手搖茶飲市場規模、佔有率、成長分析，按類型、口味、分銷管道、地區 - 行業預測，2024-2031 年

Bubble Tea Market Size, Share, Growth Analysis, By Type (Black Tea, Green Tea), By Flavour, By Distribution Channel, By Region - Industry Forecast 2024-2031

出版日期: 2024年12月16日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

手搖茶飲的全球市場規模預計到2022年為25.2億美元，從2023年的27.5億美元成長到2031年的54.2億美元，預測期（2024-2031）預計複合年成長率為8.9%。

手搖茶飲在中國、巴西和印度等新興市場的受歡迎程度正在飆升，而美國、加拿大和德國等新興市場也對這種時尚飲料產生了強烈的偏好。這一成長是由消費者日益增強的健康意識所推動的，導致對綠茶和紅茶等健康飲料的需求增加。尤其是年輕一代，在動態行銷策略和名人代言的推動下，正在推動風味市場的發展，這些策略和名人代言強調獨特的口味，包括水果、巧克力和咖啡等多種口味。儘管對糖含量的健康擔憂和來自咖啡的競爭等挑戰可能會減緩成長，但由於技術進步和有利的健康趨勢，市場潛力繼續擴大。

Chatime
Gong Cha
CoCo Fresh Tea & Juice
SHARETEA
Tiger Sugar
Ten Ren's Tea
Boba Guys
Lollicup USA Inc.
Fokus Inc.
Dama Foods International Co., Ltd
Ichibanya Co., Ltd.
Yummy-Town USA LLC
Biju Bubble Tea
Kevito Ltd.
Kuai Ke Li Enterprise Co., Ltd.
Bubble Tea House Company
Cuppo Tee Company Limited
Troika JC Inc.
Huey-Yuhe Enterprise Co., Ltd.
Boba Box Limited

結論和建議

簡介目錄

Product Code: SQMIG30G2026

Global Bubble Tea Market size was valued at USD 2.52 billion in 2022 and is poised to grow from USD 2.75 billion in 2023 to USD 5.42 billion by 2031, growing at a CAGR of 8.9% in the forecast period (2024-2031).

Bubble tea's popularity is surging in emerging markets like China, Brazil, and India, while developed nations such as the U.S., Canada, and Germany show a strong preference for this trendy beverage. This growth is fueled by increasing health consciousness among consumers, leading to a rising demand for healthier drinks like green and black tea. The younger generation is particularly driving the flavored bubble tea market, aided by dynamic marketing strategies and celebrity endorsements that highlight its unique taste in diverse flavors such as fruit, chocolate, and coffee. Although challenges like health concerns over sugar content and competition from coffee might dampen growth, the market's potential continues to expand thanks to advancements in technology and favorable health trends.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bubble Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bubble Tea Market Segmental Analysis

Global Bubble Tea Market is segmented by Type, Flavour and region. Based on Type, the market is segmented into Black Tea, Green Tea, Oolong Tea, White Tea. Based on Flavour, the market is segmented into Fruit, Taro, Strawberry, Classic, Coffee, Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bubble Tea Market

The Global Bubble Tea market is primarily driven by the extensive range of products available, which includes an array of flavors such as fruit-infused, green jasmine, and traditional black tea. This diverse selection caters to various preferences, offering sweetened fruit drinks, creamy fruit-flavored options, and beverages suitable for lactose-intolerant consumers. The continuous introduction of innovative flavors and formulations further enhances consumer interest, attracting a broader audience. Additionally, millennials are particularly drawn to premium tea varieties with unique taste profiles, which has significantly contributed to the increasing popularity and growth of the bubble tea market. This strategic approach not only diversifies choices but also effectively garners a larger customer base.

Restraints in the Global Bubble Tea Market

One significant restraint affecting the Global Bubble Tea market is the extensive availability of alternative caffeinated beverages, particularly coffee, which is gaining popularity in Western countries. As more individuals incorporate coffee into their daily routines for its energy-boosting properties and convenience, the demand for tea as an innovative beverage is hindered. Various creative coffee products, including cold brew, nitro cold brew, and effervescent canned coffee, cater to busy lifestyles and have captured consumer interest. Furthermore, the diverse range of enticing coffee flavors, such as butterscotch, hazelnut, and caramel, contributes to a shift away from bubble tea, impacting its overall market growth.

Market Trends of the Global Bubble Tea Market

The Global Bubble Tea market is witnessing a significant trend driven by the innovative introduction of diverse flavors. As market players expand their offerings, they are enticing a broader customer base with an array of unique choices, from fruity options like peach and strawberry to rich flavors such as almond and chocolate. This flavor diversification not only caters to varied consumer preferences but also encourages experimentation and repeat purchases. Notably, even major quick-service restaurants like McDonald's have tapped into this trend, launching new bubble tea flavors such as a malty Ovaltine and aromatic matcha, further highlighting the growing popularity and potential of bubble tea in mainstream markets.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies
Customer & Buying Criteria Analysis

Global Bubble Tea Market Size by Type & CAGR (2024-2031)

Market Overview
Black Tea
Green Tea
Oolong Tea
White Tea

Global Bubble Tea Market Size by Flavour & CAGR (2024-2031)

Market Overview
Fruit
Taro
Strawberry
Classic
Coffee
Others

Global Bubble Tea Market Size by Distribution Channel & CAGR (2024-2031)

Market Overview
Online
Offline

Global Bubble Tea Market Size & CAGR (2024-2031)

North America (Type, Flavour)
- US
- Canada
Europe (Type, Flavour)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific (Type, Flavour)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America (Type, Flavour)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Flavour)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Chatime
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gong Cha
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CoCo Fresh Tea & Juice
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SHARETEA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tiger Sugar
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ten Ren's Tea
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Boba Guys
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lollicup USA Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fokus Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dama Foods International Co., Ltd
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ichibanya Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yummy-Town USA LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Biju Bubble Tea
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kevito Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kuai Ke Li Enterprise Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bubble Tea House Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cuppo Tee Company Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Troika JC Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Huey-Yuhe Enterprise Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Boba Box Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments