個人護理淋浴設備和沐浴市場規模、佔有率及成長分析（按類型、分銷管道和地區）—2025-2032 年行業預測

Personal Care Shower and Bath Market Size, Share, and Growth Analysis, By Type (Shower Gels & Liquid Soap, Body Scrubs), By Distribution Channel (Offline, Online), By Region - Industry Forecast 2025-2032

出版日期: 2025年03月10日 | 出版商:

SkyQuest | 英文 219 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

個人護理淋浴設備和沐浴市場規模預計在 2023 年達到 840 億美元，從 2024 年的 889.6 億美元成長到 2032 年的 1407.2 億美元，預測期內（2025-2032 年）的複合年成長率為 5.9%。

由於人們對衛生和健康的關注度不斷提高，淋浴設備和沐浴個人護理市場正在蓬勃發展。這些必不可少的日常習慣不僅有助於清潔，而且對放鬆和恢復活力也有很大的好處。消費者擴大選擇沐浴乳、洗髮精、去角質劑和保濕霜等有效產品來增強他們的沐浴體驗。研究表明，溫水淋浴設備或泡澡可以放鬆肌肉、緩解壓力。然而，良好的衛生習慣對於預防細菌相關問題仍然很重要，強調使用後需要乾淨的毛巾和乾淨的衣服。市場的成長得益於消費者對有機和天然身體護理產品的興趣日益濃厚、可支配收入不斷增加以及對個人衛生標準的整體意識不斷提高。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 公司分部佔有率分析
- 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

Unilever（United Kingdom/Netherlands）
Procter & Gamble（United States）
L'Oreal SA（France）
Johnson & Johnson（United States）
Beiersdorf AG（Germany）
Colgate-Palmolive Company（United States）
The Body Shop International Limited（United Kingdom）
Avon Products, Inc.（United Kingdom）
Kao Corporation（Japan）
Shiseido Company, Limited（Japan）
The Himalaya Drug Company（India）
The Estee Lauder Companies Inc.（United States）
The Clorox Company（United States）
The Honest Company, Inc.（United States）
Henkel AG & Co. KGaA（Germany）
Amway Corporation（United States）
Reckitt Benckiser Group plc（United Kingdom）
Puig SL（Spain）

結論和建議

簡介目錄

Product Code: SQMIG35B2065

Personal Care Shower and Bath Market size was valued at USD 84.0 billion in 2023 and is poised to grow from USD 88.96 billion in 2024 to USD 140.72 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

The personal care market related to showers and baths is on the rise, driven by a burgeoning emphasis on hygiene and wellness. Essential to daily routines, these practices not only cleanse but offer significant relaxation and rejuvenation benefits. Consumers are increasingly turning to effective products such as body washes, shampoos, and specialty items like exfoliants and moisturizers that enhance their bathing experiences. Warm showers or baths are recognized for their muscle-relaxing and stress-relieving properties. However, proper hygiene remains critical to prevent germ-related issues, underscoring the need for clean towels and fresh clothing post-use. Market growth is propelled by rising consumer interest in organic and natural body care items, heightened disposable incomes, and an overall increased awareness of personal hygiene standards.

Top-down and bottom-up approaches were used to estimate and validate the size of the Personal Care Shower And Bath market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Personal Care Shower And Bath Market Segments Analysis

Global Personal Care Shower and Bath Market is segmented by Type, Distribution Channel and region. Based on Type, the market is segmented into Shower Gels & Liquid Soap, Body Scrubs, Solid Soap and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Personal Care Shower And Bath Market

A significant factor propelling the global personal care shower and bath market is the rising awareness regarding personal hygiene and grooming practices among consumers globally. As health and wellness concerns escalate, individuals are increasingly mindful of their personal care routines and the products they choose. This shift in consumer behavior is leading to a heightened demand for innovative and effective shower and bath products tailored to various needs and preferences. Items that feature natural and eco-friendly ingredients, diverse fragrances, and specialized formulations for distinct skin types are particularly sought after. Consequently, this growing inclination toward personal care items is anticipated to drive market expansion throughout the forecast period.

Restraints in the Personal Care Shower And Bath Market

A significant challenge facing the global personal care shower and bath market is the rising prevalence of counterfeit and substandard products, which present serious health and safety risks for consumers. This influx of low-quality offerings can undermine brand credibility and negatively impact market growth. Furthermore, the presence of harsh chemicals and synthetic ingredients in various personal care items raises concerns among consumers, potentially restricting demand for certain shower and bath products. To foster market expansion in the future, it will be essential to implement robust regulatory oversight and stringent quality control measures to safeguard consumer interests.

Market Trends of the Personal Care Shower And Bath Market

In the global personal care shower and bath market, a significant trend is the rising demand for natural and organic products, driven by consumer awareness of the adverse effects of synthetic chemicals on health and the environment. This shift is prompting manufacturers to prioritize eco-friendly formulations containing herbal extracts, essential oils, and organic compounds, aligning with sustainability values. Additionally, the market is witnessing a surge in multifunctional products, such as shower gels that combine moisturizing and exfoliating properties, catering to the modern consumer's desire for convenience and effectiveness. These trends are projected to propel market growth, reflecting a broader shift towards holistic and environmentally-conscious personal care.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Study Analysis
Customer And Buying Criteria Analysis

Global Personal Care Shower and Bath Market Size by Type & CAGR (2025-2032)

Market Overview
Shower Gels & Liquid Soap
Body Scrubs
Solid Soap
Others

Global Personal Care Shower and Bath Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Offline
Online

Global Personal Care Shower and Bath Market Size & CAGR (2025-2032)

North America (Type, Distribution Channel)
- US
- Canada
Europe (Type, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Unilever (United Kingdom/Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
L'Oreal SA (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beiersdorf AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Body Shop International Limited (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Avon Products, Inc. (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiseido Company, Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Himalaya Drug Company (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Estee Lauder Companies Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Clorox Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Honest Company, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amway Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reckitt Benckiser Group plc (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Puig S.L. (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments