市場調查報告書
商品編碼
1372136
全球 NFC 果汁市場 - 2023-2030Global NFC Juice Market - 2023-2030 |
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全球 NFC 果汁市場將於 2022 年達到 20 億美元,預計到 2030 年將達到 27 億美元,2023-2030 年預測期間年複合成長率為 3.8%。
果汁一直是注重健康的消費者獲得即時優質營養的首選。非濃縮果汁因其更高的品質和額外的營養價值而獲得巨大的收益。這些產品的高接受度源自於人們對天然健康產品的高度偏好。大多數 NFC 果汁在生產時不會添加任何人造化學品或添加劑,這使其成為消費者的理想選擇。
NFC 果汁有多種口味可供選擇,為消費者提供了更多選擇,方便他們選擇自己喜歡的口味。許多公司不斷在其產品中引入藍莓和草莓等新口味,以促進市場成長。此外,這些NFC果汁在各個食品和飲料領域的改進應用也有助於市場擴張。
採用新的加工方法來生產營養高品質的水果飲料正在推動市場需求。例如,2022年NFC產品供應商匯源就推出了NFC酸梅汁。隨著產品的巨大成功,製造商將重點轉向了各種口味的開發,包括酸橙汁和沙棘汁。
NFC 果汁因其較高的營養價值而受到很高的需求。無添加糖、無防腐劑的果汁飲料深受消費者歡迎,品類不斷增加。例如,2023 年 5 月,ITC B Natural and Beverages 推出了 N Bits,一種零濃縮物、不添加防腐劑的水果飲料。這些飲料添加了豐富的真正水果塊和種子,為消費者提供了一系列優質的水果飲料體驗。
隨著對健康飲料的需求不斷增加,製造商正在提供不同類型的健康水果飲料來滿足消費者的需求。例如,2020年5月,上海果汁公司嘉駿飲料推出了新的雨林NFC系列飲料。該產品通常是 100% 純果汁,不添加糖或添加劑。此次推出的產品包括四種不同的產品,其中包括含有較高水平 BETA-胡蘿蔔素的血橙。
各個市場參與者正在結合其製造和行銷策略,透過提高產品對消費者的影響力來提高市場的產品需求。市場上發生的各種合作夥伴關係和合資企業對市場成長產生了積極影響。例如,2020 年 10 月,全球最大的濃縮橙汁生產商 Citrosuco 與 FSL 合作,為巴西客戶提供最好的 FCOJ 和 Orange NFC。
公司之間在產品生產和分銷方面的策略安排有助於擴大這些公司對客戶的影響範圍。 2021 年 1 月,食品服務業的領導者 Lyons Magnus 與美國柑橘合作社新奇士種植者公司 (Sunkist Growers Inc.) 簽訂了許可協議。根據這些公司之間的協議,Lyons Magnus 被允許以新奇士品牌向零售市場推出新的耐儲存無菌 NFC 100% 橙汁。
價格敏感度是全球 NFC 果汁市場的主要限制因素之一,抑制了全球市場的成長。最終產品的價格取決於原料和加工成本。產品製造中所使用的原料和加工技術的價格和品質決定了產品成本。
NFC果汁生產中使用的各種水果和蔬菜等原料的波動可能是最終價格變化的更大原因。此外,這些產品的生產和包裝中使用的高科技增加了生產商的製造成本,影響了產品價格。此外,NFC果汁在0-4度C下的保存期限不到45天,而新鮮果汁在室溫下的保存期限要好得多,甚至可以長達數月。
Global NFC Juice Market reached US$ 2 billion in 2022 and is expected to reach US$ 2.7 billion by 2030, growing with a CAGR of 3.8% during the forecast period 2023-2030.
Fruit juices are always a prior choice for health-conscious consumers to obtain instant and quality nutrition. Not from concentrate juices are gaining immense due to their enhanced quality and additional nutritional value. The high acceptability of these products is due to the high preference towards natural and healthy products. Most NFC juices are manufactured without the addition of any artificial chemicals or additives making them an ideal choice for consumers.
NFC juices are available in flavors giving consumers a greater range of choices in choosing their convenience and favourite flavours. Many companies are continuously introducing new flavours such as blueberry and strawberry to their product offerings improving market growth. In addition, the improved applications of these NFC juices in various food and beverage sectors help in the market expansion.
The adoption of new processing methods for the production of nutritive and high-quality fruit-based fruit beverages is boosting the demand for the market. For instance, Huiyuan, an NFC product provider in 2022, introduced NFC plum juice. With the huge success of this product, the manufacturers shifted their focus to the development of various flavours including lime juice and sea buckthorn juice.
NFC juices are in high demand due to their increased high nutritive value. The fruit drinks with no added sugar and free from preservatives are greatly accepted by consumers increasing their category launches. For instance, in May 2023, ITC B Natural and Beverages launched, N Bits, a fruit beverage with zero concentrates and no added preservatives. These beverages are enhanced with a richness of real fruit chunks and seeds providing a superior range of fruit beverage experiences to the consumers.
With the increasing demand for healthy beverages, manufacturers are offering different types of healthy fruit-based beverages to satisfy consumer demand. For instance, in May 2020, Jiajun Beverage, a Shanghai-based juice company laucnhed a new Rainforest NFC series of beverages. The product is typically 100 % pure juice with no added sugars or additives. The launch includes four different offerings including blood orange that contains higher levels of beta-carotene.
Various market players are combining their manufacturing and marketing strategies to improve the product demand in the market by improving the product reach to consumers. Various partnerships and joint ventures taking place in the market positively impact the market growth. For instance, in October 2020, Citrosuco, the largest global producer of orange juice concentrate partnered with the FSL to supply Brazilian customers with the finest FCOJ and Orange NFCs.
The strategic arrangement among companies in the production and distribution of the product helps in expanding these companies' reach to customers widely. In January 2021, Lyons Magnus, a leader in the food service industry and Sunkist Growers Inc., an American citrus cooperative, entered a licensing agreement. According to the agreement among these companies, Lyons Magnus is allowed to introduce a new shelf-stable aseptic NFC 100 % orange juice into the retail market under the Sunkist brand name.
Price sensitivity is one of the major retrain for the global NFC juice market that is suppressing the growth of the market at the global level. The price of the final product is dependent on the raw material and processing costs. The price and quality of the raw materials and processing technology used in the product manufacturing define the product cost.
The fluctuations in the raw materials such as various fruits and vegetables used in the production of NFC juice can be a greater reason for the price variation in the final price. In addition, the high technology used in the production and packaging of these products adds more manufacturing costs for the producers affecting the product price. Further, the shelf life of NFC juice is less than 45 days at 0-4℃, whereas fresh juices have a much better shelf life even for months at room temperature.
The global NFC juice market is segmented based on type, category, distribution channel, application and region.
The global NFC juice market is segmented based on type into fresh fruits, fresh vegetables and blends. The fresh fruit segment accounted for the largest share in the segment due to the high preference for healthy and nutritive fresh fruit drinks by health-conscious people. Manufacturers are using regular fruit flavours such as orange and strawberry to attract a wide range of consumer base.
Manufacturers are targeting the most acceptable and nutritious fruits in product innovation. For instance, in November 2022, Louis Dreyfus Company, a French merchant firm that is involved in agriculture and food processing announced the successful development of a new product that is produced from the NFC orange juice. The product is claimed to have increased dietary fiber content and a 30% reduced natural sugar content.
The launch of various products with new flavors boosts market growth. For instance, in February 2023, Tropicana, a chilled juice brand introduced new offerings in their product portfolio with the launch of pressed fruit juice products with new flavors of pineapple & pink guava and strawberry & banana. This breakfast juice of NFC strawberry and banana is produced from a blend of strawberry, banana and blueberry.
North America region dominated the global NFC juice market, due to increased demand for healthy products in this region. Consumers of this region mostly from U.S. and Canada are widely adopting the consumption of fruit and vegetable-based products to improve their daily nutritional intake. The hectic lifestyle does not cooperate with time for the consumption of fresh juices and eventually improves the demand for convenient products such as NFC juices that are nutritious and convenient at the same time.
The popularity of ready-to-eat and ready-to-drink products in this region boosts the market growth. NFC juices are used in various applications including the production of flavored alcoholic beverages, bakery products and dairy products. The increased demand for these products can also positively impact market growth. With the increasing socialization and health consciousness, the demand for flavored alcoholic beverages infused NFC.
The major global players in the market include: Dohler, LemonConcentrate S.L, MAXFRUT, Poland's Natural LLC, Ariza Fruitful by Nature, CONUVA, T.B. Fruit, Austria Juice, SVZ International BV and Juver.
The outbreak of the COVID-19 pandemic had a mixed impact on the global NFC juice market. Manufacturers of all industries faced difficulties in sourcing raw materials from various regions due to lockdown restrictions in all regions. In addition, the strict government regulations temporarily halted the production units due to improper labor and resource facilities and hygiene regulations and crowd restrictions from the government.
The halted distribution channels and shutdown of offline sales majorly impacted the market. In contrast, the wide openings of e-commerce sales platforms and the increased use, accessibility and popularity of these platforms from both consumers and producers side improved the market growth. Packed and convenient healthy food products demand increased during the pandemic. The increased consumer awareness regarding the health benefits of these products positively impacted the market growth.
The Russia-Ukraine war had a negative impact on many industrial sectors, including beverages. The war resulted in a supply chain disturbance at the global level disrupting the world trade transactions. The import and export transactions of food, beverage and various other necessary commodities too. The scarcity of resources increased the raw material prices directly affecting the final product prices of all categories. The political and economic uncertainty created due to the war had a negative the market.
The global NFC juice market report would provide approximately 69 tables, 67 figures and 203 Pages.
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