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市場調查報告書

商品編碼

1319246

全球能量飲料市場 - 2023-2030 年

Global Energy Drinks Market - 2023-2030

出版日期: 2023年07月31日 | 出版商:

DataM Intelligence | 英文 195 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概述

全球能量飲料市場規模在2022 年達到913.48 億美元，預計到2030 年將實現1665.90 億美元的豐厚成長。在預測期內（2023-2030 年），市場年複合成長率為7.8%。

消費者通常會選擇能量飲料來快速、方便地提高能量水準和精神警覺性。這些飲料通常含有咖啡因、牛磺酸、B 族維生素、瓜拉那提取物和人參提取物等成分，這些成分共同作用，提供了所需的效果，推動了能量飲料市場規模的成長。飲用後，咖啡因可刺激中樞神經系統，促進清醒，減輕疲勞。牛磺酸和B 族維生素有助於支持能量代謝和神經功能。瓜拿納提取物以咖啡因含量高而著稱，有助於增強整體活力效果。人參提取物被認為能增強體力和腦力。這些成分結合在一起，產生了協同效應，有助於提高精神警覺性，暫時提高能量水準，從而推動了能量飲料市場的收入。

市場動態

消費者越來越青睞能量飲料中的低糖或無糖飲料。

由於消費者將健康放在首位，因此對能量飲料中低糖或無糖飲料的需求不斷增加。越來越多的人開始尋求既能增強活力又不含過量糖分的能量飲料。消費者偏好的這種轉變反映出他們越來越意識到高糖攝入可能帶來的健康風險，並希望在選擇飲料時做出更明智、更有意識的決定。因此，市場上出現了減少或不添加糖分的能量飲料，為消費者提供了符合其健康和保健目標的替代品。例如，2022 年5 月27 日，澳大利亞軟飲料公司Nexba 推出了添加維生素和益生元的無糖能量飲料。

高咖啡因含量限制了能量飲料的消費

由於咖啡因含量高，能量飲料的消費往往受到限制。這些飲料中大量的咖啡因會對中樞神經系統產生刺激作用，促進清醒和警覺。然而，過量攝入咖啡因會導致心率加快、煩躁不安、精神緊張和難以入睡等不良反應。因此，建議個人適量飲用能量飲料，並註意個人對咖啡因的耐受性，以避免潛在的健康風險。

COVID-19 影響分析

COVID-19 分析包括COVID 前情景、COVID 情景和COVID 後情景，以及定價動態（包括大流行期間和之後的定價變化，並與COVID 前情景進行比較）、供需關係（由於貿易限制、封鎖和後續問題而導致的供需變化）、政府計劃（政府機構為振興市場、部門或行業而採取的計劃）和製造商戰略計劃（此處將涵蓋製造商為緩解COVID 問題而採取的措施）。

人工智慧分析

對能量飲料的人工智慧（AI）分析可以為消費者偏好、市場趨勢和產品配方提供有價值的見解。人工智慧算法可以分析大量數據，包括客戶評論、社交媒體討論和銷售數據，從而識別模式並提取有意義的資訊。這種分析可以幫助企業了解消費者情緒、識別新興趨勢、最佳化產品配方，並做出數據驅動型決策，以滿足能量飲料市場不斷變化的需求。此外，人工智慧還能幫助預測消費者偏好、最佳化行銷策略，並發現能量飲料行業創新的新機會。

Market Overview

The Global Energy Drinks Market reached US$ 91,348 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 166,590 million by 2030. The market is growing at a CAGR of 7.8% during the forecast period (2023-2030).

Consumers often turn to energy drinks for a quick and convenient way to boost their energy levels and enhance mental alertness. These beverages typically contain ingredients such as caffeine, taurine, B-vitamins, guarana extract, and ginseng extract, which work together to provide the desired effects and drives the energy drinks market size. Upon consumption, the caffeine stimulates the central nervous system, promoting wakefulness and reducing fatigue. Taurine and B-vitamins help support energy metabolism and neurological function. Guarana extract, known for its high caffeine content, contributes to the overall energizing effect. Ginseng extract is believed to enhance physical and mental performance. Combined, these ingredients create a synergistic effect that supports mental alertness and temporarily increases energy levels which drives the energy drinks market revenue.

Market Dynamics

Consumers Increasingly Prefer Low-Sugar or Sugar-Free Beverages in Energy Drinks.

The demand for low-sugar or sugar-free options in energy drinks is on the rise as consumers prioritize healthier choices. Increasingly, individuals are seeking energy drinks that provide a boost of vitality without the excessive sugar content. This shift in consumer preference reflects a growing awareness of the potential health risks associated with high sugar intake and a desire to make more informed and conscious decisions about their beverage choices. As a result, the market has seen an emergence of energy drink options that offer reduced or no added sugars, providing consumers with alternatives that align with their health and wellness goals. For instance, on May 27, 2022, The Australian soft drinks company, Nexba, launched sugar-free energy drinks with added vitamins and prebiotics.

The High Caffeine Content Limits the Consumption of Energy Drinks

Consumption of energy drinks is often restricted due to their high caffeine content, which serves as a limiting factor. The significant levels of caffeine in these beverages can have stimulating effects on the central nervous system, promoting wakefulness and alertness. However, excessive caffeine intake can lead to adverse effects such as increased heart rate, restlessness, nervousness, and difficulty sleeping. As a result, individuals are advised to moderate their consumption of energy drinks and be mindful of their personal caffeine tolerance to avoid potential health risks.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Artificial Intelligence Analysis

Artificial intelligence (AI) analysis on energy drinks can provide valuable insights into consumer preferences, market trends, and product formulations. AI algorithms can analyze large volumes of data, including customer reviews, social media discussions, and sales data, to identify patterns and extract meaningful information. This analysis can help companies understand consumer sentiment, identify emerging trends, optimize product formulations, and make data-driven decisions to meet the evolving demands of the energy drink market. Additionally, AI can assist in predicting consumer preferences, optimizing marketing strategies, and identifying new opportunities for innovation in the energy drinks industry.

Segment Analysis

The global energy drinks market is segmented based on type, ingredients, packaging, distribution channel, and region.

Hypertonic Segment Accounts Sizable Share in the Global Energy Drinks Market

Hypertonic energy drinks typically contain a range of nutritional values per serving, which can vary depending on the brand and specific formulation. For instance, on average, a serving size of these beverages (usually around 8 to 16 fluid ounces) may provide approximately 20-40 grams of carbohydrates and 15-30 grams of sugars. In terms of calories, hypertonic energy drinks can range from 80 to 150 calories per serving. These drinks also tend to contain electrolytes such as sodium (100-200 milligrams), potassium (50-100 milligrams), and magnesium (10-30 milligrams), which help support hydration and muscle function.

Additionally, caffeine is often included in these beverages to enhance alertness and performance, with amounts typically ranging from 50 to 100 milligrams per serving. It's important to keep in mind that specific nutritional values can vary among different brands and formulations, so it is recommended to refer to the product packaging for precise and up-to-date information on the nutritional content of each hypertonic energy drink.

Geographical Analysis

Asia-Pacific Holds the Largest Share in the Global Energy Drinks Market

By region, the global energy drinks market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east and Africa.

The energy drinks market in the Asia Pacific region has experienced notable growth in recent years. This growth can be attributed to factors such as the region's large and youthful population, increasing disposable income, and changing consumer lifestyles. Energy drinks have gained popularity among the younger demographic who seek beverages that provide an instant energy boost and enhanced mental alertness. Local and international brands have capitalized on this trend by offering a wide range of flavors and formulations tailored to the preferences of Asian consumers. For instance, on February 12, 2022, Red Bull India launched new Red Edition with a refreshing taste of Watermelon. Red Bull Red Edition offers a refreshing twist on the classic Red Bull Energy Drink, providing a delightful flavor experience.

Competitive Landscape

The major global players include: Arizona Beverage Company, PepsiCo, Coca-cola, Dr. Pepper Snapple Group, Extreme Drinks Co, Living Essentials, Monster Beverage Corporation, Mountain Fuel Co, National Beverage Corp and Otsuka Holdings.

Why Purchase the Report?

To visualize the global energy drinks market segmentation based on type, ingredients, packaging, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of Energy drinks market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global energy drinks market report would provide approximately 77 tables, 80 figures and 195 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Ingredients
3.3. Snippet by Packaging
3.4. Snippet by Distribution Channel
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Consumers increasingly prefer low-sugar or sugar-free beverages
- 4.1.2. Restraints
  - 4.1.2.1. The high caffeine content limits the consumption of energy drinks
- 4.1.3. Opportunity
  - 4.1.3.1. The increasing demand for energy drinks due to population growth
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Post COVID-19 and Future Scenario
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Hypertonic *
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Hypotonic
7.4. Isotonic

8. By Ingredients

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 8.1.2. Market Attractiveness Index, By Ingredients
8.2. Aqua/water *
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Additives
- 8.3.1. Sweeteners
- 8.3.2. Polysaccharides and Oligosaccharides
- 8.3.3. Flavours
- 8.3.4. Acidulants
- 8.3.5. Others

9. By Packaging

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 9.1.2. Market Attractiveness Index, By Packaging
9.2. Cans *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Bottle (Pet/Glass)
9.4. Others

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarkets/Hypermarkets *
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Online Retail Stores
10.4. Convenience Stores
10.5. Specialty Stores
10.6. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. The U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. The U.K.
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Spain
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
11.6. Introduction
11.7. Key Region-Specific Dynamics
- 11.7.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.7.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.7.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.7.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.7.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.7.5.1. China
  - 11.7.5.2. India
  - 11.7.5.3. Japan
  - 11.7.5.4. Australia
  - 11.7.5.5. Rest of Asia-Pacific
11.8. Middle East and Africa
- 11.8.1. Introduction
- 11.8.2. Key Region-Specific Dynamics
- 11.8.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.8.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.8.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.8.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Arizona Beverage Company*
- 13.1.1. Company Overview
- 13.1.2. Grade Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. PepsiCo
13.3. Coca-cola
13.4. Dr. Pepper Snapple Group
13.5. Extreme Drinks Co
13.6. Living Essentials
13.7. Monster Beverage Corporation
13.8. Mountain Fuel Co
13.9. National Beverage Corp
13.10. Otsuka Holdings

LIST NOT EXHAUSTIVE