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1297853

全球零防腐雞尾酒市場 - 2023-2030年

Global Zero-Proof Cocktails Market - 2023-2030

出版日期: 2023年06月15日 | 出版商:

DataM Intelligence | 英文 200 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概況

全球零度雞尾酒市場在2022年為8125億美元，預計到2030年將見證有利可圖的成長，達到3146億美元。在預測期間（2023-2030年），該市場的複合年成長率為6.2%。

調酒師和飲料愛好者正在嘗試使用各種成分，包括水果、草藥、香料、植物藥和無酒精烈性酒，以創造複雜和美味的混合物。這一趨勢迎合了消費者在零度雞尾酒中尋求新的口味體驗。

用草藥、水果、香料或植物藥材注入非酒精基料，如果汁、糖漿或茶，是一種流行的調酒技術。這一過程將味道和香氣傳給基本成分，為零度雞尾酒創造複雜和多維的輪廓。攪拌是指在玻璃杯底部輕輕按壓草藥、水果或其他成分，以釋放其味道。它通常用於提取精油和提高零度雞尾酒中薄荷、漿果或柑橘等成分的味道。

市場動態

不斷成長的飲料行業支持預計將推動零度雞尾酒市場的成長

飲料行業，包括製造商、分銷商和零售商，越來越認知到對零度雞尾酒的需求。這導致了傳統飲料公司和新興零度雞尾酒品牌之間的合作。通過夥伴關係和投資，這些合作支持了無酒精替代品的開發、生產和銷售，從而擴大了市場。

酒吧和餐館在推動零度雞尾酒的採用和普及方面發揮了關鍵作用。許多機構正在將無酒精飲料選項涵蓋其菜單，以迎合更廣泛的消費者群體。這種行業支持提高了零度雞尾酒的知名度和可用性，鼓勵消費者接受並促進了市場成長。

未開發的消費者細分市場的崛起預計將推動零度雞尾酒市場的發展

健康意識的提高導致了對健康飲料選擇的需求增加。將自己的健康放在首位並尋求酒精飲料替代品的消費者為零度雞尾酒市場提供了一個尚未開發的細分市場。這部分人包括希望減少酒精攝入量、保持平衡生活方式或支持特定飲食偏好或限制的個人。

指定的司機和不喝酒的人代表了零度雞尾酒的另一個未開發的消費群體。根據Statista的數據，到2027年，非酒精飲料市場21%的支出和9%的消費總量將歸於家庭外消費（如在酒吧和餐館）。零度雞尾酒為他們提供了吸引人的選擇，模仿了傳統雞尾酒的味道、複雜性和享受，提供了更多的包容性體驗。

COVID-19影響分析

COVID-19分析包括COVID前情景、COVID情景和COVID後情景，以及定價動態（包括大流行期間和之後的定價變化與COVID前情景的比較）、需求-供應譜（由於貿易限制、封鎖和後續問題造成的需求和供應轉移）、政府計劃（政府機構為振興市場、部門或行業而採取的計劃）和製造商戰略計劃（這裡將涵蓋製造商為緩解COVID問題所做的努力）。

Market Overview

The Global Zero-Proof Cocktails Market US$ 812.5 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 314.6 billion by 2030. The market is growing at a CAGR of 6.2% during the forecast period (2023-2030).

Mixologists and beverage enthusiasts are experimenting with a wide range of ingredients, including fruits, herbs, spices, botanicals, and non-alcoholic spirits, to create complex and flavorful concoctions. This trend caters to consumers seeking novel taste experiences in their zero-proof cocktails.

Infusing non-alcoholic bases, such as juices, syrups, or teas, with herbs, fruits, spices, or botanicals is a popular mixology technique. This process imparts flavors and aromas to the base ingredients, creating complex and multi-dimensional profiles for zero-proof cocktails. Muddling involves gently pressing herbs, fruits, or other ingredients in the bottom of a glass to release their flavors. It is commonly used to extract essential oils and enhance the taste of ingredients like mint, berries, or citrus in zero-proof cocktails.

Market Dynamics

Growing Beverage Industry Support is Anticipated to Drive the Growth of Zero-Proof Cocktails Market

The beverage industry, including manufacturers, distributors, and retailers, is increasingly recognizing the demand for zero-proof cocktails. This has led to collaborations between traditional beverage companies and emerging zero-proof cocktail brands. Through partnerships and investments, these collaborations support the development, production, and distribution of non-alcoholic alternatives, thereby expanding the market.

Bars and restaurants play a crucial role in driving the adoption and popularity of zero-proof cocktails. Many establishments are incorporating non-alcoholic beverage options into their menus to cater to a broader consumer base. This industry support increases the visibility and availability of zero-proof cocktails, encouraging consumer acceptance and contributing to market growth.

The Rise in Untapped Consumer Segments is Expected to Fuel the Zero-Proof Cocktails Market

The rise in health consciousness has led to an increased demand for healthier beverage options. Consumers who prioritize their well-being and seek alternatives to alcoholic drinks present an untapped segment for the zero-proof cocktail market. This segment includes individuals looking to reduce their alcohol intake, maintain a balanced lifestyle, or support specific dietary preferences or restrictions.

Designated drivers and non-drinkers represent another untapped consumer segment for zero-proof cocktails. According to Statista, by 2027, 21% of spending and 9% of volume consumption in the non-alcoholic drinks market will be attributable to out-of-home consumption (e.g., in bars and restaurants). Zero-proof cocktails provide them with appealing options that mimic the flavors, complexity, and enjoyment of traditional cocktails, offering a more inclusive experience.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global zero-proof cocktails market is segmented based on type, application, and region.

By Application, the Restaurant Segment is Estimated to Fuel the Demand for Zero-Proof Cocktails

Restaurants, particularly those with a focus on culinary innovation and experiential dining, often offer a wide range of beverage options to complement their food menu. By including zero-proof cocktails on their drink menus, restaurants cater to diverse consumer preferences and provide non-alcoholic alternatives to traditional cocktails, wine, and beer. Restaurants are popular venues for social gatherings, celebrations, and special occasions. When people dine out, they seek a complete dining experience, which includes a selection of beverages. By offering zero-proof cocktails, restaurants provide a holistic experience for customers who prefer non-alcoholic options without compromising on taste, presentation, or enjoyment.

Geographical Analysis

Asia Pacific is the Fastest-Growing Market in the Zero-Proof Cocktails Industry

In recent years, there has been a noticeable shift in consumer preferences in the Asia Pacific region towards healthier and low-alcohol beverage options. With rising health consciousness and an increasing focus on well-being, consumers are seeking alternatives to traditional alcoholic drinks. This trend has created a favorable environment for the growth of the zero-proof cocktail market in the region. According to Statista, the average volume per person in the non-alcoholic drinks market is expected to amount to 78.66L in 2023. This context provides a receptive market for zero-proof cocktails, as consumers are already open to non-alcoholic options and are familiar with flavor profiles that align with their preferences.

Competitive Landscape

The major global players in the zero-proof cocktails market are: Red Bull GmbH, PepsiCo, Inc., The Coca-Cola Company, Danone S.A., Starbucks Corporation, Nestle S.A., Parle Agro, Suntory Beverage & Food Limited, Keurig Dr. Pepper Inc., and Unilever.

Why Purchase the Report?

To visualize the global zero-proof cocktails market segmentation based on type and application understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of zero-proof cocktails market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global zero-proof cocktails market report would provide approximately 53 tables, 47 figures, and 200 pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Application
3.3. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Crafted*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Non-Crafted

8. By Application

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2. Market Attractiveness Index, By Application
8.2. Bars*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Restaurants
8.4. Hotels
8.5. Others

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. The U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. The UK
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Spain
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Red Bull GmbH *
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. PepsiCo, Inc.
11.3. The Coca-Cola Company
11.4. Danone S.A.
11.5. Starbucks Corporation
11.6. Nestle S.A.
11.7. Parle Agro
11.8. Suntory Beverage & Food Limited
11.9. Keurig Dr Pepper Inc.
11.10. Unilever

LIST NOT EXHAUSTIVE