市場調查報告書
商品編碼
1176543
2023-2030 年全球美容鏡片市場Global Cosmetic Lens Market - 2023-2030 |
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在預測期內 (2023-2030),美妝鏡片市場預計將以 5.67% 的複合年增長率增長。
美瞳主要用於改變眼睛的顏色,用於矯正和非矯正視力。 兩者都被認為是醫療設備,需要醫生的處方,但有時是出於個人原因。 隨著時尚潮流的興起和美容鏡片的廣泛採用,具有各種吸引人的顏色、色調和質地以增強眼睛外觀的時尚產品越來越受歡迎,這在很大程度上推動了該行業的發展。
此外,由於眼睛受傷和缺陷是可見的,因此它們會影響患者在公共場合外出和互動時的感受。 化妝鏡片通過為行業添加獨特的視覺元素來彰顯時尚魅力,尤其是在時尚行業,由於不斷變化的消費者口味會增強眼睛顏色以增強面部外觀和風格,這是促使業務擴張的一些因素。
近來,美瞳已成為重要的時尚配飾,而美瞳則受到新興美容潮流的青睞,尤其是在城市年輕時尚人群中迅速流行起來。 例如,根據 GfK 的零售審計報告,美容隱形眼鏡的零售額將繼續增長並在 2020 年達到 1990 萬美元。 人們越來越多地接觸到世界各地的最新時尚潮流,包括最新的光學配件,如彩色隱形眼鏡。 此外,全球對美容鏡片的採用和使用頻率的增加也在推動市場增長。 新產品在市場上的推出,以及社交媒體的高滲透率,以及主要市場參與者對搜索引擎優化和社交媒體優化的高投資,預計將在未來幾年推動市場增長。
此外,由於眼睛缺陷和疤痕是可見的,它們會影響患者在公共場合外出和與他人互動時的感受。 模仿自然眼睛外觀的美容鏡片讓患者能夠在自己的皮膚上感覺更自在,吸引消費者群並推動未來的市場增長。
2021 年,在線商店細分市場佔據主導地位,佔全球銷售額的 YY%。 通過這些渠道,由於互聯網在全球的普及率不斷提高,消費者可以同時獲得範圍廣泛的產品。 此外,電子商務行業的強勁增長,背靠龐大的消費群體,極大地刺激了產品需求。 此外,送貨上門的便利性也推動了網上商店隱形眼鏡的銷售,刺激了市場增長。 此外,亞馬遜、eBay 和 Lenskart 等電子商務公司提供多種品牌、顏色和色調以及低成本產品,這將進一步推動業務需求。 在線商店以低價提供產品,因為它們的運營和銷售成本低。 因此,消費者更喜歡在線商店購買鏡片,從而推動了這一細分市場。
2021 年,亞太地區以較大優勢佔據市場主導地位。 這是由於消費者偏好轉向美容和時尚。 日本、韓國、中國等國家對美瞳的需求量很大,而且市場隨著人口的增加而擴大。 通過包括在線門戶在內的分銷渠道實現的快速銷售也在推動市場增長。 同樣在該地區,技術進步在產品中引入了帶有彩色小點和線條的下一級紋理。 領先品牌提供多種顏色,如藍色、淡褐色、綠色、紫羅蘭色、棕色、灰色和紫水晶色,吸引了中國、印度和韓國等國家的更多消費者。 大消費者對增強型眼鏡產品的需求增加正在推動行業增長。 該品牌使用軟材料來提高產品可用性和靈活性,提高質量標準並推動亞太地區的工業增長。
Cosmetic Lens Market was valued at USD YY million in 2022. It is forecasted to reach USD YY million by 2030, growing at a CAGR of 5.67% during the forecast period (2023-2030).
Cosmetic lens is basically used to alter the colour of the eye and are prescribed in both vision correcting and non-vision correcting versions. Both the things are considered as medical devices and require a doctor's prescription and it is also done for personal reasons. The increasing popularity of stylish product with varied attractive colours, shades, and textures for enhancing eye appearance along with rising fashion trends coupled and higher adoption of cosmetic lenses are primarily driving the industry growth.
In addition, eye injuries or defects are so visible, they can affect how patients feel when they are out in public or interacting and the cosmetic lenses that mimic the look of a natural eye give patients the ability to feel more at home in their own skin. The cosmetic lens make great fashion statement owing to adding distinctive visual elements in the industry and the and the changing consumer preference towards enhancing eye colours for enhance facial look and style especially fashion industry are some factors that are instigating business expansion.
Cosmetic lenses are preferred owing to the rising beauty trends as lenses have become an important fashion accessory these days and the beauty contact lens is rapidly gaining grounds among the young and trendy population especially those living in the urban areas. For instance, in 2020, according to the, GfK retail audit report, retail sales of beauty contact lenses continue on its rise, raking in a high of USD 19.9 million. The people are more exposed to the latest fashion trends around the world, including the latest optical accessories such as colored contact lenses. In addition, the increasing adoption and usage of cosmetic lenses globally have been growing the market. Along with high social media penetration coupled with high investment in search engine optimization and social media optimization by key market players are expected to boost the market growth in the coming years by introducing new products in the market.
Furthermore, the defects or the eye injuries are so visible, they can affect how patients feel when they are out in public or interacting and the cosmetic lenses that mimic the look of a natural eye give patients the ability to feel more at home in their own skin which attracts the consumer base and drives the market growth in coming years.
In 2021, online stores segment dominated the market, accounting for YY% of global sales. Consumers can access a variety of products in one place through these channels owing to owing to enhanced internet penetration globally. In addition, strong e-commerce industry growth owing to huge consumer base majorly stimulating product demand. Furthermore, high convenience offered owing to home delivery options is also driving the online stores sale for cosmetic contact lens and adding to the growth of the market. Moreover, presence of e-commerce companies including Amazon, eBay, and Lenskart are offering multiple brands, color & shades that are offering product at low cost will further surge the business demand. Online stores offer products at lower prices because they have lower operating and selling costs. Thus, consumers prefer online stores to buy the lenses which are driving the segment.
In 2021, Asia-Pacific segment dominated the market, accounting for YY% of global sales. owing to the shifting consumer preferences towards beauty and fashion. High demand of cosmetic lens in countries such as Japan, South Korea, and China owing to the escalating adoption among large population fostering the market growth. Rapid sales through the distribution channels including online portals are also driving the market growth. In addition, technological advancement has brought next level of textures featuring tiny colored dots and lines in the product in this region. Major brands are offering multiple colors such as blue, hazel, green, violet, brown, grey, and amethyst to attract more consumers in countries such as China, India, and South Korea. Improved demand for enhanced eyewear products among large consumers globally fostering the industry growth. The brands are developing product availability and flexibility benefits owing to the usage of soft material which is enhancing the quality standards driving the industry growth in APAC.
There are several established participants in the industry and local manufacturers; hence, the market is fragmented. CooperVision, Johnson & Johnson Vision Care, CIBA Vision, Bausch & Lomb, GrandVision, InnoVision Co Ltd, Novartis, QualiMed, Viewell Inc. and Lagado Corp. among others are some of the key players in the market. High product demand for power cosmetic lenses by adoption of modern and latest technology catering large consumer base globally. The introduction of smart contact lenses has proved to be a technological breakthrough and has opened new verticals of end use applications. For instance, in December 2021, Onion Global Limited announced that Xinyang Wujie or Sunwah Ocean, the joint venture between Onion Global and Sunwah Chuanyu, will incubate and launch its first private label contact lens brand called "Eyelicious" partnering with EYEMERA, a Korean specialized contact lens manufacturer.
The COVID-19 pandemic has adversely affected the economies of various countries due to lockdowns, business close, and travel bans. Food and beverages, agriculture, personal care and cosmetic industry is among the major industries suffered from intense disruptions such as restrictions on the supply chain and the shutdown of warehouse plants. The cosmetic lens market had a negative impact due to COVID-19 pandemic due to the shutdown of many companies that affected the manufacturing and trading of cosmetic lenses. In addition to this, customers purchasing behavioral changes inclined towards reliable and safe products. Furthermore, supply chain disruption had slow down impacting cosmetic lenses market and decreased sales. The rise in demand for e-commerce channel has led to alterations in business marketing strategies. However, there has been increase in the demand for cosmetic lenses owing increased awareness changing beauty trends which adds to the growth of the market.
The global cosmetic lens market report would provide an access to approximately 53 market data tables, 44 figures and 170 pages.