智慧型手機市場規模、佔有率和成長分析（按作業系統、價格分佈範圍、分銷管道和地區）- 2025-2032 年產業預測

預計 2023 年全球智慧型手機市場規模將達到 6,078 億美元，並從 2024 年的 6,491.3 億美元成長到 2032 年的 10987.6 億美元，預測期內（2025-2032 年）的複合年成長率為 6.8%。

預計全球智慧型手機市場將大幅成長，這主要得益於電子商務和行動商務的興起，尤其是在勞動市場。推動這一趨勢的主要因素包括網路存取的改善、智慧型手機製造商積極的行銷策略以及社交媒體使用量的激增。新冠疫情造成的經濟影響增加了對廉價智慧型手機的需求。然而，隨著可支配收入的增加，消費者可能會在媒體、娛樂、網路和行動通訊方面投入更多，為智慧型手機、平板電腦、筆記型電腦和遊戲機等消費性電子產品創造巨大的銷售機會。此外，隨著蘋果、三星和華為等領先品牌推出節能的智慧型手機 AI 處理器，先進的人工智慧 (AI) 技術的整合進一步擴大了這個競爭環境的需求。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術分析

智慧型手機市場規模（按作業系統）

• 市場概況
• 安卓
• iOS
• 視窗
• 其他
  • Linux

智慧型手機市場規模（按價格分佈範圍）

• 市場概況
• 低成本智慧型手機（200 美元以下）
• 價格分佈智慧型手機（200-500 美元）
• 高階智慧型手機（500 美元以上）

智慧型手機市場規模（按分銷管道分類）

• 市場概況
• OEM商店
• 零售商
• 電子商務

智慧型手機市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Apple Inc.（United States）
• Samsung Electronics Co., Ltd.（South Korea）
• Xiaomi Corporation（China）
• Vivo Communication Technology Co. Ltd.（China）
• Oppo Mobile Telecommunications Corp., Ltd.（China）
• Huawei Technologies Co., Ltd.（China）
• Transsion Holdings（China）
• Sony Corporation（Japan）
• Lenovo Group Limited（China）
• ASUSTeK Computer Inc.（Taiwan）
• ZTE Corporation（China）
• Nokia Corporation（Finland）
• Google LLC（United States）
• LG Electronics Inc.（South Korea）
• HTC Corporation（Taiwan）
• Micromax Informatics（India）
• Realme（China）
• OnePlus Technology Co., Ltd.（China）
• TCL Technology（China）
• Panasonic Corporation（Japan）

結論和建議

Global Smartphones Market size was valued at USD 607.8 billion in 2023 and is poised to grow from USD 649.13 billion in 2024 to USD 1098.76 billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).

The global smartphone market is poised for substantial growth, driven by the rising trend of e-Commerce and m-Commerce, especially among the workforce. Key factors propelling this trend include increased internet accessibility, robust marketing strategies from smartphone manufacturers, and a surge in social media usage. The economic impact of the COVID-19 pandemic led to a heightened demand for budget-friendly smartphones; however, as disposable incomes rise, consumers are likely to invest more in media, entertainment, networking, and mobile communication, creating significant opportunities for sales in consumer electronics, including smartphones, tablets, laptops, and gaming consoles. Additionally, the integration of advanced Artificial Intelligence (AI) technologies, with leading brands like Apple, Samsung, and Huawei introducing energy-efficient smartphone AI processors, further amplifies demand in this competitive landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Smartphones market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Smartphones Market Segmental Analysis

Global Smartphones Market is segmented by Operating System, Price Range, Distribution Channel and Region. Based on Operating System, the market is segmented into Android, iOS, Windows and Others. Based on Price Range, the market is segmented into Low-range Smartphones (Below $200), Mid-range Smartphones ($200-$500) and Premium Smartphones (Above $500). Based on Distribution Channel, the market is segmented into OEMs stores, Retailer and E-commerce. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Smartphones Market

The global smartphones market is expected to experience significant growth driven primarily by the increasing adoption of 5G technology. The widespread implementation of 4G LTE and emerging 5G services in developing nations is anticipated to enhance smartphone sales dramatically. Major manufacturers are prioritizing the launch of 5G-enabled devices to cater to the rising demand among tech-savvy consumers for both 4G and 5G smartphones. This surge in interest for 5G devices is likely to lead to a reduction in prices for 4G models, further boosting sales volumes. Additionally, as urban populations embrace smartphones at a faster pace compared to their rural counterparts, the demand for smartphones in developed regions continues to rise significantly.

Restraints in the Global Smartphones Market

The global smartphones market is currently facing challenges due to shortages of semiconductors and mobile chips, which have impacted various industries since the latter half of 2020. Although the demand-supply imbalance has been decreasing since late 2021, it is evident that supply constraints are still affecting the market. Despite the lingering complications caused by the pandemic, India's smartphone sector is projected to grow by 7% in 2021, as noted by IDC. In contrast, the overall mobile handset market in India experienced a significant decline of 16% year-on-year in the first quarter of 2022, with feature phones seeing an even steeper drop of 39%.

Market Trends of the Global Smartphones Market

The global smartphones market is witnessing a significant shift, exemplified by Xiaomi's recent ascension to the top position in Indian smartphone shipments, overtaking Samsung. This trend highlights the increasing localization of production, as Xiaomi claims that 99% of its devices sold in India are manufactured domestically across seven production sites. Additionally, the company's strategic expansion into neighboring markets like Bangladesh and Nepal signals a broader ambition to capture market share in South Asia. As manufacturers prioritize local production and regional sales, the competitive landscape in the global smartphone arena is expected to evolve, driven by consumer preferences for domestically produced products.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis

Global Smartphones Market Size by Operating System & CAGR (2025-2032)

• Market Overview
• Android
• iOS
• Windows
• Others
  • Linux

Global Smartphones Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Low-range Smartphones (Below $200)
• Mid-range Smartphones ($200-$500)
• Premium Smartphones (Above $500)

Global Smartphones Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• OEMs stores
• Retailer
• E-commerce

Global Smartphones Market Size & CAGR (2025-2032)

• North America (Operating System, Price Range, Distribution Channel)
  • US
  • Canada
• Europe (Operating System, Price Range, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Operating System, Price Range, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Operating System, Price Range, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Operating System, Price Range, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Apple Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivo Communication Technology Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oppo Mobile Telecommunications Corp., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Transsion Holdings (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lenovo Group Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASUSTeK Computer Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZTE Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nokia Corporation (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HTC Corporation (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Micromax Informatics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Realme (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OnePlus Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TCL Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations