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1418688

全球小麥草粉市場 - 2023-2030

Global Wheatgrass Powder Market - 2023-2030

出版日期: 2024年01月23日 | 出版商:

DataM Intelligence | 英文 186 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

2022年全球小麥草粉市場規模達1.9413億美元，預估至2030年將達2,830.8億美元，2023-2030年預測期間CAGR為4.83%。

消費者對小麥草的健康益處的認知正在顯著提高。小麥草因其支持排毒、增強免疫系統和提供必需營養素的潛力而受到認可。這種意識的提高正在推動市場需求，消費者尋求具有這些健康優勢的產品。

北美市場正在經歷健康和保健的趨勢。消費者擴大尋求小麥草粉等具有健康益處的產品，包括排毒、免疫系統支持和必需營養素。這種以健康為中心的方法有助於該地區在全球小麥草粉市場中佔據主導地位。

動力學

人們越來越認知到小麥草粉的健康益處

消費者的偏好日益轉向更健康、更天然的食品選擇。小麥草粉被認為是一種營養豐富、促進健康的超級食品，這符合市場對健康和養生日益重視的趨勢。小麥草通常與其解毒和清潔特性有關。許多消費者開始將小麥草粉作為飲食方案的一部分，以支持排毒和維持整體健康。

小麥草粉是一種植物性產品，吸引了尋求天然和純素食選擇的消費者。小麥草粉市場受益於對植物性食品和配料的需求。消費者將小麥草粉視為體重管理的潛在幫助和均衡飲食的一部分，進一步促進了其市場成長。

擴大功能性食品和飲料產業

功能性食品和飲料行業專注於提供基本營養以外的健康益處的產品。小麥草粉因其營養價值和潛在的健康益處而受到認可，使其成為一種有價值的功能成分，可融入各種食品和飲料產品中。市場受益於人們對天然植物成分日益成長的偏好。

小麥草粉提供便利性和攜帶性，使製造商能夠創造出易於消費者使用的功能性產品。消費者正在尋求促進健康和福祉的食品和飲料產品。小麥草粉因其豐富的潛在健康優勢而符合這些趨勢。製造商透過在其產品中添加小麥草粉來滿足這一需求。

小麥草粉的保存期限有限

與許多有機產品一樣，小麥草粉的保存期限有限。隨著時間的推移，暴露在空氣、光線和濕氣中會導致其品質下降，並可能導致食用安全性降低。這種品質下降可能會阻止消費者購買該產品，從而影響市場成長。小麥草粉有限的保存期限導致消費者選擇具有更好保存特性的替代產品，影響了市場需求。

小麥草粉的保存期限有限可能會對庫存控制帶來挑戰，可能導致與產品浪費相關的成本增加。保存期限短會使小麥草粉的分銷和物流變得複雜。公司需要仔細管理產品，以確保在可接受的保存期限內到達消費者手中。這會增加供應鏈的營運成本和複雜性。

Overview

Global Wheatgrass Powder Market reached US$ 194.13 million in 2022 and is expected to reach US$ 283.08 billion by 2030, growing with a CAGR of 4.83% during the forecast period 2023-2030.

Consumer awareness about the health benefits of wheatgrass is growing significantly. Wheatgrass is recognized for its potential to support detoxification, boost the immune system, and provide essential nutrients. This increased awareness is boosting the demand in the market, with consumers seeking products that offer these health advantages.

North American market is experiencing a trend towards health and wellness. Consumers are increasingly seeking products like wheatgrass powder that offer health benefits, including detoxification, immune system support, and essential nutrients. This wellness-focused approach is contributing to the region's dominance in the global wheatgrass powder market.

Dynamics

Growing Awareness about the Health Benefits of Wheatgrass Powder

Growing shift in consumer preferences towards healthier and more natural food choices. Wheatgrass powder is perceived as a nutritious and health-promoting superfood, which aligns with the market's growing emphasis on health and wellness. Wheatgrass is often associated with its detoxification and cleansing properties. Many consumers are turning to wheatgrass powder as part of their dietary regimen to support detoxification and maintain overall health.

Wheatgrass powder is a plant-based product, appealing to consumers who are looking for natural and vegan options. The wheatgrass powder market benefits from the demand for plant-based foods and ingredients. Consumers turn to wheatgrass powder as a potential aid in weight management and as part of a balanced diet, further contributing to its market growth.

Expanding Functional Food and Beverage Industry

The functional food and beverage industry focuses on products that offer health benefits beyond basic nutrition. Wheatgrass powder is recognized for its nutritional value and potential health benefits, making it a valuable functional ingredient for incorporating into various food and beverage products. The market benefits from the growing preference for natural, plant-derived ingredients.

Wheatgrass powder offers convenience and portability, allowing manufacturers to create functional products that are easy for consumers. Consumers are seeking food and beverage products that promote health and well-being. Wheatgrass powder aligns with these trends due to its rich potential health advantages. Manufacturers are responding to this demand by adding wheatgrass powder to their products.

Limited Shelf Life of Wheatgrass Powder

Wheatgrass powder, like many organic products, has a limited shelf life. Over time, exposure to air, light, and moisture can cause it to deteriorate in quality and potentially become less safe for consumption. This quality degradation can deter consumers from purchasing the product, affecting market growth. Wheatgrass powder's limited shelf life leads consumers to choose alternative products with better preservation characteristics, affecting market demand.

The limited shelf life of wheatgrass powder can pose challenges in terms of inventory control, potentially resulting in increased costs associated with product waste. A short shelf life can complicate the distribution and logistics of wheatgrass powder. Companies need to manage the product carefully to ensure it reaches consumers within the acceptable shelf life period. This can increase operational costs and complexity in the supply chain.

Segment Analysis

The global wheatgrass powder market is segmented based on nature, distribution channel, application, and region.

Growing Consumer Preference for Health and Wellness and Rising Awareness of Organic Wheatgrass Powder

The organic segment holds the largest share of the global wheatgrass powder market. The global wheatgrass powder market is witnessing a shift in consumer preferences toward health and wellness. Organic wheatgrass powder is perceived as a healthier option because it is free from synthetic pesticides, herbicides, and chemical fertilizers. This preference for health-conscious products is propelling the organic segment's growth.

Increased awareness about organic farming practices and their positive impact on the environment and personal health is significantly influencing the global wheatgrass powder market. Consumers are increasingly recognizing the benefits of organic cultivation, leading to a higher demand for the organic segment in the wheatgrass powder market.

Geographical Penetration

Increasing Availability of High-Quality Wheatgrass Sources, Health and Fitness Culture, and Product Offerings in North America

North America is a dominant force in the global wheatgrass powder market. The region has access to high-quality wheatgrass sources and advanced farming practices. This ensures a reliable supply of wheatgrass for powder production, meeting the market's demands. The region had a strong health and fitness culture, with a significant portion of the population actively seeking nutritional supplements and superfoods. Wheatgrass powder is well-received within this cultural context.

North America has prominent manufacturing facilities for wheatgrass powder, which adheres to stringent quality control standards, ensuring the production of high-quality products. North American manufacturers and suppliers are diversifying their product offerings by introducing a wide range of wheatgrass powder formulations. These diverse options cater to different consumer preferences, contributing to market dominance.

COVID-19 Impact Analysis:

The wheatgrass powder market experienced disruptions in the supply chain during the early stages of the pandemic. Lockdowns, restrictions on movement, and factory closures hindered the production and distribution of wheatgrass powder products, which has led to shortages and delayed market growth. Many physical retail stores faced challenges during the pandemic due to lockdowns and reduced foot traffic.

However, the pandemic heightened consumer awareness of health and wellness, which has led to a greater interest in products like wheatgrass powder, known for their potential health benefits. This surge in health consciousness positively impacted the market. With restrictions on physical shopping, e-commerce became the preferred channel for purchasing various products, including wheatgrass powder. The market benefited from the growth in online sales and expanded its customer reach.

Russia-Ukraine War Impact Analysis

The conflict disrupted the supply chain for wheatgrass powder, which relies on Ukraine as a significant global supplier. The market experienced interruptions in the availability of raw materials and, as a result, a decline in production. Prices for wheatgrass powder fluctuated as market participants reacted to the geopolitical instability in the region. These fluctuations affected both suppliers and consumers.

Businesses operating in the wheatgrass powder market began to explore alternative sourcing strategies. Many sought to diversify their supplier base to reduce reliance on the region affected by the conflict, thereby mitigating future supply chain risks. The market saw concerns regarding the quality and safety of wheatgrass powder sourced from the impacted region. This led to increased scrutiny of product quality and adherence to international standards.

By Nature

Organic
Conventional

By Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
Online Sales
Others

By Application

Functional Food and Beverages
Dietary Supplements
Animal Feed
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On October 13, 2023, Nutriherbs, a well-established Indian lifestyle brand, extended its presence to the US market, unveiling its celebrated product, Glow Builder! Nutriherbs has earned a reputation for formulating supplements using natural components and providing a wide array of solutions for diverse health and wellness needs.
On June 22, 2023, LIQUADRY, recognized as the world's foremost producer of organic wheatgrass and barleygrass juice powders, introduced an impressive range of clean-label super-greens that are rich in vital nutrients. With their patented drying process, BioActive Dehydration, LIQUADRY ensures the preservation of the distinctive characteristics of raw, fresh juice, delivering highly bioavailable and concentrated products that have the potential to enhance one's well-being.

Competitive Landscape

The major global players in the wheatgrass powder market include: NOW Health Group, Inc., Pines International, Nutrisure Ltd, Myprotein, Dr. Berg Nutritionals, Navitas LLC, Synergy Natural, Girme's Wheatgrass, Amazing Grass and Organic India Pvt. Ltd.

Why Purchase the Report?

To visualize the global wheatgrass powder market segmentation based on nature, distribution channel, application, and region, as well as understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous wheatgrass powder market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global wheatgrass powder market report would provide approximately 61 tables, 58 figures, and 186 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Nature
3.2. Snippet by Distribution Channel
3.3. Snippet by Application
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Awareness about the Health Benefits of Wheatgrass Powder
  - 4.1.1.2. Expanding Functional Food and Beverage Industry
- 4.1.2. Restraints
  - 4.1.2.1. Limited Shelf Life of Wheatgrass Powder
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Nature

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 7.1.2. Market Attractiveness Index, By Nature
7.2. Organic*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Conventional

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Supermarkets and Hypermarkets*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Convenience Stores
8.4. Online Sales
8.5. Others

9. By Application

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2. Market Attractiveness Index, By Application
9.2. Functional Food and Beverages*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Dietary Supplements
9.4. Animal Feed
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. NOW Health Group, Inc.*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Pines International
12.3. Nutrisure Ltd
12.4. Myprotein
12.5. Dr. Berg Nutritionals
12.6. Navitas LLC
12.7. Synergy Natural
12.8. Girme's Wheatgrass
12.9. Amazing Grass
12.10. Organic India Pvt. Ltd.

LIST NOT EXHAUSTIVE.

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

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