平板電腦市場按作業系統、螢幕大小、最終用戶和地區分類

2025 年全球平板電腦市場規模預計為 575.2 億美元，預計到 2032 年將達到 752.4 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 3.9%。

數字。平板電腦市場佔有率（按地區分類）（%）（2025 年）

過去十年，隨著可攜式運算設備在世界各地日益普及，全球平板電腦市場呈指數級成長。平板電腦已經成為一個便捷的平台，用戶可以隨時隨地存取網路、串流線上內容、玩遊戲以及下載多種生產力應用程式。平板電腦比筆記型電腦具有更高的便攜性、多點觸控介面以及低成本的特點，因此越來越受到消費者和企業的歡迎。平板電腦整合蜂窩連接功能，對於想要不依賴 Wi-Fi 網路存取數位內容和雲端服務的用戶來說更加效用。

市場動態

全球平板電腦市場的發展受到消費者對觸控螢幕行動裝置日益成長的偏好的推動，因為這種設備比智慧型手機具有更多的功能。平板電腦兼具便攜性和螢幕大小，正在全球廣泛採用。然而，由於使用者會長時間繼續使用現有的平板電腦，因此更換週期的停滯是一個問題。此外，大螢幕智慧型手機的日益普及使得手機和平板電腦之間的界線變得模糊，導致獨立平板電腦的銷售下降。從積極的一面來看，平板電腦在世界各地的教育領域中得到越來越多的應用，以改善學生的數位學習體驗。平板電腦供應商正在積極與政府和教育機構合作，提供價格合理的設備和學習內容。預計這將推動未來幾年平板電腦銷量的進一步成長。

研究的主要特點

本報告對全球平板電腦市場進行了詳細分析，並以 2024 年為基準年，給出了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。

它還強調了各個領域的潛在商機並說明了該市場的引人注目的投資提案矩陣。

它還提供了關於市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的主要考察。

它根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數，介紹了全球平板電腦市場的主要企業。

本研究涉及的主要企業包括蘋果、宏碁公司、亞馬遜公司、華碩電腦公司、戴爾公司、惠普公司、華為技術有限公司、聯想Group Limited、LG 電子公司、微軟公司、松下公司、三星電子有限公司、索尼公司、東芝公司和小米公司。

本報告的見解將使負責人和企業經營團隊能夠就未來產品發布、新興趨勢、市場擴張和行銷策略做出明智的決策。

全球平板電腦市場報告針對該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。

相關人員將透過全球平板電腦市場分析中使用的各種策略矩陣更輕鬆地做出決策。

目錄

第1章 調查目的與前提條件

• 研究目標
• 先決條件
• 簡稱

第2章 市場展望

• 報告描述
  • 市場定義和範圍
• 執行摘要

第3章市場動態、法規與趨勢分析

• 市場動態
• 影響分析
• 監管情景
• 產品發布/核准
• PEST分析
• 波特分析
• 併購情景

4. 2025-2032 年全球平板電腦市場（按作業系統分類）（十億美元）

• 介紹
• Android
• iOS（iPad）
• Windows
• 其他（Chrome 作業系統等）

第 5 章。 2025-2032 年全球平板電腦市場（按螢幕大小分類）（十億美元）

• 介紹
• 8 至 10 英寸
• 10 至 12 英寸
• 12 英吋或以上
• 8 英吋或更小

6. 2025 年至 2032 年全球平板電腦市場（按最終用戶分類）（單位：十億美元）

• 介紹
• 消費者
• 商業（企業、教育、政府）

7. 2020 年至 2032 年全球平板電腦市場（按地區分類）金額（十億美元）

• 介紹
• 北美洲
• 拉丁美洲
• 歐洲
• 亞太地區
• 中東
• 非洲

第8章 競爭格局

• Apple Inc.
• Acer Inc.
• Amazon.com, Inc.
• Asustek Computer Inc.
• Dell Inc.
• HP Inc.
• Huawei Technologies Co., Ltd.
• Lenovo Group Limited
• LG Electronics Inc.
• Microsoft Corporation
• Panasonic Corporation
• Samsung Electronics Co., Ltd.
• Sony Corporation
• Toshiba Corporation
• Xiaomi Corporation

第 9 章分析師建議

• 興衰
• 一致的機會地圖

第10章參考文獻與調查方法

• 參考
• 調查方法
• 關於出版商

Global Tablet Market is estimated to be valued at USD 57.52 Bn in 2025 and is expected to reach USD 75.24 Bn by 2032, growing at a compound annual growth rate (CAGR) of 3.9% from 2025 to 2032.

Figure. Tablet Market Share (%), By Region 2025

The global tablet market has grown exponentially over the past decade driven by the increasing adoption of portable computing devices across the world. Tablets provide a convenient platform for users to access the internet, stream online content, play games and download several productivity apps on the go. Factors such as greater portability compared to laptops, multi-touch interface, and availability of low-cost tablets have made tablets increasingly popular among consumers and enterprises alike. The integration of cellular connectivity in tablets has further enhanced their utility for users who want access to digital content and cloud services without relying on Wi-Fi networks.

Market Dynamics:

The global tablet market is driven by the growing preference of consumers for touchscreen portable devices with greater functionality than smartphones. Tablets provide a compelling mix of portability and screen size that has driven their mass adoption globally. However, stagnating replacement cycles pose a challenge as users hold on to their existing tablets for a longer period. Additionally, the increasing popularity of large-screen smartphones is blurring the distinction between phones and tablets, reducing standalone tablet sales. On the positive side, the education sector worldwide is increasingly adopting tablets to enhance digital learning experiences for students. Tablet vendors are actively partnering with governments and educational institutions to provide affordable devices and learning content. This is expected to further accelerate tablet sales growth over the coming years.

Key features of the study:

This report provides in-depth analysis of the global tablet market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global tablet market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Apple Inc., Acer Inc., Amazon.com, Inc., Asustek Computer Inc., Dell Inc., HP Inc., Huawei Technologies Co., Ltd., Lenovo Group Limited, LG Electronics Inc., Microsoft Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd., Sony Corporation, Toshiba Corporation, and Xiaomi Corporation

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global tablet market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global tablet market.

Detailed Segmentation:

• Operating System Insights (Revenue, USD Bn, 2020 - 2032)
  • Android
  • iOS (iPad)
  • Windows
  • Others (Chrome OS, etc.)
• Screen Size Insights (Revenue, USD Bn, 2020 - 2032)
  • 8 to 10 inches
  • 10 to 12 inches
  • 12 inches and above
  • Less than 8 inches
• End User Insights (Revenue, USD Bn, 2020 - 2032)
  • Consumer
  • Commercial (Enterprise, Education, and Government)
• By Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Apple Inc.
  • Acer Inc.
  • com, Inc.
  • Asustek Computer Inc.
  • Dell Inc.
  • HP Inc.
  • Huawei Technologies Co., Ltd.
  • Lenovo Group Limited
  • LG Electronics Inc.
  • Microsoft Corporation
  • Panasonic Corporation
  • Samsung Electronics Co., Ltd.
  • Sony Corporation
  • Toshiba Corporation
  • Xiaomi Corporation

Table of Contents

1. RESEARCH OBJECTIVES AND ASSUMPTIONS

• Research Objectives
• Assumptions
• Abbreviations

2. MARKET PURVIEW

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Tablet Market, By Operating System
  • Global Tablet Market, By Screen Size
  • Global Tablet Market, By End User

3. MARKET DYNAMICS, REGULATIONS, AND TRENDS ANALYSIS

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Tablet Market, By Operating System, 2025-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• Android
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• iOS (iPad)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Windows
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others (Chrome OS, etc.)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Tablet Market, By Screen Size, 2025-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• 8 to 10 inches
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• 10 to 12 inches
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• 12 inches and above
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Less than 8 inches
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Tablet Market, By End User, 2025-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• Consumer
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Commercial (Enterprise, Education, and Government)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Tablet Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025,2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2020 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Operating System, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Screen Size, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Operating System, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Screen Size, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Operating System, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Screen Size, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Operating System, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Screen Size, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Operating System, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Screen Size, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Operating System, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Screen Size, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

8. COMPETITIVE LANDSCAPE

• Apple Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Acer Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Amazon.com, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Asustek Computer Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Dell Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• HP Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Huawei Technologies Co., Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Lenovo Group Limited
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• LG Electronics Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Microsoft Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Panasonic Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Samsung Electronics Co., Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Sony Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Toshiba Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Xiaomi Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us