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智慧型手機市場報告（按作業系統、顯示技術、RAM 容量、價格範圍（超低階、低階、中階、中高階、高階、高階和超高階）、配銷通路，以及地區 2024-2032

Smartphone Market Report by Operating System, Display Technology, RAM Capacity, Price Range (Ultra-Low-End, Low-End, Mid-Range, Mid- to High-End, High-End, Premium and Ultra-Premium ), Distribution Channel, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 135 Pages | 商品交期: 2-3個工作天內

價格

IMARC Group年，全球智慧型手機市場規模達到 14.684 億部。網路普及率不斷提高、數位化程度不斷提高、各種技術進步、第五代（5G）網路的廣泛採用以及對多媒體和遊戲的需求不斷增加是推動市場的主要因素。

智慧型手機是一種行動設備，它將傳統手機的功能與先進的運算能力、網路連接以及各種功能和應用程式相結合。它被設計為攜帶且方便，允許用戶在旅途中執行各種任務。它提供語音通話、簡訊和視訊通話等通訊功能。它們具有用於用戶互動的觸控螢幕介面，並由可下載和安裝以擴展設備功能的軟體應用程式提供支援。此外，它們還可以充當個人數位助理，提供對日曆、聯絡人、筆記和提醒的存取。它們也用於娛樂目的，例如玩遊戲、聽音樂、觀看影片以及使用內建相機拍攝照片或影片。因此，它們在全球範圍內獲得了巨大的吸引力。

該市場主要是由無線手持設備不斷成長的需求所推動的。此外，由於其增強的便利性、安全性、各種呼叫功能以及易於訪問網際網路，網際網路普及率的不斷提高和產品的廣泛採用正在影響市場的成長。此外，消費者越來越青睞那些提供便利、高級功能、網頁瀏覽功能、眾多應用程式和即時線上訂購的智慧型設備，這有助於市場的擴張。此外，持續的產品創新，例如在微型相機中引入高解析度感測器以及電池壽命和可靠性的改進，正在推動市場向前發展。除此之外，消費者對非接觸式支付的需求不斷成長也推動了市場的成長。這些電話消除了刷卡和手動輸入的需要，減少了人為錯誤並創造了更順暢的結帳體驗。其他因素，包括不斷成長的工作人口、不斷擴大的網路普及率以及不斷上升的消費者消費能力，正在進一步推動市場成長。

智慧型手機市場趨勢/促進因素：

網路普及率不斷提高

網路普及率的不斷上升正在推動市場。此外，個人正在訪問網際網路，手機正在成為影響市場成長的連接和線上活動不可或缺的工具。從社交媒體參與到電子商務、內容流和通訊應用程式，智慧型手機提供了對多種線上服務的便捷且隨時隨地的存取。除此之外，消費者為了方便連結而廣泛採用產品正在加速市場成長，特別是在新興市場。因此，領先的製造商瞄準了這些不斷成長的市場，提供具有網際網路功能的價格實惠的設備，以滿足尋求在線連接的不斷擴大的消費者群體。

多項技術進步

製造商不斷突破創新界限，推出吸引消費者的新功能和改進。此外，具有多個鏡頭的先進相機系統、高解析度顯示器、更快的處理器和擴展的儲存能力的結合正在影響市場的成長。此外，第五代 (5G) 連接、擴增實境 (AR) 和人工智慧 (AI) 等先進技術的整合正在改變手機體驗並推動市場成長。因此，隨著製造商努力在技術進步方面超越彼此，提供日益強大且功能豐富的設備，市場繼續蓬勃發展。

電子商務平台上的產品供應不斷增加

智慧型手機在電子商務平台上的便利使用為消費者提供了多種選擇和便利，正在影響市場的成長。此外，不斷成長的線上市場使消費者能夠接觸到當地零售店可能無法買到的大量行動品牌、型號和變體。此外，電子商務平台使客戶能夠比較價格、閱讀評論並根據自己的喜好和預算做出明智的決定，從而推動市場成長。電商平台提供的無憂退換貨政策也為消費者提供了安全感。此外，網路購物和送貨上門的便利性使得透過電子商務購買手機越來越受歡迎。此外，電子商務平台經常在智慧型手機上提供有吸引力的優惠、折扣和獨家優惠，這使得它們對價格敏感的購物者更具吸引力。再加上線上支付選項的便利性以及融資或分期付款計劃的可用性，進一步推動了電子商務通路產品銷售的成長。

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球智慧型手機市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：市場區隔：依作業系統

  • 安卓
    • 市場走向
    • 市場預測
  • iOS系統
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 7 章：市場區隔：按顯示技術

  • 液晶顯示技術
    • 市場走向
    • 市場預測
  • OLED技術
    • 市場走向
    • 市場預測

第 8 章：市場區隔：依 RAM 容量

  • 4GB以下
    • 市場走向
    • 市場預測
  • 4GB - 8GB
    • 市場走向
    • 市場預測
  • 超過8GB
    • 市場走向
    • 市場預測

第 9 章：市場區隔：依價格範圍

  • 超低階（低於 100 美元）
    • 市場走向
    • 市場預測
  • 低階（$100-<$200）
    • 市場走向
    • 市場預測
  • 中檔（$200-<$400）
    • 市場走向
    • 市場預測
  • 中高階（$400-<$600）
    • 市場走向
    • 市場預測
  • 高階（$600-<$800）
    • 市場走向
    • 市場預測
  • 高級（$800-<$1000）和超高級（$1000 以上）
    • 市場走向
    • 市場預測

第 10 章：市場區隔：按配銷通路

  • 整車廠
    • 市場走向
    • 市場預測
  • 網路商店
    • 市場走向
    • 市場預測
  • 零售商
    • 市場走向
    • 市場預測

第 11 章：市場區隔：按地區

  • 北美洲
    • 美國
      • 市場走向
      • 市場預測
    • 加拿大
      • 市場走向
      • 市場預測
  • 亞太
    • 中國
      • 市場走向
      • 市場預測
    • 日本
      • 市場走向
      • 市場預測
    • 印度
      • 市場走向
      • 市場預測
    • 韓國
      • 市場走向
      • 市場預測
    • 澳洲
      • 市場走向
      • 市場預測
    • 印尼
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 歐洲
    • 德國
      • 市場走向
      • 市場預測
    • 法國
      • 市場走向
      • 市場預測
    • 英國
      • 市場走向
      • 市場預測
    • 義大利
      • 市場走向
      • 市場預測
    • 西班牙
      • 市場走向
      • 市場預測
    • 俄羅斯
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 拉丁美洲
    • 巴西
      • 市場走向
      • 市場預測
    • 墨西哥
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 中東和非洲
    • 市場走向
    • 市場細分：按國家/地區
    • 市場預測

第 12 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 13 章：價值鏈分析

第 14 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 15 章：價格分析

第16章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Apple Inc.
    • HTC Corporation
    • Huawei Technologies Co. Ltd. (Huawei Investment & Holding Co. Ltd.)
    • Lava International
    • Lenovo Group Limited
    • Nokia Corporation
    • Realme Chongqing Mobile Telecommunications Corp. Ltd. (BBK Electronics Corporation)
    • Samsung Electronics Co. Ltd.
    • Sony Corporation
    • TCL Technology
    • Xiaomi Corporation
    • ZTE Corporation
Product Code: SR112024A5034

The global smartphone market size reached 1,468.4 Million Units in 2023. Looking forward, IMARC Group expects the market to reach 1,968.7 Million Units by 2032, exhibiting a growth rate (CAGR) of 3.2% during 2024-2032. The increasing internet penetration, rising digitization, various technological advancements, the widespread adoption of fifth-generation (5G) networks, and escalating demand for multimedia and gaming are some of the major factors propelling the market.

Smartphone is a mobile device that combines the functionality of a traditional mobile phone with advanced computing capabilities, internet connectivity, and a variety of features and applications. It is designed to be portable and convenient, allowing users to carry out a wide range of tasks on the go. It offers communication features such as voice calls, text messaging, and video calling. They have a touchscreen interface for user interaction, supported by software applications that can be downloaded and installed to extend the device's functionality. In addition, they can serve as personal digital assistants, providing access to calendars, contacts, notes, and reminders. They are also employed for entertainment purposes, such as playing games, listening to music, watching videos, and taking photos or videos with built-in cameras. As a result, they are gaining immense traction across the globe.

The market is primarily driven by the rising demand for wireless handheld devices. In addition, the increasing internet penetration and the widespread product adoption due to their enhanced convenience, security, various calling features, and easy access to the internet are influencing the market growth. Also, consumers are increasingly favoring smart devices that provide easy accessibility, advanced features, web browsing capabilities, numerous applications, and instant online ordering, which contributes to the market's expansion. Furthermore, ongoing product innovations, such as the introduction of high-resolution sensors in miniaturized cameras and improvements in battery life and reliability, are driving the market forward. Besides this, the increasing consumer demand for contactless payments is also fueling market growth. These phones eliminate the need for card swiping and manual entry, reducing human errors and creating a smoother checkout experience. Other factors, including the growing working population, expanding internet penetration, and rising consumer spending power, are further propelling the market growth.

Smartphone Market Trends/Drivers:

The increasing internet penetration

The rising internet penetration is driving the market. Additionally, individuals are gaining access to the internet, and mobile phones are becoming indispensable tools for connectivity and online activities influencing market growth. From social media engagement to e-commerce, content streaming, and communication apps, smartphones provide convenient and on-the-go access to several online services. Besides this, the widespread product adoption among consumers for the convenience of being connected is accelerating market growth, particularly in emerging markets. As a result, leading manufacturers target these growing markets, offering affordable devices with internet capabilities to cater to the expanding consumer base seeking online connectivity.

Several technological advancements

Manufacturers are constantly pushing the boundaries of innovation, introducing new features and improvements that captivate consumers. In addition, the incorporation of advanced camera systems with multiple lenses, high-resolution displays, faster processors, and expanded storage capabilities are influencing the market growth. Additionally, the integration of advanced technologies such as fifth-generation (5G) connectivity, augmented reality (AR), and artificial intelligence (AI) is transforming the mobile phone experience and propelling market growth. As a result, the market continues to thrive as manufacturers strive to outdo one another in terms of technological advancements, offering increasingly powerful and feature-rich devices.

The growing product availability on e-commerce platforms

The easy availability of smartphones on e-commerce platforms providing consumers with several options and convenience is influencing the market growth. In addition, the growing online marketplaces have allowed consumers to access a vast selection of mobile brands, models, and variants that may not be readily available in local retail stores. Also, e-commerce platforms enable customers to compare prices, read reviews, and make informed decisions based on their preferences and budget propelling the market growth. The hassle-free returns and exchange policies offered by e-commerce platforms also provide a sense of security to consumers. Moreover, the ease of online shopping and doorstep delivery has contributed to the increasing popularity of purchasing mobile phones through e-commerce. Furthermore, e-commerce platforms often offer attractive deals, discounts, and exclusive offers on smartphones, making them more appealing to price-conscious shoppers. This, coupled with the convenience of online payment options and the availability of financing or instalment plans, has further fuelled the growth of product sales through e-commerce channels.

Smartphone Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global smartphone market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on the operating system, display technology, ram capacity, price range and distribution channel.

Breakup by Operating System:

Android

iOS

Others

Android dominates the market

The report has provided a detailed breakup and analysis of the market based on the operating system. This includes Android, iOS, and others. According to the report, android represented the largest segment.

The growing popularity of Android due to its easy availability, and cost-effectiveness are influencing the market growth. Android offers a diverse range of devices across different price points, catering to a wide spectrum of consumers. As an open-source operating system developed by Google, Android is licensed to various manufacturers, allowing them to customize and integrate it into their devices. Moreover, Android benefits from a vast ecosystem of applications through the google play Store. This extensive app library provides users with several choices for various purposes, from productivity tools to entertainment and gaming applications, free of cost which represents another major growth-inducing factor. Furthermore, Android's compatibility with a variety of hardware configurations has attracted numerous manufacturers, leading to a proliferation of Android-based devices in the market.

Breakup by Display Technology:

LCD Technology

OLED Technology

LCD technology represents the leading segment

The report has provided a detailed breakup and analysis of the market based on the operating system. This includes LCD technology and OLED technology. According to the report, LCD technology represented the largest segment.

LCD screens are widely used in smartphones due to their affordability, versatility, and established manufacturing infrastructure influencing the market growth. LCD technology utilizes liquid crystals to control the passage of light, resulting in vibrant and high-quality display visuals. Moreover, it offers excellent color reproduction and visibility, ensuring a satisfying user experience. The screens are bright, allowing for clear viewing even in various lighting conditions. Additionally, LCD displays have evolved over time, with advancements such as in-plane switching (IPS) technology improving viewing angles and reducing motion blur propelling the market growth. Furthermore, organic light-emitting diode (OLED) have gained popularity in recent years for their deeper blacks and energy efficiency, LCD remains dominant due to its affordability and reliability.

Breakup by RAM Capacity:

Below 4GB

4GB - 8GB

Over 8GB

The report has provided a detailed breakup and analysis of the market based on ram capacity. This includes below 4 GB, 4 GB - 8 GB, and over 8 GB.

The 4 GB RAM caters to budget-conscious consumers or those with basic usage requirements. These devices offer smooth performance for everyday tasks such as web browsing, social media, and light gaming. Moreover, the 4 GB - 8 GB RAM segment encompasses smartphones that offer a balance between performance and affordability, suitable for multitasking, running demanding applications, and handling moderate gaming that appeals to various consumers seeking a good balance of price and performance representing another major growth-inducing factor.

Besides this, the escalating demand for over 8 GB RAM among power users, gamers, and professionals requiring high-performance devices is propelling the market growth. They offer seamless multitasking, faster app loading, and enhanced gaming experiences, equipped with powerful processors and ample RAM to handle intensive tasks such as video editing, graphics-intensive gaming, and running multiple resource-demanding applications simultaneously augmenting the market growth.

Breakup by Price Range:

Ultra-Low-End (Less Than $100)

Low-End ($100-<$200)

Mid-Range ($200-<$400)

Mid- to High-End ($400-<$600)

High-End ($600-<$800)

Premium ($800-<$1000) and Ultra-Premium ($1000 and Above)

The report has provided a detailed breakup and analysis of the market based on ram capacity. This includes ultra-low-end (less than $100), low-end ($100-<$200), mid-range ($200-<$400), mid- to high-end ($400-<$600), high-end ($600-<$800) and premium ($800-<$1000) and ultra-premium ($1000 and above).

Ultra-low-end (less than $100) includes entry-level smartphones with basic features and limited capabilities often targeted at price-sensitive consumers or emerging markets influencing the market growth. In addition, the low-end ($100-<$200) smartphones offer slightly better specifications and features compared to the ultra-low-end. They may have improved camera capabilities, larger displays, and more storage capacity augmenting the market growth. Moreover, the mid-range ($200-<$400) covers smartphones with a balance between price and features that provide decent performance, better cameras, larger screens, and enhanced storage options representing another major growth-inducing factor.

Besides this, mid- to high-end ($400-<$600) smartphones in this range provide advanced features, improved performance, and better build quality often available with higher-resolution displays, more powerful processors, and enhanced camera systems. Along with this, high-end ($600-<$800) includes flagship devices from renowned manufacturers. They boast top-of-the-line specifications, advanced camera technologies, premium design elements, and advanced features. Furthermore, the Premium ($800-<$1000) and Ultra-premium ($1000 and above) represent luxury phones that offer the highest level of performance, innovative features, exceptional camera capabilities, and premium design materials targeting tech enthusiasts, professionals, and those who prioritize exclusivity and top-tier specifications accelerating the market growth.

Breakup by Distribution Channel:

OEMs

Online Stores

Retailers

The report has provided a detailed breakup and analysis of the market based on ram capacity. This includes OEMs, online stores, and retailers.

Original equipment manufacturers (OEMs) refer to the manufacturers themselves, who often sell their smartphones directly through their official websites or physical stores. In addition, online stores, such as e-commerce platforms are essential in sales, providing numerous brands and models to consumers thereby influencing the market growth. Moreover, retailers, such as brick-and-mortar stores and mobile phone carriers, also contribute to smart mobile phones distribution, offering a physical presence and personalized customer service representing another major growth-inducing factor.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia Pacific exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report Asia Pacific holds the largest market for smartphones.

Asia Pacific's dominance in the market can be attributed to the rapid urbanization and growing population in countries such as China and India are escalating the demand for smart mobile phones. In addition, the rising disposable incomes in many Asian countries are influencing the market growth. As individuals in these emerging economies strive for better connectivity, improved lifestyles, and access to digital services resulting in the accelerated product adoption rate. Besides this, technological advancements and the presence of major manufacturers in the Asia Pacific have contributed to its market dominance. Countries such as China and South Korea are home to leading brands, which benefit from local manufacturing capabilities, research and development (R&D) facilities, and supply chain advantages. Furthermore, the increasing penetration of fourth-generation (4G) and fifth-generation (5G) networks across the region has further accelerated product adoption. Along with this, the easy availability of high-speed internet connectivity has propelled the product demand, enabling users to access advanced features, multimedia content, and online services seamlessly.

Competitive Landscape:

Nowadays, key players in the market employ various strategies to strengthen their position and remain competitive. They are investing in research and development (R&D) to introduce innovative features and technologies influencing market growth. They are also focusing on advancements such as improved camera capabilities, faster processors, longer battery life, and enhanced user experiences to attract consumers and differentiate themselves from competitors. Moreover, key players are investing in marketing and branding activities to create brand awareness, build brand loyalty, and maintain a strong market presence. They engage in advertising campaigns, endorsements by celebrities, sponsorships, and strategic partnerships to increase visibility and attract consumers. Furthermore, manufacturers are focusing on expanding their distribution networks to reach a larger customer base including partnerships with telecom operators, collaborations with retailers, and strengthening their online presence through e-commerce platforms propelling the market growth.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Apple Inc.

HTC Corporation

Huawei Technologies Co. Ltd. (Huawei Investment & Holding Co. Ltd.)

Lava International

Lenovo Group Limited

Nokia Corporation

Realme Chongqing Mobile Telecommunications Corp. Ltd. (BBK Electronics Corporation)

Samsung Electronics Co. Ltd.

Sony Corporation

TCL Technology

Xiaomi Corporation

ZTE Corporation

Recent Developments:

In August 2021, Samsung launched the 'Galaxy Z Flip3 5G' and 'Galaxy Z Fold3 5G', the innovative foldable mobile phone with iconic designs, both devices are built with flagship innovation, providing a unique user experience to play, work, and watch.

In September 2019, Huawei Device Co., Ltd. in Munich released new smartphone series, 'HUAWEI Mate 30' featuring a top Kirin 990 5G SoC, super sensing cone camera, quad-camera system with a futuristic halo ring design.

In September 2022, Apple released the iPhone 14 and iPhone 14 Plus, which are available in two sizes, 6.1 and 6.7 inches, and have a smart design, camera enhancements, and game-changing new safety features with a robust camera system that includes the main and front TrueDepth cameras, the Ultra-Wide camera for unusual views, and the Photonic engine, an upgraded picture pipeline, creating images and video with significant quality with the iPhone 14 and iPhone 14 Plus.

Key Questions Answered in This Report

  • 1. What was the size of the global smartphone market in 2023?
  • 2. What is the expected growth rate of the global smartphone market during 2024-2032?
  • 3. What are the key factors driving the global smartphone market?
  • 4. What has been the impact of COVID-19 on the global smartphone market?
  • 5. What is the breakup of the global smartphone market based on the operating system?
  • 6. What is the breakup of the global smartphone market based on the display technology?
  • 7. What are the key regions in the global smartphone market?
  • 8. Who are the key players/companies in the global smartphone market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Smartphone Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Operating System

  • 6.1 Android
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 iOS
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Others
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Display Technology

  • 7.1 LCD Technology
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 OLED Technology
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by RAM Capacity

  • 8.1 Below 4GB
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 4GB - 8GB
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Over 8GB
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Price Range

  • 9.1 Ultra Low-End (Less Than $100)
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Low-End ($100-<$200)
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Mid-Range ($200-<$400)
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Mid- to High-End ($400-<$600)
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 High-End ($600-<$800)
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Premium ($800-<$1000) and Ultra-Premium ($1000 and Above)
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast

10 Market Breakup by Distribution Channel

  • 10.1 OEMs
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Online Stores
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Retailers
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Apple Inc.
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
      • 16.3.1.3 Financials
      • 16.3.1.4 SWOT Analysis
    • 16.3.2 HTC Corporation
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
      • 16.3.2.3 Financials
    • 16.3.3 Huawei Technologies Co. Ltd. (Huawei Investment & Holding Co. Ltd.)
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
      • 16.3.3.3 SWOT Analysis
    • 16.3.4 Lava International
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
    • 16.3.5 Lenovo Group Limited
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
      • 16.3.5.3 Financials
      • 16.3.5.4 SWOT Analysis
    • 16.3.6 Nokia Corporation
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
      • 16.3.6.3 Financials
      • 16.3.6.4 SWOT Analysis
    • 16.3.7 Realme Chongqing Mobile Telecommunications Corp. Ltd. (BBK Electronics Corporation)
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
    • 16.3.8 Samsung Electronics Co. Ltd.
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
      • 16.3.8.3 Financials
      • 16.3.8.4 SWOT Analysis
    • 16.3.9 Sony Corporation
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 TCL Technology
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
      • 16.3.10.3 Financials
    • 16.3.11 Xiaomi Corporation
      • 16.3.11.1 Company Overview
      • 16.3.11.2 Product Portfolio
      • 16.3.11.3 Financials
    • 16.3.12 ZTE Corporation
      • 16.3.12.1 Company Overview
      • 16.3.12.2 Product Portfolio
      • 16.3.12.3 Financials

List of Figures

  • Figure 1: Global: Smartphone Market: Major Drivers and Challenges
  • Figure 2: Global: Smartphone Market: Volume Trends (in Million Units), 2018-2023
  • Figure 3: Global: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 4: Global: Smartphone Market: Breakup by Operating System (in %), 2023
  • Figure 5: Global: Smartphone Market: Breakup by Display Technology (in %), 2023
  • Figure 6: Global: Smartphone Market: Breakup by RAM Capacity (in %), 2023
  • Figure 7: Global: Smartphone Market: Breakup by Price Range (in %), 2023
  • Figure 8: Global: Smartphone Market: Breakup by Distribution Channel (in %), 2023
  • Figure 9: Global: Smartphone Market: Breakup by Region (in %), 2023
  • Figure 10: Global: Smartphone (Android) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 11: Global: Smartphone (Android) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 12: Global: Smartphone (iOS) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 13: Global: Smartphone (iOS) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 14: Global: Smartphone (Other Operating Systems) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 15: Global: Smartphone (Other Operating Systems) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 16: Global: Smartphone (LCD Technology) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 17: Global: Smartphone (LCD Technology) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 18: Global: Smartphone (OLED Technology) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 19: Global: Smartphone (OLED Technology) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 20: Global: Smartphone (Below 4GB) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 21: Global: Smartphone (Below 4GB) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 22: Global: Smartphone (4GB - 8GB) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 23: Global: Smartphone (4GB - 8GB) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 24: Global: Smartphone (Over 8GB) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 25: Global: Smartphone (Over 8GB) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 26: Global: Smartphone (Ultra Low-End (Less Than $100)) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 27: Global: Smartphone (Ultra Low-End (Less Than $100)) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 28: Global: Smartphone (Low-End ($100-<$200)) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 29: Global: Smartphone (Low-End ($100-<$200)) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 30: Global: Smartphone (Mid-Range ($200-<$400)) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 31: Global: Smartphone (Mid-Range ($200-<$400)) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 32: Global: Smartphone (Mid- to High-End ($400-<$600)) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 33: Global: Smartphone (Mid- to High-End ($400-<$600)) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 34: Global: Smartphone (High-End ($600-<$800)) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 35: Global: Smartphone (High-End ($600-<$800)) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 36: Global: Smartphone (Premium ($800-<$1000)) and Ultra-Premium ($1000 and Above) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 37: Global: Smartphone (Premium ($800-<$1000)) and Ultra-Premium ($1000 and Above) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 38: Global: Smartphone (OEMs) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 39: Global: Smartphone (OEMs) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 40: Global: Smartphone (Online Stores) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 41: Global: Smartphone (Online Stores) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 42: Global: Smartphone (Retailers) Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 43: Global: Smartphone (Retailers) Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 44: North America: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 45: North America: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 46: United States: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 47: United States: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 48: Canada: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 49: Canada: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 50: Asia-Pacific: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 51: Asia-Pacific: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 52: China: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 53: China: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 54: Japan: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 55: Japan: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 56: India: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 57: India: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 58: South Korea: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 59: South Korea: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 60: Australia: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 61: Australia: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 62: Indonesia: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 63: Indonesia: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 64: Others: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 65: Others: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 66: Europe: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 67: Europe: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 68: Germany: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 69: Germany: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 70: France: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 71: France: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 72: United Kingdom: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 73: United Kingdom: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 74: Italy: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 75: Italy: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 76: Spain: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 77: Spain: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 78: Russia: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 79: Russia: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 80: Others: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 81: Others: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 82: Latin America: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 83: Latin America: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 84: Brazil: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 85: Brazil: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 86: Mexico: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 87: Mexico: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 88: Others: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 89: Others: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 90: Middle East and Africa: Smartphone Market: Volume Trends (in Million Units), 2018 & 2023
  • Figure 91: Middle East and Africa: Smartphone Market: Breakup by Country (in %), 2023
  • Figure 92: Middle East and Africa: Smartphone Market Forecast: Volume Trends (in Million Units), 2024-2032
  • Figure 93: Global: Smartphone Industry: SWOT Analysis
  • Figure 94: Global: Smartphone Industry: Value Chain Analysis
  • Figure 95: Global: Smartphone Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Smartphone Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Smartphone Market Forecast: Breakup by Operating System (in Million Units), 2024-2032
  • Table 3: Global: Smartphone Market Forecast: Breakup by Display Technology (in Million Units), 2024-2032
  • Table 4: Global: Smartphone Market Forecast: Breakup by RAM Capacity (in Million Units), 2024-2032
  • Table 5: Global: Smartphone Market Forecast: Breakup by Price Range (in Million Units), 2024-2032
  • Table 6: Global: Smartphone Market Forecast: Breakup by Distribution Channel (in Million Units), 2024-2032
  • Table 7: Global: Smartphone Market Forecast: Breakup by Region (in Million Units), 2024-2032
  • Table 8: Global: Smartphone Market: Competitive Structure
  • Table 9: Global: Smartphone Market: Key Players