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市場調查報告書
商品編碼
1674190
手搖茶飲市場按產品類型、包裝和地區分類Bubble Tea Market, By Product Type, By Packaging, By Geography |
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預計 2025 年全球手搖茶飲市場規模將達到 35.5 億美元，到 2032 年將達到 65 億美元，2025 年至 2032 年的複合年成長率為 9.0%。
| 報告範圍 | 報告詳細資訊 | ||
|---|---|---|---|
| 基準年 | 2024 | 2025 年市場規模 | 35.5億美元 |
| 效能資料 | 2020-2024 | 預測期 | 2025-2032 |
| 預測期：2025 年至 2032 年複合年成長率 | 9.00％ | 2032 年金額預測 | 65億美元 |
手搖茶飲，也稱為波霸茶或珍珠奶茶，在過去的幾十年裡在世界各地越來越受歡迎。手搖茶飲起源於 20 世紀 80 年代的台灣，是一種以茶為基底的飲料，裡面填充了耐嚼的粉圓或果凍塊。當您用寬吸管喝的時候，您可以享受到珍珠和果凍的獨特口感。手搖茶飲最初只是台灣一種獨特的飲料，如今已成為一種全球現象，在亞太地區、北美和大洋洲等世界各地廣受歡迎。其獨特的紅茶、牛奶、水果口味和耐嚼珍珠的組合吸引了各個年齡層的人。
市場動態
全球化和亞洲料理和飲料的日益普及是手搖茶飲市場的主要驅動力。年輕的消費者尤其喜歡嘗試新飲料和探索亞洲風味，從而推動消費。它在咖啡館和包裝零售店中隨處可見，進一步推動了市場的成長。然而，對糖含量的擔憂可能會在一定程度上限制市場擴張。同時，口味、原料和健康選擇的創新正在創造新的機會。透過納入優質和可自訂選項實現產品的優質化也有利於市場新進入者。
研究的主要特點
本報告對全球手搖茶飲市場進行了詳細分析，並以 2024 年為基準年，給出了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。
它還揭示了各個領域的潛在商機並說明了該市場的引人注目的投資提案矩陣。
它還提供了對市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的重要見解。
它根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數，概述了全球手搖茶飲市場的主要企業。
本研究涉及的主要企業包括 Bobabox Ltd.、Bubble Tea House Company、Fokus, Inc.、Gong Cha、ChaTime、Lollicup USA, Inc.、Bubble Tea Supply, Inc.、T Bun International、Ten Ren's Tea Time、Troika JC、Boba Guys、Chatime、Koi The、Cop Fresh、Mbble、CoTroika、ViA Guy、TheCoeas、The Cobble、CoThe、Coelf、CoT、Cof 或者。
本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
全球手搖茶飲市場報告迎合了該行業的各個相關人員，例如投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
透過全球手搖茶飲市場分析中使用的各種策略矩陣，相關人員將更容易做出決策。
目錄
第1章 調查目的與前提條件
- 研究目標
- 先決條件
- 簡稱
第2章 市場展望
- 報告描述
- 市場定義和範圍
- 執行摘要
第3章市場動態、法規與趨勢分析
- 市場動態
- 影響分析
- 監管情景
- 產品發布/核准
- PEST分析
- 波特分析
- 併購情景
第 4 章手搖茶飲市場，依產品類型，2025-2032 年（十億美元）
- 介紹
- 經典手搖茶飲
- 水果口味珍珠奶茶
- 特色手搖茶飲
第 5 章手搖茶飲市場，按包裝分類，2025-2032 年（十億美元）
- 介紹
- 外帶杯
- 瓶裝/罐裝
- 散粉/濃縮粉
第 6 章手搖茶飲市場，按地區，2020-2032 年，金額（十億美元）
- 介紹
- 北美洲
- 美國
- 加拿大
- 拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲國家
- 歐洲
- 德國
- 英國
- 西班牙
- 法國
- 義大利
- 俄羅斯
- 其他歐洲國家
- 亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 韓國
- 東南亞國協
- 其他亞太地區
- 中東
- 海灣合作理事會國家
- 以色列
- 其他中東地區
- 非洲
- 南非
- 北非
- 中部非洲
第7章 競爭格局
- Bobabox Ltd.
- Bubble Tea House Company
- Fokus, Inc.
- Gong Cha
- ChaTime
- Lollicup USA, Inc.
- Bubble Tea Supply, Inc.
- T Bun International
- Ten Ren's Tea Time
- Troika JC
- Boba Guys
- Chatime
- Koi The
- CoCo Fresh Tea & Juice
- Tea Leaf
- T4（Tea for You）
- Vivi Bubble Tea
- Kung Fu Tea
- The Alley
- TP TEA
第 8 章分析師建議
- 興衰
- 一致的機會地圖
第9章參考文獻與調查方法
- 參考
- 調查方法
- 關於出版商
Global Bubble Tea Market is estimated to be valued at USD 3.55 Bn in 2025 and is expected to reach USD 6.50 Bn by 2032, growing at a compound annual growth rate (CAGR) of 9.0% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 3.55 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 9.00% | 2032 Value Projection: | USD 6.50 Bn |
Bubble tea, also known as boba tea or pearl milk tea, has gained popularity worldwide over the past few decades. Originated from Taiwan in the 1980s, bubble tea is a tea-based drink containing chewy tapioca pearls or fruit jelly cubes. The pearls or jelly provides a unique texture when sucked through a wide straw. Starting as a unique drink option in Taiwan, bubble tea has now become a global phenomenon enjoying immense popularity across Asia Pacific, North America, Oceania, and other parts of the world. Its unique combination of tea, milk, fruit flavors, and chewy pearls has attracted people from all age groups.
Market Dynamics:
Rising globalization and popularity of Asian cuisine and beverages have been a key driver for the bubble tea market. Young consumers particularly enjoy trying new drink options and exploring Asian flavors, boosting consumption. Ease of availability through cafes as well as retail availability in packaged formats has further supported market growth. However, concerns around sugar content may restrain market expansion to some extent. On the other hand, innovation in flavors, ingredients, and healthy options present new opportunities. Product premiumization through introduction of premium and customizable options also works in favor of market players.
Key Features of the Study:
This report provides in-depth analysis of the global bubble tea market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global bubble tea market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Bobabox Ltd., Bubble Tea House Company, Fokus, Inc., Gong Cha, ChaTime, Lollicup USA, Inc., Bubble Tea Supply, Inc., T Bun International, Ten Ren's Tea Time, Troika JC, Boba Guys, Chatime, Koi The, CoCo Fresh Tea & Juice, Tea Leaf, T4 (Tea for You), Vivi Bubble Tea, Kung Fu Tea, The Alley, and TP TEA
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global bubble tea market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global bubble tea market
Detailed Segmentation:
- By Product Type
- Classic Bubble Tea
- Fruit-Flavored Bubble Tea
- Specialty Bubble Tea
- By Packaging
- To-Go Cups
- Bottled/Canned
- Loose Powder/Concentrate
- By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
- Key Players Insights
- Bobabox Ltd.
- Bubble Tea House Company
- Fokus, Inc.
- Gong Cha
- ChaTime
- Lollicup USA, Inc.
- Bubble Tea Supply, Inc.
- T Bun International
- Ten Ren's Tea Time
- Troika JC
- Boba Guys
- Chatime
- Koi The
- CoCo Fresh Tea & Juice
- Tea Leaf
- T4 (Tea for You)
- Vivi Bubble Tea
- Kung Fu Tea
- The Alley
- TP TEA
Table of Contents
1. RESEARCH OBJECTIVES AND ASSUMPTIONS
- Research Objectives
- Assumptions
- Abbreviations
2. MARKET PURVIEW
- Report Description
- Market Definition and Scope
- Executive Summary
- Bubble Tea Market, By Product Type
- Bubble Tea Market, By Packaging
- Bubble Tea Market, By Region
3. MARKET DYNAMICS, REGULATIONS, AND TRENDS ANALYSIS
- Market Dynamics
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Merger and Acquisition Scenario
4. Bubble Tea Market, By Product Type, 2025-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Classic Bubble Tea
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Fruit-Flavored Bubble Tea
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Specialty Bubble Tea
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
5. Bubble Tea Market, By Packaging, 2025-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- To-Go Cups
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Bottled/Canned
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Loose Powder/Concentrate
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
6. Bubble Tea Market, By Region, 2020 - 2032, Value (USD Bn)
- Introduction
- Market Share (%) Analysis, 2025,2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2020 - 2032, Value (USD Bn)
- Regional Trends
- North America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Packaging, 2020 - 2032, Value (USD Bn)
- U.S.
- Canada
- Latin America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Packaging, 2020 - 2032, Value (USD Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Packaging, 2020 - 2032, Value (USD Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Packaging, 2020 - 2032, Value (USD Bn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Packaging, 2020 - 2032, Value (USD Bn)
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Packaging, 2020 - 2032, Value (USD Bn)
- South Africa
- North Africa
- Central Africa
7. COMPETITIVE LANDSCAPE
- Bobabox Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Bubble Tea House Company
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Fokus, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Gong Cha
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- ChaTime
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Lollicup USA, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Bubble Tea Supply, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- T Bun International
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Ten Ren's Tea Time
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Troika JC
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Boba Guys
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Chatime
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Koi The
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- CoCo Fresh Tea & Juice
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Tea Leaf
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- T4 (Tea for You)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Vivi Bubble Tea
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Kung Fu Tea
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- The Alley
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- TP TEA
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
8. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
9. References and Research Methodology
- References
- Research Methodology
- About us
