncle Harry's Natural Products 和凱旋製藥公司
• 這份報告中的見解將使營銷人員和企業高管能夠就未來漱口水的推出、技術改進、市場擴張和營銷策略做出明智的決策。我猜。
• 該報告面向該行業的各種利益相關者，包括投資者、供應商、漱口水製造商、分銷商、新進入者和財務分析師。
• 通過用於分析漱口水市場的各種戰略矩陣，利益相關者可以促進決策制定。

內容

第 1 章目的和先決條件

• 調查目的
• 先決條件
• 縮寫說明

第二章市場範圍

• 報告內容
  • 市場定義和範圍
  • 按產品類型細分的市場
  • 最終用戶的市場細分
• 連貫機會圖 (COM)

第 3 章市場動態、法規和趨勢分析

• 市場動態
  • 司機
  • 約束因素
    • 市場機會
    • 監管場景
    • 行業趨勢
    • M&A（併購）
    • 批准和推出新產品
    • 促銷和營銷計劃
  • 成本分解分析

第 4 章按產品類型劃分的全球漱口水市場，2017-2030

• 氟化物
• 化妝品
• 防腐劑
• 全面照顧
• 自然的

第 5 章按口味分列的全球漱口水市場，2017-2030

• 活性鹽
• 薄荷
• 鮮茶
• 其他

第 6 章全球漱口水市場：按分銷渠道，2017-2030

• 大賣場
• 超市
• 在線
• 其他

第 7 章全球漱口水市場，按地區劃分，2017-2030

• 北美
• 美國
• 加拿大
• 歐洲
• 英國
• 德國
• 意大利
• 法國
• 俄羅斯
• 其他歐洲
• 亞太地區
• 中國
• 印度
• 日本
• 東盟
• 澳大利亞
• 韓國
• 其他亞太地區
• 拉丁美洲
• 巴西
• 墨西哥
• 其他拉丁美洲地區
• 中東
• 海灣合作委員會
• 以色列
• 其他中東地區
• 非洲
• 北非
• 中非
• 南非

第八章競爭格局

• 熱圖分析
• 市場份額分析（3x3 矩陣）
• 公司簡介
  • Colgate-Palmolive Company
  • Johnson & Johnson Inc.
  • The Himalaya Drug Company
  • Amway Corporation
  • GlaxoSmithKline Plc.
  • Lion Corporation
  • Caldwell Consumer Health, LLC
  • Uncle Harry's Natural Products
  • Triumph Pharmaceuticals, Inc.

第 9 章

• 參考資料
• 調查方法
• 您可以在“漱口水市場”上查看 115 個市場數據表和 49 個圖表 - 到 2030 年的全球預測

Mouth wash consists of diluents, antibacterial agents, soaps, flavoring agents, and colorants. The primary and major ingredient of any mouthwash formula is deionized water (over 50%). Water is deionized, in order to minimize impact of ions on flavor. Another major diluent used is alcohol (over 20%). The percentage of alcohol content changes according to the type of mouthwash and government regulations.

Antibacterial agents such as phenols, tannic acid, thymol, salol, hexachloraphene, chlorinated thymols, and quaternary ammonium compounds are widely used in mouthwash manufacturing. These ingredients are incorporated into mouthwash formula according to required properties of the end product. For instance, chlorinated phenols possesses both antibacterial effect and flavor. Due to the non-toxic & non-irritating nature, quaternary ammonium compounds are often used to treat plaque.

Color and flavors are added in mouthwash to improve appearance of the end product. The commonly used food colors are green, blue, and pink. Mint, fresh tea, active salt, bubble gum, and fruits are some of the commonly preferred flavors across the world.

Market Dynamics

Consumer awareness on oral hygiene is increasing rapidly, owing to initiatives conducted by government, public, and private organizations. For instance, Delta Dental, a non-profit national association in the U.S. donated US$ 61 million in 2021, to increase access to oral health in the U.S. Moreover, the World Health Organization under its Global Oral Health Program (ORH) promotes oral health along with prevention and treatment of oral diseases, globally.

Key features of the study:

• This report provides in-depth analysis of mouthwash market and provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2022 - 2030), considering 2022 as the base year
• It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
• It profiles leading players in the global mouthwash market based on the following parameters - company overview, financial performance, mouthwash portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
• Key companies covered as a part of this study include Colgate-Palmolive Company, Johnson & Johnson Inc., The Himalaya Drug Company, Amway Corporation, GlaxoSmithKline Plc., Lion Corporation, Caldwell Consumer Health, LLC, Uncle Harry's Natural Products, and Triumph Pharmaceuticals, Inc.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future mouthwash launch, technology up-gradation, market expansion, and marketing tactics
• The global mouthwash market report caters to various stakeholders in this industry including investors, suppliers, mouthwash manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the mouthwash market

Detailed Segmentation:

• Global Mouthwash Market, By Product Type:
  • Fluoride
  • Cosmetics
  • Antiseptics
  • Total Care
  • Natural
• Global Mouthwash Market, By Flavor:
  • Active Salt
  • Mint
  • Fresh Tea
  • Others
• Global Mouthwash Market, By Distribution Channel:
  • Hypermarkets
  • Supermarkets
  • Online Stores
  • Others
• Global Mouthwash Market, By Region:
  • North America
    • U.S.
    • Canada
    • U.K.
    • Germany
    • Italy
    • France
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East
    • GCC
    • Israel
    • Rest of Middle East
    • Northern Africa
    • Central Africa
    • South Africa
• Company Profiles
  • Colgate-Palmolive Company *
    • Company Overview
    • Mouthwash Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments
    • Future Plans
  • Johnson & Johnson Inc.
  • The Himalaya Drug Company
  • Amway Corporation
  • GlaxoSmithKline Plc.
  • Lion Corporation
  • Caldwell Consumer Health, LLC
  • Uncle Harry's Natural Products
  • Triumph Pharmaceuticals, Inc.

"*" marked represents similar segmentation in other categories in the respective section.

Table of Contents

1. Research Objective and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
  • Market Snippet By Product Type
  • Market Snippet By End user
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Supply Side Drivers
• Demand Side Drivers
• Economic Drivers
  • Restraints
  • Market Opportunities
  • Regulatory Scenario
  • Industry Trend
  • Merger and Acquisitions
  • New Product Approvals/Launches
  • Promotion and Marketing Initiatives
• Cost Tier Down Analysis

4. Global Mouthwash Market, By Product Type, 2017-2030(US$ Million)

• Introduction
  • Market Share Analysis, 2023 and 2030(%)
  • Y-o-Y Growth Analysis, 2017-2030
  • Segment Trends
• Fluoride
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
• Cosmetics
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
• Antiseptic
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
• Total Care
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
• Natural
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)

5. Global Mouthwash Market, By Flavor, 2017-2030(US$ Million)

• Introduction
  • Market Share Analysis, 2023 and 2030(%)
  • Y-o-Y Growth Analysis, 2017-2030
  • Segment Trends
• Active Salt
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
• Mint
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
• Fresh Tea
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)

6. Global Mouthwash Market, By Distribution Channel, 2017-2030(US$ Million)

• Introduction
  • Market Share Analysis, 2023 and 2030(%)
  • Y-o-Y Growth Analysis, 2017-2030
  • Segment Trends
• Hypermarkets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
• Supermarkets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
• Online
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)

7. Global Mouthwash Market, By Region, 2017-2030(US$ Million)

• Introduction
  • Market Share Analysis, By Region, 2023 and 2030(%)
  • Y-o-Y Growth Analysis, For Regions, 2017-2030
• North America
  • Market Share Analysis, By Country, 2023 and 2030(%)
  • Y-o-Y Growth Analysis, By Country, 2017-2030
• U.S.
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Canada
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Europe
  • Market Share Analysis, By Country, 2023 and 2030(%)
  • Y-o-Y Growth Analysis, By Country, 2017-2030
• U.K.
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Germany
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Italy
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• France
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Russia
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Rest of Europe
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Asia Pacific
  • Market Share Analysis, By Country, 2023 and 2030(%)
  • Y-o-Y Growth Analysis, By Country, 2017-2030
• China
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• India
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Japan
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• ASEAN
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Australia
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• South Korea
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Rest of Asia Pacific
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Latin America
  • Market Share Analysis, By Country, 2023 and 2030(%)
  • Y-o-Y Growth Analysis, By Country, 2017-2030
• Brazil
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Mexico
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Rest of Latin America
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Middle East
  • Market Share Analysis, By Country, 2023 and 2030(%)
  • Y-o-Y Growth Analysis, By Country, 2017-2030
• GCC
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Israel
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Rest of Middle East
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Africa
  • Market Share Analysis, By Country, 2023 and 2030(%)
  • Y-o-Y Growth Analysis, By Country, 2017-2030
• Northern Africa
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Central Africa
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• South Africa
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)

8. Competitive Landscape

• Heat Map Analysis
• Market Share Analysis (3x3 Matrix)
• Company Profiles
  • Colgate-Palmolive Company
• Company Overview
• Product Portfolio
• Financial Performance
• Recent Developments/Updates
• Future Plans
  • Johnson & Johnson Inc.
  • The Himalaya Drug Company
  • Amway Corporation
  • GlaxoSmithKline Plc.
  • Lion Corporation
  • Caldwell Consumer Health, LLC
  • Uncle Harry's Natural Products
  • Triumph Pharmaceuticals, Inc.
• Analyst Views

9. Section

• References
• Research Methodology
• About us and Sales Contact
• Browse 115 market data tables* and 49 figures* on "Mouthwash Market" - Global forecast to 2030.