全通路零售市場：依零售型態、產業及地區分類

預計2023年全球全通路零售市場規模將達78億美元，預計2023年至2030年複合年成長率為14%，到2030年將達到195.1億美元。

圖 1. 2023 年全通路零售全球市場佔有率(%)（依地區）

全通路零售是一種銷售、行銷和客戶服務方法，允許客戶在他們喜歡的管道上與企業互動，並提供互聯體驗，無論他們使用哪個管道。全通路零售可以實現更好的庫存管理和可見性。零售商可以從多個地點履行訂單，最大限度地減少缺貨和庫存積壓的情況。全通路零售為客戶提供無縫且一致的購物體驗，無論是線上上、店內、行動應用程式或透過其他管道。

這種改進的體驗可以提高客戶滿意度和忠誠度。透過為客戶提供多個接觸點和靈活的購買選擇，零售商有可能接觸到更廣泛的受眾並增加銷售。與僅使用一種通路的顧客相比，全通路零售客戶往往消費較多、購物也較頻繁。

市場動態

全通路零售市場受到不斷變化的消費者偏好和行為的顯著驅動。當今的消費者期望在所有平台上獲得一致且無摩擦的購買體驗。他們希望能夠自由地線上上瀏覽產品、跨多個接觸點購買產品以及在店內取貨或退貨。能夠提供整合和客製化的購物旅程來滿足這些期望的零售商將擁有競爭優勢。

實施和管理高效的全通路策略可能很困難。需要大型技術基礎設施，因為必須整合許多系統、資料庫和管道才能創建無縫體驗。零售公司在確保資料一致性、將舊有系統與新平台連接以及維護跨通路客戶資訊的單一視圖方面可能面臨課題。

本研究的主要特點

• 本報告對全球全通路零售市場進行了詳細分析，並提供了以2022年為基準年的預測期（2023-2030）的市場規模和年複合成長率（CAGR%）。
• 它還揭示了各個區隔市場的潛在商機，並為該市場說明了一系列有吸引力的投資提案。
• 它還提供了有關市場促進因素、抑制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的主要考察。
• 它根據公司亮點、產品系列、主要亮點、財務表現和策略等參數，介紹了全球全通路零售市場的主要企業。
• 該報告的見解使行銷人員和公司負責人能夠就未來的產品發布、升級、市場擴張和行銷策略做出明智的決策。
• 全通路零售全球市場報告針對該行業的各個相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
• 透過用於分析全球全通路零售市場的各種策略矩陣，將有助於相關人員做出決策。

目錄

第1章 研究目的與前提

• 研究目標
• 先決條件
• 簡稱

第2章 市場展望

• 報告說明
  • 市場定義和範圍
• 執行摘要
• Coherent Opportunity Map（COM）

第3章市場動態、法規及趨勢分析

• 市場動態
  • 促進因素
• 消費者行為的變化
  • 抑制因素
• 技術複雜性與整合課題
  • 機會
• 線上線下通路無縫融合
• 影響分析
• 主要亮點
• 監管場景
• 產品發布/核准
• PEST分析
• 波特的分析
• 併購場景

第 4 章全通路零售市場 - COVID-19 大流行的影響

• 新型冠狀病毒感染疾病（COVID-19）的流行病學
• 供需面分析
• 經濟影響

第 5 章 全通路零售市場，依零售型態分類，2017-2030

• 實體店面
• 電子商務平台

第 6 章 全通路零售市場（依行業），2017-2030 年

• 時尚/服飾
• 電子/電器產品
• 日常消費品/食品
• 改革

第 7 章 全通路零售市場（依地區），2017-2030

• 北美洲
• 美國
• 加拿大
• 歐洲
• 德國
• 英國
• 法國
• 義大利
• 西班牙
• 俄羅斯
• 其他歐洲國家
• 亞太地區
• 中國
• 印度
• 日本
• 澳洲
• 韓國
• ASEAN
• 其他亞太地區
• 拉丁美洲
• 巴西
• 墨西哥
• 其他拉丁美洲
• 中東和非洲
• 海灣合作理事會國家
• 南非
• 其他中東和非洲

第8章 競爭形勢

• Amazon
• Walmart
• Alibaba Group
• Target Corporation
• JD.com
• eBay Inc.
• Best Buy Co., Inc.
• Zara（Inditex Group）
• The Home Depot, Inc.
• Nordstrom, Inc.
• Macy's, Inc.
• Costco Wholesale Corporation
• Apple Inc.
• Tesco PLC
• ASOS PLC

第9章 章節

• 調查方法
• 關於出版商

The Global Omnichannel Retailing Market size is estimated to be valued at US$ 7.80 billion in 2023 and is expected to reach US$ 19.51 billion by 2030, growing at a compound annual growth rate (CAGR) of 14% from 2023 to 2030.

Figure 1. Global Omnichannel Retailing Market Share (%), by Region, 2023

Omnichannel retailing is an approach to sales, marketing, and customer service that allows customers to interact with businesses on their preferred channels and provides a connected experience regardless of the channel they use. Omnichannel retailing allows for better inventory management and visibility. Retailers can fulfill orders from various locations, minimizing stockouts and overstock situations. Many retailers have adopted omnichannel as a way to connect with customers. omnichannel retailing offers customers a seamless and consistent shopping experience, whether they engage with a retailer online, in-store, via mobile apps, or through other channels.

This enhanced experience can lead to increased customer satisfaction and loyalty. By providing customers with multiple touchpoints and flexible purchasing options, retailers can capture a broader audience and potentially increase sales. Omnichannel retailing customers tend to spend more and shop more frequently than those using only one channel.

Market Dynamics

The omnichannel retailing market is significantly being driven by changing consumer tastes and behavior. Today's consumers demand a consistent and smooth buying experience across all platforms. They desire the freedom to browse products online, buy products through numerous touchpoints, and pick up or return items from stores. Retailers who can deliver an integrated and customized shopping journey and match these expectations have a competitive advantage.

An efficient omnichannel strategy might be difficult to implement and manage. To create a seamless experience, integrating numerous systems, databases, and channels necessitates a substantial technology infrastructure. Retailers may encounter challenges assuring data consistency, connecting legacy systems with new platforms, and keeping a single view of customer information across channels.

Key features of the study:

• This report provides an in-depth analysis of the global Omni channel retailing market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global omnichannel retailing market based on the following parameters - company highlights, product portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Amazon, Walmart, Alibaba Group, Target Corporation, JD.com, eBay Inc., Best Buy Co., Inc., Zara (Inditex Group), The Home Depot, Inc., Nordstrom, Inc., Macy's, Inc., Costco Wholesale Corporation, Apple Inc., Tesco PLC, ASOS PLC
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global omnichannel retailing market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global omnichannel retailing market

Omnichannel Retailing Market Detailed Segmentation:

• By Retail Format
  • Brick-and-Mortar Stores
  • E-commerce Platforms
• By Industry Vertical
  • Fashion & Apparel
  • Electronics & Appliances
  • FMCG & Grocery
  • Home Improvements
• By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
• Top companies in Omnichannel Retailing Market
  • Amazon
  • Walmart
  • Alibaba Group
  • Target Corporation
  • com
  • eBay Inc.
  • Best Buy Co., Inc.
  • Zara (Inditex Group)
  • The Home Depot, Inc.
  • Nordstrom, Inc.
  • Macy's, Inc.
  • Costco Wholesale Corporation
  • Apple Inc.
  • Tesco PLC
  • ASOS PLC

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet , By Retail Format
  • Market Snippet , By Industry Vertical
  • Market Snippet , By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Changing Consumer Behavior
  • Restraints
• Technological Complexity and Integration Challenges
  • Opportunities
• Seamless Integration of Online and Offline Channels
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product launch/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Omnichannel Retailing Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Omnichannel Retailing Market, By Retail Format, 2017-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Brick-and-Mortar Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Billion)
• E-commerce Platforms
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Billion)

6. Omnichannel Retailing Market, By Industry Vertical, 2017-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Fashion & Apparel
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Billion)
• Electronics & Appliances
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Billion)
• FMCG & Grocery
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Billion)
• Home Improvements
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Billion)

7. Omnichannel Retailing Market, By Geographic Region, 2017-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, By Country, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, For Country 2018 -2030
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Retail Format, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2017-2030, (US$ Bn)
  • Market Share Analysis, By Country, 2017 and 2030(%)
• U.S.
• Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Channel Integration, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Retail Format, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2017-2030, (US$ Bn)
  • Market Share Analysis, By Country, 2017 and 2030(%)
• Germany
• U.K.
• France
• Italy
• Spain
• Russia
• Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Channel Integration, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Retail Format, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2017-2030, (US$ Bn)
  • Market Share Analysis, By Country, 2017 and 2030(%)
• China
• India
• Japan
• Australia
• South Korea
• ASEAN
• Rest Of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Channel Integration, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Retail Format, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2017-2030, (US$ Bn)
  • Market Share Analysis, By Country, 2017 and 2030(%)
• Brazil
• Mexico
• Rest Of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Channel Integration, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Retail Format, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2017-2030, (US$ Bn)
  • Market Share Analysis, By Country, 2017 and 2030 (%)
• GCC Countries
• South Africa
• Rest of the Middle East and Africa

8. Competitive Landscape

• Amazon
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Walmart
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Alibaba Group
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Target Corporation
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• JD.com
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• eBay Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Best Buy Co., Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Zara (Inditex Group)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• The Home Depot, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Nordstrom, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Macy's, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Costco Wholesale Corporation
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Apple Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Tesco PLC
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• ASOS PLC
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Analyst Views

9. Section

• Research Methodology
• About us