市場調查報告書
商品編碼
1179837
2022-2029 年全球冷凍狗糧市場Global Frozen Dog Food Market - 2022-2029 |
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消費者對狗的人性化興趣日益濃厚,推動了市場增長
寵物成熟度和人性化對購買意願的影響、消費者對寵物健康的看法不斷變化、人口結構不斷變化以及產品差異化程度不斷提高是推動市場增長的主要因素。這些年來,寵物主人越來越傾向於給寵物灌輸人性化的特性,也越來越關注寵物的健康和安全。 美國獸醫協會的一項研究發現,近年來獸醫和寵物醫療保健支出增加了 40%。 這是因為人與動物之間的聯繫已經加深並決定了消費者為寵物消費的意願。 對寵物健康保險的需求也可能引發這場爭論。
此外,越來越多的人養寵物,狗的數量也在不斷增加,這也推動了市場的增長。 對狗的陪伴和安全需求不斷增長,也提高了人們對狗健康的認識,並推動了冷凍狗糧市場。 此外,城市化進程的加快也是冷凍狗糧市場增長的關鍵因素。 通過線上和線下銷售渠道可以輕鬆獲得各種品牌和產品線的冷凍狗糧,這也推動了寵物食品市場的增長。 越來越多的老年夫婦和沒有孩子的雙職工家庭有利於收養狗,推動了冷凍狗糧行業的發展。 世界上有 4.71 億隻狗。 狗群數量的增加創造了對冷凍食品的新需求,並推動了市場的增長。
Frozen dog food is available in fresh form. Dogs need more than raw meat in their diets; frozen foods include minerals, vitamins, and nutrients to keep dogs healthy. Frozen dog food is a great option because it is close to the homemade food options. Frozen dog food has more shelf life than an opened can of dog food in the refrigerator. Fresh frozen dog food is available in fresh form for cooking and serving. Frozen dog food is often raw or fresh and free from preservatives. Many Frozen dog foods are also free of grains, corn, and soy products. Modern pet parents demand the best pet food for their dogs. Frozen dog food is a fresher and healthier option for a longer period. Increased consumers demand the frozen dog food owing to increase awareness of the health benefits of frozen dog food drives the market growth.
The global frozen dog food market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 6.78% during the forecast period (2022-2029).
Market Dynamics: Increasing consumer's humanization nature for their dogs drives the market growth
Pet refinement/humanization influencing purchasing decisions, changing consumers' perceptions towards pet health, changing demographics, and increasing product differentiation are the key drivers for market growth. Over the years, pet owners have shown a growing trend to imbue their pets with human characteristics and have become more concerned about their pet's health and safety. A survey by the American Veterinary Medical Association found that expenditure toward veterinary and pet health care has seen a 40% rise in recent years. It is due to the growing human-animal bond, which defines consumers' willingness to spend for their pets. The country's demand for pet healthcare insurance will also support the argument.
Moreover rising trend of having a pet, along with the increased population of dogs, drives the market growth. Growing demand for dogs for companionship and security also increases dogs' health awareness and drives the frozen dog food market. Increasing urbanization is also a key factor in the growth of the frozen dog food market. Easy availability of frozen dog food from different brands and ranges in online and offline sales channels increases the growth of the pet food market. The increase in the number of old-age couples and dual-income parents with no kids in the family preferred the adoption of dogs, creating pamper in the frozen dog food industry. There are 471 million pet dogs worldwide. That increased dog population creates new demand for frozen food products, driving the market growth.
Market Segmentation: Dry segment accounted for the highest share in global frozen dog food market.
Frozen dry dog food usually consists of bagged nuts that contain 3-11% water. Frozen dry dog food is both convenient and typically inexpensive. Frozen dry dog food processing is popular in the pet food industry, as it is an efficient way to supply continuous feed production in wide varieties. It is energy efficient, allows for large amounts of feed to be used, and is cost-effective. Increased consumer concern about dog health is expected to be a key driver of the frozen dog food market. Some of the major key players launched new products that drive market growth. For instance, Nature launched Fresh Beef Simply Raw Freeze-Dried Dog Food. It is available in a 3-lb bag. It is available in two forms such as fresh beef and fresh turkey. Frozen dry dog food has more shelf life with natural and healthy nutrition.
Geographical Penetration: North America is the dominating region during the forecast period.
North America region held the largest market share in the frozen dog food market due to increased consumer demand for nutritional and fresh food. The United States and Canada held the largest market share due to the increased consumer disposable income in the region. Some major key players launched new products in the market to attract consumers. The easy availability of different brands in the market helps to boost sales of frozen dog food. In December 2022, Full moon launched the new first-ever line of dog food: Freshly Crafted in the United States. Freshly Crafted comes frozen and is made using 100 percent human-grade ingredients like real chicken breast, rosemary, and blueberries - meaning it looks, smells, and tastes just like the food cooked in the kitchen and provides the dog with the nutritional benefits to thrive. Moreover increased population of dogs in the region drives the market growth. According to Statista, Dogs are the most common pets in the United States of America. Their population is about 97 million across the country.
There are several established participants in the industry and local manufacturers; hence, the market is fragmented. Some major market players are Bravo LLC, Champion Pet Foods LP, Dr.HarveysGrandma Lucys LLC, Natural Pet Food Grou, Natures Variety, NRG Freeze Dried Raw, NW Naturals, Orijen, Primal Pet Foods, and Stella & Chewys LLC, among others. Some of the major key players launched new products to increase their sales. For instance, in December 2022, Full Moon Pet launched its first line of dog food: Freshly Crafted. The new frozen dog food is completely human-grade and formulated with fresh ingredients. The products are manufactured in the United States and use regionally sourced ingredients and USDA-approved proteins, including farm-raised and other natural ingredients. The newly launched brand is available in three recipes - Free-Range Chicken, Homestead Turkey and Ranch-Raised Beef. All these products are formulated with antioxidants, Omega 3 fatty acids, and amino acids to promote immune health, skin, coat and muscle growth and development. Also, in August 2022, Petco expanded the Popular WholeHearted Line with New, Human-Grade Fresh Food for Dogs. Petco's continued investment in artificial-free pet nutrition is in direct response to strong growth in pet parent demand for high-quality, minimally processed pet food. Some major companies follow merger and acquisition strategies to expand their business. For instance, in October 2022, Bright pet nutrition group expanded its frozen and freeze-dried portfolio with the acquisition of bravo pet food. This acquisition expands the brand portfolio and strengthens production capacity.
COVID-19 Impact: Negative impact on the global frozen dog food market
COVID-19 is an unprecedented global public health crisis that has impacted practically every business, and its long-term consequences are expected to have an impact on the frozen pet food industry's growth during the forecast period. Moreover, COVID-19 has led to disruption in the supply chain. Manufacturers were not able to run businesses properly due to lockdown, even many of them were not able to procure raw material that they needed at the right time. This has led to loss of sales due to shortage of inventories. The pandemic has led to fall in demand for frozen pet food. Many people lost their livelihood due to this pandemic, which led to fall in income of people and they had to control their expenses. Therefore, many pet owners shifted to other pet foods that were comparatively more cost effective.
The global frozen dog food market report would provide an access to approximately 61 market data tables, 56 figures and 170 pages
Scope and Methodology