後疫情時代的幽靈廚房

疫情促使品牌探索僅限外帶的概念，例如由一家餐廳做飯的幽靈廚房，或多個虛擬餐廳共享一個稱為主廚房的廚房。 預計 2022 年至 2027 年間，配送和外送將出現成長，尤其是在北美和亞洲。 因此，餐廳經營者對 "幽靈廚房" 進行長期投資以滿足消費者的喜好非常重要。

虛擬餐廳泡沫在全球大流行封鎖期間成長，當時消費者對便利性的需求達到歷史最高水準。 儘管城市消費者越來越多地在家工作，但他們仍然過著快節奏的生活方式。 儘管處於高通膨時代，一些年輕消費者仍然在送貨上門上花費更多。 像 "幽靈廚房" 這樣只提供外帶服務的公司，如果能夠有效地針對年輕的高消費消費者進行微觀定位，就有機會獲得成功。

本報告審視了後疫情時代的幽靈廚房市場，概述了市場概況、餐廳品牌面臨的挑戰和機遇，以及競爭對手如何應對這一趨勢。 洞察力。

目錄

第一章簡介

第二章趨勢詳情

第 3 章行為趨勢

第 4 章總結

第五章附錄

Abstract

This report is part of the GlobalData Case Study report series, which analyzes trends explored on GlobalData's TrendSights Map. The consumer insight offered throughout the report is drawn from GlobalData's Q1 2023 and Q4 2022 global consumer survey, a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.

The pandemic encouraged brands to explore delivery-only concepts like ghost kitchens, where a single restaurant prepares or where multiple virtual restaurants share a kitchen, known as host kitchens. Delivery takeaway forecast to increase in growth during the 2022-27 period, especially in North America and Asia. It is therefore important for foodservice providers to invest longterm in ghost kitchens to align with consumer preferences.

Scope

• The virtual restaurant bubble proceeded to grow during global pandemic lockdowns when consumer demand for convenience was at an all-time high.
• Although consumers in urban areas were working from home more often, they still had fast-paced lifestyles.
• Despite times of high inflation, a notable proportion of younger consumers spend highly on delivery. Delivery-only enterprises such as ghost kitchens have an opportunity to thrive if they effectively micro-target the younger, high-spending consumer groups.

Reasons to Buy

• Understand the challenges and opportunities for foodservice brands in order to tap into the ghost kitchen trend in the post-pandemic era.
• Gain insight into how competitors are responding to this trend.
• Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.

Table of Contents

Table of Contents

01. Introduction

02. Trends Deep Dive

03. Trends in Action

04. Take-Outs

05. Appendix