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市場調查報告書
商品編碼
1463106

神經行銷市場,佔有率,規模,趨勢,行業分析報告:依檢查技術類型,技術,最終用戶,地區,細分市場,預測2024-2032 年

Neuromarketing Market Share, Size, Trends, Industry Analysis Report, By Test Technique Type (Semantic Priming, Affective Priming, and Implicit Association Test (IAT)); By Technology; By End-Use; By Region; Segment Forecast, 2024 - 2032
出版日期: | 出版商: Polaris Market Research | 英文 119 Pages | 商品交期: 最快1-2個工作天內

價格

根據 Polaris Market Research 的一項新研究，到 2032 年，全球神經行銷市場預計將達到 29.9 億美元。該研究報告提供了對當前市場動態的詳細洞察，並對未來市場成長進行了分析。

神經行銷是一個快速發展的領域，它利用神經科學的見解來理解和影響消費者行為。技術進步、競爭加劇以及對更深入的消費者洞察的需求不斷增加是推動該行業成長的關鍵因素。

技術進步在推動神經行銷市場方面發揮著重要作用。功能性磁振造影 (fMRI) 和腦電圖 (EEG) 等先進神經影像技術的發展使行銷人員能夠更好地瞭解消費者在神經層面的反應。這些技術可以即時監測大腦活動，為分析消費者偏好和決策過程提供有價值的數據。

此外，日益激烈的競爭格局迫使企業尋求創新方式來獲得競爭優勢。神經行銷學提供了一種獨特的方法來瞭解消費者行為，使公司能夠制定更有效的行銷策略並改善整體客戶體驗。因此，對神經行銷服務和專業知識的需求顯著增加。

人們越來越認識到神經行銷學在各種最終用途行業中的潛在好處和應用，包括銀行、金融服務和保險 (BFSI)、零售、消費品牌、市場研究和科學機構。神經行銷幫助這些行業更瞭解他們的客戶和潛在客戶，並設計更有效和更有說服力的行銷策略和活動。世界各地的幾家公司正在建立自己的實驗室來測量大腦活動。

例如，Coca Cola建立了自己的實驗室來測量志願者受試者的大腦活動，以便確定其廣告的有效性。PayPal 採用功能性磁振造影 (fMRI) 來研究大腦對不同定價策略的反應，發現當價格以大字體顯示時，顧客更願意購買。

神經行銷市場報告亮點

內隱聯想測試（IAT）領域因其在各行業的廣泛採用而佔據了最大的市場佔有率。

功能性磁振造影（FMRI）領域因其能夠提供對大腦的詳細瞭解而佔據最大的市場佔有率。

由於更重視瞭解消費者行為，零售/消費品牌細分市場佔據了最大的市場佔有率。

北美地區在市場研究和廣告方面投入大量資金，因此在市場上佔據主導地位。

目錄

第一章簡介

第二章執行摘要

第三章研究方法論

第四章全球神經行銷市場洞察

  • 神經行銷市場 - 技術快照
  • 神經行銷市場動態
    • 驅動因素和機遇
      • 越來越多地採用新的行銷活動和增加對神經行銷的投資推動市場成長
      • 技術創新
    • 限制因素和課題
      • 神經學資料的收集引發了有關隱私和同意的倫理問題。
  • PESTEL 分析
  • 神經行銷市場的技術趨勢
  • 價值鏈分析
  • COVID-19 影響分析

第五章依技術類型劃分的全球市場

  • 主要發現
  • 介紹
  • 語意啟動
  • 情緒啟動
  • 內隱聯想測驗（IAT）

第六章以最終用途劃分的全球市場

  • 主要發現
  • 介紹
  • BFSI
  • 零售/消費品牌
  • 市場調查
  • 科學機構
  • 其他

第七章依科技劃分的世界市場

  • 主要發現
  • 介紹
  • 功能性磁振造影 (FMRI)
  • 腦電圖（EEG）
  • 眼球追蹤
  • 正子斷層掃瞄 (PET)
  • 磁腦電圖（MEG）
  • 其他

第八章依地區劃分的世界市場

  • 主要發現
  • 介紹
    • 神經行銷市場評估，依地區，2019-2032
  • 神經行銷市場 - 北美
    • 北美：神經行銷市場，依技術類型，2019-2032
    • 北美：神經行銷市場，依技術劃分，2019-2032
    • 北美：神經行銷市場，依最終用途，2019-2032 年
    • 神經行銷市場 - 美國
    • 神經行銷市場 - 加拿大
  • 神經行銷市場 - 歐洲
    • 歐洲：神經行銷市場，依技術類型，2019-2032
    • 歐洲：神經行銷市場，依技術劃分，2019-2032
    • 歐洲：神經行銷市場，依最終用途，2019-2032 年
    • 神經行銷市場 - 英國
    • 神經行銷市場 - 法國
    • 神經行銷市場 - 德國
    • 神經行銷市場 - 義大利
    • 神經行銷市場 - 西班牙
    • 神經行銷市場 - 荷蘭
    • 神經行銷市場 - 俄羅斯
  • 神經行銷市場 - 亞太地區
    • 亞太地區：神經行銷市場，依技術類型，2019-2032
    • 亞太地區：神經行銷市場（依技術），2019-2032
    • 亞太地區：神經行銷市場，依最終用途，2019-2032 年
    • 神經行銷市場 - 中國
    • 神經行銷市場 - 印度
    • 神經行銷市場-馬來西亞
    • 神經行銷市場 - 日本
    • 神經行銷市場-印尼
    • 神經行銷市場 - 韓國
  • 神經行銷市場 - 中東和非洲
    • 中東和非洲：神經行銷市場，依技術類型，2019-2032
    • 中東和非洲：神經行銷市場（依技術），2019-2032
    • 中東和非洲：神經行銷市場，依最終用途，2019-2032 年
    • 神經行銷市場-沙烏地阿拉伯
    • 神經行銷市場 - 阿聯酋
    • 神經行銷市場 - 以色列
    • 神經行銷市場 - 南非
  • 神經行銷市場 - 拉丁美洲
    • 拉丁美洲：神經行銷市場，依技術類型劃分，2019-2032 年
    • 拉丁美洲：神經行銷市場，依技術劃分，2019-2032 年
    • 拉丁美洲：神經行銷市場，依最終用途，2019-2032 年
    • 神經行銷市場 - 墨西哥
    • 神經行銷市場 - 巴西
    • 神經行銷市場 - 阿根廷

第9章 競爭格局

  • 擴張和收購分析
    • 擴張
    • 收購
  • 夥伴關係/協作/協議/出版物

第十章公司簡介

  • Nielsen Consumer Neuroscience
  • Emotion Research LAB
  • iMotions
  • Neuro-Insight
  • Noldus Information Technology
  • Neural Sense（Pty）Ltd
  • NVISO SA
  • Cadwell Industries Inc.
  • Neurons Inc India
  • OptimalHRGroup Neuromarketing
Product Code: PM4482

The global neuromarketing market size is expected to reach USD 2.99 billion by 2032, according to a new study by Polaris Market Research. The report "Neuromarketing Market Share, Size, Trends, Industry Analysis Report, By Test Technique Type (Semantic Priming, Affective Priming, and Implicit Association Test (IAT)); By Technology; By End-Use; By Region; Segment Forecast, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.

Neuromarketing is a rapidly growing field that leverages insights from neuroscience to understand and influence consumer behavior. Technological advancements, increasing competition, and the rising demand for deeper consumer insights are key drivers influencing its growth.

Technological advancements play a significant role in driving the neuromarketing market. The development of advanced neuroimaging techniques, such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG), has enabled marketers to gain a better understanding of consumer responses at a neurological level. These technologies allow for real-time monitoring of brain activity, providing valuable data for analyzing consumer preferences and decision-making processes.

Also, the intensifying competition in the business landscape has led companies to seek innovative ways to gain a competitive edge. Neuromarketing offers a unique approach to understanding consumer behavior, allowing businesses to create more effective marketing strategies and enhance the overall customer experience. As a result, the demand for neuromarketing services and expertise is increasing significantly.

Increasing awareness and recognition of the potential benefits & applications of neuromarketing among various end-use industries such as banking, financial services, and insurance (BFSI), retail, consumer brands, market research, and scientific institutions fueling the market growth. Neuromarketing help these industries gain deeper understanding of their customers, prospects, and design more effective and persuasive marketing strategies and campaigns. Several companies across the globe are constructing their own in-house labs to measure brain activity.

For instance, Coca-Cola constructed their own in-house lab to measure brain activity in volunteer subjects, allowing them to determine the effectiveness of their advertisements. PayPal employed functional Magnetic Resonance Imaging (fMRI) to study the brain's response to different pricing strategies, finding that customers were more inclined to make a purchase when the price was presented in a larger font.

Neuromarketing Market Report Highlights

Implicit Association Test (IAT) segment dominated the market with largest market share due to its widespread adoption across various industries.

Functional Magnetic Resonance Imaging (FMRI) segment accounted for largest market share due to its ability to provide detailed insights of brains.

Retail/consumer brand segment held the maximum market share due to increasing focus on understanding consumer behavior.

North America region dominated the market due to its significant investment in market research and advertising.

The global players include Nielsen Consumer Neuroscience, Emotion Research LAB, iMotions, Neuro-Insight, NVISO SA, Cadwell Industries Inc., Neurons Inc India, and OptimalHRGroup Neuromarketing.

Polaris Market Research has segmented the Neuromarketing market report based on Test Technique Type, Technology, End-Use, and Region:

Neuromarketing Market, Test Technique Type Outlook (Revenue - USD Billion, 2019- 2032)

  • Semantic Priming
  • Affective Priming
  • Implicit Association Test (IAT)

Neuromarketing Market, Technology Outlook (Revenue - USD Billion, 2019- 2032)

  • Functional Magnetic Resonance Imaging (FMRI)
  • Electroencephalography (EEG)
  • Eye Tracking
  • Positron Emission Tomography (PET)
  • Magneto Encephalography (MEG)
  • Others

Neuromarketing Market, End-Use Outlook (Revenue - USD Billion, 2019- 2032)

  • BFSI
  • Retail/Consumer Brands
  • Market Research
  • Scientific Institutions
  • Others

Neuromarketing, Regional Outlook (Revenue - USD Billion, 2019- 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Table of Contents

1. Introduction

  • 1.1. Report Description
    • 1.1.1. Objectives of the Study
    • 1.1.2. Market Scope
    • 1.1.3. Assumptions
  • 1.2. Stakeholders

2. Executive Summary

  • 2.1. Market Highlights

3. Research Methodology

  • 3.1. Overview
    • 3.1.1. Data Mining
  • 3.2. Data Sources
    • 3.2.1. Primary Sources
    • 3.2.2. Secondary Sources

4. Global Neuromarketing Market Insights

  • 4.1. Neuromarketing Market - Technology Snapshot
  • 4.2. Neuromarketing Market Dynamics
    • 4.2.1. Drivers and Opportunities
      • 4.2.1.1. Rising Adoption of Novel Marketing Activities and Increased Investment In Neuromarketing Driving The Market Growth
      • 4.2.1.2. Innovations in Technology
    • 4.2.2. Restraints and Challenges
      • 4.2.2.1. The collection of neurological data raises ethical concerns regarding privacy and consent.
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers (Moderate)
    • 4.3.2. Threats of New Entrants: (Low)
    • 4.3.3. Bargaining Power of Buyers (Moderate)
    • 4.3.4. Threat of Substitute (Moderate)
    • 4.3.5. Rivalry among existing firms (High)
  • 4.4. PESTEL Analysis
  • 4.5. Neuromarketing Market Technology Trends
  • 4.6. Value Chain Analysis
  • 4.7. COVID-19 Impact Analysis

5. Global Neuromarketing Market, by Technique Type

  • 5.1. Key Findings
  • 5.2. Introduction
    • 5.2.1. Global Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • 5.3. Semantic Priming
    • 5.3.1. Global Neuromarketing Market, by Semantic Priming, by Region, 2019-2032 (USD Billion)
  • 5.4. Affective Priming
    • 5.4.1. Global Neuromarketing Market, by Affective Priming, by Region, 2019-2032 (USD Billion)
  • 5.5. Implicit Association Test (IAT)
    • 5.5.1. Global Neuromarketing Market, by Implicit Association Test (IAT), by Region, 2019-2032 (USD Billion)

6. Global Neuromarketing Market, by End-Use

  • 6.1. Key Findings
  • 6.2. Introduction
    • 6.2.1. Global Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • 6.3. BFSI
    • 6.3.1. Global Neuromarketing Market, by BFSI, by Region, 2019-2032 (USD Billion)
  • 6.4. Retail/Consumer Brands
    • 6.4.1. Global Neuromarketing Market, by Retail/Consumer Brands, by Region, 2019-2032 (USD Billion)
  • 6.5. Market Research
    • 6.5.1. Global Neuromarketing Market, by Market Research, by Region, 2019-2032 (USD Billion)
  • 6.6. Scientific Institutions
    • 6.6.1. Global Neuromarketing Market, by Scientific Institutions, by Region, 2019-2032 (USD Billion)
  • 6.7. Others
    • 6.7.1. Global Neuromarketing Market, by Others, by Region, 2019-2032 (USD Billion)

7. Global Neuromarketing Market, by Technology

  • 7.1. Key Findings
  • 7.2. Introduction
    • 7.2.1. Global Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • 7.3. Functional Magnetic Resonance Imaging (FMRI)
    • 7.3.1. Global Neuromarketing Market, by Functional Magnetic Resonance Imaging (FMRI), By Region, 2019-2032 (USD Billion)
  • 7.4. Electroencephalography (EEG)
    • 7.4.1. Global Neuromarketing Market, by Electroencephalography (EEG), By Region, 2019-2032 (USD Billion)
  • 7.5. Eye Tracking
    • 7.5.1. Global Neuromarketing Market, by Eye Tracking, By Region, 2019-2032 (USD Billion)
  • 7.6. Positron Emission Tomography (PET)
    • 7.6.1. Global Neuromarketing Market, by Positron Emission Tomography (PET), By Region, 2019-2032 (USD Billion)
  • 7.7. Magneto Encephalography (MEG)
    • 7.7.1. Global Neuromarketing Market, by Magneto Encephalography (MEG), By Region, 2019-2032 (USD Billion)
  • 7.8. Others
    • 7.8.1. Global Neuromarketing Market, by Others, By Region, 2019-2032 (USD Billion)

8. Global Neuromarketing Market, by Geography

  • 8.1. Key findings
  • 8.2. Introduction
    • 8.2.1. Neuromarketing Market Assessment, By Geography, 2019-2032 (USD Billion)
  • 8.3. Neuromarketing Market - North America
    • 8.3.1. North America: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
    • 8.3.2. North America: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
    • 8.3.3. North America: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.3.4. Neuromarketing Market - U.S.
      • 8.3.4.1. U.S.: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.3.4.2. U.S.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.3.4.3. U.S.: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.3.5. Neuromarketing Market - Canada
      • 8.3.5.1. Canada: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.3.5.2. Canada.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.3.5.3. Canada: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • 8.4. Neuromarketing Market - Europe
    • 8.4.1. Europe: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
    • 8.4.2. Europe.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
    • 8.4.3. Europe: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.4. Neuromarketing Market - UK
      • 8.4.4.1. UK: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.4.4.2. UK.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.4.4.3. UK: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.5. Neuromarketing Market - France
      • 8.4.5.1. France: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.4.5.2. France.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.4.5.3. France: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.6. Neuromarketing Market - Germany
      • 8.4.6.1. Germany: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.4.6.2. Germany.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.4.6.3. Germany: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.7. Neuromarketing Market - Italy
      • 8.4.7.1. Italy: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.4.7.2. Italy.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.4.7.3. Italy: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.8. Neuromarketing Market - Spain
      • 8.4.8.1. Spain: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.4.8.2. Spain.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.4.8.3. Spain: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.9. Neuromarketing Market - Netherlands
      • 8.4.9.1. Netherlands: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.4.9.2. Netherlands.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.4.9.3. Netherlands: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.10. Neuromarketing Market - Russia
      • 8.4.10.1. Russia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.4.10.2. Russia.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.4.10.3. Russia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • 8.5. Neuromarketing Market - Asia Pacific
    • 8.5.1. Asia Pacific: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
    • 8.5.2. Asia Pacific.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
    • 8.5.3. Asia Pacific: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.5.4. Neuromarketing Market - China
      • 8.5.4.1. China: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.5.4.2. China.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.5.4.3. China: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.5.5. Neuromarketing Market - India
      • 8.5.5.1. India: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.5.5.2. India.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.5.5.3. India: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.5.6. Neuromarketing Market - Malaysia
      • 8.5.6.1. Malaysia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.5.6.2. Malaysia.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.5.6.3. Malaysia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.5.7. Neuromarketing Market - Japan
      • 8.5.7.1. Japan: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.5.7.2. Japan.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.5.7.3. Japan: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.5.8. Neuromarketing Market - Indonesia
      • 8.5.8.1. Indonesia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.5.8.2. Indonesia.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.5.8.3. Indonesia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.5.9. Neuromarketing Market - South Korea
      • 8.5.9.1. South Korea: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.5.9.2. South Korea.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.5.9.3. South Korea: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • 8.6. Neuromarketing Market - Middle East & Africa
    • 8.6.1. Middle East & Africa: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
    • 8.6.2. Middle East & Africa.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
    • 8.6.3. Middle East & Africa: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.6.4. Neuromarketing Market - Saudi Arabia
      • 8.6.4.1. Saudi Arabia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.6.4.2. Saudi Arabia.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.6.4.3. Saudi Arabia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.6.5. Neuromarketing Market - UAE
      • 8.6.5.1. UAE: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.6.5.2. UAE.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.6.5.3. UAE: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.6.6. Neuromarketing Market - Israel
      • 8.6.6.1. Israel: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.6.6.2. Israel.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.6.6.3. Israel: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.6.7. Neuromarketing Market - South Africa
      • 8.6.7.1. South Africa: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.6.7.2. South Africa.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.6.7.3. South Africa: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • 8.7. Neuromarketing Market - Latin America
    • 8.7.1. Latin America: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
    • 8.7.2. Latin America.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
    • 8.7.3. Latin America: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.7.4. Neuromarketing Market - Mexico
      • 8.7.4.1. Mexico: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.7.4.2. Mexico.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.7.4.3. Mexico: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.7.5. Neuromarketing Market - Brazil
      • 8.7.5.1. Brazil: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.7.5.2. Brazil.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.7.5.3. Brazil: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.7.6. Neuromarketing Market - Argentina
      • 8.7.6.1. Argentina: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.7.6.2. Argentina.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.7.6.3. Argentina: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)

9. Competitive Landscape

  • 9.1. Expansion and Acquisition Analysis
    • 9.1.1. Expansion
    • 9.1.2. Acquisitions
  • 9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

  • 10.1. Nielsen Consumer Neuroscience
    • 10.1.1. Company Overview
    • 10.1.2. Financial Performance
    • 10.1.3. Product Benchmarking
    • 10.1.4. Recent Development
  • 10.2. Emotion Research LAB
    • 10.2.1. Company Overview
    • 10.2.2. Financial Performance
    • 10.2.3. Product Benchmarking
    • 10.2.4. Recent Development
  • 10.3. iMotions
    • 10.3.1. Company Overview
    • 10.3.2. Financial Performance
    • 10.3.3. Product Benchmarking
    • 10.3.4. Recent Development
  • 10.4. Neuro-Insight
    • 10.4.1. Company Overview
    • 10.4.2. Financial Performance
    • 10.4.3. Product Benchmarking
    • 10.4.4. Recent Development
  • 10.5. Noldus Information Technology
    • 10.5.1. Company Overview
    • 10.5.2. Financial Performance
    • 10.5.3. Product Benchmarking
    • 10.5.4. Recent Development
  • 10.6. Neural Sense (Pty) Ltd
    • 10.6.1. Company Overview
    • 10.6.2. Financial Performance
    • 10.6.3. Product Benchmarking
    • 10.6.4. Recent Development
  • 10.7. NVISO SA
    • 10.7.1. Company Overview
    • 10.7.2. Financial Performance
    • 10.7.3. Product Benchmarking
    • 10.7.4. Recent Development
  • 10.8. Cadwell Industries Inc.
    • 10.8.1. Company Overview
    • 10.8.2. Financial Performance
    • 10.8.3. Product Benchmarking
    • 10.8.4. Recent Development
  • 10.9. Neurons Inc India
    • 10.9.1. Company Overview
    • 10.9.2. Financial Performance
    • 10.9.3. Product Benchmarking
    • 10.9.4. Recent Development
  • 10.10. OptimalHRGroup Neuromarketing
    • 10.10.1. Company Overview
    • 10.10.2. Financial Performance
    • 10.10.3. Product Benchmarking
    • 10.10.4. Recent Development

List of Tables

  • Table 1 Global Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 2 Global Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 3 Global Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 4 Neuromarketing Market Assessment, By Geography, 2019-2032 (USD Billion)
  • Table 5 North America: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 6 North America: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 7 North America: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 8 U.S.: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 9 U.S.: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 10 U.S.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 11 Canada: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 12 Canada: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 13 Canada: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 14 Europe: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 15 Europe: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 16 Europe: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 17 UK: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 18 UK: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 19 UK: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 20 France: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 21 France: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 22 France: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 23 Germany: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 24 Germany: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 25 Germany: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 26 Italy: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 27 Italy: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 28 Italy: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 29 Spain: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 30 Spain: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 31 Spain: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 32 Netherlands: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 33 Netherlands: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 34 Netherlands: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 35 Russia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 36 Russia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 37 Russia: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 38 Asia Pacific: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 39 Asia Pacific: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 40 Asia Pacific: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 41 China: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 42 China: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 43 China: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 44 India: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 45 India: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 46 India: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 47 Malaysia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 48 Malaysia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 49 Malaysia: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 50 Japan: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 51 Japan: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 52 Japan: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 53 Indonesia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 54 Indonesia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 55 Indonesia: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 56 South Korea: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 57 South Korea: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 58 South Korea: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 59 Middle East & Africa: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 60 Middle East & Africa: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 61 Middle East & Africa: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 62 Saudi Arabia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 63 Saudi Arabia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 64 Saudi Arabia: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 65 UAE: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 66 UAE: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 67 UAE: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 68 Israel: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 69 Israel: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 70 Israel: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 71 South Africa: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 72 South Africa: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 73 South Africa: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 74 Latin America: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 75 Latin America: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 76 Latin America: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 77 Mexico: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 78 Mexico: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 79 Mexico: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 80 Brazil: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 81 Brazil: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 82 Brazil: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 83 Argentina: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 84 Argentina: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 85 Argentina: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)

List of Figures

  • Figure 1. Global Neuromarketing Market, 2019-2032 (USD Billion)
  • Figure 2. Integrated Ecosystem
  • Figure 3. Research Methodology: Top-Down & Bottom-Up Approach
  • Figure 4. Market by Geography
  • Figure 5. Porter's Five Forces
  • Figure 6. Market by End-Use
  • Figure 7. Global Neuromarketing Market, by End-Use, 2022 & 2032 (USD Billion)
  • Figure 8. Market by Technique Type
  • Figure 9. Global Neuromarketing Market, by Technique Type, 2022 & 2032 (USD Billion)
  • Figure 10. Market by Technology
  • Figure 11. Global Neuromarketing Market, by Technology, 2022 & 2032 (USD Billion)
  • Figure 12. Neuromarketing Market Assessment, By Geography, 2019-2032 (USD Billion)
  • Figure 13. Strategic Analysis - Neuromarketing Market