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市場調查報告書

商品編碼

1297857

全球燕麥市場 - 2023-2030

Global Oats Market - 2023-2030

出版日期: 2023年06月15日 | 出版商:

DataM Intelligence | 英文 195 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概況

全球燕麥市場在2022年達到65億美元，預計到2030年將見證有利可圖的成長，達到1000億美元。在2023-2030年的預測期內，該市場預計將呈現5.5%的複合成長率。

燕麥來自於Avena sativa植物，有各種形式，如全麥、軋製燕麥和鋼切燕麥，為製造商提供了多功能性。燕麥含有豐富的纖維、蛋白質和營養物質，使它們在註重健康的消費者中很受歡迎。它們通常作為早餐的燕麥片食用，但也可用於各種食譜，包括烘焙食品、零食和冰沙。

由於消費者對健康和營養食品選擇的需求不斷上升，燕麥市場正在全球範圍內經歷著顯著的成長。基於植物的飲食越來越受歡迎，無麩質趨勢，以及燕麥作為早餐主食和各種食譜的配料的便利性和多功能性等因素推動了市場的發展。這為企業提供了創新和擴大其燕麥產品的機會，以滿足不斷成長的市場需求。

市場動態

對無麩質燕麥需求的成長推動了燕麥市場的擴張

根據燕麥市場分析，對基於燕麥的穀類食品、基於燕麥的零食和無麩質燕麥的需求不斷增加。基於燕麥的麥片和零食由於其營養價值、便利性和廣泛的口味選擇而受到歡迎。它們為傳統的早餐和零食提供了一個健康的選擇。此外，麩質過敏症和乳糜瀉的日益盛行導致對無麩質燕麥的需求激增，因為燕麥是天然無麩質的。

無麩質燕麥的出現，使有飲食限制的人可以在堅持無麩質生活方式的同時享受燕麥。這一趨勢大大促進了燕麥市場的成長；因此，燕麥市場的佔有率增加。

燕麥市場對燕麥衍生物的認知和利用有限，阻礙了成長的潛力

燕麥市場分析顯示，與其他更普遍消費的燕麥類產品相比，燕麥市場對燕麥粉、燕麥麩和燕麥片的認知和利用有限。雖然燕麥片作為一種早餐選擇已經得到普及，但燕麥粉和燕麥麩的利用率相對較低，這會影響燕麥的市場佔有率。這可以歸因於消費者對這些燕麥衍生物缺乏熟悉，以及以這些燕麥衍生物為特色的產品供應有限。

此外，一些消費者可能發現將燕麥粉和燕麥麩涵蓋他們的常規烹飪和烘烤程序具有挑戰性。克服這些障礙，宣傳這些燕麥衍生物的多功能性和好處，有助於釋放其市場潛力，擴大其消費群體。

COVID-19影響分析

COVID-19分析包括COVID前情況、COVID情況和COVID後情況以及定價動態（包括大流行期間和之後的定價變化與COVID前情況的比較）、需求-供應譜（由於貿易限制、封鎖和後續問題造成的需求和供應轉移）、政府計劃（政府機構為振興市場、部門或行業而採取的計劃）和製造商戰略計劃（這裡將涵蓋製造商為緩解COVID問題所做的努力）。

Market Overview

The Global Oats Market reached US$ 6.5 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 100 billion by 2030. The market is expected to exhibit a CAGR of 5.5% during the forecast period 2023-2030.

Oats, derived from the Avena sativa plant, come in various forms, such as whole oats, rolled oats, and steel-cut oats, providing versatility for manufacturers. Oats are rich in fiber, protein, and nutrients, making them popular among health-conscious consumers. They are commonly consumed as oatmeal for breakfast but can also be used in various recipes, including baked goods, snacks, and smoothies.

The oats market is experiencing significant growth worldwide due to the rising consumer demand for healthy and nutritious food options. Factors like the increasing popularity of plant-based diets, gluten-free trends, and the convenience and versatility of oats as a breakfast staple and ingredient in various recipes drive the market. This presents opportunities for companies to innovate and expand their oat-based product offerings to cater to the growing market demand.

Market Dynamics

Growing Demand for Gluten-Free Oats Drives Expansion of Oats Market

According to the Oats Market analysis, the increasing demand for oat-based cereals, oat-based snacks, and gluten-free oats. Oat-based cereals and snacks are popular due to their nutritional benefits, convenience, and wide flavour options. They offer a healthy alternative to traditional breakfast and snack options. Additionally, the growing prevalence of gluten sensitivities and celiac disease has led to a surge in demand for gluten-free oats, as oats are naturally gluten-free.

The availability of gluten-free oats has allowed individuals with dietary restrictions to enjoy oats while adhering to their gluten-free lifestyle. This trend has significantly contributed to the growth of the oats market; as a result, the Oats Market share is increased.

Limited Awareness and Utilization of Oat Derivatives in the Oats Market Hinders Growth Potential

The oats market analysis shows that the oats market is limited awareness and utilization of oat flour, oat bran and oatmeal compared to other more commonly consumed oat-based products. While oatmeal has gained popularity as a breakfast option, oat flour and bran are relatively underutilized, which can impact the oats' market share. This can be attributed to the lack of familiarity among consumers and the limited availability of products featuring these oat derivatives.

Additionally, some consumers may find incorporating oat flour and oat bran into their regular cooking and baking routines challenging. Overcoming these barriers and promoting the versatility and benefits of these oat derivatives can help unlock their market potential and expand their consumer base.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The Global Oats Market is segmented based on type, distribution channel, and region.

Traditional Channels Remain Dominant, but Online Sales of Oats See Rapid Growth

The oats market analysis shows that distribution channels in the oats market vary and include both traditional and modern channels. Traditional media, such as grocery stores, supermarkets, and health food stores, remain dominant, accounting for around 55% of the oats market share.

However, the online sales channel has proliferated, significantly increasing in 2022. This shift is driven by changing consumer preferences, with 45% of consumers stating that they have purchased oats online at least once.

The rise of e-commerce platforms and the convenience of doorstep delivery have contributed to the online channel's success. These statistics highlight the evolving distribution landscape in the oats market and the need for a balanced approach between traditional and online channels to maximize market reach.

Geographical Analysis

Asia Pacific Oats Market Witnesses Robust Growth Driven by Health-Conscious Consumers and Changing Dietary Preferences

The Global Oats Market is segmented by region into Asia-Pacific, North America, South America, Europe, and Middle-East & Africa.

The Asia Pacific oats market has experienced significant growth in recent years, driven by various factors. According to the oats market analysis, the region accounted for a substantial share of the global oats market in 2022, with a market share of approximately 40%. The demand for oats in the Asia Pacific region has been fueled by increasing consumer awareness of the health benefits associated with oats, such as high fiber content and nutritional value.

Additionally, the region's diverse population and changing dietary preferences have contributed to the market's expansion. The rising popularity of plant-based diets and the growing demand for gluten-free products have further boosted the consumption of oats in the region. As a result, manufacturers and retailers are focusing on product innovation and expanding their oat-based product offerings to cater to the evolving consumer demands in the Asia Pacific oats market.

Competitive Landscape

The major global players include: Avena Foods Ltd, Blue Lake Milling, Glanbia Plc, Grain Millers Inc., JELU-WERK J. Ehrler GmbH & Co. KG, Lantmannen, Morning Foods, Oy Karl Fazer AB, Richardson International Ltd, and Swedish Oat Fiber AB.

Why Purchase the Report?

To visualize the Global Oats Market segmentation based on type, distribution channel, and Region and understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of oats market-level with all segments.
The PDF report includes a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The Global Oats Market Report Would Provide Approximately 53 Tables, 52 Figures And 195 pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Distribution Channel
3.3. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Post COVID-19 and Future Scenario
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Whole Oat Groats*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Steel-cut Oats
7.4. Scottish oats
7.5. Regular Rolled Oats
7.6. Quick Rolled Oats
7.7. Instant Oats
7.8. Others

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Supermarkets/Hypermarkets*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Specialty Retailers
8.4. Convenience Stores
8.5. Independent Retailers
8.6. Others

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America*
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. The U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. The U.K
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Spain
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Avena Foods Ltd
- 11.1.1. Company Overview
- 11.1.2. Grade Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Blue Lake Milling
11.3. Glanbia Plc
11.4. Grain Millers Inc.
11.5. JELU-WERK J. Ehrler GmbH & Co. KG
11.6. Lantmannen
11.7. Morning Foods
11.8. Oy Karl Fazer AB
11.9. Richardson International Ltd
11.10. Swedish Oat Fiber AB

LIST NOT EXHAUSTIVE