市場調查報告書
商品編碼
1179949
2022-2029 年全球小麥草產品市場Global Wheatgrass Products Market - 2022-2029 |
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人們越來越意識到小麥幼葉的健康益處有望推動生長
隨著消費者越來越意識到與生活方式相關的疾病的發生頻率越來越高,健康補充劑被納入他們的飲食中,小麥草產品也在世界範圍內佔有一席之地。 根據 CRN 2019 年的調查,最受歡迎的補充品類別是維生素和礦物質,76% 的美國人在過去 12 個月內服用過這些物品。 專業補充劑是第二受歡迎的類別 (40%),其次是草藥和植物性補充劑 (39%)、運動營養補充劑 (28%) 和體重管理補充劑 (17%)。 這些數據顯示了保健品在世界範圍內的重要性。 除此之外,食品和飲料公司正在將小麥草加入到他們的產品中,以吸引註重健康的消費者。 通貨膨脹導致的可支配收入水平上升、大多數人生活水平的提高以及強勁的食品和飲料行業正在推動市場增長。 此外,隨著對可持續發展的日益關注,不使用人工添加劑或化學肥料種植的有機小麥草變得越來越容易獲得。
國際糖尿病聯合會估計,到 2021 年,年齡在 20 至 79 歲之間的人將有 5.37 億人患有糖尿病。 同時,到 2030 年,全球糖尿病人口預計將達到 6.43 億。 小麥草粉可用作糖尿病藥物,因為它具有抗糖尿病特性,可調節血糖水平並避免血糖活動的外來影響。 因此,小麥草粉可與糖尿病治療相結合。
此外,各家咖啡廳和餐廳正在試驗含有小麥草等營養成分的菜單,有望提升市場前景。
Wheatgrass is the first sprouted leaf of the common wheat plant (Triticum aestivum) and is used as a food, drink, or nutritional supplement. Wheatgrass is offered either freeze-dried or fresh, as opposed to wheat malt, which is convectively dried. Wheatgrass can grow taller and longer than wheat malt. Wheatgrass provides extra nourishment, enhances general health, and naturally detoxifies the body due to its high concentration of nutrients, amino acids, minerals, enzymes, and vitamins. Wheatgrass can be taken as a beverage or mixed with other juices or supplements. Wheatgrass extracts can also be a flavoring component in the food and beverage industry.
The global wheatgrass products market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 10.12% during the forecast period (2022-2029).
Market Dynamics: The rising awareness about the health benefits of wheatgrass is expected to drive growth
Growing consumer awareness of the increasing frequency of lifestyle disorders has led to incorporating health supplements into their diets, increasing the global penetration of wheatgrass products. According to the Council for Responsible Nutrition, the most often used supplement category is vitamins and minerals, with 76 percent of Americans have taken these items in the previous twelve months, according to CRN's 2019 survey. Specialty supplements are the second most popular category (40 percent), followed by herbals and botanicals (39 percent), sports nutrition supplements (28 percent), and weight management supplements (17 percent). These data demonstrate the significance of global health supplements. Aside from that, food and beverage companies are incorporating wheatgrass into their products to appeal to health-conscious consumers. Inflationary disposable income levels and rising living standards among the majority of the population, together with a robust food and beverage industry, are driving the market growth. In addition, a greater emphasis on sustainable development has resulted in the availability of organic wheatgrass grown without artificial additives or chemical fertilizers.
In addition, the International Diabetic Federation estimates that 537 million people between the ages of 20 and 79 will have diabetes by 2021. Meanwhile, the global diabetes population is anticipated to reach 643 million by 2030. Wheatgrass powder can be used as a diabetic treatment since it contains anti-diabetic qualities that help to regulate blood sugar levels and avoid any extra consequences of blood sugar activity. Wheatgrass powder can thus be combined with diabetes treatment.
Furthermore, various cafes and restaurants are experimenting with their menus by including various nutritious components, such as wheatgrass, which is projected to boost the market's outlook.
Market Segmentation: Powder segment for the highest share in the global wheatgrass products market
In 2021, the powder segment had more than YY%. Wheatgrass powder has anti-inflammatory characteristics; thus, many producers use it in lotions, soaps, toothpaste, moisturizers, and other cosmetics to reap the benefits of wheatgrass herbal powder. For example, Chloemason Soap Company sells organic wheatgrass tooth soap made from 100% natural ingredients as an alternative to toothpaste. Wheatgrass powder provides enzymes that enhance digestion by breaking down food and absorbing nutrients. On February 26, 2021, the Studd Muffvn brand introduced wheatgrass powder as an alkalizing superfood. It improves digestion, strengthens the immune system, and contains antioxidants. It contains no soy, gluten, or sugar.
Geographical Penetration: North America is the dominating region during the forecast period
In 2021, North America had the highest revenue share of almost XX percent. The United States dominates the wheatgrass product market, owing to an increase in health-conscious customers and a growing demand for organic food items. Furthermore, consumer demand for plant-based functional products is increasing in the United States, Canada, and Mexico. Demand for wheatgrass products in this region is increasing due to wheat production and the existence of several market participants such as DynamicGreens Wheatgrass, NOW Foods, and Pines Wheat Grass. According to the United States Department of Agriculture, in 2021-22, farmers in the United States produced 1.6 billion bushels of durum, winter, and other spring wheat from a harvested area of 37.2 million acres.
Some major players operating in the wheatgrass products are Nutriblade, Naturya, Amazing Grass, Navitas Organic, Pines International, NOW Foods, Urban Health Group, Patanjali Ayurved, Nature Bell, and Abe's Organics, among others. Small and large businesses are present in the sector, which might be a niche market. The product portfolios of businesses now include innovative products. For instance, On December 14, 2020, Fast&Up, a nutrition brand, is expanding its footprint in India's growing vegan and plant-based market with three new products under its Terra series - Joint Care, Wheatgrass and Energy Superfood.
COVID-19 Impact: Positive impact on the global wheatgrass products market
Wheatgrass products have antioxidant properties that are being used by an increasing number of people throughout the epidemic. Furthermore, during the COVID-19 pandemic, clean-label food with natural ingredients and functional food products with health benefits were prominent. Various wheatgrass-based products have expanded, primarily in developed countries, since the second quarter of 2021. Wheatgrass can be found in various foods, beverages, and nutraceuticals. Rising demand for wheatgrass products as a gluten alternative will sustain long-term growth.
The global wheatgrass products market report would provide access to approximately 69 market data tables, 63 figures and 170 pages
Scope and Methodology