市場調查報告書
商品編碼
1347948
全球煙草包裝市場 - 2023-2030Global Tobacco Packaging Market - 2023-2030 |
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2022年,全球煙草包裝市場規模達到169億美元,預計到2030年將達到220億美元,2023-2030年預測期間年複合成長率為3.3%。
全球煙草包裝市場正在經歷成長,小眾品牌所有者逐漸採用環保包裝。雖然主流品牌在採用永續包裝方面進展緩慢,但 Natural American Spirit 和 Pall Mall 等一些品牌已經推出了環保選擇。 BAT 和 PMI 等品牌正在努力使其包裝更加可回收和環保。
Innovia Films 等公司正在使用生命週期分析工具和永續產品開發來創造環保的包裝選擇。目標是轉向循環包裝系統,但消費者行為的改變對於成功採用也至關重要。由於地區監管存在差異,煙草行業對環保包裝的需求不斷成長,BMJ 等公司正在提供創新解決方案,包括可生物分解紙和環保塗料。
亞太地區預計將在煙草包裝行業中佔據最大佔有率,中國煙草業的蓬勃發展及其作為主要煙草生產國和消費國的地位促進了該地區包裝行業的擴張。據布魯金斯學會報告,中國是世界上最大的煙草生產國,每年生產超過2.3兆支捲菸。產量約佔全球總量的40%,是第二大煙草生產國美國產量的近四倍
煙草包裝行業預計將受到新包裝進步的推動,智慧包裝技術(例如 RFID 標籤)不僅可以增強產品安全性,還可以通過互動體驗和年齡驗證吸引消費者。可生物分解材料的整合提高了環保意識,與具有生態意識的客戶產生共鳴,使您的品牌與永續發展趨勢保持一致。
印度煙草業正在採取獨特的包裝戰略,以應對散裝捲菸銷售和政府遏製菸草相關疾病所帶來的挑戰。印度最大的煙草製造商 ITC 認知到,由於經濟實惠,75% 的捲煙以單支形式出售,因此推出了一種改變遊戲規則的方法。受到快速消費品袋裝趨勢的啟發,ITC 推出了 5 支裝香煙,符合讓產品更實惠、更容易為更廣泛的客戶群所接受的原則。 “低單位包裝”(LUP) 的概念旨在增加銷量並吸引新客戶,類似於快速消費品小袋徹底改變市場的方式。
煙草包裝預計將受到平裝包裝成長趨勢的推動,且全球範圍內觀察到的勢頭不斷增強。根據加拿大癌症協會發布的一份國際報告,全球對煙草產品實施無裝飾包裝的趨勢強勁且不可阻擋,多年來一直在穩步發展。
煙草包裝行業見證了全球向平裝包裝的顯著轉變,其特點是跨越 38 個國家和地區的加速勢頭。遏製菸草消費(尤其是年輕人)的迫切需要推動了這一運動,21 個國家已經採用了無裝飾包裝法規,其中 3 個國家已實際實施,14 個國家積極致力於實施。
煙草包裝市場預計將受到不斷成長的環保和永續方法的推動,通過拋棄式煙盒等創新概念,這些概念旨在減輕與傳統煙草包裝相關的環境影響。使用環保材料可以最大限度地減少浪費,並解決傳統包裝中不可回收成分(例如鋁箔和塑膠層)的問題。
製造商甚至進一步採用環保方法,製造可堆肥香煙盒,可以將其整合到堆肥系統中,將其轉化為有價值的有機物質。通過採用此類材料和實踐,煙草業可以有效降低碳排放,並為全球應對氣候變化的努力做出貢獻。
煙草包裝行業受到嚴格的政府監管的顯著影響,這給煙草包裝行業帶來了重大變化,塑造了煙草產品的行銷、銷售和包裝方式。這些法規對行業內的包裝設計、行銷策略和消費者行為有直接影響。
印度政府提議在煙草包裝上引入健康警語,這是一項重大轉變,將重塑包裝設計、資訊傳遞和消費者觀念。對現有捲煙和其他煙草製品規則的擬議修正案表明了政府對公共衛生和意識的承諾。隨著這些法規的生效,煙草包裝行業必須適應新規範,這可能會影響煙草產品的設計流程、材料選擇和消費者認知。
消費者和監管機構越來越關注包括煙草在內的產品的環境足跡。隨著人們越來越認知到煙草種植在森林砍伐、排放和化學污染方面的作用,對永續包裝解決方案的需求不斷成長。這種需求正在促使煙草公司重新考慮其包裝材料、設計和實踐,以盡量減少對生態的影響。
Global Tobacco Packaging Market reached US$ 16.9 billion in 2022 and is expected to reach US$ 22.0 billion by 2030, growing with a CAGR of 3.3% during the forecast period 2023-2030.
The worldwide tobacco packaging market is experiencing growth, with a slow adoption of eco-friendly packaging by niche brand owners. While mainstream brands have been slower to adopt sustainable packaging, some brands like Natural American Spirit and Pall Mall have introduced eco-friendly options. Brands like BAT and PMI are working towards making their packaging more recyclable and eco-friendly.
Companies like Innovia Films are using life cycle analysis tools and sustainable product development to create eco-friendly packaging options. The goal is to move towards circular packaging systems, but consumer behavior change is also vital for successful adoption. Amidst regulatory differences in regions, the demand for eco-friendly packaging in the tobacco industry is growing and companies like BMJ are offering innovative solutions including biodegradable paper and eco-friendly coatings.
Asia-Pacific region is expected to hold the largest share in the tobacco packaging industry, with China's booming tobacco industry and its role as a major tobacco producer and consumer have contributed to the expansion of the packaging sector in the region. According to Brookings report China is the world's largest tobacco producer, manufacturing over 2.3 trillion cigarettes annually. The production accounts for approximately 40 percent of the global total, which is nearly four times the output of the second-largest tobacco-producing country, U.S.
The tobacco packaging industry is expected to driven with the new packaging advancements smart packaging technology, like RFID tags, not only bolsters product safety but also engages consumers through interactive experiences and age verification. Elevating environmental consciousness, the integration of biodegradable materials resonates with eco-conscious customers, aligning your brand with sustainability trends.
In India's tobacco industry, a unique packaging strategy is unfolding to tackle the challenges posed by the sale of loose cigarettes and the government's efforts to curb tobacco-related diseases. Recognizing that 75% of cigarettes are sold as single sticks due to affordability, India's largest tobacco manufacturer, ITC, has introduced a game-changing approach. Taking inspiration from the FMCG sachetisation trend, ITC introduced a 5-cigarette pack that aligns with the principles of making products more affordable and accessible to a wider customer base. The concept of a 'low unit pack' (LUP) aims to increase sales and appeal to new customers, similar to how FMCG sachets revolutionized the market.
The tobacco packaging is expected to be driven with the growing trend of plain packaging with increasing momentum observed globally. According to an international report released by the Canadian Cancer Society, there is a strong and unstoppable global trend towards implementing plain packaging for tobacco products, which is gaining momentum steadily over the years.
The tobacco packaging industry has witnessed a remarkable global shift towards plain packaging, marked by an accelerating momentum that spans 38 countries and territories. The movement is fueled by the imperative to curb tobacco consumption, particularly among the youth and is exemplified by 21 countries having already adopted plain packaging regulations, with 3 having implemented them practically and 14 actively working towards implementation.
The tobacco packaging market is expected to be driven by the growing eco-friendly and sustainable approach through innovative concepts like disposable cigarette boxes, which are designed to mitigate the environmental impact that are associated with conventional tobacco packaging. The use of eco-friendly materials minimizes waste and also addresses the concern of non-recyclable components in traditional packaging, such as aluminum foil and plastic layers.
Manufacturers are even taking the eco-friendly approach a step further by creating compostable cigarette boxes, which can be integrated into composting systems, transforming them into valuable organic matter. By embracing such materials and practices, the tobacco industry can effectively lower its carbon emissions and contribute to global efforts to combat climate change.
The tobacco packaging industry is significantly impacted by the stringent government regulation which have brought about significant changes in the tobacco packaging industry, shaping the way tobacco products are marketed, sold and packaged. The regulations have direct implications for packaging design, marketing strategies and consumer behavior within the industry.
The Indian government's proposal to introduce health warnings on tobacco packaging represents a significant shift that will reshape packaging design, messaging and consumer perceptions. The proposed amendments to the existing cigarettes and other tobacco products rules demonstrate the government's commitment to public health and awareness. As these regulations come into effect, the tobacco packaging industry must adapt to the new norms, which will likely impact design processes, material choices and consumer perceptions of tobacco products.
Consumers and regulatory bodies are becoming increasingly concerned about the environmental footprint of products, including tobacco. As awareness grows about the role of tobacco cultivation in deforestation, emissions and chemical pollution, there is a growing demand for sustainable packaging solutions. The demand is pushing tobacco companies to reconsider their packaging materials, designs and practices to minimize their ecological impact.
The global tobacco packaging market is segmented based on material, product, packaging and region.
Paper and cardboard packaging is expected to hold the largest share in the tobacco packaging industry, as these type of packaging are renewable and recyclable materials, aligning with growing consumer and industry demands for sustainable packaging options. These materials offer a combination of strength, stiffness and light weight, which helps the packaging maintain its shape even after multiple openings and closings.
Specialized coated boards like Ensocoat L by Stora Enso and Koppar offer enhanced features specifically tailored for tobacco packaging. These boards provide excellent printability, whiteness and surface smoothness, making them suitable for luxury packaging and demanding finishing techniques. Furthermore, for printing on paper and cardboard tobacco packaging, solvent-based ink series like Gecko Tobacco are widely used. These inks deliver outstanding printability, heat seal resistance and blocking resistance, meeting the stringent requirements of major tobacco brands.
Asia-pacific region is expected to hold the largest share in the tobacco packaging industry, drawing the attention of major tobacco companies due to its unique demographic and market characteristics. As with vast populations, particularly in countries like China and India, the region presents significant opportunities for tobacco companies to tap into a large consumer base. The high prevalence of male smokers and the potential to attract female smokers have further fueled the industry's interest in the region.
Asia-Pacific's role in the tobacco industry extends beyond consumption to production. The region currently accounts for half of the world's tobacco production and consumption. The smoke industry made significant growth with male and female population progress in countries like Hong Kong, Japan and Singapore. Governments have taken steps to counter the industry's tactics, implementing measures such as standardized packaging, graphic health warnings and bans on advertising and promotion. Industry interference, from misrepresenting evidence to challenging tobacco control legislation, has been a persistent issue.
The major global players in the market include: Amcor plc, International Paper Company, Innovia Films Ltd., WestRock Company, TCPL Packaging Limited, ITC Limited, West Rock, Sonoco Products Company, Schweitzer-Mauduit International, Inc. and Essentra plc
COVID-19 made a significant impact on tobacco packaging industry presented a complex landscape for the tobacco industry, with both challenges and opportunities emerging. Despite initial concerns about reduced consumption and stock shortages due to factory closures, major tobacco companies reported relatively limited short-term impact. Surprisingly, the industry has leveraged the pandemic to engage with government bodies and participate in relief efforts, potentially emerging from the crisis in better shape.
Tobacco companies capitalized on the crisis to not only bolster their image but also to protect their interests in the evolving health context. They pushed for inclusion of tobacco products as essential goods and even contested production restrictions in various countries. Also, tobacco firms have embraced the so-called nicotine hypothesis, suggesting a link between nicotine use and COVID-19 protection, a notion that could bolster demand for heated tobacco products.
The Russia-Ukraine war made a significant impact on the tobacco packaging industry, as well as other global corporations operating within Russia. Despite the conflict and international efforts to curtail revenues through sanctions, some major international companies chose to remain in Russia, generating substantial profits and tax contributions to the Russian government.
A report by civil society umbrella group B4Ukraine and the Kyiv School of Economics revealed that these companies collectively earned $214 billion in revenue in 2022 through their Russian operations. Tobacco company Philip Morris made significant revenue and paid substantial profit taxes to the Russian government. Competitor Japan Tobacco International (JTI) also earned substantial revenue, even though the operating environment remained challenging due to the conflict.
The global tobacco packaging market report would provide approximately 61 tables, 60 figures and 193 Pages.
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