市場調查報告書
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全球醬油市場 - 2023-2030Global Soy Sauce Market - 2023-2030 |
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2022年,全球醬油市場規模達到351億美元,預計到2030年將達到512億美元,2023-2030年預測期間年複合成長率為5.5%。日本菜、中國菜、韓國菜等亞洲美食在全球範圍內的受歡迎程度穩步上升。醬油是許多亞洲食譜的基本成分,這導致其需求不斷成長。
醬油市場是一個多元化且具有全球重要意義的行業,圍繞各種類型的醬油展開,每種醬油都有其獨特的特點和目標受眾。醬油,也稱為普通醬油或標準醬油,是最常見和廣泛使用的醬油類型。它由發酵大豆、小麥、水和鹽製成。醬油風味均衡,用途廣泛,適用於各種菜餚。
由於全球化和國際貿易,醬油市場不斷擴大,使不同地區的消費者能夠接觸到更廣泛的來自不同國家的醬油產品。人們越來越認知到醬油等豆製品的潛在健康益處,這對消費者的選擇產生了積極影響。
醬油在各菜系中的廣泛應用推動醬油市場的發展
醬油是各種亞洲美食的基本成分,包括中國、日本、韓國、泰國和越南菜餚。這些菜餚在全球廣受歡迎,導致對醬油的需求增加。根據 Tastewise 的數據,6.96% 的餐廳在菜單上提供醬油。這一趨勢也導致非亞洲美食中醬油的消費量增加。
廚師和美食愛好者不斷探索烹飪融合,結合不同美食的元素,創造出令人興奮的新菜餚。醬油的適應性使其能夠輕鬆融入融合美食中,鼓勵其以創新方式使用。許多快餐連鎖店和民族餐廳現在都將亞洲風味菜餚涵蓋菜單中。這些菜餚通常以醬油作為主要成分,進一步推動了對醬油的需求。
素食主義者和素食人口的增加預計將促進醬油市場的發展
關於植物性飲食對健康益處的資訊和認知的傳播促進了純素食和素食生活方式的採用。人們擴大將植物性食品涵蓋日常膳食中,包括使用醬油作為增味劑。據素食協會統計,2022 年,全球素食人口為 629,000 人。
餐館和食品店擴大提供純素食和素食菜單選項,以滿足不斷成長的需求。與其他調味品相比,醬油,尤其是傳統釀造的醬油,由於其脂肪和膽固醇含量較低,被認為是更健康的選擇。這符合素食主義者和素食者的健康意識選擇。純素食和素食飲食通常涉及探索不同的菜餚和口味。
消費者健康擔憂和醬油的鈉含量阻礙了醬油市場
世界衛生組織 (WHO) 和美國心臟協會 (AHA) 等健康組織建議限制鈉攝入量,以降低患高血壓和心血管疾病的風險。醬油是一種鈉含量高的調味品,有助於每日鈉的攝入量。
人們越來越意識到過量鈉攝入對健康的負面影響,導致消費者對食物選擇更加謹慎,包括醬油等調味品中的鈉含量。一些消費者積極尋求低鈉或減鈉版本的醬油,以控制鈉的攝入量,同時仍然享受菜餚中醬油的味道。
COVID-19 分析包括新冠疫情前情景、新冠疫情情景和新冠疫情后情景以及定價動態(包括大流行期間和大流行後的價格變化,與新冠疫情前情景進行比較)、供需譜(需求和供應變化)供應由於貿易限制、封鎖和後續問題)、政府舉措(政府機構振興市場、部門或行業的舉措)和製造商戰略舉措(此處將介紹製造商為緩解新冠疫情問題所做的努力)。
COVID-19 大流行導致封鎖和限制,導致更多的人在家做飯和烘焙。隨著消費者將烹飪作為一種愛好或必需品,人們對醬油等成分越來越感興趣,以嘗試新的食譜和技術。 COVID-19 大流行和相關的封鎖導致更多的人呆在家裡。
Global Soy Sauce Market reached US$ 35.1 billion in 2022 and is expected to reach US$ 51.2 billion by 2030 growing with a CAGR of 5.5% during the forecast period 2023-2030. The popularity of Asian cuisines, such as Japanese, Chinese, and Korean dishes, has been steadily increasing worldwide. Soy sauce is a fundamental ingredient in many Asian recipes, which has contributed to its growing demand.
The soy sauce market is a diverse and globally significant industry that revolves around various types of soy sauces, each with its unique characteristics and target audience. Soybean sauce, also known as regular soy sauce or standard soy sauce, is the most common and widely used type of soy sauce. It is made from fermented soybeans, wheat, water, and salt. Soybean sauce has a balanced flavor profile and is versatile, making it suitable for various dishes.
The soy sauce market has expanded due to globalization and international trade, allowing consumers in different regions to access a wider range of soy sauce products from various countries. The growing awareness of the potential health benefits of soy-based products, including soy sauce, has positively influenced consumer choices.
Diverse Application in Various Cuisines is Driving the Soy Sauce Market
Soy sauce is a fundamental ingredient in various Asian cuisines, including Chinese, Japanese, Korean, Thai, and Vietnamese dishes. These cuisines have gained immense popularity globally, leading to an increased demand for soy sauce. According to Tastewise, 6.96% restaurants offer Soy Sauce on their menus. This trend has led to an increased consumption of soy sauce in non-Asian cuisines as well.
Chefs and food enthusiasts are constantly exploring culinary fusion, combining elements from different cuisines to create new and exciting dishes. Soy sauce's adaptability allows it to be easily incorporated into fusion cuisine, encouraging its use in innovative ways. Many fast food chains and ethnic restaurants now incorporate Asian-inspired dishes into their menus. These dishes often feature soy sauce as a key component, further driving the demand for soy sauce.
Rising Vegan and Vegetarian Population is Expected to Foster the Soy Sauce Market
The spread of information and awareness about the health benefits of plant-based diets has contributed to the adoption of vegan and vegetarian lifestyles. People are increasingly incorporating plant-based foods into their daily meals, including the use of soy sauce as a flavor enhancer. According to Vegan Society, in 2022, the vegan population worldwide was 629,000 people.
Restaurants and food establishments are increasingly offering vegan and vegetarian menu options to cater to the growing demand. Soy sauce, especially the traditionally brewed varieties, is considered a healthier option compared to some other condiments due to its lower fat and cholesterol content. This aligns with the health-conscious choices of vegans and vegetarians. Vegan and vegetarian diets often involve exploring diverse cuisines and flavors.
Consumer Health Concerns and Sodium Content of Soy Sauce is Hindering the Soy Sauce Market
Health organizations, such as the World Health Organization (WHO) and the American Heart Association (AHA), recommend limiting sodium intake to reduce the risk of hypertension and cardiovascular diseases. Soy sauce, being a condiment high in sodium, can contribute to daily sodium intake.
The increasing awareness of the negative effects of excessive sodium intake on health has led consumers to be more cautious about their food choices, including the amount of sodium in condiments like soy sauce. Some consumers actively seek low-sodium or reduced-sodium versions of soy sauce to manage their sodium intake while still enjoying the flavor of soy sauce in their dishes.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
The COVID-19 pandemic, which led to lockdowns and restrictions, resulted in more people cooking and baking at home. As consumers explored cooking as a hobby or necessity, there was an increased interest in ingredients like soy sauce to experiment with new recipes and techniques. The COVID-19 pandemic and associated lockdowns led to more people spending time at home.
The global soy sauce market is segmented based on product type, flavor, application, distribution channel, and region.
By Type, The Dark Soy Sauce Segment is Estimated to have Significant Growth During the Forecast Period Due to it's Higher Nutritional Content
Dark soy sauce offers a richer and deeper flavor compared to other soy sauce variants. Its longer fermentation process and the addition of ingredients like molasses or caramel contribute to its unique taste. There are 110 calories in 100 g of Asia Specialties Dark Soy Sauce. This distinct flavor profile appeals to a wide range of consumers and makes it a preferred choice in various cuisines and dishes.
Dark soy sauce is often used in cooking to add a darker color to dishes, enhancing their appearance and visual appeal. This is especially valued in restaurant and foodservice settings where the presentation of dishes is crucial. Dark soy sauce is prominently used in various Asian cuisines, such as Chinese, Japanese, and Korean dishes. Its role in traditional recipes and sauces contributes to its popularity in these regions, which have significant cultural and culinary influences.
North America is The Fastest Growing Market in The Soy Sauce Market
North America's cultural diversity has contributed to a culinary fusion that incorporates flavors from various cuisines worldwide. According to The Observatory of Economic Complexity, United States is the top importer of soy sauce which accounted for 107 million US$. Soy sauce's versatility and ability to enhance the taste of a wide range of dishes have made it a popular choice among chefs and home cooks exploring diverse recipes.
The growing health-consciousness among North American consumers has led to increased interest in natural and healthier food choices. Soy sauce, especially low-sodium or organic variants, appeals to health-conscious individuals seeking flavor without compromising on their dietary preferences.
The major global players in the market include: Nestle S.A., Cambell Soup Company, Shoda Sauces Europe Company Limited, Yamasa Corporation, Kraft Heinz Company, Haitian Group, MARUNAKA SHOYU, Kikkoman Corporation, McCormick & Co Inc., and Hormel Foods Corporation.
The global soy sauce market report would provide approximately 61 tables, 55 figures, and 190 Pages.
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