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市場調查報告書
商品編碼
1392060
幽靈廚房市場：按廚房類型、按部署、按最終用戶、按地區Ghost Kitchen Market, By Kitchen Type, By Deployment, By End Users, By Geography |
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2023年，全球幽靈廚房市場規模為703.7億美元，預計2023年至2030年年複合成長率為12.1%，到2030年將達到1566億美元。
| 報告範圍 | 報告詳情 | ||
|---|---|---|---|
| 基準年 | 2022年 | 2023年市場規模 | 703.7億美元 |
| 實績資料 | 2018-2021 | 預測期 | 2023-2030 |
| 預測期年複合成長率 | 12.10% | 2030年市場規模預測 | 1566億美元 |
近年來，由於線上食品配送平台的擴張以及對配送和外帶食品的需求不斷成長，全球「幽靈廚房」市場經歷了顯著成長。幽靈廚房，也稱為虛擬廚房或黑暗廚房，是指專用用於送貨或外帶烹飪且沒有商店或工作人員的商業廚房空間。幽靈廚房消除了建立和維護用餐區的費用，使餐廳能夠降低營運成本。幽靈廚房可讓您在一個廚房空間中部署多個品牌和概念，並迎合不同的客戶群。隨著大流行期間線上送餐佔據主導地位，對於因用餐區關閉而遭受損失的餐廳來說，「幽靈廚房」已成為一個可行的選擇。隨著企業意識到高效生產模式在以交付為中心的業務營運中的重要性，全球幽靈廚房市場規模預計在未來幾年將大幅成長。
市場動態：
COVID-19 大流行期間，食品配送平台和應用程式的滲透率不斷提高，推動了全球幽靈廚房市場的發展。消費者對線上食品配送的偏好不斷變化，以及對方便的外賣和用餐選擇的需求不斷成長，特別是在封鎖期間，正在推動對幽靈廚房的需求。與傳統餐廳相比，幽靈廚房的啟動成本更低，能夠專注於外送/外帶業務模式，集中簡化生產，遠離店內飲食服務，並且能夠在單一設施下營運。餐廳業主，包括推出多個虛擬品牌的機會。然而，對第三方配送平台的高度依賴、來自其他鬼廚房和餐廳的激烈競爭以及缺乏與顧客的直接互動是這個市場參與者面臨的主要挑戰，也是挑戰的一部分。對國際美食的需求不斷成長、線上套件的普及以及雲端廚房新創公司的崛起預計將為未來幾年的幽靈廚房市場提供潛在的成長機會。
本研究的主要特點
- 本報告對全球幽靈廚房市場進行了詳細分析，並提供了以2022年為基準年的預測期（2023-2030）的市場規模和年複合成長率（CAGR%）。
- 它還揭示了各個細分市場的潛在商機，並為該市場說明了一系列有吸引力的投資提案。
- 它還提供了有關市場促進因素、抑制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的主要考察。
- 它根據公司亮點、產品系列、主要亮點、財務實績和策略等參數，介紹了全球幽靈廚房市場的主要企業。
- 該報告的見解使行銷人員和公司負責人能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的資訊。
- 全球幽靈廚房市場報告迎合了該行業的各種相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
- 相關人員可以透過用於分析全球幽靈廚房市場的各種策略矩陣來促進他們的決策。
目錄
第1章 研究目的與前提
- 研究目標
- 假設
- 簡稱
第2章 市場展望
- 報告說明
- 市場定義和範圍
- 執行摘要
- Coherent Opportunity Map（COM）
第3章市場動態、法規及趨勢分析
- 市場動態
- 促進因素
- 增加食品宅配服務
- 成本效率和管理費用減少
- 提高彈性和敏捷性
- 技術進步和數位整合
- 抑制因素
- 客戶體驗有限
- 操作複雜性
- 對第三方交付平台的依賴
- 機會
- 擴展到服務不足的市場
- 發展您的品牌並測試您的概念
- 與歷史悠久的品牌合作
- 垂直整合和直接面對消費者的模式
- 影響分析
- 主要亮點
- 監管場景
- 產品發布/核准
- PEST分析
- 波特的分析
- 併購場景
第4章全球幽靈廚房市場，依廚房類型，2018-2030
- 獨立廚房
- 彈出式廚房
- 廚房吊艙
第5章全球幽靈廚房市場，依發展分類，2018-2030
- 基於網路的
- 基於應用程式
第6章 全球幽靈廚房市場，依最終用戶分類，2018-2030 年
- 餐廳
- 餐飲承辦商
- 用餐準備公司
- 加工過的食品
第7章全球幽靈廚房市場，按地區，2018-2030
- 北美洲
- 歐洲
- 亞太地區
- 拉丁美洲
- 中東和非洲
第8章競爭形勢
- CloudKitchens
- Kitchen United
- REEF Technology
- Virtual Kitchen Co.
- Zuul Kitchens
- Deliveroo Editions
- Kitopi
- DoorDash Kitchens
- Grubhub/Seamless
- Swiggy Access
- Uber Eats Kitchens
- Rebel Foods
- Ghost Kitchen Brands
- JustKitchen
- Keatz
第9章 章節
- 調查方法
- 關於出版商
The Global Ghost Kitchen Market size was valued at US$ 70.37 billion in 2023 and is expected to reach US$ 156.60 billion by 2030, growing at a compound annual growth rate (CAGR) of 12.1% from 2023 to 2030.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2022 | Market Size in 2023: | US$ 70.37 Bn |
| Historical Data for: | 2018 to 2021 | Forecast Period: | 2023 - 2030 |
| Forecast Period 2023 to 2030 CAGR: | 12.10% | 2030 Value Projection: | US$ 156.60 Bn |
The global ghost kitchen market has witnessed significant growth in recent years owing to the expansion of online food delivery platforms and rising demand for delivery and takeout food. A ghost kitchen, also known as a virtual kitchen or dark kitchen, refers to a commercial kitchen space that is used exclusively for the preparation of delivery or takeout food and has no storefront or wait staff. Ghost kitchens allow restaurants to reduce operating costs by eliminating expenses related to dining area setup and management. They enable restaurants to operate multiple brands and concepts within a single kitchen space to cater to different customer segments. With the dominance of online food delivery during the pandemic, ghost kitchens have emerged as a viable option for restaurants struggling with losses due to the closure of dining areas. The global ghost kitchen market size is projected to grow substantially in the coming years as companies realize the importance of efficient production models for delivery-centric business operations.
Market Dynamics:
The global ghost kitchen market is driven by the expanding penetration of food delivery platforms and apps during the COVID-19 pandemic. Shifting consumer preference toward online food delivery and rising demand for convenient takeout and meal delivery options especially during lockdowns have fueled the demand for ghost kitchens. Ghost kitchens provide several advantages to restaurant owners such as lower start-up costs compared to traditional restaurants, the ability to focus only on delivery/take-out business model, centralized streamlined production away from dine-in services, and opportunities to launch multiple virtual brands under a single facility. However, high dependence on third-party delivery platforms, intense competition from other ghost kitchens and restaurants, and lack of direct customer interaction are some of the major challenges faced by players in this market. The growing demand for international cuisine, the proliferation of online meal kits, and a rise of cloud kitchen startups are expected to present potential growth opportunities for the ghost kitchen market in coming years.
Key features of the study:
- This report provides an in-depth analysis of the global ghost kitchen market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global ghost kitchen market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include Kitchen United, Kitopi, Cloud Kitchens, Rebel Foods, and Fulton Kitchens
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global ghost kitchen market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global ghost kitchen market.
Global Ghost Kitchen Market Detailed Segmentation:
- By Kitchen Type:
- Independent kitchens
- Pop-up kitchens
- Kitchen pods
- By Deployment:
- Web-based
- App-based
- By End Users:
- Restaurants
- Caterers
- Meal Prep Companies
- Packaged Food Producers
- By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
- Company Profiles:
- CloudKitchens
- Kitchen United
- REEF Technology
- Virtual Kitchen Co.
- Zuul Kitchens
- Deliveroo Editions
- Kitopi
- DoorDash Kitchens
- Grubhub/Seamless
- Swiggy Access
- Uber Eats Kitchens
- Rebel Foods
- Ghost Kitchen Brands
- JustKitchen
- Keatz
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Ghost Kitchen, By Kitchen Type
- Market Ghost Kitchen, By Deployment
- Market Ghost Kitchen, By End Users
- Market Ghost Kitchen, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Rise in Food Delivery Services
- Cost Efficiency and Lower Overhead
- Increased Flexibility and Agility
- Technological Advancements and Digital Integration
- Restraints
- Limited Customer Experience
- Operational Complexity
- Dependence on Third-Party Delivery Platforms
- Opportunities
- Expansion into Underserved Markets
- Brand Incubation and Concept Testing
- Collaboration with Established Brands
- Vertical Integration and Direct-to-Consumer Models
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product launch/Approvals
- PEST Analysis
- PORTER's Analysis
- Merger and Acquisition Scenario
4. Global Ghost Kitchen Market, By Kitchen Type, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- Independent Kitchens
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
- Pop-up Kitchens
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
- Kitchens Pods
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
5. Global Ghost Kitchen Market, By Deployment, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- Web-based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Billion)
- App-based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Billion)
6. Global Ghost Kitchen Market, By End Users, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- Restaurants
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Billion)
- Caterers
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Billion)
- Meal Prep Companies
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Billion)
- Packaged Food Procedure
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Billion)
7. Global Ghost Kitchen Market, By Region, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, By Country, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, For Country 2018 -2030
- Country Trends
- North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Kitchen Type, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Deployment, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End Users , 2018-2030, (US$ Bn)
- Market Share Analysis, By Country , 2018-2030, (US$ Bn)
- Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Kitchen Type, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Deployment, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End Users, 2018-2030, (US$ Bn)
- Market Share Analysis, By Country , 2018-2030, (US$ Bn)
- Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Kitchen Type, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Deployment, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End Users, 2018-2030, (US$ Bn)
- Market Share Analysis, By Country , 2018-2030, (US$ Bn)
- Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Kitchen Type, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Deployment, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End Users, 2018-2030, (US$ Bn)
- Market Share Analysis, By Country , 2018-2030, (US$ Bn)
- Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Kitchen Type, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Deployment, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End Users, 2018-2030, (US$ Bn)
- Market Share Analysis, By Country , 2018-2030, (US$ Bn)
8. Competitive Landscape
- CloudKitchens
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Kitchen United
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- REEF Technology
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Virtual Kitchen Co.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Zuul Kitchens
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Deliveroo Editions
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Kitopi
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- DoorDash Kitchens
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Grubhub/Seamless
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Swiggy Access
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Uber Eats Kitchens
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Rebel Foods
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Ghost Kitchen Brands
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- JustKitchen
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Keatz
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Analyst Views
9. Section
- Research Methodology
- About us
