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市場調查報告書

商品編碼

1629646

媒體串流市場：按組件、按管道、按行業、按收益模式、按地區

Media Streaming Market, By Component, By Channel, By Vertical, By Revenue Model, By Geography

出版日期: 2024年12月13日 | 出版商:

Coherent Market Insights | 英文 152 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計2024年全球媒體串流市場規模為1,001.1億美元，預估2031年將達1,763.2億美元，2024年至2031年複合年成長率為8.4%。

報告範圍		報告詳情
基準年	2023年	2024年市場規模	1001.1億美元
實際資料	2019-2023	預測期	2024-2031
預測 2024-2031 年複合年成長率：	8.40%	2031年價值預測	1763.2億美元

圖：2024 年各地區媒體串流市場佔有率 (%)

由於網際網路普及率不斷上升和智慧型設備的廣泛採用，媒體串流媒體市場在過去十年中經歷了顯著成長。內容消費模式的變化、隨選服務需求的增加以及觀眾對數位媒體的日益青睞等因素正在推動全球市場的擴張。媒體串流允許用戶透過網路存取音訊和視訊內容，而無需先下載整個檔案。此功能可讓您在不同平台和裝置上無限制地存取各種娛樂節目。串流媒體技術的進步使消費者能夠獲得高品質、不間斷的觀看體驗。隨著創新經營模式和平台的不斷湧現，串流媒體產業很可能在未來幾年出現指數級成長。

市場動態

智慧型手機和網路使用的成長是串流媒體市場的關鍵成長要素。當今的觀眾更喜歡在智慧型手機、智慧電視和筆記型電腦上串流他們喜愛的內容的靈活性和便利性。此外，媒體公司增加投資專門為串流媒體平台提供客製化和獨家內容也推動了市場成長。然而，發展中地區的基礎設施挑戰和資料隱私問題繼續限制其採用。巨大的機會在於個人化建議、擴展到新的地區以及跨連網型設備的統一體驗。媒體公司也嘗試新的定價和收益分享模式來吸引用戶。

本研究的主要特點

該報告對全球媒體串流媒體市場進行了詳細分析，並提供了以2023年為基準年的預測期（2024-2031）的市場規模和年複合成長率（CAGR%）。

它還揭示了各個細分市場的潛在商機，並說明了該市場有吸引力的投資提案矩陣。

它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的重要見解。

它根據公司亮點、產品系列、主要亮點、績效和策略等參數來介紹全球媒體串流市場的主要企業。

本研究涵蓋的主要企業包括 IBM Corporation、Alphabet Inc、Amazon.com Inc、Hulu LLC、Brightcove Inc、Apple Inc、Roku Inc、Havision Inc、騰訊控股有限公司、Netflix Inc 和 Disney+。

- 該報告的見解將幫助負責人和公司經營團隊就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

本研究報告針對該產業的各個相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。

相關人員可以透過用於分析全球媒體串流市場的各種策略矩陣來促進他們的決策。

Report Coverage	Report Details
Base Year:	2023	Market Size in 2024:	US$ 100.11 Bn
Historical Data for:	2019 To 2023	Forecast Period:	2024 To 2031
Forecast Period 2024 to 2031 CAGR:	8.40%	2031 Value Projection:	US$ 176.32 Bn

The media streaming market has witnessed significant growth in the last decade due to increasing internet penetration and widespread adoption of smart devices. Factors such as changing content consumption patterns, rising demand for On-Demand services, and increasing preference for digital media among audiences have fueled market expansion globally. Media streaming allows users to access audio and video content over the internet without needing to download the entire file first. This feature provides unlimited access to a variety of entertainment programs on various platforms and devices. Advances in streaming technologies have allowed high-quality, uninterrupted viewing experiences for consumers. With innovative business models and platforms emerging constantly, the media streaming industry is poised to grow at an exponential rate over the coming years.

Market Dynamics

Rising smartphone and internet usage have been the major growth drivers for the media streaming market. Audiences today prefer flexibility and convenience of streaming content of their choice on smartphones, smart TVs, and laptops. Increasing investments by media companies to provide exclusive and customized content exclusively on streaming platforms is also propelling market growth. However, infrastructure challenges in developing regions and concerns around data privacy continue to restrain widespread adoption. Significant opportunities lie in personalized recommendations, expansion to newer geographies, and integrated experiences across connected devices. Media companies are also experimenting with new pricing and revenue-sharing models to engage users.

Key features of the study:

This report provides in-depth analysis of the global media streaming market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year.

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.

It profiles key players in the global media streaming market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.

Key companies covered as a part of this study include IBM Corporation, Alphabet Inc, Amazon.com Inc, Hulu LLC, Brightcove Inc, Apple Inc, Roku Inc, Havision Inc, Tencent Holdings Ltd, Netflix Inc, and Disney+.

- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.

The global media streaming market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global media streaming market.

Market Segmentation

Component Insights (Revenue, USD Bn, 2019 - 2031)
- Software
- Content Delivery Services
Channel Insights (Revenue, USD Bn, 2019 - 2031)
- Satellite TV
- Cable TV
- IPTV
- OTT Streaming
Vertical Insights (Revenue, USD Bn, 2019 - 2031)
- E-learning
- Healthcare
- Government
- Sports
- Gaming
- Others
Revenue Model Insights (Revenue, USD Bn, 2019 - 2031)
- Subscription-based
- Transaction-based
- Advertising-based
Regional Insights (Revenue, USD Bn, 2019 - 2031)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- IBM Corporation
- Alphabet Inc
- com Inc
- Hulu LLC
- Brightcove Inc
- Apple Inc
- Roku Inc
- Havision Inc
- Tencent Holdings Ltd
- Netflix Inc
- Disney+

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Media Streaming Market, By Component
- Media Streaming Market, By Channel
- Media Streaming Market, By Vertical
- Media Streaming Market, By Revenue Model
- Media Streaming Market, By Region

3. Market Dynamics, Regulations, And Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario
Industry Trends

4. Global Media Streaming Market, By Component, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Software
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Content Delivery Services
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Global Media Streaming Market, By Channel, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Satellite TV
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Cable TV
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
IPTV
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
OTT Streaming
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Global Media Streaming Market, By Vertical, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
E-learning
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Healthcare
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Government
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Sports
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Gaming
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Global Media Streaming Market, By Revenue Model, 2024-2031, (USD Bn)

Introduction
Market Share Analysis, 2024 and 2031 (%)
Y-o-Y Growth Analysis, 2019 - 2031
Segment Trends

8. Global Media Streaming Market, By Region, 2024 - 2031, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2019 - 2031, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Vertical, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Revenue Model, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- U.S.
- Canada
Latin America
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Vertical, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Revenue Model, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Vertical, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Revenue Model, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Vertical, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Revenue Model, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Vertical, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Revenue Model, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- GCC Countries
- Israel
- Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Vertical, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Revenue Model, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- South Africa
- North Africa
- Central Africa

9. Competitive Landscape

IBM Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Alphabet Inc
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Amazon.com Inc
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Hulu LLC
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Brightcove Inc
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Apple Inc
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Roku Inc
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Havision Inc
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Tencent Holdings Ltd
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Netflix Inc
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Disney+
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies