燕麥市場規模、佔有率和成長分析（按類型、應用、分銷管道和地區）- 2025-2032 年行業預測

2023 年全球燕麥市場規模價值 75.5 億美元，預計將從 2024 年的 79.7 億美元成長到 2032 年的 122.2 億美元，預測期內（2025-2032 年）的複合年成長率為 5.5%。

隨著人們越來越意識到燕麥的健康益處，包括改善消化和控制膽固醇，全球燕麥市場正在經歷顯著成長。人們對燕麥片、燕麥棒和飲料等燕麥產品的需求不斷成長，推動市場擴張。歐洲引領著這一潮流，其中英國、德國和法國尤其對有機和無麩質燕麥表現出強烈的偏好。同時，由於人們健康意識的增強和西方飲食習慣的影響，亞太地區正呈現出強勁的成長勢頭。由於飲食習慣的改變，拉丁美洲和中東地區擁有尚未開發的潛力。主要的市場趨勢是產品創新，例如燕麥零食和飲料，以及透過超級市場和線上平台增加分銷。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

燕麥市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 全麥燕麥
• 燕麥片
• 鋼材切割
• 即食燕麥
• 其他

燕麥市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 飲食
• 動物飼料
• 個人護理和化妝品
• 其他

燕麥市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 超級市場/大賣場
• 便利商店
• 雜貨店
• 線上
• 其他

燕麥市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Kellogg's（United States）
• General Mills（United States）
• Nestle（Switzerland）
• PepsiCo（United States）
• Post Holdings（United States）
• Archer Daniels Midland（United States）
• Associated British Foods（United Kingdom）
• Conagra Brands（United States）
• Bunge Limited（United States）
• Glanbia（Ireland）
• Kerry Group（Ireland）
• The Hain Celestial Group（United States）
• Oatly Group AB（Sweden）
• Marico Limited（India）
• GrainCorp（Australia）
• Wilmar International（Singapore）
• SunOpta（Canada）
• Seaboard Corporation（United States）
• Ingredion Incorporated（United States）
• Tate & Lyle（United Kingdom）

結論和建議

Global Oats Market size was valued at USD 7.55 billion in 2023 and is poised to grow from USD 7.97 billion in 2024 to USD 12.22 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The global oats market is witnessing substantial growth, driven by increasing awareness of oats' health benefits, including improved digestion and cholesterol management. The surging demand for oat-based products such as oatmeal, granola bars, and beverages is enhancing market expansion. Europe leads this trend, particularly in the UK, Germany, and France, where there is a strong preference for organic and gluten-free oats. Meanwhile, the Asia Pacific region shows significant growth due to rising health consciousness and Western dietary influences. Latin America and the Middle East offer untapped potential fueled by changing dietary habits. Key market trends feature product innovation, including oat-based snacks and beverages, alongside expanded distribution through supermarkets and online platforms, crucial for capitalizing on this market's promising future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Oats market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Oats Market Segments Analysis

Global Oats Market is segmented by Type, Application, Distribution Channel and region. Based on Type, the market is segmented into Whole Oats, Rolled Oats, Steel Cut, Instant Oats and Others. Based on Application, the market is segmented into Food & Beverage, Animal Feed, Personal Care and Cosmetics and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Grocery Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Oats Market

The global oats market is witnessing significant growth as more consumers prioritize healthy living and seek out nutritionally beneficial foods. With their impressive nutritional value and associated health advantages, such as enhanced digestion and lowered cholesterol levels, oats are becoming a favored option for health-conscious individuals. This rising demand is largely fueled by the perception of oats as a wholesome, natural food choice that promotes overall wellness. As awareness of health and nutrition continues to increase, oats are increasingly recognized for their role in a balanced diet, further driving their popularity in the global market.

Restraints in the Global Oats Market

The global oats market faces significant constraints primarily due to the geographical limitations of oat cultivation. Oats thrive in specific climatic zones, which can lead to challenges in availability and consistent supply. Fluctuations in weather conditions and agricultural practices can impact both the growth and harvest of oats, causing variations in market supply. Consequently, regions that do not cultivate oats extensively may experience higher prices and restricted access. Additionally, the reliance on imported oats to satisfy demand in areas with minimal local production can introduce logistical complexities and elevate costs, further hindering the market's overall accessibility and stability.

Market Trends of the Global Oats Market

The Global Oats market is experiencing a significant shift toward organic and sustainably sourced products, driven by heightened consumer awareness of environmental sustainability and health-consciousness. As consumers seek foods that offer both nutritional benefits and minimal ecological impact, organic oats-grown without pesticides, synthetic fertilizers, or GMOs-are increasingly preferred. This trend is bolstered by perceptions of superior taste and quality in organic offerings, aligning with a broader demand for clean label products. As a result, manufacturers are adapting their sourcing and marketing strategies to cater to this evolving market, fueling growth in the organic oats segment and reshaping the overall dynamics of the oats industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Oats Market Size by Type & CAGR (2025-2032)

• Market Overview
• Whole Oats
• Rolled Oats
• Steel Cut
• Instant Oats
• Others

Global Oats Market Size by Application & CAGR (2025-2032)

• Market Overview
• Food & Beverage
• Animal Feed
• Personal Care and Cosmetics
• Others

Global Oats Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Grocery Stores
• Online
• Others

Global Oats Market Size & CAGR (2025-2032)

• North America (Type, Application, Distribution Channel)
  • US
  • Canada
• Europe (Type, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Kellogg's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Holdings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conagra Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bunge Limited (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oatly Group AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GrainCorp (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilmar International (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SunOpta (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seaboard Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingredion Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tate & Lyle (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations