電競市場，依收益來源、按地區

Esports Market, By Revenue Source (Sponsorship, Advertising, Merchandise & Tickets, Publisher Fees, Media Rights, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

出版日期: 2025年02月18日 | 出版商:

Coherent Market Insights | 英文 130 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025 年全球電競市場規模估計為 34.9 億美元，預計到 2032 年將達到 134.2 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 21.2%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	34.9億美元
效能資料	從2020年到2024年	預測期	2025年至2032年
預測期：2025-2032年複合年成長率：	21.20%	2032年價值預測	134.2億美元

數字。 2025年各地區電競市場佔有率（%）

近年來，全球電子競技市場經歷了強勁成長。電子競技是指由個人或團隊進行的專業有組織的電子遊戲比賽。這包括各種各樣的電動遊戲類型，包括格鬥遊戲、第一人稱射擊遊戲、即時戰略遊戲和大型多人線上戰鬥競技場遊戲。網路普及率的提高和高速連線的普及使得大型多人線上遊戲和透過直播平台觀看電子競技賽事成為可能。電子競技影響者在社群媒體管道上的日益成長的受歡迎程度進一步提升了該行業粉絲的參與。科技的快速進步有助於改善舉辦電競活動的基礎設施並增強下一代遊戲體驗。這為品牌透過電子競技贊助和行銷活動瞄準年輕、精通科技的人群創造了新的機會。

市場動態：

由於多種因素，預計全球電子競技市場在預測期內將呈現強勁成長。全球電子競技愛好者和參與者數量的大幅增加是主要的成長動力。千禧世代對電子遊戲的興趣日益濃厚，以及出版商對電競聯盟的擴張，正在推動市場成長。電視台和直播平台對知名電競錦標賽的擴大媒體報道有助於提高競技電子遊戲的整體知名度和粉絲支持率。發展中地區價格實惠的高速網路連線的發展促進了即時多人遊戲的發展。來自本土和非本土品牌的贊助收入正在增加，這些品牌將電子競技視為吸引年輕人的有效促銷管道。然而，電子競技基礎設施的高成本，以及某些遊戲中的興奮劑、賭博和暴力等問題預計會在一定程度上抑制市場。雲端遊戲解決方案的出現降低了遊戲玩家的進入門檻，提供了一條新的途徑。

本研究的主要特點

本報告對全球電子競技市場進行了詳細分析，並以 2024 年為基準年，展示了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。
它還揭示了各個領域的潛在商機，並解釋了該市場有吸引力的投資提案矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的主要考察。
它根據公司亮點、產品系列、關鍵亮點、財務業績和策略等參數，對全球電子競技市場的主要企業進行了概述。
本報告的見解將使企業負責人和經營團隊能夠就未來的產品發布、新興車型、市場擴張和行銷策略做出明智的決策。
全球電子競技市場報告迎合了該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
相關人員將透過用於分析全球電子競技市場的各種策略矩陣來做出決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 3.49 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	21.20%	2032 Value Projection:	USD 13.42 Bn

The global esports market has been witnessing robust growth in the recent years. Esports refers to organized video game competitions played professionally by individuals and teams. It includes a wide range of video game genres like fighting games, first-person shooters, real-time strategy games, and multiplayer online battle arena games. Increased internet penetration and availability of high-speed connectivity have enabled multiplayer online gaming and spectating of esports events through live streaming platforms. Growing popularity of esports influencers on social media channels has further boosted the fan engagement with the industry. Rapid advancement of technology is helping improve the infrastructure for conducting esports events and powering next-gen gaming experiences. This has opened up new opportunities for brands to target tech-savvy young demographics through esports sponsorships and marketing initiatives.

Market Dynamics:

The global esports market is expected to exhibit strong growth over the forecast period, driven by several factors. Significant rise in the number of esports enthusiasts and participants worldwide is a key growth driver. Growing millennial interest in video games and expansion of esports leagues by publishers are fueling the market growth. Expanding media coverage of prominent esports tournaments on TV channels and live streaming platforms is helping increase the overall visibility and fan following of competitive video gaming. Availability of affordable high-speed internet connectivity in developing regions is facilitating real-time multiplayer gaming. Rising sponsorship revenues from endemic and non-endemic brands who view esports as an effective promotional channel to engage the youth. However, high costs associated with esports infrastructure and issues such as performance-enhancing drugs, gambling, and violence in a few game titles are expected to restrain the market to a certain extent. Emergence of cloud gaming solutions presents new avenues by lowering the entry barrier for gamers.

Key Features of the Study:

This report provides in-depth analysis of the global esports market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global esports market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Activision Blizzard Inc., Amazon.com Inc., Alphabet Inc., Capcom Co Ltd, Electronic Arts Inc., Envy Gaming LLC, Epic Games Inc., Esports Entertainment Group Inc, Gfinity Plc, Gameloft SE, HTC Corp, Intel Corp, Meta Platforms Inc, Modern Times Group MTG AB, and NVIDIA Corp
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global esports market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global esports market

Detailed Segmentation:

By Revenue Source
- Sponsorship
- Advertising
- Merchandise & Tickets
- Publisher Fees
- Media Rights
- Others
By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East
- Africa
Key Players Insights
- Activision Blizzard Inc.
- Amazon.com Inc.
- Alphabet Inc.
- Capcom Co Ltd
- Electronic Arts Inc.
- Envy Gaming LLC
- Epic Games Inc.
- Esports Entertainment Group Inc
- Gfinity Plc
- Gameloft SE
- HTC Corp
- Intel Corp
- Meta Platforms Inc
- Modern Times Group MTG AB
- NVIDIA Corp

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Revenue Source
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New System Launches/Approvals
Impact of COVID-19 Pandemic

4. Global Esports Market, By Revenue Source, 2020-2032 (US$ Billion)

Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Sponsorship
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Billion)
Advertising
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Billion)
Merchandise & Tickets
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Billion)
Publisher Fees
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Billion)
Media Rights
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Billion)
Others
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Billion)

5. Global Esports Market, By Region, 2020-2032 (US$ Billion)

Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
North America
- Regional Trends
- Market Size and Forecast, By Revenue Source, 2020-2032 (US$ Billion)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - U.S.
  - Canada
Europe
- Regional Trends
- Market Size and Forecast, By Revenue Source, 2020-2032 (US$ Billion)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - U.K.
  - Germany
  - France
  - Russia
  - Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Revenue Source, 2020-2032 (US$ Billion)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Revenue Source, 2020-2032 (US$ Billion)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Revenue Source, 2020-2032 (US$ Billion)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - South Africa
  - GCC Countries
  - Rest of the Middle East & Africa

6. Competitive Landscape

Company Profiles
- Activision Blizzard Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Amazon.com Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Alphabet Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Capcom Co Ltd
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Electronic Arts Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Envy Gaming LLC
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Epic Games Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Esports Entertainment Group Inc
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Gfinity Plc
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Gameloft SE
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- HTC Corp
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Intel Corp
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Meta Platforms Inc
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Modern Times Group MTG AB
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- NVIDIA Corp
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates