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市場調查報告書

商品編碼

1575792

全球包裝椰子水市場 - 2024-2031

Global Packaged Coconut Water Market - 2024-2031

出版日期: 2024年10月22日 | 出版商:

DataM Intelligence | 英文 211 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

報告概述

2023年，全球包裝椰子水市場規模達42億美元，預計2031年將達到89億美元，2024-2031年預測期間複合年成長率為9.84%。

由於健康意識的增強和天然飲料的普及，全球包裝椰子水市場正在快速成長。消費者因其補水和營養功效而青睞椰子水，特別是在注重健康的個人和運動員中。主要參與者正在透過風味和有機產品進行創新，同時透過電子商務擴大分銷，為市場的進一步成長做好準備，特別是在新興地區。

在主要椰子生產國，約1,226萬公頃的土地生產約666.7億顆堅果，每公頃生產率為5,440顆堅果。這凸顯了椰子作為農產品對當地經濟和全球市場的重要性。隨著椰子產品需求的增加，提高生產力對於維持供應和支持市場成長至關重要。

印度品牌資產基金會 (India Brand Equity Foundation) 的數據顯示，亞太地區引領全球包裝椰子水市場，椰子出口成長 41%，達到 3.93 億美元。越南和阿拉伯聯合大公國等主要市場，以及中國作為最大進口國的地位，凸顯了強勁的需求。憑藉豐富的資源和不斷增加的出口，該地區完全有能力滿足全球對椰子水不斷成長的需求。

市場動態

對便利產品的需求不斷成長

由於對方便即飲產品的需求不斷成長，全球包裝椰子水市場正在經歷顯著成長。根據世界銀行集團的數據，隨著就業人口比率上升至 58%，越來越多的人口從事工作，導致生活方式更加忙碌。在這種背景下，消費者正在尋求更健康、易於攜帶的飲料選擇。

椰子水以其天然的水分和電解質含量而聞名，完全符合這一趨勢，使其成為注重健康的人們的熱門選擇。此外，健康趨勢的興起促使品牌透過新口味和包裝形式進行創新，增強了椰子水的吸引力。隨著商店和咖啡館的供應量增加，這種方便的飲料變得越來越容易獲得，進一步推動了其在全球市場的受歡迎程度。

推出創新便利的產品

全球包裝椰子水市場一直在見證重大創新，各個品牌都在尋求創新。例如，2022 年 7 月，Vita Coco 擴大了產品範圍，推出了 16.9 盎司鋁罐裝椰子水。這款即飲產品有芒果口味和原味果肉口味可供選擇，專為炎熱天氣提神。使用鋁罐可以透過阻擋陽光來保存果汁，並符合永續發展的努力。

同時，Del Monte 於 2021 年 6 月取得了長足進步，推出了 250 毫升利樂裝的 King Coconut Water，成為印度第一個提供該產品的品牌。 King Coconut Water 以其獨特的風味和健康益處而聞名，滿足了人們對健康飲料選擇不斷成長的需求。這些創新的口味介紹和方便的包裝選擇反映了更廣泛的市場趨勢，迎合了消費者對口味和永續性的偏好。

供應限制

椰子水產業的供應限制限制了生產和分銷能力，嚴重阻礙了市場成長。氣候依賴和地理限制等因素影響椰子的供應，而勞動力短缺會限制收穫效率。這些挑戰造成消費者對椰子水的需求激增與生產商滿足需求的能力之間的不匹配，導致價格上漲和偶爾的短缺。

此外，對永續農業實踐的重視，以及出口國的監管挑戰，使供應格局更加複雜。由於公司努力保持穩定的品質和可用性，包裝椰子水市場的整體成長受到限制，使其無法充分利用其不斷擴大的消費者基礎。

細分市場分析

全球包裝椰子水市場根據類型、口味、包裝、配銷通路和地區進行細分。

塑膠瓶帶來的便利

全球包裝椰子水市場根據利樂包裝、金屬罐和塑膠瓶的包裝進行細分。塑膠瓶因其輕巧、方便和便攜性而成為椰子水的主要包裝選擇。它們易於操作，非常適合行動消費，與當今許多消費者的生活方式完美契合。

例如，B Natural 於2023 年4 月推出了塑膠瓶包裝的嫩椰子水，滿足了人們對可在任何地方享用的清涼補水飲料的需求，強化了該品牌以適合現代生活的形式提供最佳茶點的承諾。此外，塑膠瓶具有出色的阻隔性能，可保持椰子水的新鮮度和品質。它們可以客製化為方便的尺寸，進一步增強其吸引力。

市場地域佔有率

亞太地區規模更大的生產活動

印度椰子生產的令人印象深刻的統計數據凸顯了亞太地區在全球包裝椰子水市場中的重要作用。印度品牌資產基金會的數據顯示，印度是世界上最大的椰子生產國，2022-23 年佔地 227.718 萬公頃，堅果產量超過 205.35 億顆，包裝椰子水等增值產品的潛力巨大。

該地區的主導地位進一步凸顯為高生產率，平均每公頃生產 9,018 顆堅果，而強勁的產業為印度 GDP 貢獻了約 38.8 億美元。椰子種植主要集中在喀拉拉邦、卡納塔克邦、泰米爾納德邦和安得拉邦等邦，合計佔面積的89%以上，生產確保了加工用優質椰子的穩定供應。

印度政府承諾支持該行業，包括撥款 1000 萬美元用於擴大種植和建立加工單位，為包裝椰子水市場的成長奠定了堅實的基礎。此外，椰子出口大幅成長，包括 2022 年成長 41%，顯示國內和國際對椰子產品的需求不斷成長。

市場競爭格局

該市場的主要全球參與者包括 ITC Limited、Del Monte Foods Inc.、The Vita Coco Company、The Tetra Pak Group、Dabur India Limited、Thai Agri Foods Public Company Limited、Storia Foods & Beverages、Rollins International Pvt.有限公司、C2O 椰子水和百事可樂（ONE 椰子水）。

俄羅斯-烏克蘭戰爭影響

俄羅斯-烏克蘭戰爭嚴重擾亂了全球包裝椰子水市場，主要是由於供應鏈挑戰和商品價格上漲。許多國家依賴進口椰子及相關產品，衝突導致運輸成本增加和物流延誤。此外，戰爭加劇了通貨膨脹，導致消費價格上漲，這可能會阻止一些人購買椰子水等優質產品。

此外，衝突也影響了該地區的農業生產，影響了椰子的整體供應。隨著各國尋求椰子水的替代來源，貿易動態可能會改變。這種調整可能會為某些地區的成長創造機會，但也可能導致全球產品供應的競爭加劇和變化。

按類型

非濃縮

集中

按口味

鳳梨

檸檬水

芒果

拿鐵咖啡

其他

按包裝

利樂包

金屬罐

塑膠瓶

按配銷通路

超市/大賣場

雜貨店/便利商店

線上

按地區

北美洲

我們

加拿大

墨西哥

歐洲

德國

英國

法國

義大利

歐洲其他地區

南美洲

巴西

阿根廷

南美洲其他地區

亞太

中國

印度

日本

澳洲

亞太其他地區

中東和非洲

主要進展

2023 年 4 月，ITC 利用其在水果飲料領域的專業知識推出了 B Natural Select 嫩椰子水。本產品有 200 毫升和 750 毫升兩種包裝。

2022 年 7 月，Vita Coco 擴大了產品範圍，推出了 16.9 盎司鋁罐裝椰子水。這款即飲產品有芒果口味和原味果肉口味可供選擇，專為炎熱天氣提神。

2021 年 6 月，Del Monte 取得了長足進步，推出了 250 毫升利樂裝 King Coconut Water，成為印度第一個提供該產品的品牌。 King Coconut Water 以其獨特的風味和健康益處而聞名，迎合了人們對健康飲料選擇不斷成長的需求。

為什麼購買報告？

根據類型、口味、包裝、配銷通路和地區可視化全球包裝椰子水市場細分，並了解關鍵商業資產和參與者。

透過分析趨勢和共同開發來識別商業機會。

Excel 電子表格包含包裝椰子水市場的綜合資料集，涵蓋各個細分市場。

PDF 報告由詳盡的質性訪談和深入研究後的綜合分析組成。

產品映射以 Excel 形式提供，包含所有主要參與者的關鍵產品。

全球包裝椰子水市場報告將提供約 70 個表格、63 個圖表和 211 頁。

2024 年目標受眾

製造商/買家

產業投資者/投資銀行家

研究專業人員

新興公司

The global packaged coconut water market is rapidly growing due to increased health awareness and the popularity of natural beverages. Consumers favor coconut water for its hydration and nutritional benefits, especially among health-conscious individuals and athletes. Key players are innovating with flavored and organic options, while expanding distribution through e-commerce, positioning the market for further growth, particularly in emerging regions.

In major coconut-producing countries, about 12.26 million hectares yield around 66.67 billion nuts, with a productivity rate of 5,440 nuts per hectare. This highlights the significance of coconuts as an agricultural commodity for local economies and the global market. As demand for coconut products rises, enhancing productivity will be crucial to sustaining supply and supporting market growth.

Asia-Pacific leads the global packaged coconut water market, with coconut exports growing 41% to US$ 393 million, according to the India Brand Equity Foundation. Key markets like Vietnam and UAE, along with China's status as the top importer, underscore strong demand. With abundant resources and increasing exports, the region is well-positioned to meet the rising global appetite for coconut water.

Market Dynamics

Rising Demand for Convenient Products

The global packaged coconut water market is experiencing significant growth driven by the increasing demand for convenient and ready-to-drink products. As the employment-to-population ratio rises to 58%, according to The World Bank Group, a larger segment of the population is engaged in work, leading to busier lifestyles. In this context, consumers are seeking healthier beverage options that are easily portable.

Coconut water, known for its natural hydration and electrolyte content, aligns perfectly with this trend, making it a popular choice among health-conscious individuals. Additionally, the rise of health trends has prompted brands to innovate with new flavors and packaging formats, enhancing the appeal of coconut water. With greater availability in stores and cafes, this convenient beverage is becoming more accessible, further fueling its popularity in the global market.

Introduction of Innovative and Convenient Products

The global packaged coconut water market has been seeing significant innovation, with various brands reaching out for innovation. For instance, in July 2022, Vita Coco expanded its offerings by introducing coconut water in 16.9-ounce aluminum cans. Available in mango and original with pulp flavors, this ready-to-drink option is designed for hot weather refreshment. The use of aluminum cans preserves the juice by blocking sunlight and aligns with sustainability efforts.

Meanwhile, Del Monte made strides in June 2021 by launching its King Coconut Water in a 250 ml tetra pack, becoming the first brand in India to offer this product. King Coconut Water is noted for its unique flavor and health benefits, tapping into the growing demand for healthier beverage choices. These innovative flavor introductions and convenient packaging options reflect a broader trend in the market, catering to consumer preferences for both taste and sustainability.

Supply Constraints

Supply constraints in the coconut water industry significantly hinder market growth by limiting production and distribution capabilities. Factors such as climate dependency and geographical limitations affect the availability of coconuts, while labor shortages can restrict harvesting efficiency. These challenges create a mismatch between surging consumer demand for coconut water and the ability of producers to meet it, leading to increased prices and occasional shortages.

Additionally, the emphasis on sustainable farming practices, along with regulatory challenges in exporting countries, further complicates the supply landscape. As companies struggle to maintain consistent quality and availability, the overall growth of the packaged coconut water market is restrained, preventing it from fully capitalizing on its expanding consumer base.

Market Segment Analysis

The global packaged coconut water market is segmented based on type, Flavors, packaging, distribution channel and region.

Convenience Provided by then Plastics Bottle

The global packaged coconut water market is segmented based on packaging into tetra packs, metal cans and plastic bottles. Plastic bottles have become the dominant packaging choice for coconut water due to their lightweight, convenient and portability. They are easy to handle, making them ideal for on-the-go consumption, which aligns perfectly with the lifestyle of many consumers today.

For instance, B Natural's introduction of packaged tender coconut water in plastic bottles in April 2023, caters to the demand for refreshing and hydrating beverages that can be enjoyed anywhere, reinforcing the brand's commitment to delivering the best refreshment in a format that fits modern life. Additionally, plastic bottles offer excellent barrier properties, preserving the freshness and quality of the coconut water. They can be customized in convenient sizes further enhancing their appeal.

Market Geographical Share

Larger Production Activities in Asia-Pacific

The impressive statistics surrounding coconut production in India underscore the significant role of Asia-Pacific in the global packaged coconut water market. With India as the world's largest coconut producer, covering 2,277.18 thousand hectares and yielding over 20,535 million nuts in 2022-23, according to according to the India Brand Equity Foundation, the potential for value-added products like packaged coconut water is substantial.

The region's dominance is further highlighted by the high productivity rates, averaging 9,018 nuts per hectare, supported by a robust industry that contributes approximately US$ 3.88 billion to India's GDP. The cultivation of coconuts, primarily concentrated in states like Kerala, Karnataka, Tamil Nadu and Andhra Pradesh collectively accounting for over 89% of the area and production ensures a steady supply of quality coconuts for processing.

The Indian government's commitment to supporting this sector, including the allocation of US$ 10 million for expanding cultivation and establishing processing units, sets a strong foundation for growth in the packaged coconut water market. Additionally, the significant rise in coconut exports, including a 41% increase in 2022, indicates a growing demand for coconut-based products, both domestically and internationally.

Market Competitive Landscape

The major global players in the market include ITC Limited, Del Monte Foods Inc., The Vita Coco Company, The Tetra Pak Group, Dabur India Limited, Thai Agri Foods Public Company Limited, Storia Foods & Beverages, Rollins International Pvt. Ltd., C2O Coconut Water and PepsiCo (O.N.E. Coconut Water).

Russia-Ukraine War Impact

The Russia-Ukraine war has significantly disrupted the global packaged coconut water market, primarily through supply chain challenges and rising commodity prices. Many countries rely on imports for coconuts and related products and the conflict has led to increased shipping costs and logistical delays. Additionally, the war has exacerbated inflation, leading to higher consumer prices, which may deter some from purchasing premium products like coconut water.

Moreover, the conflict has impacted agricultural production in the region, affecting the overall coconut supply. As nations seek alternative sources for their coconut water, there may be a shift in trade dynamics. This realignment could create opportunities for growth in some regions but may also lead to increased competition and variability in global product availability.

By Type

Non Concentrated

Concentrated

By Flavors

Pineapple

Lemonade

Mango

Cafe Latte

Others

By Packaging

Tetra packs

Metal Cans

Plastic bottles

By Distribution Channel

Supermarkets/ Hypermarkets

Grocery/Convenience Stores

Online

By Region

North America

Canada

Mexico

Europe

Germany

France

Italy

Rest of Europe

South America

Brazil

Argentina

Rest of South America

Asia-Pacific

China

India

Japan

Australia

Rest of Asia-Pacific

Middle East and Africa

Key Developments

In April 2023, ITC launched B Natural Select Tender Coconut Water, leveraging its expertise in the fruit beverage segment. The product comes in 200 ml and 750 ml packages.

In July 2022, Vita Coco expanded its offerings by introducing coconut water in 16.9-ounce aluminum cans. Available in mango and original with pulp flavors, this ready-to-drink option is designed for hot weather refreshment.

In June 2021, Del Monte made strides by launching its King Coconut Water in a 250 ml tetra pack, becoming the first brand in India to offer this product. Known for its unique flavor and health benefits, King Coconut Water tapped into the growing demand for healthier beverage choices.

Why Purchase the Report?

To visualize the global packaged coconut water market segmentation based on type, Flavors, packaging, distribution channel and region, as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel spreadsheet containing a comprehensive dataset of the packaged coconut water market, covering all levels of segmentation.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as excel consisting of key products of all the major players.

The global packaged coconut water market report would provide approximately 70 tables, 63 figures and 211 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Flavors
3.3. Snippet by Packaging
3.4. Snippet by Distribution Channel
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Demand for Convenient Products
  - 4.1.1.2. Introduction of Innovative and Convenient Products
- 4.1.2. Restraints
  - 4.1.2.1. Supply Constraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Non Concentrated
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Concentrated

8. By Flavors

8.1. Introduction
8.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
8.3. Market Attractiveness Index, By Flavors
8.4. Pineapple
- 8.4.1. Introduction
- 8.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.5. Lemonade
8.6. Mango
8.7. Cafe Latte
8.8. Other Flavors

9. By Packaging

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 9.1.2. Market Attractiveness Index, By Packaging
9.2. Tetra packs
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Metal Cans
9.4. Plastic bottles

10. By Distribution Channel

10.1. Introduction
10.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
10.3. Market Attractiveness Index, By Distribution Channel
10.4. Supermarkets/ Hypermarkets
- 10.4.1. Introduction
- 10.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.5. Grocery/Convenience Stores
10.6. Online

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. US
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Spain
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. ITC Limited
- 13.1.1. Company Overview
- 13.1.2. Nature Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Del Monte Foods Inc.
13.3. The Vita Coco Company
13.4. The Tetra Pak Group
13.5. Dabur India Limited
13.6. Thai Agri Foods Public Company Limited
13.7. Storia Foods & Beverages
13.8. Rollins International Pvt. Ltd.
13.9. C2O Coconut Water
13.10. PepsiCo (O.N.E. Coconut Water) (*LIST NOT EXHAUSTIVE)