市場調查報告書
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1297847
全球碳酸飲料市場 - 2023-2030年Global Carbonated Beverages Market - 2023-2030 |
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全球碳酸飲料市場在2022年達到了3430億美元,預計到2030年將見證有利可圖的成長,達到4950億美元。在2023-2030年的預測期內,該市場的年復合成長率為6.9%。
碳酸飲料,也叫蘇打水或軟飲料,是利用碳酸化技術和飲料碳酸化系統,經歷一個碳酸化過程的飲料。這涉及到向液體中註入二氧化碳(CO2)氣體,從而產生特有的發泡質地和氣泡,並在全球碳酸飲料市場上創造出有利可圖的銷售。
碳酸化水平可以有所不同,從溫和的到高度泡騰的。碳酸飲料有多種口味,包括可樂、柑橘、水果和特殊混合口味,這推動了市場規模。在快餐店和咖啡館中,碳酸飲料作為輔助飲料的情況越來越普遍。
這種服務選擇的擴大,有助於增加消費和市場需求。此外,由於採用更健康的生活方式,消費者對低糖和減肥碳酸飲料的偏好不斷增加。
全球對無熱量或低熱量碳酸飲料的需求正在上升,因為消費者越來越重視健康的選擇,以配合他們對熱量敏感的生活方式。這種成長的趨勢是由人們對與過量食糖有關的負面健康影響的認知的提高所推動的。
因此,對提供低卡路里或零卡路里的碳酸飲料的需求激增。為了滿足這一需求,製造商正在推出各種不含卡路里或低卡路里的碳酸飲料,以迎合具有健康意識的消費者的喜好。例如,2023年1月31日,國際食品飲料公司推出了一種新的低卡路里產品,以滿足對健康選擇日益成長的需求。
對塑膠使用的嚴格規定和限制正阻礙著碳酸飲料的市場成長。政府和監管機構正在實施限制,以解決環境問題和減少塑膠垃圾。這些規定直接影響了該行業,因為碳酸飲料通常用塑膠瓶包裝。
為了遵守這些規定,飲料製造商不得不探索環保的替代包裝解決方案,如可回收材料或可生物分解的選擇。這種向環保包裝的轉變給市場帶來了挑戰,但也給碳酸飲料行業的創新和永續性帶來了機會。
COVID-19分析包括COVID前情景、COVID情景和COVID後情景以及定價動態(包括大流行期間和之後的定價變化與COVID前情景的比較)、需求-供應譜(由於貿易限制、封鎖和後續問題造成的需求和供應轉移)、政府計劃(政府機構為振興市場、部門或行業而採取的計劃)和製造商戰略計劃(這裡將涵蓋製造商為緩解COVID問題所採取的措施)。
人工智慧技術在碳酸飲料行業發揮著重要作用,為改善生產、分析和客戶參與提供了各種應用。一個值得注意的人工智慧技術是機器學習,它使用算法來分析大型數據集並識別模式。機器學習可以預測消費者的喜好,最佳化生產過程,並根據市場趨勢和感官數據開發新的口味。
自然語言處理(NLP)能夠分析客戶評論、社交媒體帖子和調查,以了解消費者的情緒和偏好。圖像識別技術利用電腦視覺算法來檢查包裝品質,確保視覺完整性並識別缺陷。
The Global Carbonated Beverages Market reached US$ 343 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 495 billion by 2030. The market is growing at a CAGR of 6.9% during the forecast period 2023-2030.
Carbonated drinks, also called soda or soft drinks, are beverages that undergo a process of carbonation, utilizing carbonation technology and beverage carbonation systems. This involves infusing carbon dioxide (CO2) gas into the liquid, resulting in the characteristic fizzy texture and bubbles and creating lucrative sales in the Global Carbonated Beverages Market.
The carbonation levels can vary, ranging from mild to highly effervescent. Carbonated beverages are available in a wide range of flavors, including cola, citrus, fruit, and specialty blends which drives the market size. The growing prevalence of carbonated beverages being offered as side drinks in fast food joints and cafes.
This expansion in serving options is contributing to increased consumption and market demand. Additionally, a rising consumer preference for low-sugar and diet-carbonated drinks is driven by adopting healthier lifestyles.
The global demand for calorie-free or low-calorie carbonated beverages is rising as consumers increasingly prioritize healthier choices that align with their calorie-conscious lifestyles. This growing trend is propelled by a heightened awareness of the negative health impacts associated with excessive sugar consumption.
As a result, there is a surging demand for carbonated beverages that provide reduced or zero-calorie options. To meet this demand, manufacturers are introducing a diverse range of calorie-free or low-calorie carbonated beverages, catering to the preferences of health-conscious consumers. For instance, on January 31, 2023, Food & Drink International launched a new low-calorie product, tapping into the growing demand for healthier options.
Strict regulations and limitations on the use of plastic are impeding the market growth of carbonated beverages. Government and regulatory bodies are imposing restrictions to address environmental concerns and reduce plastic waste. These regulations directly affect the industry since carbonated beverages are often packaged in plastic bottles.
To comply with the rules, beverage manufacturers are compelled to explore environmentally friendly alternative packaging solutions, such as recyclable materials or biodegradable options. This shift towards eco-friendly packaging presents challenges for the market but also opportunities for innovation and sustainability in the carbonated beverage industry.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
AI technology plays a significant role in the carbonated beverage industry, offering various applications for improved production, analysis, and customer engagement. One notable AI technology is machine learning, which uses algorithms to analyze large datasets and identify patterns. Machine learning can predict consumer preferences, optimize production processes, and develop new flavors based on market trends and sensory data.
Natural language processing (NLP) enables the analysis of customer reviews, social media posts, and surveys to understand consumer sentiments and preferences. Image recognition technology utilizes computer vision algorithms to inspect packaging quality, ensuring visual integrity and identifying defects.
The Global Carbonated Beverages Market is segmented based on type, flavor, distribution channel and region.
Citrus carbonated beverages are carbonated drinks that feature citrus fruits' refreshing and tangy flavors. These beverages are typically infused with the essence or extracts of citrus fruits such as lemon, lime, orange, grapefruit, or a combination of these flavors. The citrusy taste profile provides a zesty and invigorating experience, making them popular among consumers who enjoy vibrant and refreshing beverages.
Citrus carbonated beverages are available in various forms, including traditional sodas, sparkling water with citrus flavors, and mixed citrus fruit blends. They offer a delightful balance of sweetness and acidity, making them a favored choice for those seeking a citrus-infused fizzy drink. For instance, on January 12, 2023, PepsiCo launched "New Citrus-Flavored Soda."
According to a representative from PepsiCo, when describing the flavor of the new soda, Starry, they said it offers enhanced citrus flavors that stay true to the fruit and provide a more aromatic experience. They further explained that Starry delivers a well-balanced, cleaner, and crisp finish compared to Sierra Mist.
The Global Carbonated Beverages Market is segmented by region into North America, South America, Europe, Asia-Pacific, Middle-east and Africa.
North America is a key market for carbonated beverages, including soda and soft drinks. Major players like Coca-Cola, PepsiCo, and Dr. Pepper Snapple Group dominate the market with various flavors and options. For instance, on March 29, 2023, Jack Daniel's & Coca-Cola RTD - a pre-mixed, canned carbonated cocktail first launched in Mexico. However, a trend towards healthier choices, such as low-sugar and sugar-free options, is growing as consumers become more health-conscious.
Government regulations and taxes on sugary drinks also impact the market. Despite the shift towards healthier alternatives, carbonated beverages remain popular in North America, with ongoing product innovation and strong consumer demand.
The major global players include: Danone S.A, Keurig Dr Pepper Inc., JONES SODA CO., National Beverage Corp., Suntory Beverage & Food Limited , Sodastream International Ltd., Monster Energy Company, The Coca-Cola Company, PepsiCo., and Refresco Group.
The Global Carbonated Beverages Market Report Would Provide Approximately 53 Tables, 46 Figures And 195 pages.
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