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1304458

全球個人護理淋浴和沐浴市場 - 2023-2030

Global Personal Care Shower and Bath Market - 2023-2030

出版日期: 2023年07月07日 | 出版商:

DataM Intelligence | 英文 195 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概述

全球個人護理淋浴和沐浴市場規模在2022年達到857億美元，預計到2030年將達到1315億美元，實現利潤豐厚的成長。在2023-2030年的預測期內，該市場的複合年成長率為5.5%。

用於淋浴和沐浴的個人護理產品提供了多種選擇，可提升沐浴體驗。這些產品包括沐浴露、沐浴液、香皂、浴鹽、沐浴油以及淋浴和沐浴配件，可滿足個人喜好並確保舒緩和恢復活力的體驗。

除了用香料和香味營造奢華氛圍外，這些產品還加入了保濕劑，可有效滋養和保濕皮膚。

預計這些全面的產品將推動全球個人護理淋浴和沐浴市場的大幅銷售和成長。此外，市場對長效香氛產品的需求不斷增加，對有效解決頭皮屑問題的光亮修復洗髮水產品的接受度也在不斷提高，這也促進了市場的擴大。

市場動態

酒店設施採用率的提高將推動市場發展。

個人護理產品在商業環境中的應用不斷擴大，特別是在包括度假村和住宿設施在內的酒店業，預計將促進市場的成長。例如，2022年11月22日，歐萊雅與新羅酒店和Anchor Equity合作，通過合資企業推出了一個名為Loshian的新奢侈美容品牌。

新推出的品牌"Shihyo "的名字來源於其主要成分"ShiHyo24"，這是一種由24種草藥成分混合而成的獨特配方，這些草藥成分來自韓國當地農民，在每個季節的高峰期收穫。 Shihyo的配方與眾不同，加入了發酵米和人參水。

個人護理產品中的有毒成分阻礙了市場成長。

一些研究和報告強調了有毒成分對個人護理產品的負面影響及其對市場成長的影響。例如，一家領先的消費者權益組織進行的一項調查顯示，超過60%的消費者在2022年會主動避免使用含有有害化學物質的產品。此外，監管機構和環境工作組（EWG）等組織也對個人護理產品中存在的對羥基苯甲酸酯、鄰苯二甲酸鹽和甲醛等有毒成分錶示擔憂，並指出其存在潛在的健康風險。

COVID-19影響分析

COVID-19影響分析包括COVID前情景、COVID情景和COVID後情景，以及價格動態（包括大流行期間和之後的價格變化，並與COVID前情景進行比較）、供求關係（由於貿易限制、封鎖和後續問題導致的供求變化）、政府計劃（政府機構為振興市場、部門或行業而採取的計劃）和製造商戰略計劃（製造商為緩解COVID問題而採取的措施將在此涵蓋）。

人工智慧分析

人工智慧分析可為淋浴和沐浴個人護理產品市場提供有價值的見解。通過利用自然語言處理和機器學習算法等人工智慧技術，可以分析大量數據，包括消費者偏好、市場趨勢和產品評論。

這種分析有助於確定模式、了解消費者情緒並預測未來市場趨勢。人工智慧可用於分析客戶反饋和評論，以深入了解產品性能，確定需要改進的領域，並製定有針對性的行銷策略。

通過分析社交媒體帖子、線上論壇和客戶調查，人工智慧可以發現淋浴和沐浴個人護理產品的新興趨勢和偏好。此外，人工智慧驅動的推薦系統可根據個人偏好、以往購買記錄和用戶行為提供個性化產品推薦。這有助於通過提供量身客製化的建議和加強產品發現來改善客戶體驗。

Market Overview

The Global Personal Care Shower and Bath Market reached US$ 85.7 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 131.5 billion by 2030. The market is growing at a CAGR of 5.5% during the forecast period 2023-2030.

Personal care products for showers and baths present diverse options that enhance the bathing experience. They encompass shower gels, body washes, bar soaps, bath salts, bath oils, and shower and bath accessories, catering to individual preferences and ensuring a soothing and rejuvenating experience.

Alongside creating a luxurious ambiance with fragrances and scents, these products also incorporate moisturizing agents that effectively nourish and hydrate the skin.

This comprehensive range of offerings is projected to drive substantial sales and contribute to the growth of the Global Personal Care Shower and Bath Market. Additionally, the market's expansion is bolstered by the increasing demand for long-lasting scent products and the growing acceptance of glossy repair shampoo products, which effectively address dandruff issues.

Market Dynamics

Increased Adoption in Hospitality Facilities to Boost the Market.

The expanding adoption of personal care products in commercial settings, particularly in the hospitality sector encompassing resorts and lodging facilities, is expected to contribute to the market's growth. For instance, on November 22, 2022, L'Oreal has teamed up with Hotel Shilla and Anchor Equity Partnered and launched a newly created luxury beauty brand via a joint venture named Loshian.

The newly launched brand, Shihyo, derives its name from its key ingredient, ShiHyo24, a unique blend of 24 herbal ingredients sourced from local Korean farmers and harvested at the peak of each season. Shihyo offers a distinctive formulation, infused with fermented rice and ginseng water.

The Inclusion of Toxic Ingredients in Personal Care Products is Hampering the Market Growth.

Several studies and reports have highlighted the negative impact of toxic ingredients on personal care products and their effect on market growth. For instance, a survey conducted by a leading consumer advocacy organization revealed that over 60% of consumers actively avoid products containing harmful chemicals in 2022. Additionally, regulatory agencies and organizations such as the Environmental Working Group (EWG) have raised concerns about the presence of toxic ingredients like parabens, phthalates, and formaldehyde in personal care products, citing potential health risks.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Artificial Intelligence Analysis

Artificial intelligence analysis can provide valuable insights into the personal care products for showers and baths market. By leveraging AI technologies such as natural language processing and machine learning algorithms, it becomes possible to analyze vast amounts of data, including consumer preferences, market trends, and product reviews.

This analysis can help identify patterns, understand consumer sentiments, and predict future market trends. AI can be utilized to analyze customer feedback and reviews to gain insights into product performance, identify areas for improvement, and develop targeted marketing strategies.

AI can uncover emerging trends and preferences in personal care products for showers and baths by analyzing social media posts, online forums, and customer surveys. Furthermore, AI-powered recommendation systems can provide personalized product recommendations based on individual preferences, previous purchases, and user behavior. This helps improve the customer experience by offering tailored suggestions and enhancing product discovery.

Segment Analysis

The Global Personal Pare Shower and Bath Market is segmented based on product type, form, end-user, distribution channel and region.

Solid Segment Accounts Sizable Share in the Global Personal Care Shower and Bath Market

The solid segment offers diverse products like bars, salts, bath bombs, and petals. Children are increasingly captivated by creatively shaped reliable bathing products featuring colorful cartoon characters. Moreover, artisan and handmade soap slabs have gained significant popularity among consumers.

Additionally, the convenience of compact options like Shiseido's small-sized Bath Tablets has garnered attention, particularly for travel purposes. Consequently, the solid segment will wield substantial influence and dominate the bath and shower products market in the forecast period.

For instance, on May 4, 2022, Mono Skincare launched Makeup Meltaway Skin Care Tablets. When dissolved in water, a solitary tablet containing alpha-glucan oligosaccharide for reinforcing the skin's barrier, moisturizing inulin, and fragrant elements like mandarin and Litsea cubeba produces an entire bottle's worth of the product.

Geographical Analysis

Asia Pacific Holds the Largest Share of the Global Personal Care Shower and Bath Market

The Global Personal Care Shower and Bath market is segmented by region into North America, South America, Europe, Asia-Pacific, Middle-east and Africa.

The Asia Pacific region plays a significant role in the personal care shower and bath market. With a growing population and increasing disposable income, consumers in countries like China, India, Japan, and South Korea drive the demand for personal care products.

The region's increasing urbanization, changing lifestyles, and growing awareness of personal hygiene and grooming practices have led to a rise in adopting personal care shower and bath products. Additionally, the presence of renowned personal care brands and the availability of a wide range of products have contributed to the market's popularity in Asia Pacific.

Manufacturers are focusing on product innovation, offering unique formulations, fragrances, and packaging to cater to the diverse preferences of consumers in the region. For instance, on January 15, 2021, St. Botanica launched a premium all-new haircare range - GO Range under St. Botanica. The GO Range is formulated with powerful naturally-derived ingredients, carefully blended with essential botanical extracts.

Competitive Landscape

The major global players include: Unilever plc, Procter & Gamble, Reckitt Benckiser Group plc, Amway, L'Oreal S.A., The Face Shop, 3Lab Inc., GOJO Industries, Inc., Shiseido, and Lion Corporation.

Why Purchase the Report?

To visualize the Global Personal Care Shower and Bath Market segmentation based on product type, form, end-user, distribution channel, and region and understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of personal care shower and bath market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The Global Personal Care Shower and Bath Market Report Would Provide Approximately 53 Tables, 46 Figures And 195 pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Form
3.3. Snippet by End-User
3.4. Snippet by Distribution Channel
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increased adoption in hospitality facilities to boost market
- 4.1.2. Restraints
  - 4.1.2.1. The inclusion of toxic ingredients in personal care products is hampering the market growth
- 4.1.3. Opportunity
  - 4.1.3.1. The bed bathing products create new opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Bath Soaps *
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Shower Gels
7.4. Body Scrubs
7.5. Others

8. By Form

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 8.1.2. Market Attractiveness Index, By Form
8.2. Solid *
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Gels & Jellies
8.4. Liquid
8.5. Others

9. By End-User

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.1.2. Market Attractiveness Index, By End-User
9.2. Men *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Women

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Online *
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Offline

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. The U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. The U.K.
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Spain
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
11.6. Introduction
11.7. Key Region-Specific Dynamics
- 11.7.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.7.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.7.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.7.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel
- 11.7.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.7.5.1. China
  - 11.7.5.2. India
  - 11.7.5.3. Japan
  - 11.7.5.4. Australia
  - 11.7.5.5. Rest of Asia-Pacific
11.8. Middle East and Africa
- 11.8.1. Introduction
- 11.8.2. Key Region-Specific Dynamics
- 11.8.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.8.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.8.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.8.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Unilever plc*
- 13.1.1. Company Overview
- 13.1.2. Grade Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Procter & Gamble
13.3. Reckitt Benckiser Group plc
13.4. Amway
13.5. L'Oreal S.A.
13.6. The Face Shop
13.7. 3Lab Inc.
13.8. GOJO Industries, Inc.
13.9. Shiseido
13.10. Lion Corporation

LIST NOT EXHAUSTIVE