市場調查報告書
商品編碼
1591336
全球無酒精酒和無酒精雞尾酒市場:按產品類型、類別、形式、風味和地區進行預測(~2032 年)Global Non-alcoholic Liquors & Mocktails Market Research Report Information by Product Type, Category, By Form, By Flavor, And By Region - Forecast Till 2032 |
非酒精酒和無酒精雞尾酒市場規模預計將從 2023 年的 61.6 億美元增長到 2032 年的 127.9 億美元,在預測期內保持在 8.57%。
無酒精酒和無酒精雞尾酒市場主要是由客戶對美好生活日益增長的渴望所推動的。人們對飲酒危害的認識不斷提高,促使人們尋找能夠提供類似風味且不會帶來與飲酒相關的健康風險的替代品。千禧世代和 Z 世代更有可能重視自己的健康並嘗試不含酒精的替代品。健康和保健趨勢對客戶的選擇產生巨大影響。隨著對智力和身體健康的日益重視,人們越來越關注自己的飲食和消費模式。
消費者對飲用非酒精酒對健康益處的認識不斷提高,正在推動市場擴張。消費者偏好的這種轉變主要是由於對健康和保健的日益關注所推動的。隨著人們健康意識的增強,傳統酒精飲料的消費量大幅減少。酒精飲料通常與多種健康問題有關,包括肝病、高血壓和成癮。另一方面,非酒精飲料提供了一種更安全的替代品,使人們能夠享受飲酒帶來的社會效益,同時避免與之相關的健康風險。
區域洞察
中國非酒精酒和無酒精雞尾酒市場規模最大,2023年市場規模為44.6億美元,預計2032年將達到96.7億美元,預測期內複合年增長率為9.12%。由於消費者偏好的變化以及對健康和保健的日益關注,中國市場正在不斷擴大。另一方面,中國是全球最大的無酒精雞尾酒供應國,在全球市場中發揮重要作用。
此外,預計 2024 年至 2032 年,德國無酒精酒和無酒精雞尾酒市場將以 7.40% 的複合年增長率成長。德國的無酒精雞尾酒業務也受益於客戶行為的這種變化。由於近一半的消費者 (47%) 出行頻率大大降低,因此重點可能會轉向改善家庭消費體驗。
本報告調查了全球無酒精酒和無酒精雞尾酒市場,提供了市場的定義和概述,分析了市場成長的各種影響因素、市場規模的趨勢和預測,並按各個細分市場、地區和主要國家進行了細分。
Global Non-alcoholic Liquors & Mocktails Market Research Report Information by Product Type (Rum, Vodka, Whiskey, Gin, Tequila, Aperitif, Mocktails, and Others), Category (Regular, and Premium), By Form (Fresh and Processed), By Flavor (Herbal and Botanical, Spiced, Exotic and Tropical Fruits & Vegetables, Oak, Agave, Smoky, and others), And By Region (China, Malaysia, Germany, Portugal, Saudi Arabia, and GCC) - Forecast Till 2032
The market for non-alcoholic liquors and mocktails was estimated to be worth USD 6.16 billion in 2023. The Non-alcoholic Liquors & Mocktails market is expected to increase from 2023 to USD 12.79 billion by 2032, with a compound yearly growth rate (CAGR) of 8.57% during the forecast period (2024-2032).
The market for non-alcoholic liquors and mocktails is primarily driven by customers' increasing desire for better lives. As people become increasingly aware of the harmful effects of alcohol consumption, they are looking for alternatives that provide similar flavor sensations without the health risks associated with it. Millennials and Generation Z are particularly prominent in this trend because they emphasize well-being and are more prepared to experiment with non-alcoholic alternatives. Trends in health and wellness have a significant impact on what customers pick. With a growing emphasis on intellectual and physical health, people have grown more conscious of their eating and consumption patterns.
Consumers' growing awareness of the health benefits of drinking non-alcoholic liquor is driving market expansion. This shift in consumer preferences is primarily driven by an increasing emphasis on health and wellness. As people grow more health-conscious, there is a notable decrease in their intake of conventional alcoholic beverages, which are frequently connected to a variety of health problems such as liver disease, high blood pressure, and addiction. Non-alcoholic beverages, on the other hand, provide a safer alternative that allows customers to enjoy the social benefits of drinking while avoiding the accompanying health hazards.
Market Segment insights
Rum, vodka, whiskey, gin, tequila, aperitifs, mocktails, and others are among the product types in the non-alcoholic liquors & mocktails industry.
The Non-alcoholic Liquors & Mocktails market is segmented into standard and premium categories.
Flavor-based market segments include herbal and botanical, spiced, exotic, and tropical fruits and vegetables, oak, agave, smoked, and others.
Regional insights
China's Non-alcoholic Liquors & Mocktails market has the highest market value of USD 4.46 billion in 2023 and is predicted to reach USD 9.67 billion by 2032, with a CAGR of 9.12% between 2024 and 2032. The non-alcoholic drinks and mocktails market in China is expanding due to shifting consumer preferences and a greater emphasis on health and wellness. China, on the other hand, is the world's largest supplier of mocktails and hence plays an important role in the global market.
Furthermore, the ready-to-drink (RTD) mocktails market is expanding as convenience and diversity are pushed. These beverages are widely available in supermarkets and shops, allowing customers to easily obtain something cold and delicious without having to create it themselves.
The Non-alcoholic Liquors & Mocktails market in Germany is estimated to develop at a 7.40% CAGR between 2024 and 2032. The mocktail business in Germany is also profiting from these shifting client behaviors. With nearly half (47%) of consumers going out significantly less frequently, there may be an increased emphasis on improving the at-home consumption experience.
Seedlip, Keurig Dr Pepper Inc., Curious Elixirs, Proposition Cocktail Co., Mocktail Beverages Inc., New London Light, The Free Spirits Company, Welch's, Three Spirits, and Sobrii are among the major players in the Non-alcoholic Liquors & Mocktails business.