Product Code: PM4482
The global neuromarketing market size is expected to reach USD 2.99 billion by 2032, according to a new study by Polaris Market Research. The report "Neuromarketing Market Share, Size, Trends, Industry Analysis Report, By Test Technique Type (Semantic Priming, Affective Priming, and Implicit Association Test (IAT)); By Technology; By End-Use; By Region; Segment Forecast, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
Neuromarketing is a rapidly growing field that leverages insights from neuroscience to understand and influence consumer behavior. Technological advancements, increasing competition, and the rising demand for deeper consumer insights are key drivers influencing its growth.
Technological advancements play a significant role in driving the neuromarketing market. The development of advanced neuroimaging techniques, such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG), has enabled marketers to gain a better understanding of consumer responses at a neurological level. These technologies allow for real-time monitoring of brain activity, providing valuable data for analyzing consumer preferences and decision-making processes.
Also, the intensifying competition in the business landscape has led companies to seek innovative ways to gain a competitive edge. Neuromarketing offers a unique approach to understanding consumer behavior, allowing businesses to create more effective marketing strategies and enhance the overall customer experience. As a result, the demand for neuromarketing services and expertise is increasing significantly.
Increasing awareness and recognition of the potential benefits & applications of neuromarketing among various end-use industries such as banking, financial services, and insurance (BFSI), retail, consumer brands, market research, and scientific institutions fueling the market growth. Neuromarketing help these industries gain deeper understanding of their customers, prospects, and design more effective and persuasive marketing strategies and campaigns. Several companies across the globe are constructing their own in-house labs to measure brain activity.
For instance, Coca-Cola constructed their own in-house lab to measure brain activity in volunteer subjects, allowing them to determine the effectiveness of their advertisements. PayPal employed functional Magnetic Resonance Imaging (fMRI) to study the brain's response to different pricing strategies, finding that customers were more inclined to make a purchase when the price was presented in a larger font.
Neuromarketing Market Report Highlights
Implicit Association Test (IAT) segment dominated the market with largest market share due to its widespread adoption across various industries.
Functional Magnetic Resonance Imaging (FMRI) segment accounted for largest market share due to its ability to provide detailed insights of brains.
Retail/consumer brand segment held the maximum market share due to increasing focus on understanding consumer behavior.
North America region dominated the market due to its significant investment in market research and advertising.
The global players include Nielsen Consumer Neuroscience, Emotion Research LAB, iMotions, Neuro-Insight, NVISO SA, Cadwell Industries Inc., Neurons Inc India, and OptimalHRGroup Neuromarketing.
Polaris Market Research has segmented the Neuromarketing market report based on Test Technique Type, Technology, End-Use, and Region:
Neuromarketing Market, Test Technique Type Outlook (Revenue - USD Billion, 2019- 2032)
- Semantic Priming
- Affective Priming
- Implicit Association Test (IAT)
Neuromarketing Market, Technology Outlook (Revenue - USD Billion, 2019- 2032)
- Functional Magnetic Resonance Imaging (FMRI)
- Electroencephalography (EEG)
- Eye Tracking
- Positron Emission Tomography (PET)
- Magneto Encephalography (MEG)
- Others
Neuromarketing Market, End-Use Outlook (Revenue - USD Billion, 2019- 2032)
- BFSI
- Retail/Consumer Brands
- Market Research
- Scientific Institutions
- Others
Neuromarketing, Regional Outlook (Revenue - USD Billion, 2019- 2032)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Netherlands
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Malaysia
- Latin America
- Argentina
- Brazil
- Mexico
- Middle East & Africa
- UAE
- Saudi Arabia
- Israel
- South Africa
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
3. Research Methodology
- 3.1. Overview
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Neuromarketing Market Insights
- 4.1. Neuromarketing Market - Technology Snapshot
- 4.2. Neuromarketing Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Rising Adoption of Novel Marketing Activities and Increased Investment In Neuromarketing Driving The Market Growth
- 4.2.1.2. Innovations in Technology
- 4.2.2. Restraints and Challenges
- 4.2.2.1. The collection of neurological data raises ethical concerns regarding privacy and consent.
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. Neuromarketing Market Technology Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Neuromarketing Market, by Technique Type
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 5.3. Semantic Priming
- 5.3.1. Global Neuromarketing Market, by Semantic Priming, by Region, 2019-2032 (USD Billion)
- 5.4. Affective Priming
- 5.4.1. Global Neuromarketing Market, by Affective Priming, by Region, 2019-2032 (USD Billion)
- 5.5. Implicit Association Test (IAT)
- 5.5.1. Global Neuromarketing Market, by Implicit Association Test (IAT), by Region, 2019-2032 (USD Billion)
6. Global Neuromarketing Market, by End-Use
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 6.3. BFSI
- 6.3.1. Global Neuromarketing Market, by BFSI, by Region, 2019-2032 (USD Billion)
- 6.4. Retail/Consumer Brands
- 6.4.1. Global Neuromarketing Market, by Retail/Consumer Brands, by Region, 2019-2032 (USD Billion)
- 6.5. Market Research
- 6.5.1. Global Neuromarketing Market, by Market Research, by Region, 2019-2032 (USD Billion)
- 6.6. Scientific Institutions
- 6.6.1. Global Neuromarketing Market, by Scientific Institutions, by Region, 2019-2032 (USD Billion)
- 6.7. Others
- 6.7.1. Global Neuromarketing Market, by Others, by Region, 2019-2032 (USD Billion)
7. Global Neuromarketing Market, by Technology
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 7.3. Functional Magnetic Resonance Imaging (FMRI)
- 7.3.1. Global Neuromarketing Market, by Functional Magnetic Resonance Imaging (FMRI), By Region, 2019-2032 (USD Billion)
- 7.4. Electroencephalography (EEG)
- 7.4.1. Global Neuromarketing Market, by Electroencephalography (EEG), By Region, 2019-2032 (USD Billion)
- 7.5. Eye Tracking
- 7.5.1. Global Neuromarketing Market, by Eye Tracking, By Region, 2019-2032 (USD Billion)
- 7.6. Positron Emission Tomography (PET)
- 7.6.1. Global Neuromarketing Market, by Positron Emission Tomography (PET), By Region, 2019-2032 (USD Billion)
- 7.7. Magneto Encephalography (MEG)
- 7.7.1. Global Neuromarketing Market, by Magneto Encephalography (MEG), By Region, 2019-2032 (USD Billion)
- 7.8. Others
- 7.8.1. Global Neuromarketing Market, by Others, By Region, 2019-2032 (USD Billion)
8. Global Neuromarketing Market, by Geography
- 8.1. Key findings
- 8.2. Introduction
- 8.2.1. Neuromarketing Market Assessment, By Geography, 2019-2032 (USD Billion)
- 8.3. Neuromarketing Market - North America
- 8.3.1. North America: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.3.2. North America: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.3.3. North America: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.3.4. Neuromarketing Market - U.S.
- 8.3.4.1. U.S.: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.3.4.2. U.S.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.3.4.3. U.S.: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.3.5. Neuromarketing Market - Canada
- 8.3.5.1. Canada: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.3.5.2. Canada.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.3.5.3. Canada: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.4. Neuromarketing Market - Europe
- 8.4.1. Europe: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.4.2. Europe.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.4.3. Europe: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.4.4. Neuromarketing Market - UK
- 8.4.4.1. UK: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.4.4.2. UK.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.4.4.3. UK: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.4.5. Neuromarketing Market - France
- 8.4.5.1. France: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.4.5.2. France.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.4.5.3. France: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.4.6. Neuromarketing Market - Germany
- 8.4.6.1. Germany: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.4.6.2. Germany.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.4.6.3. Germany: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.4.7. Neuromarketing Market - Italy
- 8.4.7.1. Italy: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.4.7.2. Italy.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.4.7.3. Italy: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.4.8. Neuromarketing Market - Spain
- 8.4.8.1. Spain: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.4.8.2. Spain.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.4.8.3. Spain: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.4.9. Neuromarketing Market - Netherlands
- 8.4.9.1. Netherlands: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.4.9.2. Netherlands.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.4.9.3. Netherlands: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.4.10. Neuromarketing Market - Russia
- 8.4.10.1. Russia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.4.10.2. Russia.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.4.10.3. Russia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.5. Neuromarketing Market - Asia Pacific
- 8.5.1. Asia Pacific: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.5.2. Asia Pacific.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.5.3. Asia Pacific: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.5.4. Neuromarketing Market - China
- 8.5.4.1. China: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.5.4.2. China.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.5.4.3. China: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.5.5. Neuromarketing Market - India
- 8.5.5.1. India: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.5.5.2. India.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.5.5.3. India: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.5.6. Neuromarketing Market - Malaysia
- 8.5.6.1. Malaysia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.5.6.2. Malaysia.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.5.6.3. Malaysia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.5.7. Neuromarketing Market - Japan
- 8.5.7.1. Japan: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.5.7.2. Japan.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.5.7.3. Japan: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.5.8. Neuromarketing Market - Indonesia
- 8.5.8.1. Indonesia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.5.8.2. Indonesia.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.5.8.3. Indonesia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.5.9. Neuromarketing Market - South Korea
- 8.5.9.1. South Korea: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.5.9.2. South Korea.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.5.9.3. South Korea: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.6. Neuromarketing Market - Middle East & Africa
- 8.6.1. Middle East & Africa: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.6.2. Middle East & Africa.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.6.3. Middle East & Africa: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.6.4. Neuromarketing Market - Saudi Arabia
- 8.6.4.1. Saudi Arabia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.6.4.2. Saudi Arabia.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.6.4.3. Saudi Arabia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.6.5. Neuromarketing Market - UAE
- 8.6.5.1. UAE: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.6.5.2. UAE.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.6.5.3. UAE: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.6.6. Neuromarketing Market - Israel
- 8.6.6.1. Israel: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.6.6.2. Israel.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.6.6.3. Israel: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.6.7. Neuromarketing Market - South Africa
- 8.6.7.1. South Africa: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.6.7.2. South Africa.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.6.7.3. South Africa: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.7. Neuromarketing Market - Latin America
- 8.7.1. Latin America: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.7.2. Latin America.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.7.3. Latin America: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.7.4. Neuromarketing Market - Mexico
- 8.7.4.1. Mexico: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.7.4.2. Mexico.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.7.4.3. Mexico: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.7.5. Neuromarketing Market - Brazil
- 8.7.5.1. Brazil: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.7.5.2. Brazil.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.7.5.3. Brazil: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
- 8.7.6. Neuromarketing Market - Argentina
- 8.7.6.1. Argentina: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
- 8.7.6.2. Argentina.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
- 8.7.6.3. Argentina: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
9. Competitive Landscape
- 9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
- 9.2. Partnerships/Collaborations/Agreements/Exhibitions
10. Company Profiles
- 10.1. Nielsen Consumer Neuroscience
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
- 10.2. Emotion Research LAB
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
- 10.3. iMotions
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
- 10.4. Neuro-Insight
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
- 10.5. Noldus Information Technology
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
- 10.6. Neural Sense (Pty) Ltd
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
- 10.7. NVISO SA
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
- 10.8. Cadwell Industries Inc.
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
- 10.9. Neurons Inc India
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
- 10.10. OptimalHRGroup Neuromarketing
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development