PRM（合作夥伴關係管理）市場規模、佔有率、成長分析，按組件、按部署類型、按組織規模、按行業、按地區 - 行業預測，2024-2031 年

PRM（合作夥伴關係管理）的全球市場規模預計將在2022 年達到10.3 億美元，從2023 年的11.7 億美元成長到2031 年的33.2 億美元，預計在預測期內（2024 年-2031 年）將以複合年成長率成長。

近年來，全球 PRM（合作夥伴關係管理）市場經歷了顯著的成長和轉型。 PRM 包含各種策略、流程和技術，旨在協助公司有效管理和加強與通路合作夥伴、經銷商和經銷商的關係。合作夥伴網路日益複雜、跨通路協作需求不斷增加以及數位轉型舉措的興起，推動了這一市場擴張。 PRM 解決方案提供合作夥伴入職、培訓和認證、交易註冊、潛在客戶管理、績效追蹤和獎勵管理等功能，以共同簡化合作夥伴業務並提高跨通路的效率。市場競爭非常激烈，領先的公司不斷創新和擴展其服務產品，以滿足不斷變化的企業需求。許多領先的供應商提供與客戶關係管理 (CRM) 系統無縫整合的 PRM 平台，讓您全面了解客戶和合作夥伴。此外，人們越來越注重提供個人化的合作夥伴體驗，並利用資料分析來獲得可行的見解並提高績效。隨著公司認知到其合作夥伴網路的戰略重要性，PRM 市場預計將持續成長和創新。人工智慧 (AI)、機器學習 (ML) 和分析等先進技術被用來推動洞察、自動化流程並支援資料主導的決策。雲端基礎的PRM 解決方案以其擴充性和成本效益而聞名，其需求不斷成長，將進一步推動該市場向前發展，並預計在未來幾年將繼續保持上升趨勢。

目錄

介紹

• 研究目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 二手資料來源和主要資料來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• Start-Ups分析
• 案例研究分析
• 技術分析
• PESTEL分析
• 價值鏈分析
• 價格分析

PRM（合作夥伴關係管理）市場：按組成部分

• 市場概況
• 解決方案
  • 從事
  • 協作率
  • 管理
• 服務
  • 託管服務
  • 培訓、諮詢和整合服務

PRM（合作夥伴關係管理）市場：按部署類型

• 市場概況
• 本地
• 雲

PRM（合作夥伴關係管理）市場：依組織規模

• 市場概況
• 主要企業
• 小型企業

PRM（合作夥伴關係管理）市場：依行業分類

• 市場概況
• 資訊科技和通訊
• 銀行、金融服務和保險
• 零售和專利權
• 製造業
• 醫療保健和生命科學
• 其他

PRM（合作夥伴關係管理）市場規模：按地區

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• Allbound（US）
• Channeltivity（US）
• Oracle（US）
• Impartner（US）
• Salesforce（US）
• LogicBay（US）
• Magentrix（Canada）
• Zinfi Technologies（US）
• Zift Solutions（US）
• Mindmatrix Inc.（US）
• PartnerStack（Canada）
• ChannelXperts（Germany）
• Creatio（US）
• AppDirect（US）
• Webinfinity（US）
• PartnerPortal.io（US）
• Kiflo（France）
• Crossbeam（US）
• Everflow（US）
• Affise（Lithuania）
• WorkSpan（US）
• LeadMethod（US）
• Sharework（France）
• Agentcis（Australia）
• CoSell（US）

Global Partner Relationship Management Market size was valued at USD 1.03 billion in 2022 and is poised to grow from USD 1.17 billion in 2023 to USD 3.32 billion by 2031, growing at a CAGR of 13.90% during the forecast period (2024-2031).

The Global Partner Relationship Management (PRM) market has experienced substantial growth and transformation in recent years. PRM encompasses a range of strategies, processes, and technologies designed to help organizations effectively manage and enhance their relationships with channel partners, distributors, and resellers. This market expansion has been fueled by the increasing complexity of partner networks, a heightened need for collaboration across various channels, and the rise of digital transformation initiatives. PRM solutions offer features such as partner onboarding, training and certification, deal registration, lead management, performance tracking, and incentive management, which collectively streamline partner operations and improve overall channel effectiveness. The market is highly competitive, with leading players continuously innovating and expanding their offerings to meet the evolving demands of businesses. Many key providers offer PRM platforms that seamlessly integrate with customer relationship management (CRM) systems, allowing for a holistic view of both customers and partners. Additionally, there is a growing emphasis on delivering personalized partner experiences and leveraging data analytics for actionable insights and performance enhancement. As organizations increasingly recognize the strategic importance of their partner networks, the PRM market is set for ongoing growth and innovation. Advanced technologies such as artificial intelligence (AI), machine learning (ML), and analytics are being adopted to facilitate insights, automate processes, and support data-driven decision-making. The rising demand for cloud-based PRM solutions, known for their scalability and cost-effectiveness, further propels this market forward, which is expected to continue its upward trajectory in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Partner Relationship Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Partner Relationship Management Market Segmental Analysis

Global Partner Relationship Management Market is segmented by Component, Deployment Type, Organization Size, Industry Vertical, end user and region. Based on Component, the market is segmented into Solutions, and Services. Based on Deployment Type, the market is segmented into On-Premises, Cloud. Based on Organization Size, the market is segmented into Large Enterprises, and Small and Medium-Sized Enterprises. Based on Industry Vertical, the market is segmented into Information Technology and Telecom, Banking, Financial Services, and Insurance, Retail and Franchising, Manufacturing, Healthcare and Life Sciences, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Drivers of the Global Partner Relationship Management Market

A significant factor driving the partner relationship management (PRM) market is the rising complexity of partner networks. As businesses broaden their partner ecosystems, the task of managing and optimizing relationships with channel partners, distributors, and resellers becomes increasingly difficult. PRM solutions offer essential tools and features that simplify partner operations, improve collaboration, and boost partner engagement, effectively addressing this growing challenge. By facilitating better management of these intricate relationships, PRM solutions help organizations navigate the complexities of their expanding partner ecosystems. These systems are designed to streamline processes, foster effective communication, and enhance overall partner interactions, enabling businesses to optimize their partnerships and drive better results.

Restraints in the Global Partner Relationship Management Market

A significant challenge facing the PRM market is the resistance to change and the adoption of new technologies. Implementing PRM solutions typically necessitates organizations to alter their existing processes, train staff on new systems, and address any pushback against change. Many businesses may hesitate to invest in PRM solutions due to fears of disruption, difficulties with integration, or the need for a cultural shift within the organization. Navigating these obstacles and fostering widespread acceptance of PRM solutions can impede market growth. Organizations must not only manage the technical aspects of implementation but also cultivate a willingness among employees to embrace new practices. This reluctance can slow down the integration of PRM technologies, hindering overall market advancement.

Market Trends of the Global Partner Relationship Management Market

A prominent trend in the partner relationship management (PRM) market is the growing emphasis on personalized partner experiences. Organizations are increasingly acknowledging the significance of customizing their interactions and offerings to meet the unique needs, preferences, and goals of individual partners. This shift aims to strengthen partner engagement, build deeper relationships, and improve overall partner satisfaction. To support this trend, PRM solutions are being developed and refined to include options for customization, personalized content, and targeted communication channels. These enhancements enable businesses to provide distinctive and value-added experiences for their partners, fostering a more collaborative and productive partnership environment. By tailoring their approach, organizations can better meet partner expectations and drive mutual success.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree of Competition
• Top Investment Pockets
• Ecosystem of the Market
• Startup Analysis
• Case Study Analysis
• Technology Analysis
• Pestel Analysis
• Value Chain Analysis
• Pricing Analysis

Partner Relationship Management (PRM) Market by Component

• Market Overview
• Solutions
  • Engage
  • Collaborate
  • Manage
• Services
  • Managed Services
  • Training, Consulting, and Integration Services

Partner Relationship Management (PRM) Market by Deployment Type

• Market Overview
• On-Premises
• Cloud

Partner Relationship Management (PRM) Market by Organization Size

• Market Overview
• Large Enterprises
• Small And Medium-Sized Enterprises

Partner Relationship Management (PRM) Market by Industry Vertical

• Market Overview
• Information Technology and Telecom
• Banking, Financial Services, and Insurance
• Retail and Franchising
• Manufacturing
• Healthcare and Life Sciences
• Others

Partner Relationship Management (PRM) Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Allbound (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Channeltivity (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Impartner (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LogicBay (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magentrix (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zinfi Technologies (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zift Solutions (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mindmatrix Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PartnerStack (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ChannelXperts (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Creatio (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AppDirect (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Webinfinity (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PartnerPortal.io (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiflo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crossbeam (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Everflow (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Affise (Lithuania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WorkSpan (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LeadMethod (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharework (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agentcis (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CoSell (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments