智慧型手機市場：依作業系統、通路、地區分類

Smartphone Market, By Operating System (Android and iOS), By Distribution Channel (OEM, Retailer, and E-commerce), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

出版日期: 2024年07月03日 | 出版商:

Coherent Market Insights | 英文 110 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計2024年全球智慧型手機市場規模將達6,811.5億美元，預計2031年將達9,745.4億美元，2024年至2031年複合年成長率為5.2%。

報告範圍		報告詳情
基準年	2023年	2024年市場規模	6811.5億美元
實際資料	2019-2023	預測期	2024年至2031年
預測 2024-2031 年複合年成長率：	5.20%	2031年價值預測	9745.4億美元

圖：2024 年按地區分類的智慧型手機市場佔有率(%)

在網路和社群媒體滲透率不斷上升的推動下，全球智慧型手機市場在過去十年中經歷了顯著成長。智慧型手機技術的進步和設備價格的下降使智慧型手機成為全球使用最廣泛的消費性電子設備之一。市場主要企業繼續關注無邊顯示器、可折疊螢幕、5G 連接和多攝影機系統等創新，以吸引新用戶並推動升級。同時，已開發市場的市場飽和正促使企業瞄準新興市場以尋求未來的成長機會。

市場動態：

推動全球智慧型手機市場成長的關鍵因素包括新興國家可支配收入的增加、網路連線的改善（包括5G網路的推出）以及雙SIM卡智慧型手機的出現。然而，主要市場飽和狀態，加上全球通膨率上升，是一項挑戰。此外，持續的大流行導致的供應鏈中斷和半導體晶片短缺繼續限制市場。從積極的一面來看，對中階和價格實惠的智慧型手機的需求不斷成長，以及對環保電子產品的日益偏好，為市場擴張提供了有利的機會。

本研究的主要特點

本報告對全球智慧型手機市場進行了詳細分析，並呈現了以2023年為基準年的預測期（2024-2031）的市場規模和年複合成長率（CAGR%）。
它還強調了各個細分市場的潛在商機，並說明了該市場有吸引力的投資提案矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的重要見解。
它根據公司亮點、產品系列、主要亮點、財務表現和策略等參數，介紹了全球智慧型手機市場主要企業的概況。
該報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、升級、市場擴張和行銷策略做出明智的決策。
全球智慧型手機市場報告迎合了該行業的各種相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
透過用於分析全球智慧型手機市場的各種策略矩陣，將有助於相關人員做出決策。

Report Coverage	Report Details
Base Year:	2023	Market Size in 2024:	US$ 681.15 Bn
Historical Data for:	2019 to 2023	Forecast Period:	2024 to 2031
Forecast Period 2024 to 2031 CAGR:	5.20%	2031 Value Projection:	US$ 974.54 Bn

The global smartphone market has witnessed tremendous growth over the past decade driven by rising internet and social media penetration. Advancements in smartphone technology coupled with declining device prices have enabled smartphones to become one of the most widely used consumer electronic devices globally. Key players in the market continue to focus on innovations such as edge-to-edge displays, foldable screens, 5G connectivity, and multi-camera systems to attract new users as well as drive upgrades. At the same time, market saturation in developed markets has led players to increasingly target developing regions for future growth opportunities.

Market Dynamics:

The key drivers fueling the global smartphone market growth include rising disposable incomes in developing countries, improving network connectivity including the rollout of 5G networks, and emergence of dual-SIM smartphones. However, increasing saturation in major markets coupled with rising inflation globally poses a challenge. Additionally, supply chain disruptions amid the ongoing pandemic along with shortage of semiconductor chips continue to restrain the market. On the positive side, growing demand for mid-range and affordable smartphones as well as increasing preference for eco-friendly electronic devices present lucrative opportunities for market expansion.

Key features of the study:

This report provides in-depth analysis of the global smartphone market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global smartphone market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Apple, Google, Honor, Huawei, Microsoft, OnePlus, Oppo, Realme, Samsung, Sony, TCL, Tecno, Transsion, Vivo, and Xiaomi
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global smartphone market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global smartphone market.

Detailed Segmentation:

By Operating System
- Android
- iOS
By Distribution Channel
- OEM
- Retailer
- E-commerce
By Regional
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Key Players Insights
- Apple
- Google
- Honor
- Huawei
- Microsoft
- OnePlus
- Oppo
- Realme
- Samsung
- Sony
- TCL
- Tecno
- Transsion
- Vivo
- Xiaomi

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Operating System
- Market Snippet, By Distribution Channel
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New System Launches/Approvals
Impact of COVID-19 Pandemic

4. Global Smartphone Market, By Operating System, 2019-2031 (US$ Bn)

Introduction
- Market Share Analysis, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Android
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
iOS
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)

5. Global Smartphone Market, By Distribution Channel, 2019-2031 (US$ Bn)

Introduction
- Market Share Analysis, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
OEM
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Retailer
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
E-commerce
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)

6. Global Smartphone Market, By Region, 2019-2031 (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
North America
- Regional Trends
- Market Size and Forecast, By Operating System, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019-2031 (US$ Bn)
- Market Share Analysis, By Country, 2024 and 2031 (%)
  - U.S.
  - Canada
Europe
- Regional Trends
- Market Size and Forecast, By Operating System, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019-2031 (US$ Bn)
- Market Share Analysis, By Country, 2024 and 2031 (%)
  - U.K.
  - Germany
  - France
  - Russia
  - Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Operating System, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019-2031 (US$ Bn)
- Market Share Analysis, By Country, 2024 and 2031 (%)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Operating System, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019-2031 (US$ Bn)
- Market Share Analysis, By Country, 2024 and 2031 (%)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Operating System, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019-2031 (US$ Bn)
- Market Share Analysis, By Country, 2024 and 2031 (%)
  - South Africa
  - GCC Countries
  - Rest of the Middle East & Africa

7. Competitive Landscape

Company Profiles
- Apple
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Google
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Honor
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Huawei
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Microsoft
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- OnePlus
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Oppo
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Realme
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Samsung
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Sony
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- TCL
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Tecno
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Transsion
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Vivo
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Xiaomi
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates