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商品編碼

1532434

神經行銷解決方案市場：按技術、按地區

Neuromarketing Solutions Market, By Technology, By Geography

出版日期: 2024年07月23日 | 出版商:

Coherent Market Insights | 英文 130 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

全球神經行銷解決方案市場預計到 2024 年將達到 12.6 億美元，預計到 2031 年將達到 22.1 億美元，2024 年至 2031 年的複合年成長率為 8.4%。

報告範圍		報告詳情
基準年	2023年	2024年市場規模	12.6億美元
實際資料	2019-2023	預測期	2024-2031
預測 2024-2031 年複合年成長率：	8.40%	2031年價值預測	22.1億美元

圖：2024 年神經行銷解決方案按地區市場佔有率 (%)

神經行銷是一種跨學科的商業方法，結合了神經科學、市場研究和心理學來理解消費行為。檢驗大腦如何回應各種行銷刺激，以做出有利可圖且符合道德的決策。神經行銷解決方案有助於在意識層級分析消費者偏好並了解購買決策背後的原因。這些解決方案有助於產品開發、品牌推廣、定價、客戶參與以及進行有效的廣告宣傳。隨著對個人化行銷策略的需求不斷增加，全球神經行銷解決方案市場可能在不久的將來出現成長。

市場動態：

全球神經行銷解決方案市場的成長是由個人化行銷需求不斷成長以及快速消費品、零售和電子商務等各行業大量採用神經行銷等因素推動的。然而，神經行銷工具的高成本和熟練專業人員的缺乏可能會阻礙市場的成長。擴增實境和虛擬實境等新技術與神經行銷學相結合，可以為市場公司提供利潤豐厚的機會。我們也可以透過提供專門針對中型企業的經濟實惠的神經行銷解決方案來開闢新的途徑。

本研究的主要特點

該報告對全球神經行銷解決方案市場進行了詳細分析，並提供了以2023年為基準年的預測期（2024-2031）的市場規模和年複合成長率（CAGR%）。

它還揭示了各個細分市場的潛在商機，並說明了該市場有吸引力的投資提案矩陣。

它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的重要見解。

它根據公司亮點、產品系列、主要亮點、財務表現和策略等參數，介紹了全球神經行銷解決方案市場的主要企業。

本研究涵蓋的主要企業包括Behavior and Brain Lab、Cadwell Industries Inc.、Compumedics Limited、Css/Data Intelligence、EB Neuro SpA、ISCAN, Inc.、iMotions、SensoMotoric Instruments、LC Technologies、Merchant Mechanics、Neural，包括Sense 、 Neurospire Inc.、尼爾森消費者神經科學、Noldus Information Technology、NVISO SA 和 Tobii Technology。

該報告的見解使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

全球神經行銷解決方案市場報告迎合了該行業的各種相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。

相關人員可以透過用於分析全球神經行銷解決方案市場的各種策略矩陣來促進他們的決策。

公司簡介
- Behavior and Brain Lab
- Cadwell Industries Inc.
- Compumedics Limited
- Css/Data intelligence
- EB Neuro SpA
- ISCAN, Inc.
- iMotions, SensoMotoric Instruments
- LC Technologies
- Merchant Mechanics
- Neural Sense
- Neurospire Inc.
- Nielsen Consumer Neuroscience
- Noldus Information Technology
- NVISO SA
- Tobii Technology

第7章分析師建議

命運之輪
分析師觀點
一致的機會圖

第8章參考文獻與調查方法

參考
調查方法

簡介目錄

Product Code: CMI3679

Global neuromarketing solutions market is estimated to be valued at US$ 1.26 Bn in 2024 and is expected to reach US$ 2.21 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.

Report Coverage		Report Details
Base Year:	2023	Market Size in 2024:	US$ 1.26 Bn
Historical Data for:	2019 To 2023	Forecast Period:	2024 to 2031
Forecast Period 2024 to 2031 CAGR:	8.40%	2031 Value Projection:	US$ 2.21 Bn

Figure. Neuromarketing Solutions Market Share (%), By Region 2024

Neuromarketing is an inter-disciplinary business approach that combines neuroscience, market research and psychology to understand consumer behavior. It examines how the brain responds to various marketing stimuli to make profitable yet ethical decisions. Neuromarketing solutions help analyze consumer preferences at a subconscious level and understand the reasoning behind purchase decisions. These solutions aid in product development, branding, pricing, customer engagement and developing effective advertising campaigns. With rising demand for personalized marketing strategies, global neuromarketing solutions market can witness growth in the near future.

Market Dynamics:

Global neuromarketing solutions market growth is driven by factors such as increasing demand for personalized marketing and significant adoption of neuromarketing across various industries including FMCG, retail and e-commerce. However, high costs of neuromarketing tools and lack of skilled professionals can hamper the market growth. Emerging technologies such as augmented reality and virtual reality paired with neuromarketing can offer lucrative opportunities for market players. Providing affordable neuromarketing solutions specifically targeting mid-sized enterprises can also open new avenues.

Key features of the study:

This report provides in-depth analysis of the global neuromarketing solutions market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global neuromarketing solutions market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Behavior and Brain Lab, Cadwell Industries Inc., Compumedics Limited, Css/Data intelligence, EB Neuro S.p.A, ISCAN, Inc., iMotions, SensoMotoric Instruments, LC Technologies, Merchant Mechanics, Neural Sense, Neurospire Inc., Nielsen Consumer Neuroscience, Noldus Information Technology, NVISO SA, Tobii Technology

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

Global neuromarketing solutions market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global neuromarketing solutions market

Detailed Segmentation:

By Technology
- Functional Magnetic Resonance Imaging (fMRI)
- Electroencephalography (EEG)
- Eye tracking
- Positron Emission Tomography (PET)
- Magnetoencephalography (MEG)
By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Key Players Insights
- Behavior and Brain Lab
- Cadwell Industries Inc.
- Compumedics Limited
- Css/Data intelligence
- EB Neuro S.p.A
- ISCAN, Inc.
- iMotions, SensoMotoric Instruments
- LC Technologies
- Merchant Mechanics
- Neural Sense
- Neurospire Inc.
- Nielsen Consumer Neuroscience
- Noldus Information Technology
- NVISO SA
- Tobii Technology

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Technology
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New System Launches/Approvals
Impact of COVID-19 Pandemic

4. Global Neuromarketing Solutions Market, By Technology, 2019-2031 (US$ Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- Segment Trends
Functional Magnetic Resonance Imaging (fMRI)
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Electroencephalography (EEG)
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Eye tracking
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Positron Emission Tomography (PET)
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Magnetoencephalography (MEG)
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)

5. Global Neuromarketing Solutions Market, By Region, 2019-2031 (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
North America
- Regional Trends
- Market Size and Forecast, By Technology, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
  - U.S.
  - Canada
Europe
- Regional Trends
- Market Size and Forecast, By Technology, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Technology, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Technology, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Technology, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
  - South Africa
  - Israel
  - GCC Countries
  - Rest of the Middle East & Africa

6. Competitive Landscape

Company Profiles
- Behavior and Brain Lab
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Cadwell Industries Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Compumedics Limited
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Css/Data intelligence
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- EB Neuro S.p.A
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- ISCAN, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- iMotions, SensoMotoric Instruments
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- LC Technologies
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Merchant Mechanics
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Neural Sense
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Neurospire Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Nielsen Consumer Neuroscience
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Noldus Information Technology
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- NVISO SA
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Tobii Technology
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates