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1509259

合作夥伴關係管理解決方案市場：按組件、按部署、按行業、按地區

Partner Relationship Management Solution Market, By Component, By Deployment, By Industry Vertical, By Geography

出版日期: 2024年06月19日 | 出版商:

Coherent Market Insights | 英文 150 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年合作夥伴關係管理解決方案市場規模預計為217.4億美元，預計到2031年將達到649.2億美元，2024年至2031年的複合年成長率為16.9%。

圖 1. 2024 年合作夥伴關係管理解決方案市場佔有率(%)（按地區）

合作夥伴關係管理 (PRM) 解決方案構成了一類客戶關係管理解決方案，專門用於管理合作夥伴關係、聯盟和生態系統關係。 PRM 透過聯合產業計畫、合作夥伴入職、合作夥伴績效管理和合作夥伴行銷等功能促進公司和業務合作夥伴之間的協作。與其他 CRM 解決方案整合可讓您在合作夥伴之間共用銷售線索、機會和客戶資訊。 PRM 解決方案透過簡化流程和改善合作夥伴之間的溝通，幫助公司從其業務關係網路中獲取更多價值。隨著越來越多的公司追求開放的合作夥伴關係主導的經營模式，PRM 市場預計將在未來幾年穩定成長。

市場動態：

推動合作夥伴關係管理解決方案市場成長的是擴大採用涉及多個外部合作夥伴的基於生態系統的經營模式。隨著公司透過合作夥伴關係尋求新的收益來源，對能夠有效管理這些複雜關係的系統的需求不斷成長。此外，對多層合作夥伴網路的可見性和一致性的需求正在推動合作夥伴關係管理解決方案市場的發展。然而，由於採購和實施的初始成本較高，成長潛力受到一定限制。從積極的一面來看，隨著 PRM 解決方案發展成為全面的合作夥伴管理平台，商機正在不斷擴大。供應商正在將合作夥伴行銷、分析、收費和付款功能建置到他們的產品中。將 CRM 和 PRM 功能整合到單一合作夥伴雲端也正在成為一個重要趨勢。

本研究的主要特點

本報告對全球合作夥伴關係管理解決方案市場進行了詳細分析，並列出了以2023年為基準年的預測期（2024-2031）的市場規模和復合年成長率。
它還揭示了各個細分市場的潛在商機，並說明了該市場有吸引力的投資提案矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的重要見解。
它根據公司亮點、產品系列、主要亮點、財務表現和策略等參數，介紹了全球合作夥伴關係管理解決方案市場的主要企業。
該報告的見解使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
全球合作夥伴關係管理解決方案市場報告針對該行業的各個相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
相關人員可以透過用於分析全球合作夥伴關係管理解決方案市場的各種策略矩陣來促進他們的決策。

Partner relationship management (PRM) solutions comprise a category of customer relationship management solutions that are designed specifically to manage partnerships, alliances and ecosystem relationships. PRM facilitates collaboration between an enterprise and its business partners through features such as joint business planning, partner onboarding, partner performance management and partnership marketing. Integration with other CRM solutions allows the sharing of leads, opportunities and customer information between partners. By streamlining inter-partner processes and improving communication, PRM solutions help companies extract more value from their web of business relationships. With companies increasingly pursuing open partnership-driven business models, the PRM market is projected to grow steadily in the coming years.

Market Dynamics:

The partner relationship management solution market growth is driven by the rising adoption of ecosystem-based business models that involve multiple external partners. As enterprises pursue new revenue streams through partnerships, there is a need for systems that can manage these complex relationships efficiently. Additionally, the demand for visibility and consistency across multi-tier partner networks is propelling the Partner Relationship Management Solution Market. However, the high initial costs of procurement and implementation limit the growth potential to some extent. On the positive side, the evolution of PRM solutions into comprehensive partner management platforms is opening up opportunities. Vendors are building capabilities around partner marketing, analytics, billing and payments into their offerings. The integration of CRM and PRM functionalities into single partner clouds is another key trend gaining traction.

Key features of the study:

This report provides in-depth analysis of the global partner relationship management solution market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global partner relationship management solution market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Allbound, Channeltivity, HubSpot, Impartner, Ingram Micro Cloud, Kaseya, LogicBay, Magentrix, Microsoft, Mindmatrix, Oracle, Pansonic, Pax8, Salesforce, Upland Cloudreach, Upland Quadrogen, Upland Voiance, Zendesk, Zift Solutions, and ZINFI Technologies.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
The global partner relationship management solution market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global partner relationship management solution market.

Detailed Segmentation:

By Component
- Solution
- Lead Management
- Partner Portal Management
- Financial and Partner Program Management
- Partner Systems of Record and Business Planning
- Managing Market Development Fund & Co-op Funds
- Business Intelligence
- Services
- Training, Consultation, and Implementation
- Managed services
By Deployment
- Cloud
- On-premise
By Industry Vertical
- BFSI
- IT & Telecom
- Retail & Consumer Goods
- Manufacturing
- Healthcare
- Others
By Regional
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East
- Africa
Key Players Insights
- Allbound
- Channeltivity
- HubSpot
- Impartner
- Ingram Micro Cloud
- Kaseya
- LogicBay
- Magentrix
- Microsoft
- Mindmatrix
- Oracle
- Pansonic
- Pax8
- Salesforce
- Upland Cloudreach
- Upland Quadrogen
- Upland Voiance
- Zendesk
- Zift Solutions
- ZINFI Technologies

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Component
- Market Snippet, By Deployment
- Market Snippet, By Industry Vertical
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New system Launch/Approvals
Impact of COVID-19 Pandemic

4. Global Partner Relationship Management Solution Market, By Component, 2019-2031 (US$ Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- Segment Trends
Solution
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Lead Management
Partner Portal Management
Financial and Partner Program Management
Partner Systems of Record and Business Planning
Managing Market Development Fund & Co-op Funds
Business Intelligence
Services
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Training, Consultation, and Implementation
Managed services

5. Global Partner Relationship Management Solution Market, By Deployment, 2019-2031 (US$ Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- Segment Trends
Cloud
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
On-premise
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)

6. Global Partner Relationship Management Solution Market, By Industry Vertical, 2019-2031 (US$ Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- Segment Trends
BFSI
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
IT & Telecom
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Retail & Consumer Goods
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Manufacturing
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Healthcare
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Others
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)

7. Global Partner Relationship Management Solution Market, By Region, 2019-2031 (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
North America
- Regional Trends
- Market Size and Forecast, By Component, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Deployment, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Industry Vertical, 2019-2031 (US$ Bn)
- Market Share Analysis, By Country, 2024 and 2031 (%)
  - U.S.
  - Canada
Europe
- Regional Trends
- Market Size and Forecast, By Component, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Deployment, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Industry Vertical, 2019-2031 (US$ Bn)
- Market Share Analysis, By Country, 2024 and 2031 (%)
  - U.K.
  - Germany
  - France
  - Russia
  - Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Component, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Deployment, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Industry Vertical, 2019-2031 (US$ Bn)
- Market Share Analysis, By Country, 2024 and 2031 (%)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Component, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Deployment, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Industry Vertical, 2019-2031 (US$ Bn)
- Market Share Analysis, By Country, 2024 and 2031 (%)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East and Africa
- Regional Trends
- Market Size and Forecast, By Component, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Deployment, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Industry Vertical, 2019-2031 (US$ Bn)
- Market Share Analysis, By Country, 2024 and 2031 (%)
  - South Africa
  - GCC Countries
  - Rest of the Middle East and Africa

8. Competitive Landscape

Company Profiles
- Allbound
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Channeltivity
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- HubSpot
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Impartner
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Ingram Micro Cloud
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Kaseya
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- LogicBay
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Magentrix
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Microsoft
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Mindmatrix
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Oracle
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Pansonic
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Pax8
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Salesforce
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Upland Cloudreach
- Upland Quadrogen
- Upland Voiance
- Zendesk
- Zift Solutions
- ZINFI Technologies

9. Wheel of Fortune

Wheel of Fortune
Analyst View
Coherent Opportunity Map

10. Section

References
Research Methodology
About us and Sales Contact

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