數據管理廣告軟體市場，依組件、依數據來源、依最終用戶、依地理位置

Data Management Advertising Software Market, By Component, By Data Source, By End User, By Geography

出版日期: 2024年02月29日 | 出版商:

Coherent Market Insights | 英文 164 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

數據管理廣告軟體市場預計 2024 年價值 23.9 億美元，預計到 2031 年將達到 49 億美元，2024 年至 2031 年年複合成長率(CAGR) 為 10.8%。

報告範圍		報告詳情
基準年：	2023年	2023/2024 年市場規模：	23.9 億美元
歷史數據：	2019年至2023年	預測期：	2024年至2031年
預測期間 2023/2024 至 2030/2031 年複合成長率：	10.80%	2030/2031 價值預測：	49億美元

資料管理廣告軟體市佔率 (%)（依地區），2024 年

近年來，由於數位化程度的提高以及公司對數據驅動行銷策略的關注，資料管理廣告市場出現了顯著成長。隨著每天透過各種線上和線下管道產生大量消費者資料，企業已經開始認知到收集、分析和激活這些資料以改善其廣告和行銷活動的價值。數據管理平台使公司能夠收集消費者檔案、分析行為模式、識別目標受眾並發起高度客製化和個人化的促銷活動。這有助於提高參與度並最大限度地提高行銷投資回報。隨著人工智慧、機器學習和預測分析等先進技術的不斷採用，資料管理廣告市場預計將進一步擴大，這些技術可以從資料中解鎖更深入的消費者洞察。

市場動態：

資料管理廣告市場的促進因素包括跨行業不斷成長的數位轉型、行動和網際網路普及率的提高、數位行銷支出的增加以及對增強客戶體驗的需求。然而，有關資料使用的隱私法規和不斷增加的安全漏洞給該行業的參與者帶來了課題。同時，機會在於整合不同的資料來源以建立統一的客戶檔案、發起超個人化的多通路活動以及為不同的垂直產業提供客製化的資料管理解決方案。

研究的主要特點：

該報告對全球資料管理廣告市場進行了深入分析，並提供了以2023年為基準年的預測期（2024-2031）的市場規模和年複合成長率（CAGR%）。
它闡明了不同區隔市場的潛在收入機會，並解釋了該市場有吸引力的投資主張矩陣。
這項研究還提供了有關市場促進因素、限制因素、機會、新產品發布或批准、市場趨勢、區域前景以及主要參與者採取的競爭策略的重要見解。
它根據以下參數描述了全球資料管理廣告市場的主要參與者——公司亮點、產品組合、主要亮點、財務表現和策略。
該報告的見解將使行銷人員和公司管理當局能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
全球資料管理廣告市場報告迎合了該行業的各個利益相關者，包括投資者、供應商、產品製造商、分銷商、新進業者和財務分析師。
利害關係人可以透過用於分析全球資料管理廣告市場的各種策略矩陣輕鬆做出決策。

IBM
- 公司簡介
- 產品/服務組合
- 財務績效
- 最新動態/更新
- 戰略概覽
Oracle
Lotame Solutions, Inc.
Adobe
Hitachi, Ltd.
Innovid
Salesforce
Teradata
The Nielsen Company (US), LLC.
SAS Institute Inc.
Neustar
Actian Corporation.
LiveRamp
Eulerian
MediaMath
Flashtalking
Cloudera, Inc.
Crux Informatics, Inc.

第 9 章：參考文獻與研究方法

參考
研究方法論

簡介目錄

Product Code: CMI6696

The Data Management Advertising Software Market is estimated to be valued at USD 2.39 Bn in 2024 and is expected to reach USD 4.90 Bn by 2031, growing at a compound annual growth rate (CAGR) of 10.8% from 2024 to 2031.

Report Coverage		Report Details
Base Year:	2023	Market Size in 2023/2024:	US$ 2.39 Bn
Historical Data for:	2019 to 2023	Forecast Period:	2024 to 2031
Forecast Period 2023/2024 to 2030/2031 CAGR:	10.80%	2030/2031 Value Projection:	US$ 4.90 Bn

Data Management Advertising Software Market Share (%), By Region, 2024

Data Management Advertising Software Market - IMG1

The data management advertising market has seen significant growth in recent years owing to increased digitalization and focus on data-driven marketing strategies by companies. With a huge amount of consumer data being generated every day through various online and offline channels, businesses have started recognizing the value of collecting, analyzing and activating this data to improve their advertising and marketing campaigns. Data management platforms allow companies to gather consumer profiles, analyze behavior patterns, identify target audiences and launch highly customized and personalized promotional efforts. This has helped boost engagement levels and maximize returns on marketing investments. The data management advertising market is anticipated to further expand with growing adoption of advanced technologies like AI, machine learning and predictive analytics that can unlock deeper consumer insights from data.

Market Dynamics:

The data management advertising market is driven by factors such as growing digital transformation across sectors, rising mobile and internet penetration, increasing spending on digital marketing and demand for enhanced customer experiences. However, privacy regulations around data usage and rising security breaches pose challenges for player in this industry. Meanwhile, opportunities lie in integrating varied data sources to build unified customer profiles, launching hyper-personalized multichannel campaigns and offering customized data management solutions for different industry verticals.

Key features of the study:

This report provides in-depth analysis of the global data management advertising market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global data management advertising market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Oracle, Adobe, SAP, Neustar, Rocket Fuel and Turn
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global data management advertising market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global data management advertising market.

Market Segmentation:

By Component
- Cloud
- On-premise
By Data Source
- First-party Data
- Second-party Data
- Third-party Data
By End User
- Ad Agencies
- Publishers
By Regional
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa
Key Players Insights
- IBM
- Oracle
- Lotame Solutions, Inc.
- Adobe
- Hitachi, Ltd.
- Innovid
- Salesforce
- Teradata
- The Nielsen Company (US), LLC.
- SAS Institute Inc.
- Neustar
- Actian Corporation.
- LiveRamp
- Eulerian
- MediaMath
- Flashtalking
- Cloudera, Inc.
- Crux Informatics, Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions

2. Market Overview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snapshot By Deployment
- Market Snapshot By Data Source
- Market Snapshot End User
- Market Snapshot By Region
- Market Scenario - Conservative, Like, Opportunistic
Market Opportunity Map

3. Market Dynamics and Trend Analysis

Market Dynamics
- Drivers
- Restraints
- Opportunities
Impact Analysis
Pest Analysis
Porters Analysis
Regulatory Scenario
COVID-19 Impact Analysis
New product approvals
Market Attractiveness By Country
Market Attractiveness By Market Segment
Key Developments & Deals
Trend Analysis - Historic and Future Trend Assessment
Key Developments

4. Global Data Management Advertising Software Market, By Deployment, 2019 - 2031 (US$ Billion)

Introduction
- Market Share (%) Analysis, 2024, 2027 & 2031
- Market Y-o-Y Growth Comparison (%), 2019 - 2031
- Segment Trends
Cloud, 2019 - 2031 (US$ Billion)
- Introduction
- Market Size and Forecast, 2019 - 2031, (US$ Billion)
On-premise, 2019 - 2031 (US$ Billion)
- Introduction
- Market Size and Forecast, 2019 - 2031, (US$ Billion)

5. Global Data Management Advertising Software Market, By Data Source, 2019 - 2031 (US$ Billion)

Introduction
- Market Share (%) Analysis, 2024, 2027 & 2031
- Market Y-o-Y Growth Comparison (%), 2019 - 2031
- Segment Trends
First-party Data, 2019 - 2031 (US$ Billion)
- Introduction
- Market Size and Forecast, 2019 - 2031, (US$ Billion)
Second-party Data, 2019 - 2031 (US$ Billion)
- Introduction
- Market Size and Forecast, 2019 - 2031, (US$ Billion)
Third-party Data, 2019 - 2031 (US$ Billion)
- Introduction
- Market Size and Forecast, 2019 - 2031, (US$ Billion)

6. Global Data Management Advertising Software Market, End User, 2019 - 2031 (US$ Billion)

Introduction
- Market Share (%) Analysis, 2024, 2027 & 2031
- Market Y-o-Y Growth Comparison (%), 2019 - 2031
- Segment Trends
Ad Agencies, 2019 - 2031 (US$ Billion)
- Introduction
- Market Size and Forecast, 2019 - 2031, (US$ Billion)
Publishers, 2019 - 2031 (US$ Billion)
- Introduction
- Market Size and Forecast, 2019 - 2031, (US$ Billion)

7. Global Data Management Advertising Software Market, By Region, 2019 - 2031 (US$ Billion)

Introduction
- Market Share (%) Analysis, 2024, 2027 & 2031, (US$ Billion)
- Market Y-o-Y Growth Comparison (%), 2024 - 2031, (US$ Billion)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Deployment, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, By Data Source, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, End User, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Billion)
U.S.
Canada
Europe
- Introduction
- Market Size and Forecast, By Deployment, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, By Data Source, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, End User, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Billion)
U.K.
Germany
Italy
France
Spain
Russia
Rest Of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Deployment, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, By Data Source, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, End User, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Billion)
China
India
Japan
Australia
South Korea
Asean
Rest Of Asia Pacific
Middle East & Africa
- Introduction
- Market Size and Forecast, By Deployment, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, By Data Source, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, End User, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Billion)
GCC
Israel
Rest Of Middle East
Latin America
- Introduction
- Market Size and Forecast, By Deployment, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, By Data Source, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, End User, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Billion)
Brazil
Mexico
Argentina
Rest of Latin America

8. Company Profiles - Global Data Management Advertising Software Market

IBM
- Company Overview
- Product/Service Portfolio
- Financial Performance
- Recent Developments/Updates
- Strategic Overview
Oracle
Lotame Solutions, Inc.
Adobe
Hitachi, Ltd.
Innovid
Salesforce
Teradata
The Nielsen Company (US), LLC.
SAS Institute Inc.
Neustar
Actian Corporation.
LiveRamp
Eulerian
MediaMath
Flashtalking
Cloudera, Inc.
Crux Informatics, Inc.