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1509532

遊戲化市場：按組件、按部署類型、按最終用途行業、按地區

Gamification Market, By Component, By Deployment Type, By End-use Industry, By Geography

出版日期: 2024年06月25日 | 出版商:

Coherent Market Insights | 英文 150 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計2024年全球遊戲化市場規模將達到101.8億美元，預計2031年將達到490.5億美元，2024年至2031年的複合年成長率為25.2%。

圖 1. 按地區分類的遊戲化市佔率 (%)（2024 年）

由於各行業擴大採用遊戲化作為吸引用戶的有效工具，全球遊戲化市場正在經歷顯著成長。遊戲化是指在非遊戲環境中使用遊戲機制和設計元素來激勵和吸引人們。遊戲化可以透過應用競爭、成就、自我表達和協作等激勵力量來影響使用者行為。許多組織正在實施遊戲化策略，以提高生產力、提高客戶忠誠度、加強學習和發展以及提高數位平台上的用戶參與度。擴增實境、虛擬實境和物聯網等技術進步有可能擴大遊戲化解決方案的範圍。

市場動態：

全球遊戲化市場的成長是由組織日益關注客戶和員工參與度、社交和行動遊戲的流行以及遊戲化讓學習變得有趣等因素推動的。遊戲化正成為顧客忠誠度忠誠度計畫、群眾外包創意、行銷宣傳活動和企業技能開拓的重要工具。對資料隱私和安全的擔憂以及對遊戲化在某些行業的好處缺乏認知可能會阻礙市場成長。遊戲化技術的不斷增強，例如AR/VR的融合和電子競技的出現，可以為參與企業提供利潤豐厚的機會。

本研究的主要特點

本報告對全球遊戲化市場進行了詳細分析，並給出了以2023年為基準年的預測期（2024-2031年）的市場規模和年複合成長率（CAGR%）。

它揭示了各個細分市場的潛在商機，並說明了該市場有吸引力的投資提案矩陣。

它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的重要見解。

根據公司亮點、產品系列、主要亮點、績效和策略等參數對全球遊戲化市場的主要企業進行了分析。

本研究涵蓋的主要企業包括 Ambition、Aon plc、Arcaris、Axonify Inc.、BI WORLDWIDE、Bunchball Inc.、Callidus Software Inc. (SAP SE)、Cognizant Technology Solution Corp.、Cut-e GmbH、G -Cube、Iactionable Inc.、LevelEleven、微軟公司、MPS Interactive Systems Limited、Salesforce 等。

該報告的見解使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

全球遊戲化市場報告迎合了該行業的各種相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。

透過用於全球遊戲化市場分析的各種策略矩陣，將有助於相關人員做出決策。

市場佔有率分析
公司簡介
- Ambition
- Aon plc
- Arcaris
- Axonify Inc.
- BI WORLDWIDE
- Bunchball Inc.
- Callidus Software Inc.（SAP SE）
- Cognizant Technology Solution Corp
- Cut-e GmbH
- G-Cube
- Iactionable Inc
- LevelEleven
- Microsoft Corporation
- MPS Interactive Systems Limited
- Salesforce

第10章分析師建議

升起和降落
綜合機會圖

第11章參考文獻與調查方法

參考
調查方法

簡介目錄

Product Code: CMI4292

Global gamification market is estimated to be valued at US$ 10.18 Bn in 2024 and is expected to reach US$ 49.05 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 25.2% from 2024 to 2031.

Figure 1. Gamification Market Share (%), By Region, 2024

Global gamification market is witnessing significant growth, owing to increasing adoption of gamification as an effective tool across various industries to engage users. Gamification refers to the use of game mechanics and design elements in non-game contexts to motivate and engage people. It helps to influence user behavior with the application of motivational forces like competition, achievement, self-expression, and collaboration. Many organizations are implementing gamification strategies to improve productivity, drive customer loyalty, enhance learning and development, and boost user engagement on digital platforms. Advancements in technologies like augmented reality, virtual reality, and the internet of things can expand scope of gamification solutions.

Market Dynamics:

Global gamification market growth is driven by factors such as increasing focus of organizations on customer and employee engagement, popularity of social and mobile gaming, and the ability of gamification to make learning fun. Gamification has emerged as an important tool for customer loyalty programs, crowdsourcing ideas, marketing campaigns, and skill development in enterprises. Concerns around data privacy and security and the lack of awareness regarding gamification benefits in some industries can hamper the market growth. Ongoing enhancements in gamification technologies such as integration of AR/VR and emergence of e-Sports can provide lucrative opportunities for the market players.

Key features of the study:

This report provides in-depth analysis of the global gamification market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global gamification market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Ambition, Aon plc, Arcaris, Axonify Inc., BI WORLDWIDE, Bunchball Inc., Callidus Software Inc. (SAP SE), Cognizant Technology Solution Corp, Cut-e GmbH, G-Cube, Iactionable Inc, LevelEleven, Microsoft Corporation, MPS Interactive Systems Limited, Salesforce

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

Global gamification market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global gamification market

Detailed Segmentation:

By Component
- Solutions
- Services
By Deployment Type
- On-premise
- Cloud-based
By End-use Industry
- IT and Telecom
- Government
- BFSI
- Retail
- Healthcare
- Education and Research
- Others
By Region
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa
Key Players Insights
- Ambition
- Aon plc
- Arcaris
- Axonify Inc.
- BI WORLDWIDE
- Bunchball Inc.
- Callidus Software Inc. (SAP SE)
- Cognizant Technology Solution Corp
- Cut-e GmbH
- G-Cube
- Iactionable Inc
- LevelEleven
- Microsoft Corporation
- MPS Interactive Systems Limited
- Salesforce

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Component
- Market Snippet, By Deployment Type
- Market Snippet, By End-use Industry
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- PEST Analysis
- PORTER's Five Forces Analysis
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Mergers and Acquisitions

4. Global Gamification Market - Impact of Coronavirus (COVID-19) Pandemic

Overview
Factors Affecting the Global Gamification Market
Impact Analysis

5. Global Gamification Market, By Component, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
Solutions
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Services
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends

6. Global Gamification Market, By Deployment Type, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
On-premise
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Cloud-based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends

7. Global Gamification Market, By End-use Industry, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
IT & Telecom
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Government
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
BFSI
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Healthcare
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Education and Research
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends

8. Global Gamification Market, By Region, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2020-2031
North America
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Deployment Type, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By End-use Industry, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, (US$ Bn))
- Market Size and Forecast, By Deployment Type, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By End-use Industry, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Deployment Type, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By End-use Industry, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
  - U.K.
  - Germany
  - Italy
  - France
  - Spain
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Deployment Type, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By End-use Industry, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Middle East & Africa
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Deployment Type, 2019 - 2031 (US$ Bn)
- Market Size and Forecast, By End-use Industry, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
  - GCC Countries
  - Israel
  - South Africa
  - Rest of Middle East & Africa

9. Competitive Landscape

Market Share Analysis
Company Profiles
- Ambition
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Aon plc
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Arcaris
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Axonify Inc.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- BI WORLDWIDE
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Bunchball Inc.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Callidus Software Inc. (SAP SE)
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Cognizant Technology Solution Corp
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Cut-e GmbH
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- G-Cube
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Iactionable Inc
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- LevelEleven
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Microsoft Corporation
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- MPS Interactive Systems Limited
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Salesforce
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates

10. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

11. Reference and Research Methodology

References
Research Methodology
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