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商品編碼

1674201

神經行銷解決方案市場（按技術和地區分類）

Neuromarketing Solutions Market, By Technology, By Geography

出版日期: 2025年02月18日 | 出版商:

Coherent Market Insights | 英文 130 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025 年全球神經行銷解決方案市值估計為 13.7 億美元，預計到 2032 年將達到 24.4 億美元，2025 年至 2032 年的複合年成長率為 8.6%。

報告範圍		報告詳細資訊
基準年	2024	2025 年市場規模	13.7億美元
效能資料	2020-2024	預測期	2025-2032
預測期：2025 年至 2032 年複合年成長率	8.60%	2032 年金額預測	24.4億美元

數字。神經行銷解決方案市場佔有率（%）（按地區，2025 年）

神經行銷是一種多學科的商業方法，它結合神經科學、市場研究和心理學來了解消費行為。我們檢驗大腦如何對不同的行銷刺激做出反應，以便做出明智且合乎道德的決定。神經行銷解決方案在意識層級分析消費者偏好，並有助於了解購買決策背後的原因。這些解決方案有助於產品開發、品牌推廣、定價、客戶參與和進行有效的廣告宣傳。隨著對個人化行銷策略的需求不斷成長，全球神經行銷解決方案市場很可能在不久的將來見證成長。

市場動態

全球神經行銷解決方案市場的成長受到個人化行銷需求不斷成長以及快速消費品、零售和電子商務等各個行業對神經行銷的廣泛應用等因素的推動。然而，神經行銷工具的高成本和熟練專業人員的短缺可能會阻礙市場的成長。擴增實境、虛擬實境等新技術與神經行銷相結合可以為市場參與企業提供有利可圖的機會。我們還可以透過提供價格合理的神經行銷解決方案來開闢新領域，特別是針對中型企業。

研究的主要特點

本報告對全球神經行銷解決方案市場進行了詳細分析，並以 2024 年為基準年，給出了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。

它還強調了各個領域的潛在商機並說明了該市場的有吸引力的投資提案矩陣。

它還提供了對市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的重要見解。

它根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數，介紹了全球神經行銷解決方案市場的主要企業概況。

研究涉及的主要企業包括 Behavior and Brain Lab、Cadwell Industries Inc.、Compumedics Limited、Css/Data intelligence、EB Neuro SpA、ISCAN, Inc.、iMotions、SensoMotoric Instruments、LC Technologies、Merchant Mechanics、Neural Sense、Neurospire Incire Inc.、NVNolder Informia 和 Neuroiii Technology。

本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

全球神經行銷解決方案市場報告迎合了該行業的各個相關人員，例如投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。

相關人員可以透過全球神經行銷解決方案市場分析中使用的各種策略矩陣更輕鬆地做出決策。

公司簡介
- Behavior and Brain Lab
- Cadwell Industries Inc.
- Compumedics Limited
- Css/Data intelligence
- EB Neuro SpA
- ISCAN, Inc.
- iMotions, SensoMotoric Instruments
- LC Technologies
- Merchant Mechanics
- Neural Sense
- Neurospire Inc.
- Nielsen Consumer Neuroscience
- Noldus Information Technology
- NVISO SA
- Tobii Technology

第7章分析師建議

興衰
一致的機會地圖

第 8 章參考文獻與調查方法

參考
調查方法

簡介目錄

Product Code: CMI3679

Global Neuromarketing Solutions Market is estimated to be valued at USD 1.37 Bn in 2025 and is expected to reach USD 2.44 Bn by 2032, growing at a compound annual growth rate (CAGR) of 8.6% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 1.37 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	8.60%	2032 Value Projection:	USD 2.44 Bn

Figure. Neuromarketing Solutions Market Share (%), By Region 2025

Neuromarketing is an inter-disciplinary business approach that combines neuroscience, market research and psychology to understand consumer behavior. It examines how the brain responds to various marketing stimuli to make profitable yet ethical decisions. Neuromarketing solutions help analyze consumer preferences at a subconscious level and understand the reasoning behind purchase decisions. These solutions aid in product development, branding, pricing, customer engagement and developing effective advertising campaigns. With rising demand for personalized marketing strategies, global neuromarketing solutions market can witness growth in the near future.

Market Dynamics:

Global neuromarketing solutions market growth is driven by factors such as increasing demand for personalized marketing and significant adoption of neuromarketing across various industries including FMCG, retail and e-commerce. However, high costs of neuromarketing tools and lack of skilled professionals can hamper the market growth. Emerging technologies such as augmented reality and virtual reality paired with neuromarketing can offer lucrative opportunities for market players. Providing affordable neuromarketing solutions specifically targeting mid-sized enterprises can also open new avenues.

Key features of the study:

This report provides in-depth analysis of the global neuromarketing solutions market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global neuromarketing solutions market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Behavior and Brain Lab, Cadwell Industries Inc., Compumedics Limited, Css/Data intelligence, EB Neuro S.p.A, ISCAN, Inc., iMotions, SensoMotoric Instruments, LC Technologies, Merchant Mechanics, Neural Sense, Neurospire Inc., Nielsen Consumer Neuroscience, Noldus Information Technology, NVISO SA, Tobii Technology

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

Global neuromarketing solutions market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global neuromarketing solutions market

Detailed Segmentation:

By Technology
- Functional Magnetic Resonance Imaging (fMRI)
- Electroencephalography (EEG)
- Eye tracking
- Positron Emission Tomography (PET)
- Magnetoencephalography (MEG)
By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Key Players Insights
- Behavior and Brain Lab
- Cadwell Industries Inc.
- Compumedics Limited
- Css/Data intelligence
- EB Neuro S.p.A
- ISCAN, Inc.
- iMotions, SensoMotoric Instruments
- LC Technologies
- Merchant Mechanics
- Neural Sense
- Neurospire Inc.
- Nielsen Consumer Neuroscience
- Noldus Information Technology
- NVISO SA
- Tobii Technology

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Technology
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New System Launches/Approvals
Impact of COVID-19 Pandemic

4. Global Neuromarketing Solutions Market, By Technology, 2020-2032 (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020-2032
- Segment Trends
Functional Magnetic Resonance Imaging (fMRI)
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Electroencephalography (EEG)
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Eye tracking
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Positron Emission Tomography (PET)
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Magnetoencephalography (MEG)
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)

5. Global Neuromarketing Solutions Market, By Region, 2020-2032 (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020-2032
North America
- Regional Trends
- Market Size and Forecast, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  - U.S.
  - Canada
Europe
- Regional Trends
- Market Size and Forecast, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  - South Africa
  - Israel
  - GCC Countries
  - Rest of the Middle East & Africa

6. Competitive Landscape

Company Profiles
- Behavior and Brain Lab
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Cadwell Industries Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Compumedics Limited
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Css/Data intelligence
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- EB Neuro S.p.A
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- ISCAN, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- iMotions, SensoMotoric Instruments
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- LC Technologies
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Merchant Mechanics
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Neural Sense
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Neurospire Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Nielsen Consumer Neuroscience
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Noldus Information Technology
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- NVISO SA
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Tobii Technology
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates