市場調查報告書
商品編碼
1577160
到 2030 年醬油市場預測:按類型、製造方法、包裝類型、分銷管道、最終用戶和地區進行全球分析Soy Sauce Market Forecasts to 2030 - Global Analysis By Type, Process, Packaging Type, Distribution Channel, End User and by Geography |
根據 Stratistics MRC 的數據,2024 年全球醬油市場規模為 626.5 億美元,預計複合年成長率為 7.9%,到 2030 年達到 988.7 億美元。
醬油是一種常見的調味品,由大豆、小麥、鹽和水發酵製成。它原產於東亞,幾個世紀以來一直在中國、日本和韓國等國家用作烹飪和食品保存的主食。醬油獨特的鮮味是透過幾個月的發酵過程產生的。醬油常用於炒菜、醃料、調味料,以及用作壽司和餃子的蘸醬。
根據聯合國糧食及農業組織預測,2022年全球大豆產量將超過3.7億噸,其中大部分用於醬油、豆腐、豆奶等豆製品以及食品業界這證實了日本大豆需求的擴大。
對調味品和調味料的需求不斷成長
世界各地的消費者要求更美味、更多樣化的味覺體驗,導致全球飲食文化發生變化。由於醬油具有鮮味,因此可以作為調味料來增強多種食品的風味。廚師和業餘廚師都在嘗試將醬油用於從醃泡汁、調味料到甜點的各種用途,證明其用途超出了傳統的亞洲料理範圍。此外,它的多功能性增加了對各種美食的需求,使其成為家庭廚房和商務用食品的中流砥柱。
鈉含量引起的健康問題
醬油鈉含量高所帶來的健康風險是醬油市場的最大障礙之一。傳統醬油通常含有高含量的鈉,這會惡化高血壓和心血管疾病等健康狀況。隨著消費者健康意識的增強,對低鹽替代品的需求不斷增加。此外,這種轉變可能會縮小傳統醬油產品的市場,迫使生產者投資於創造更健康的替代品,而這些替代品可能不一定符合他們當前的生產能力或品牌知名度。
線上零售網站的成長
電子商務的出現徹底改變了消費者購買醬油等食品的方式。透過我們的線上平台,客戶可以接觸到他們在當地商店中找不到的更廣泛的品牌和口味。透過專注於網路行銷,醬油公司可以利用這項變更來擴大消費群並進入新的市場和人口統計。此外,公司可以利用影響者關係和社交媒體來行銷他們的產品,向客戶介紹不同類型的醬油,並刺激線上銷售。
替代品的威脅
替代調味料越來越受歡迎,對醬油市場構成嚴重威脅。在烹飪和烹飪中用作替代品的產品包括照燒醬、醬油和各種辣醬。這些替代品通常滿足特定的飲食要求,例如無麩質,或具有吸引更廣泛消費者的獨特口味。此外,隨著消費者嘗試更廣泛的烹飪選擇,這些替代品的出現可能會導致傳統醬油品牌失去市場佔有率。
COVID-19大流行對各個行業造成了干擾,並對醬油市場產生了重大影響。作為醬油用量大戶的餐廳和餐館,由於關門和外出用餐限制,其外出用餐業務急劇下降。由於消費者囤積主食,零售額短暫成長,但供應鏈中斷和貿易限制影響了原料的供應和分配,導致整個市場出現問題。
預計生抽醬油類別在預測期內將是最大的類別。
由於生抽作為多功能調味品而廣受歡迎,並且廣泛應用於各種烹飪應用,因此生抽在醬油行業中擁有最大的市場佔有率。與老抽相比,生抽的黏度更薄,鹹味更濃,所以當您想為菜餚增添風味時,最好選擇生抽。它是家庭烹飪和餐飲業的主要產品,經常用於醃料、炒菜和蘸醬。此外,人們對鮮味豐富的食品的日益喜愛以及亞洲料理在世界各地的日益流行也支撐了對生抽的需求。
預計釀造醬油產業在預測期內複合年成長率最高
在醬油市場中,釀造醬油領域預計將以最高的複合年成長率成長。這種成長的主要原因是消費者越來越意識到天然釀造產品的品質和營養優勢。由於釀造醬油採用傳統發酵工藝製成,其風味更為複雜,深受注重健康的消費者和美食家的青睞。此外,隨著消費者對正宗、高品質食品的需求增加,釀造醬油在家庭和餐廳的使用量也增加。
就醬油市場而言,亞太地區佔最大佔有率。這很大程度上是由於該地區根深蒂固的烹飪傳統,醬油是各種美食的重要組成部分,包括中國、日本、韓國和泰國。醬油對這些國家的文化非常重要,因此對傳統醬油和創意醬油的需求持續不斷。此外,由於對正宗風味的需求不斷成長以及亞洲料理餐廳在全球範圍內的擴張,亞洲料理在全球受到歡迎,預計亞太地區將繼續保持領先地位。
歐洲地區的醬油市場預計將顯著成長,在預測期內複合年成長率最高。歐洲消費者對亞洲風味的日益偏好以及對國際美食的興趣日益濃厚是這一成長的關鍵驅動力。隨著美食變得更加多樣化,醬油作為萬用調味料越來越受歡迎。除了傳統的亞洲料理之外,它還被廣泛用於各種菜餚中。此外,手工食品和美食的日益普及也推動了對優質醬油產品的需求,特別是在德國、法國和英國。
According to Stratistics MRC, the Global Soy Sauce Market is accounted for $62.65 billion in 2024 and is expected to reach $98.87 billion by 2030 growing at a CAGR of 7.9% during the forecast period. A common condiment, soy sauce is created by fermenting soybeans, wheat, salt, and water. Originating in East Asia, it has been a staple ingredient in cooking and food preservation for centuries in nations like China, Japan, and Korea. Soy sauce gets its unique umami flavour-a savoury taste that amplifies the richness of a variety of dishes-from the fermentation process, which can take several months. Soy sauce can be found frequently in stir-fries, marinades, dressings, and as a dipping sauce for sushi and dumplings.
According to the Food and Agriculture Organization (FAO), global soy production reached over 370 million metric tons in 2022, with a significant portion used in soy-based products like soy sauce, tofu, and soy milk, underscoring the widespread demand for soybeans in food industries.
Growing need for flavouring and seasoning ingredients
Global consumers are demanding more flavorful and varied palate experiences, which are changing the culinary landscape globally. Since soy sauce has an umami flavor, it can be used as a seasoning to enhance the flavor of a variety of foods. Chefs and amateur cooks alike are experimenting with soy sauce in marinades, dressings, and even desserts, proving that its applications are not just restricted to traditional Asian cuisine. Moreover, the increased demand for it in different culinary applications due to its versatility has made it a mainstay in both home kitchens and commercial food establishments.
Health issues with sodium content
The health risks of soy sauce's high sodium content are one of the biggest barriers to its market. Because traditional soy sauce frequently contains high levels of sodium, it may exacerbate health conditions like hypertension and cardiovascular diseases. The demand for low-sodium substitutes is rising as consumers become more health conscious. Additionally, the market for conventional soy sauce products may become smaller as a result of this change, forcing producers to make investments in creating healthier alternatives that might not always fit with their current capacity for production or sense of brand.
Growth of online retail sites
The emergence of e-commerce has revolutionized the way consumers purchase food items, such as soy sauce. Customers can access a greater range of brands and flavors through online platforms that they might not find in nearby stores. With focused internet marketing tactics, soy sauce companies can take advantage of this change to expand their consumer base and reach new markets and demographics. Furthermore, businesses can use influencer relationships and social media to market their goods, inform customers about the various varieties of soy sauce, and stimulate online sales.
Threats from substitute conditions
A number of increasingly popular alternative condiments pose a serious threat to the soy sauce market. Products used as stand-ins in cooking and food preparation include teriyaki sauce, tamari, and different hot sauces. These substitutes frequently meet particular dietary requirements (like being gluten-free) or have distinctive flavor profiles that appeal to a wider range of consumers. Moreover, the availability of these alternatives may cause traditional soy sauce brands to lose market share as consumers experiment with a wider range of culinary options.
The COVID-19 pandemic caused disruptions in multiple sectors, which in turn had a significant impact on the soy sauce market. Restaurants and eateries, which are big users of soy sauce, saw a sharp decline in foodservice operations as a result of lockdowns and restrictions on eating out. Retail sales saw a brief uptick as shoppers stocked up on pantry staples, but supply chain disruptions and trade restrictions that impacted ingredient availability and distribution also caused problems for the market as a whole.
The Light Soy Sauce segment is expected to be the largest during the forecast period
Due to its popularity as a versatile seasoning and its extensive use in a variety of culinary applications, the light soy sauce segment has the largest market share in the soy sauce industry. When it comes to adding flavor to food without overpowering it, light soy sauce is preferred over dark soy sauce because of its thinner consistency and saltier flavor. It's a mainstay in both home cooking and foodservice environments, frequently used in marinades, stir-fries, and as a dipping sauce. Additionally, the demand for light soy sauce is further supported by the growing trend toward umami-rich foods and the rising appeal of Asian cuisines worldwide.
The Brewed Soy Sauce segment is expected to have the highest CAGR during the forecast period
In the soy sauce market, the brewed soy sauce segment is anticipated to grow at the highest CAGR. The main reason for this growth is that consumers are becoming more conscious of the quality and nutritional advantages of naturally brewed products. Because it is made using a traditional fermentation process, brewed soy sauce has a more complex flavour and is therefore favored by both health-conscious consumers and foodies. Furthermore, the use of brewed soy sauce in both home and foodservice applications is growing as consumer demand for genuine, high-quality food products rises.
With regard to the soy sauce market, the Asia Pacific region has the largest share. The primary cause of this dominance is the region's deeply ingrained culinary traditions, which use soy sauce as a key component of many different cuisines, such as Chinese, Japanese, Korean, and Thai. Because soy sauce is so important to these nations' cultures, there is a constant demand for both conventional and creative soy sauce varieties. Moreover, the Asia Pacific region is predicted to hold its top spot as Asian cuisines become more and more popular worldwide, helped along by a growing demand for real flavors and the expansion of Asian eateries across the globe.
The soy sauce market is expected to grow significantly in the Europe region, with the highest projected CAGR over the forecast period. European consumers growing appreciation for Asian flavors and their growing interest in international cuisines are the main drivers of this growth. Soy sauce has become more and more well-liked as a versatile condiment as culinary diversity increases. It can now be found in a wide range of dishes outside of traditional Asian recipes. Furthermore, the growing popularity of artisanal and gourmet food trends, especially in Germany, France, and the UK, is also driving up demand for premium soy sauce products.
Key players in the market
Some of the key players in Soy Sauce market include Yamasa Corp., Foshan Haitian Flavouring & Food Co. Ltd, Kikkoman Corporation, Nestle S.A., Bourbon Barrel Foods, Monggo Foods Co., Ltd., Lee Kum Kee, Kraft Heinz Company, McCormick & Co Inc., Campbell Soup Company, Haitian, Eden Foods, Masan Group, Otafuku Sauce Co., Ltd. and Hormel Foods Corporation
In May 2024, Kraft Heinz Canada and Highbury Canco announced the extension of their partnership agreement in Leamington for another four years, with the production deal now in place until the end of 2027. Today's announcement marks the third consecutive extension in the longstanding partnership between the two organizations in Southern Ontario, a connection that has served to support jobs and bolster the local economy.
In February 2024, Nestle, in a move to streamline its operations, has entered into a slump sale agreement for its Nestle Business Services (NBS) Division with Purina PetCare India, a wholly-owned subsidiary of Nestle S.A. The deal, valued at ₹798 million, is set to be effective from July 1, 2024, subject to customary closing conditions.
In August 2023, Campbell Soup Company and Sovos Brands, Inc. announced that the companies have entered into an agreement for Campbell to acquire Sovos Brands, Inc. for $23 per share in cash, representing a total enterprise value of approximately $2.7 billion.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.