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市場調查報告書

商品編碼

1290428

全球美容和個人護理產品市場 - 2023-2030年

Global Beauty and Personal Care Products Market - 2023-2030

出版日期: 2023年06月12日 | 出版商:

DataM Intelligence | 英文 203 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概況

全球美容和個人護理產品市場在2022年達到4875億美元，預計到2030年將達到6242億美元，在2023-2030年的預測期內以5.1%的年復合成長率成長。

預計在預測期內產生積極的美容和個人護理產品市場成長的驅動力是生活水平的提高，對注重尊嚴和社會關注的產品的樂觀擁有，以及消費者向奢侈品和超高階品牌的轉變。由於在個人護理產品中利用過多的化學品會產生長期的後果，如脫髮、變白、痤瘡、變色和其他不良影響，所以消費者正在轉向信譽良好的無化學品產品。

超市和大賣場已經成為全球美容和個人護理產品市場有吸引力的配銷通路，因為它們在一個屋簷下提供了廣泛的商品，並且理想地位於居民區附近，方便使用。日益成長的網際網路使用和公司有針對性的行銷以覆蓋更多的受眾，支持了該領域的成長。此外，線上平台提供的大量折扣和優惠將增加美容和個人護理產品在市場上的銷售。

市場動態

越來越多的人傾向於使用無化學物質的產品

消費者越來越意識到化妝品和個人護理用品中經常出現的某些化學品對健康的危害。為了利用人們對有機產品日益成長的興趣，市場製造商已經改造和擴大了他們的產品，提供了廣泛的有機護膚品，以植物為基礎，清潔標籤的成分，並聲稱如有機，素食，自然，不含化學品和殘忍。

例如，2022年4月，資生堂發布了Ule，一個新的護膚品牌，從當地垂直農場採購無農藥的植物成分。由於人們對天然護膚品的好處認知的提高，客戶正在尋求生態友好、永續的天然護膚品/個人護理產品，並且產品成分透明度更高。

不斷上升的產品創新

公司希望有專門的定製解決方案，因為今天的消費者對他們的個人遺產有強烈的參與感。科萊恩公司於2021年5月推出BeautyForward No.5，目的是提供與新興社會標準相匹配的靈感配方。它包括戴面具的護膚品和保濕洗手液，以及強調護膚和自我護理之間重疊的舒緩配方。

客戶現在可以選擇基於解決方案的套裝，或從數據驅動的平台獲得定製的配方。他們甚至可以選擇品牌商品的包裝種類，包括個性化的標籤。定製增加了品牌的忠誠度，提高了客戶的愉悅感，並實現了一個強大的數據收集裝置。 2021年11月，寶潔公司旗下的玉蘭油公司推出了針對殘疾人的易開蓋設計。

產品的高成本

美容和個人護理產品經常包括各種各樣的組件，包括專門的和高品質的原料。這些成分可能來自不同的地方，或者俱有賦予產品價值的獨特特徵。供應鏈中的多個中間商可能促使產品到達終端消費者時的價格攀升。

稀缺性、排他性或對特定部件的強烈需求都會促使價格上漲。根據英國零售商協會和NielsenIQ在《泰晤士報》上發表的研究報告，美容價格正在以十年來最快的速度上升。根據英國美容協會的數據，去年洗髮水的成本上升了8%，而沐浴露的成本則攀升了11%。

COVID-19影響分析

在COVID-19爆發後，許多人出現了皮膚問題，如皮疹和瘙癢。由於過度使用肥皂和洗手液，人們出現了手部皮炎等病症。醫生們報告說，皮疹是個人防護設備套件的一個結果。由於所有這些因素，個人護理部門在COVID之後擴大了，因為消費者把皮膚護理放在首位。

由於關鍵的市場平台被關閉，零售商對新訂單的需求停滯不前，商品銷售在網上和網下都受到很大影響。人們擴大在常規個人護理程序中實施皮膚護理、彩妝和護髮產品。 2020年1月，傳奇化妝品公司Revlon發布了PhotoReady Prime Plus Perfecting + Smoothing Primer，這是第一個滿足環境工作小組（EWG）清潔美容標準的大眾化妝品產品。

俄羅斯-烏克蘭戰爭的影響

運輸限制和封鎖影響了全球供應鏈。俄羅斯的入侵嚴重損害了烏克蘭的化妝品行業，促使一些製造商暫停生產並關門。數以百計的當地美容和個人護理產品製造商，以及歐萊雅、漢高和歐瑞蓮等外國製造商，都位於烏克蘭的工業中心，如哈爾科夫和第聶伯羅。

寶潔公司停止了在烏克蘭的業務，為那裡的工人提供疏散援助和財政支持。然而，俄羅斯對烏克蘭主要城市的入侵和轟炸實際上已經停止了這一迅速擴大的當地部門的業務。根據聯合國的預測，即使烏克蘭的戰爭提前結束，該國的國內生產總值也將下降10%，使許多當地生產者失去工作。

Market Overview

The Global Beauty and Personal Care Products Market reached US$ 487.5 billion in 2022 and is expected to reach US$ 624.2 billion by 2030, growing with a CAGR of 5.1% during the forecast period 2023-2030.

The drivers that are expected to generate positive beauty and personal care products market growth during the forecast period are the rising living standards, the optimistic possession of products that focus on dignity and social attention and the consumer shift towards luxury and ultra-premium brands. Consumers are turning to reputable, chemical-free products as a result of the long-term consequences associated with utilizing too many chemicals in personal care products, such as hair loss, greying, acne, colour change and other adverse effects.

Supermarkets and hypermarkets have become attractive distribution channels for the global beauty and personal care products market because they offer an extensive range of items under a single roof and are ideally located near residential areas for easy access. Growing internet usage and targeted marketing by companies to reach a larger audience have supported segment growth. Furthermore, large discounts and offers given by online platforms would increase the sales of beauty and personal care products in the market.

Market Dynamics

Growing Inclination Towards Chemical Free Products

Consumers are becoming more aware of the health hazards related to certain chemicals often found in cosmetics and personal care items. To capitalize on the growing interest in organic products, market manufacturers have revamped and expanded their product offerings by offering a wide range of organic skincare products featuring plant-based, clean-label ingredients, with claims such as organic, vegan, natural, free of chemicals and cruelty.

In April 2022, Shiseido, for example, released Ule, a new skincare brand that sources pesticide-free botanicals from local vertical farms. As a result of the increased awareness of the benefits of natural skincare, customers are seeking eco-friendly, sustainable, natural skincare/personal care products with better product component transparency.

Rising Product Innovations

Companies want specifically customized solutions since today's consumers are intensely involved in their personal inheritance. Clariant AG launched BeautyForward No. 5 in May 2021, with the purpose of providing inspired formulas matched to emerging societal standards. It included mask-wearing skincare and moisturizing hand cleansers, as well as soothing formulas that emphasized the overlap between skincare and self-care.

Customers may now choose from a choice of solution-based kits or get customized formulations from data-driven platforms. They may even choose the kind of packaging for their branded items, including personalized labels. Customization increases brand loyalty, improves client pleasure and enables a robust data-collecting apparatus. The Easy Open Lid design for people with disabilities was introduced by Olay, a Procter & Gamble Company subsidiary, in November 2021.

High Costs of Products

Beauty and personal care products frequently include a wide range of components, including specialised and high-quality raw materials. The components may come from different locations or have unique features that give value to the products. Multiple intermediaries in the supply chain can lead to price escalations by the time the product reaches the end consumer.

Scarcity, exclusivity or strong demand for specific components can all contribute to pricing increases. According to research published in The Times by the British Retail Consortium and NielsenIQ, beauty prices are rising at the fastest pace in a decade. According to The British Beauty Council, the cost of shampoo has risen by 8% in the last year, while the cost of shower gel has climbed by 11%.

COVID-19 Impact Analysis

Following the COVID-19 outbreak, many had skin problems such as rashes and itching. People developed ailments such as hand dermatitis as a result of the over use of soaps and hand sanitizers. The doctors reported rashes as an outcome of the PPE kits. Because of all of these factors, the personal care sector has expanded post-COVID, as consumers prioritise skin care.

Retailer demand for new orders came to a halt as key marketplaces were shut down and commodities sales suffered significantly, both online and offline. People are increasingly implementing skin care, color cosmetics and hair care products in their regular personal care routines. In January 2020, legendary cosmetics firm Revlon released its PhotoReady Prime Plus Perfecting + Smoothing Primer, the first mass cosmetic product to fulfil the Environmental Working Group's (EWG) clean beauty criteria.

Russia- Ukraine War Impact

Transportation restrictions and lockdowns impacted the global supply chain. The Russian invasion has severely harmed the Ukrainian cosmetics sector, causing several manufacturers to suspend production and close their doors. Hundreds of local beauty and personal care product manufacturers, as well as foreign manufacturers like as L'Oreal, Henkel and Oriflame, are located in Ukraine's industrial hubs such as Kharkiv and Dnipro.

P&G halted operations in Ukraine to provide evacuation aid and financial support to its workers there. However, Russia's invasion and bombardment of major Ukrainian cities has effectively halted operations in this rapidly expanding local sector. According to UN projections, even if Ukraine's war ends early, the country's GDP will decline by 10%, putting many local producers out of work.

Segment Analysis

The global beauty and personal care products market is segmented based on type, product, distribution channel and region.

Rising Awareness of Benefits Using the Organic Products

The organic segment is expected to hold around 30% of the global beauty and personal care products market during the forecast period 2023-2030. Organic cosmetics are made with organically grown components, are healthy for the skin, are cruelty-free and help to maintain the environment and biodiversity. Rising public understanding of the benefits of using organic cosmetics is expected to improve consumer sales globally.

A growing number of manufacturers selling clean and organic beauty and personal care products is also expected to boost the market during the forecast period. Pour Le Monde, Pour Le Monde (PMPM), a skin care brand for acne-prone skin, was released in China in March 2020. It contains organic components such as baobab essence derived from the seeds of baobab plants in Madagascar.

Geographical Analysis

Growing Awareness of Facial and Hairstyling Products in Asia-Pacific

Asia-Pacific is anticipated to have highest growth in the beauty and personal care products market during the forecast period. Growing consumer awareness of cosmetic items such as face makeup, hairstyling and coloring products is likely to boost market expansion in the near future. Shiseido, one of the market's major cosmetics makers, launched Inryu, an ingestible beauty brand that seeks to improve skin health from the inside out, in November 2021.

The need for multipurpose products drives innovation as price-conscious buyers choose goods that provide hydration and skin protection. Companies are continuously advertising medical cosmetics, particularly on social networking platforms like Facebook, Twitter, YouTube and Instagram, where beauty bloggers are popular. Among the top competitors in the Asia-Pacific market are Beiersdorf AG, L'Oreal Group, Procter & Gamble, The Estee Lauder Companies Inc. and Unilever.

Competitive Landscape

The major global players include: Unilever, The Estee Lauder Companies Inc., Kao Corporation, Shiseido Co., Ltd., Revlon, Oriflame Cosmetics S.A., Procter & Gamble, L'Oreal S.A., Avon Products, Inc. and Coty Inc.

Why Purchase the Report?

To visualize the global beauty and personal care products market segmentation based on type, product, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of beauty and personal care products market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global beauty and personal care products market report would provide approximately 61 tables, 59 figures and 203 Pages.

Distribution Channel 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Product
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Inclination Towards Chemical Free Products
  - 4.1.1.2. Rising Product Innovations
- 4.1.2. Restraints
  - 4.1.2.1. High Costs of Products
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Conventional*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Organic

8. By Product

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 8.1.2. Market Attractiveness Index, By Product
8.2. Hair Care*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Skin Care
8.4. Color Cosmetics
8.5. Fragrances
8.6. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Hypermarkets & Supermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Specialty Stores
9.4. E-commerce
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Unilever*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Recent Developments
12.2. The Estee Lauder Companies Inc.
12.3. Kao Corporation
12.4. Shiseido Co., Ltd.
12.5. Revlon
12.6. Oriflame Cosmetics S.A.
12.7. Procter & Gamble
12.8. L'Oreal S.A.
12.9. Avon Products, Inc.
12.10. Coty Inc.