按作業系統、通路和地區分類的智慧型手機市場

Smartphone Market, By Operating System (Android and iOS), By Distribution Channel (OEM, Retailer, and E-commerce), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

出版日期: 2025年02月17日 | 出版商:

Coherent Market Insights | 英文 110 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計 2025 年全球智慧型手機市場規模將達到 7,180 億美元，到 2032 年將達到 1,3,824 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 5.4%。

報告範圍		報告詳細資訊
基準年	2024	2025 年市場規模	7180億美元
效能資料	2020-2024	預測期	2025-2032
預測期：2025 年至 2032 年複合年成長率	5.40%	2032 年金額預測	10,382.40億美元

數字。 2025 年各地區智慧型手機市場佔有率（%）

過去十年，隨著網路和社群媒體普及率的提高，全球智慧型手機市場經歷了顯著成長。智慧型手機技術的進步和設備價格的下降使得智慧型手機成為全球使用最廣泛的家用電子電器之一。主要市場參與企業繼續專注於無邊框顯示器、可折疊螢幕、5G 連接和多攝影機系統等創新，以吸引新用戶並推動升級。同時，已開發市場的市場飽和正促使參與企業瞄準新興市場以尋找未來的成長機會。

市場動態

推動全球智慧型手機市場成長的關鍵因素包括新興國家可支配收入的增加、網路連接性的改善（包括 5G 網路的推出）以及雙卡智慧型手機的出現。然而，主要市場飽和度不斷上升加上全球通膨率不斷上升帶來了挑戰。此外，持續的疫情導致的供應鏈中斷和半導體晶片短缺繼續抑制市場發展。從積極的一面來看，對中階和經濟型智慧型手機的需求不斷成長，以及對環保電子產品的日益偏好，為市場擴張提供了有利可圖的機會。

研究的主要特點

本報告對全球智慧型手機市場進行了詳細分析，並以 2024 年為基準年，給出了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。
它還強調了各個領域的潛在商機並說明了該市場的有吸引力的投資提案矩陣。
它還提供了對市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的重要見解。
它根據公司亮點、產品系列、主要亮點、財務表現和策略等參數，介紹了全球智慧型手機市場的主要企業。
本報告的見解將使負責人和企業經營團隊能夠就未來產品發布、新興趨勢、市場擴張和行銷策略做出明智的決策。
全球智慧型手機市場報告迎合了該行業的各個相關人員，例如投資者、供應商、產品製造商、經銷商、新進入者和金融分析師。
透過全球智慧型手機市場分析中使用的各種策略矩陣，相關人員將更容易做出決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 718.00 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	5.40%	2032 Value Projection:	USD 1,038.24 Bn

The global smartphone market has witnessed tremendous growth over the past decade driven by rising internet and social media penetration. Advancements in smartphone technology coupled with declining device prices have enabled smartphones to become one of the most widely used consumer electronic devices globally. Key players in the market continue to focus on innovations such as edge-to-edge displays, foldable screens, 5G connectivity, and multi-camera systems to attract new users as well as drive upgrades. At the same time, market saturation in developed markets has led players to increasingly target developing regions for future growth opportunities.

Market Dynamics:

The key drivers fueling the global smartphone market growth include rising disposable incomes in developing countries, improving network connectivity including the rollout of 5G networks, and emergence of dual-SIM smartphones. However, increasing saturation in major markets coupled with rising inflation globally poses a challenge. Additionally, supply chain disruptions amid the ongoing pandemic along with shortage of semiconductor chips continue to restrain the market. On the positive side, growing demand for mid-range and affordable smartphones as well as increasing preference for eco-friendly electronic devices present lucrative opportunities for market expansion.

Key features of the study:

This report provides in-depth analysis of the global smartphone market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global smartphone market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Apple, Google, Honor, Huawei, Microsoft, OnePlus, Oppo, Realme, Samsung, Sony, TCL, Tecno, Transsion, Vivo, and Xiaomi
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global smartphone market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global smartphone market.

Detailed Segmentation:

By Operating System
- Android
- iOS
By Distribution Channel
- OEM
- Retailer
- E-commerce
By Regional
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Key Players Insights
- Apple
- Google
- Honor
- Huawei
- Microsoft
- OnePlus
- Oppo
- Realme
- Samsung
- Sony
- TCL
- Tecno
- Transsion
- Vivo
- Xiaomi

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Operating System
- Market Snippet, By Distribution Channel
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New System Launches/Approvals
Impact of COVID-19 Pandemic

4. Global Smartphone Market, By Operating System, 2020-2032 (US$ Bn)

Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Android
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
iOS
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)

5. Global Smartphone Market, By Distribution Channel, 2020-2032 (US$ Bn)

Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
OEM
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Retailer
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
E-commerce
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)

6. Global Smartphone Market, By Region, 2020-2032 (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020-2032
North America
- Regional Trends
- Market Size and Forecast, By Operating System, 2020-2032 (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - U.S.
  - Canada
Europe
- Regional Trends
- Market Size and Forecast, By Operating System, 2020-2032 (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - U.K.
  - Germany
  - France
  - Russia
  - Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Operating System, 2020-2032 (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Operating System, 2020-2032 (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Operating System, 2020-2032 (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - South Africa
  - GCC Countries
  - Rest of the Middle East & Africa

7. Competitive Landscape

Company Profiles
- Apple
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Google
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Honor
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Huawei
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Microsoft
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- OnePlus
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Oppo
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Realme
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Samsung
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Sony
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- TCL
- Tecno
- Transsion
- Vivo
- Xiaomi