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市場調查報告書

商品編碼

1319170

全球椰子水市場 - 2023-2030 年

Global Coconut Water Market - 2023-2030

出版日期: 2023年07月31日 | 出版商:

DataM Intelligence | 英文 190 Pages | 商品交期: 最快1-2個工作天內

價格

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簡介目錄

市場概述

2022 年，全球椰子水市場規模達到38 億美元，預計到2030 年將達到80 億美元，2023-2030 年期間的年複合成長率將達到9.9%。以椰子水為基礎的即飲（RTD）飲料的發展趨勢日益強勁。例如，一些品牌推出了與果汁混合或添加天然香料的椰子水，為消費者提供方便、美味的水合選擇。

近年來，由於消費者對椰子水的健康益處和天然特性的認知不斷提高，椰子水市場出現了顯著成長。椰子水取自嫩椰子，以其清爽的口感、補水特性和營養成分而聞名。它富含電解質、維生素和礦物質，因此深受注重健康的人士的青睞。預計椰子汁市場在未來幾年將繼續保持良好的成長勢頭。

消費者對天然和有機產品的日益偏愛是椰子汁市場的驅動力。例如，消費者傾向於選擇提供有機和永續來源、不含添加劑和防腐劑的椰子水品牌。這一驅動力是受人們對環境影響的日益增強的意識以及對更清潔、更透明的食品和飲料選擇的渴望所影響的。

市場動態

不斷擴大的配銷通路推動全球椰子水市場成長

配銷通路的擴展是椰子汁市場成長的重要驅動力。各公司正積極與零售商、超市、便利店和線上平台合作，以提高椰子水的可用性和對全球消費者的可及性。各種配銷通路的增加為椰子水開闢了新的市場機會，使椰子水能夠惠及更廣泛的消費群體。

椰子水市場在全球範圍內擴大供應和分銷網路的趨勢促進了市場的擴張和市場佔有率的增加。此外，椰子水品牌與飲料分銷商之間的合作促進了椰子水向新的地理區域和新興市場的滲透，進一步推動了市場的成長。

運動和健身行業擴大採用椰子水，促進了市場需求

椰子水作為首選飲料被體育和健身行業採用是市場成長的主要驅動力。運動員、健身愛好者和注重健康的個人越來越認知到椰子水作為天然、有效的水合作用和電解質補充來源的好處。椰子水的營養成分，包括鉀、鎂和抗氧化劑，使其成為運動後恢復和補充水分的重要選擇。

運動和健身領域擴大採用椰子水，這一市場趨勢推動了市場需求，並為市場擴張創造了新機會。此外，椰子汁的低熱量和天然特性使其成為傳統運動飲料的健康替代品，而傳統運動飲料通常含有添加糖和人工成分。

健康飲料領域的激烈競爭挑戰椰子水的市場佔有率和規模

影響椰子水市場的一個顯著制約因素是來自健康飲料領域其他飲料的激烈競爭。雖然椰子水俱有天然補水、營養成分和電解質等獨特優勢，但它也面臨著來自各種替代飲料的激烈競爭。這種競爭會影響椰子水的市場規模，因為消費者在選擇健康清爽的飲料時有多種選擇。

此外，椰子汁市場還面臨著如何實現差異化並向消費者有效傳達其獨特價值主張的挑戰。為了保持永續的椰子水市場佔有率和規模，椰子水品牌需要不斷創新，使其產品與眾不同，並採取有效的行銷策略，突出椰子水作為天然健康飲料選擇的獨特屬性。

COVID-19 影響分析

COVID-19 分析包括COVID 前情景、COVID 情景和COVID 後情景，以及定價動態（包括大流行期間和大流行後的定價變化，並與COVID 前情景進行比較）、供求光譜（由於貿易限制、封鎖和後續問題而導致的供需變化）、政府計劃（政府機構為振興市場、部門或行業而採取的計劃）和製造商戰略計劃（此處將涵蓋製造商為緩解COVID 問題而採取的措施）。

Market Overview

The Global Coconut Water Market reached US$ 3.8 billion in 2022 and is expected to reach US$ 8.0 billion by 2030 and is expected to grow with a CAGR of 9.9% during the forecast period 2023-2030. The trend of coconut water-based ready-to-drink (RTD) beverages is gaining momentum. For instance, several brands have introduced coconut water blended with fruit juices or infused with natural flavors, offering consumers convenient and flavorful hydration options.

The coconut water market has witnessed significant growth in recent years, driven by increasing consumer awareness of its health benefits and natural properties. Coconut water, derived from young coconuts, is known for its refreshing taste, hydrating properties, and nutrient composition. It is rich in electrolytes, vitamins, and minerals, making it a popular choice among health-conscious individuals. The coconut water market is expected to continue its positive growth trajectory in the coming years.

The increasing consumer preference for natural and organic products is a driver in the coconut water market. For example, consumers are gravitating towards coconut water brands that offer organic and sustainably sourced options, free from additives and preservatives. This driver is influenced by the growing awareness of the environmental impact and the desire for cleaner and more transparent food and beverage choices.

Market Dynamics

Expanding Distribution Channels Drive Global Growth of Coconut Water Market

The expansion of distribution channels has been a significant driver behind the growth of the coconut water market. Companies are actively partnering with retailers, supermarkets, convenience stores, and online platforms to enhance the availability and accessibility of coconut water to consumers worldwide. This increased presence in various distribution channels has opened up new market opportunities, allowing coconut water to reach a wider consumer base.

The coconut water market trend of expanding global availability and distribution networks has contributed to the market's expansion and increased market share. Furthermore, the collaboration between coconut water brands and beverage distributors has facilitated penetration into new geographical regions and emerging markets, further propelling the market growth.

Growing Adoption of Coconut Water in Sports and Fitness Industries Boosts Market Demand

The adoption of coconut water as a preferred beverage in the sports and fitness industries has been a key driver of market growth. Athletes, fitness enthusiasts, and health-conscious individuals are increasingly recognizing the benefits of coconut water as a natural and effective source of hydration and electrolyte replenishment. Its nutrient composition, including potassium, magnesium, and antioxidants, makes it a valuable choice for post-workout recovery and hydration.

This coconut water market trend of increased adoption in sports and fitness sectors has driven the demand and created new opportunities for market expansion. Moreover, coconut water's low-calorie and natural properties have positioned it as a healthier alternative to traditional sports drinks, which often contain added sugars and artificial ingredients.

Intense Competition in Healthy Drinks Segment Challenges Coconut Water Market's Share and Size

One notable restraint impacting the coconut water market is the intense competition from other beverages in the healthy drinks segment. While coconut water offers unique benefits, such as natural hydration, nutrient composition, and electrolytes, it faces fierce competition from a wide range of alternative beverages. This competition can impact the coconut water market size, as consumers have various choices when it comes to selecting healthy and refreshing beverages.

Additionally, the coconut water market faces the challenge of differentiating itself and effectively communicating its distinct value proposition to consumers. To maintain sustainable coconut water market share and size, coconut water brands need to continuously innovate, differentiate their offerings, and engage in effective marketing strategies that highlight the unique attributes of coconut water as a natural and healthy beverage choice.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global coconut water market is segmented based on type, packaging, form, distribution channel, and region.

Flavored Coconut Water Gains Momentum, Emerging as a Popular Choice for Refreshing Hydration with Added Taste

The flavored coconut water segment is the second largest sub-segment in the coconut water market, the flavored coconut water segment held an approximate market share of 30% within the coconut water market. gaining popularity among consumers seeking a refreshing twist to their hydration experience. Flavored coconut water combines the natural benefits of coconut juice with added flavor profiles, appealing to a wider consumer base.

These flavored variants often incorporate natural fruit extracts, such as pineapple, mango, or passion fruit, to enhance the taste while retaining the nutrient composition and electrolytes of coconut water. The addition of flavors does not compromise the hydrating properties of coconut water, making it an attractive option for those looking for both taste and functionality.

Geographical Analysis

Asia-Pacific Emerges as a Growing Force in the Coconut Water Market

By region, the global coconut water market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east, and Africa.

The Asia-Pacific coconut water market has experienced re-boost growth due to the region's increasing preference for natural beverages. Consumers are gravitating towards healthier drink options, driving the demand for coconut water in the region. Beverage processing techniques, such as cold-pressed extraction and minimal processing, have helped preserve the natural properties and flavors of coconut water during production.

Efficient packaging techniques, including Tetra Pak and innovative bottle designs, have extended the shelf life of coconut water while maintaining its quality. The diverse range of coconut varieties in the region adds to the market's appeal, offering unique flavors and taste profiles. With continued innovation in processing, packaging, and the availability of different coconut varieties, the Asia-Pacific coconut water market is poised for further growth and market expansion.

Competitive Landscape

The major global players in the market include: AllMarket Inc, Amy & Brian Naturals, C2O Pure Coconut Water, LLC, Harmless Harvest, Inc, MOJO Organics Inc, PepsiCo (O.N.E. Coconut Water), The Coca-Cola Company (ZICO), Pulse Beverage Corp, C2O Pure Coconut Water, LLC, and Naked Juice Company.

Why Purchase the Report?

To visualize the global coconut water market segmentation based on type, packaging, form, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities in the market by analyzing trends and co-development.
Excel data sheet with numerous data points of coconut water market-level with all segments.
The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
Product mapping is available as Excel consists of key products of all the major market players.

The global coconut water market report would provide approximately 69 tables, 65 figures, and 190 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

3.1. Market Snippet, by Type
3.2. Market Snippet, by Packaging
3.3. Market Snippet, by Form
3.4. Market Snippet, by Distribution Channel
3.5. Market Snippet, by Region

4. Market Dynamics

4.1. Market Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19 on the Market
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During the Pandemic
6.5. Manufacturer's Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Plain*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Flavored

8. By Packaging

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 8.1.2. Market Attractiveness Index, By Packaging
8.2. Tetra Pack*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Plastic Bottle

9. By Form

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 9.1.2. Market Attractiveness Index, By Form
9.2. Powder*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Liquid

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarkets/Hypermarkets*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Convenience Stores
10.4. Online Stores
10.5. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America*
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. The U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. The U.K.
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Spain
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. AllMarket Inc
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Amy & Brian Naturals
13.3. C2O Pure Coconut Water, LLC
13.4. Harmless Harvest, Inc
13.5. MOJO Organics Inc
13.6. PepsiCo (O.N.E. Coconut Water)
13.7. The Coca-Cola Company (ZICO)
13.8. Pulse Beverage Corp
13.9. C2O Pure Coconut Water, LLC
13.10. Naked Juice Company.

LIST NOT EXHAUSTIVE